Top 7 Loyalty Card Software Solutions for Small Businesses This Year

In 2025, keeping customers is key. It is critical for your small businesses. You need to build strong customer loyalty. Good loyalty programs make people buy again. They also make customers spend more over time. This article shows you the best loyalty card software. These are the options for this year. You will learn about their main features. You will see their prices. You will find out what businesses they fit. Loyalty helps your business grow. It is the cornerstone of your business growth.

Key Takeaways

• Keeping customers is cheaper than finding new ones. Loyal customers spend more money.

• Good loyalty software helps your business grow. It makes customers buy repeatedly.

• Look for software with digital cards. It should have customer data tools. It needs to be easy to use. These features help your program work well.

• Loyalty programs can make your profits much higher. They help you understand what customers like.

• Many loyalty software options exist. Pick one that fits your business needs. It should also fit your budget.

Why Loyalty Matters for Small Businesses

Making good customer connections is very important. It helps your business do well. You want customers to pick you often. This is why customer loyalty programs are great. They help customers return. They also make your business earn more money.

Boosting Customer Retention

Keeping customers is key. It costs less than getting new ones. Getting a new customer can cost five times more. Some businesses pay seven times more. This matters for small businesses. They must use money wisely. You save money when you keep customers. You also build a steady buyer group. Loyal customers already trust you. They need less convincing to buy. This lowers your marketing costs. They also tell others about you. This brings new customers for free.

Driving Repeat Business

Loyal customers do more than save money. They also spend more cash. Old customers spend 67% more. A small rise in loyalty can boost profits a lot. For example, 5% more kept customers. This can mean 25% more profit. Many small businesses get over half their money. It comes from customers who buy again. Your best 10% of customers spend twice as much. This shows how repeat business helps. Loyalty programs also make customers visit more. A small cafe made $40 more per customer. This was with a loyalty program. Customers visited 20% more often. A good loyalty program helps your profits directly.

Key Loyalty Program Features to Look For

You need good loyalty card software. It must have certain features. These features help you succeed. Look for these important things.

Digital Card Integration

Your loyalty program needs new tools. Digital cards are a must. These tools offer easy digital stamp cards. They work with Apple Wallet. They also work with Google Wallet. Customers do not need new apps. This makes things easy for them. You can change your digital cards. You can add your logo and colors. You can also set up rewards. These include points or discounts. This helps your program work well.

Customer Data Management

Managing customer data is key. It helps you know your customers. You can get more information. This makes things personal. You can mix data from websites. You can also use app data. This makes one clear record. Your data must be correct. Clean it often to keep it fresh. This stops bad choices. You can also group customers. This lets you send special offers.

Automation and Personalization

Automation and personal touches help. Loyalty software makes rewards special. It uses what customers do. Auto systems send offers fast. These offers fit each person. You can set up special rewards. Give pet owners bonus points. Do this for pet food. Send rewards for birthdays. Also send them for anniversaries. Auto messages go out. These are welcome emails. They also remind about points. AI tools can group customers. They also make offers for each one.

Analytics and Reporting

You must check your program's success. Analytics and reports are vital. They show how much money you make. This measures how well it works. You can see how many points are used. This shows if customers care. A low rate means customers might leave. You also track how many join. This shows active users. These numbers help you improve.

Ease of Use

Finally, it must be easy to use. The software should be simple for you. It should also be easy for customers. An easy design saves time. It also gets more loyal customers.

Top Loyalty Card Software for Small Businesses

You want the best loyalty card software. Many choices are there. They help small businesses. These tools keep customers. They help your business grow. We will show seven top picks. Each one has good things. You can find cheap loyalty apps. They will fit what you need. It is easy to build customer loyalty. Just use the right tool.

Loyally.ai

This helps get customers back. It keeps them coming. It has many digital loyalty cards. You get a CRM built-in. This helps with customer data. It sends many messages. This tool builds strong loyalty. You can change cards. Make them match your brand. It helps you talk to customers.

Square Loyalty

Use Square POS? This is a good pick. It works with your system. You can set up rewards easily. Customers get points when they buy. It makes loyalty simple. This works well for Square users.

Smile.io

This is great for online shops. It gives points and referrals. It has VIP programs. You can change your brand look. It works with Shopify. It builds strong online loyalty. You can make fun programs.

Stamp Me

This app uses digital stamp cards. It is easy to use. You can make rewards. It is good for punch cards. It helps customers with a known idea. This makes collecting stamps easy.

Yotpo Loyalty & Referrals

This does more than loyalty. It has referral programs. It also handles reviews. This builds a full plan. You can mix different ideas.

Belly

Belly uses a tablet. Customers check in there. It makes stores fun. You can give special rewards. It is good for shops. It helps you talk to customers. This system makes signing up easy.

Loyalzoo

This is a simple loyalty tool. It shows customer info. It also does auto-marketing. It is easy to set up. This makes managing your program simple.

Deep Dive into Loyally.ai

Loyally.ai is a strong tool. It helps get customers back. It keeps them coming. It also helps your business grow. This tool is great for small businesses. It gives you all you need. You can build strong customer loyalty.

Loyally.ai Features

You get digital loyalty cards. You can change them. They will match your brand. There are eight card types. These include Stamp and Reward. There are also Membership and Discount. Cashback, Coupon, Multipass, and Gift Cards are options. You can change colors. Add your logo. Write your own messages. Loyally.ai has a CRM system. It helps manage customer data. You can group customers. Send many PUSH Notifications. They go right to phones. The tool also sends SMS. It sends Email Campaigns. Location marketing sends offers. These are based on where customers are. Referral Sharing helps you get more customers. You can get Customer Feedback. You can also do Surveys. Analytics show how well it works. Social Media Integration is there. Rewards are given automatically. Templates can be changed. Customers can add cards easily. They go to Apple Wallet. They also go to Google Wallet.

Loyally.ai Pricing

Loyally.ai has different prices. You can start cheap. The Essential Plan is $12 a month. It has unlimited cards. It has unlimited visits. It has unlimited PUSH notifications. It includes CRM and analytics. It supports one store. The Growth Plan is $24 a month. It adds three store locations. It has unlimited auto-PUSH. It has unlimited referrals. Up to ten managers can use it. The Premium Plan is $78 a month. It has all Growth features. It supports ten stores. It has custom integrations. It has custom branding. It has direct third-party links.

Loyally.ai Pros

Loyally.ai gives many good things. You get a free CRM. You get a free scanner. You can send many PUSH notifications. The tool is easy to use. Sharing referrals helps you reach more people. Location marketing brings people to your store. Loyally.ai follows privacy rules. Customers add cards to their wallet. No extra apps are needed. Businesses using it made 213% more money. They also saw a 47% jump in quick buys. This tool is very helpful. It helps keep customers. It helps increase sales. You can set up many rewards. This makes people buy again.

Loyally.ai Considerations

When you pick Loyally.ai, you get a full tool. It has strong ways to talk to customers. This tool is best if you want many features. It helps you run your loyalty program well. Think about Loyally.ai if you need a system that grows. It works for one store. It also works for many stores.

Deep Dive into Square Loyalty

Square Loyalty helps build customer loyalty. It is simple to use. This system works well. It is for businesses that use Square. You can easily set up rewards. These are for your customers.

Square Loyalty Features

Square Loyalty works with your Square POS. You can start a program fast. You do not need tech skills. Customers can join easily. They use their phone number. This makes it simple to join. Customers get rewards for buying. The system tracks this automatically. You can set up different rewards. You can give points or discounts. Points from your store can be used online. This makes things easy for customers.

Square Loyalty Pricing

Square Loyalty has clear prices. You pay each month per place. It costs $25 per month. This is for each location. You can turn loyalty on or off. This is for each store. You can try it free for 30 days. This is when you upgrade. The monthly fee changes. It depends on loyalty visits. For example, it is $45 per month. This is for up to 500 visits. It is $75 per month. This is for 501 to 1,500 visits. For 1,500 to 10,000 visits, it is $105 per month.

Square Loyalty Pros

Square Loyalty has many good points. It works well with other Square tools. This includes your POS and marketing. You do not need new equipment. Setting it up is easy. You will not need more staff training. Customers can join at the POS. They can also join on your website. They can join through invoices. You can change your programs fast. You can give special deals. You can also give ongoing sales. The system helps get customers involved. They can see their rewards. You can also make VIP levels. The CRM tools help make things personal. You see program data right away. This shows your best loyalty customers.

Square Loyalty Considerations

Square Loyalty is best for Square users. It works perfectly with Square. But it might not be good. This is if you do not use Square for payments. Its custom options are also fewer. Other platforms have more advanced features. This system is not good. This is if you need a very custom loyalty plan.

Deep Dive into Smile.io

Smile.io helps build strong customer loyalty. It is popular for online stores. You can make fun programs. These keep customers coming back.

Smile.io Features

Smile.io has many features. You can set up point systems. Customers get points for buying things. They also get points for making accounts. They earn points for sharing on social media. Or they get points for writing reviews. You can also give birthday points. Customers can use these points. They get different rewards. You can also make VIP programs. These give special access. This might be early product access. You can invite top customers to events. Referral programs are also here. These give rewards to current customers. They tell friends about your brand. Smile.io works well with online store platforms. Shopify, BigCommerce, and Wix are examples. This makes data flow smoothly. You can change your program. Use creative names. Make it look how you want. You can also pick how it shows up. Reports and tools help you. They check how well the program works. You can track how often people buy again. You can also see how much they spend.

Smile.io Pricing

Smile.io has different plans. A free plan is available. Paid plans give more features. They also work with more tools. Look at the table below. It shows how many Smile Apps each plan has.

Smile.io works with many tools. These include email marketing platforms. Klaviyo, Mailchimp, and Omnisend are examples. It also works with review apps. Judge.me and Stamped are popular.

Smile.io Pros

Smile.io gives many good things. You can easily get customers involved. They earn points for many things. These include buying and social media. They also get points for birthdays. You can change point values. Customers can use points for rewards. These include discounts or free shipping. You can also give free gifts. Custom loyalty programs are a main strength. You can name points. You can set when they expire. You can also set how to earn them. VIP levels make it like a game. Customers earn more points for higher levels. Referral programs make special links. Customers get rewards for new friends. Smile.io works with popular Shopify apps. This allows special email flows. It also rewards customers for reviews. The platform has strong reports. These show details about your loyalty data. You can start programs fast. It often takes days, not months.

Smile.io Considerations

Smile.io is very flexible. But it can be tricky. This is true if you only need simple loyalty. Some advanced features need higher plans. Think about what you need. This helps you pick the right plan.

Deep Dive into Stamp Me

Stamp Me helps you run your customer loyalty program. It is very simple. It uses digital stamp cards. This system keeps customers interested.

Stamp Me Features

Stamp Me gives you digital stamp cards. They are like paper punch cards. But they have more good things. You can see all customer data. You can watch what loyal customers do. You can also take out customer data. This helps you talk to customers. Setting up your program is easy. You do not need hard computer hook-ups. You also do not need extra machines. The system shows you loyalty facts. You see live info on what customers do. You can talk to customers with Push Notifications or SMS. These messages send deals and news. Fun games like Scratch & Win make loyalty better. You can link it with email or CRM tools. Mailchimp is one example. Stamp Me has many reward types. These include in-app, quick, sign-up, surprise, and birthday rewards. You can also set when rewards end. You can make your stamp cards special. Add your business logo. Add contact info. Add deal details. You can also use special stamp pictures. The system makes managing easy. You use a web page. You can handle customers. You can send messages. You can see and take out activity. You can also send rewards and run deals.

Stamp Me Pricing

Stamp Me has no start-up costs. You can try it free for 30 days. After the trial, you pay each month. There are no fees to start. You will not pay to stop. This is if you stop before the trial ends. Stamp Me does not need costly POS hook-ups. It works on its own.

Most digital loyalty apps charge monthly. Stamp Me usually costs $49 to $79 each month for cafes. This is a cheap loyalty choice.

Stamp Me Pros

Stamp Me gives a smooth loyalty program. It is touch-free. You can start it fast. It will not slow down service. Customers get stamps with a quick scan. This makes it fast and safe. The system gives you good customer data. You learn how customers act. This helps you make smart choices. You can make your loyalty programs better. You can also talk to customers with special deals. You can get old customers back. This builds stronger ties with regular buyers. You can use things like Birthday Clubs and Push notifications. These help you talk to loyal customers. Stamp programs are easy to start. They are also easy to run. This means less office work. Customers see free items from stamps as good. Stamps make things feel fair. They also show a clear link. This is between buying and getting rewards. Stamps make people use rewards often. They also make people join in. This builds a stronger bond with your brand.

Stamp Me Considerations

Stamp Me mostly uses stamp cards. This might not be for you. This is if you need advanced customer tools. It might also miss some marketing tools. Other systems have these. Think about Stamp Me. This is if you want a simple, good stamp loyalty system.

Deep Dive into Yotpo Loyalty & Referrals

Yotpo Loyalty & Referrals is a strong tool. It helps build customer loyalty. It also gets new customers. This is through referrals. It is great for online stores.

Yotpo Features

Yotpo has many features. You can set up loyalty programs. These give rewards for buying. They also reward for reviews. And for social media actions. You can offer many gifts. These include coupons. Also discounts. And free shipping. You can make loyalty levels. These are based on points. Or on how much people spend. You can also use purchases. Or referrals. The tool lets you pick certain customer groups. You can use their points. Or their VIP status. You can also get more referrals. This lets helpers earn better rewards. You can even make VIP levels. These are based on good referrals.

Yotpo Pricing

Yotpo has different prices. It depends on the features you need. It also depends on how much you use it.

Yotpo Loyalty & Referrals costs extra. It is separate from other parts. These include Reviews and SMS. The 'Growth (Loyalty)' plan changes price with use. Your monthly cost goes up. This happens when you add parts. It also goes up with more orders. For example, a store might pay about $347 each month. This is for Reviews Premium. Also Loyalty Premium. And SMS.

Yotpo Pros

Yotpo is a full system. It helps you connect with customers. It works well for online shops. You can link loyalty with reviews. This makes a full customer experience. You can build strong loyalty programs. These help you keep customers.

Yotpo Considerations

Yotpo can cost more. It might be too much for very small businesses. These businesses might only need simple loyalty. Think about your money. Think about what you really need.

Deep Dive into Belly

Belly has a special way. It helps with customer loyalty. It makes shopping fun in your store. This system helps you connect with customers.

Belly Features

Belly uses a tablet. Customers check in there. You get an iPad for your store. It helps run your loyalty program. Customers use a special app. They join with it. They get points for checking in. This uses QR codes. You can make special rewards. Customers use points for these. You pick the rewards. Belly also has email tools. You can send messages. These go to loyal customers. They learn about new deals.

Belly Pricing

Belly charges a monthly fee. Businesses pay for the service. This fee covers equipment. It also covers services. You might pay $50 to $100 each month. This includes an iPad. It has a case and a lock. It also has marketing stuff. You also get data and reports.

Belly Pros

Belly makes store visits fun. Customers sign up easily. They just use the tablet. This system is good for stores. It helps you talk to customers. Easy sign-up gets more people. They join your loyalty program. You can give special rewards. These fit your business.

Belly Considerations

Belly needs a tablet. This might not fit all businesses. It is not good for online stores. The system does not focus much. It does not focus on digital wallets. Customers might not add cards. They might not add them to Apple or Google Wallet. Think about Belly. This is if you want an in-store experience.

Deep Dive into Loyalzoo

Loyalzoo helps small businesses. It makes customers loyal. It keeps them coming back. This tool makes loyalty easy to run.

Loyalzoo Features

Loyalzoo gives you digital cards. You can put your brand on them. It also has marketing tools. These send texts, emails, and alerts. They help you talk to customers. "Handsfree marketing" sends offers automatically. These offers are based on what people buy. Loyalzoo works for stores and online. You can reward customers either way. Dashboards show what customers do. Reports show how well loyalty works. You can use points or stamp cards. You can also make reward levels. Special gifts are possible. These include birthday treats or lucky draws. Loyalzoo also helps with memberships. You can manage payments. You can track visits.

Loyalzoo Pricing

Loyalzoo uses a monthly fee. You pay $0.15 for each loyal customer. This costs no more than $99 a month. If you add texts, the cap is $198. The lowest charge is $15 a month. You can try it free for 7 days. There are no long contracts. You can stop anytime. All prices are in US dollars.

Loyalzoo Pros

Loyalzoo is simple for small businesses. It is easy to use. It also has good help for customers. It works with POS systems like Clover. This links customer data and points. "Handsfree marketing" is a big help. It sends offers automatically. This is for new customers. It also helps those who buy less. This saves you time. Loyalzoo also helps with paid loyalty programs. You can charge a fee for special perks. This gives you steady money each month. Loyalzoo helps customers buy more often. It also helps them spend more. Businesses usually see 14% more money.

Loyalzoo Considerations

Loyalzoo is a good loyalty tool. But it may not have all custom options. Bigger tools might offer more. Think about Loyalzoo. This is if you want a simple system. It helps with loyalty without being too hard.

Loyalty Software Comparison

You have seen many loyalty tools. Now, let us look at them together. This shows how they are different.

Feature Comparison

You need to know what each tool does. This table shows important things. It is for some top choices.

Pricing Overview

Prices are very different for these tools. Some have free plans. Others charge money each month. Square Loyalty charges for each place. It also charges based on use. Smile.io has a free plan. But special features cost more. Stamp Me has cheap monthly fees. Loyally.ai has different plans. These plans grow with your business. You can find basic to fancy options. You can find cheap loyalty apps. They fit different money plans.

Best Fit for Your Business

Picking the right tool depends on what you need. Loyally.ai is a strong choice. It has many features. It has CRM and unlimited messages. It also has location tools. Square Loyalty works well. This is if you use Square POS. Smile.io is great for online stores. It has referral and VIP programs. Stamp Me is good for simple digital stamps. Think about your money. Think about how you want to talk to customers. This helps you pick the best one.

Choosing the Right Loyalty Solution

Selecting the best loyalty solution for your small business needs careful thought. You must pick a system that fits your goals. It should also work with your current operations.

Assess Your Business Needs

First, you must understand your business needs. What do you want your loyalty program to achieve? Do you need to increase repeat visits? Do you want customers to spend more? Consider your customer base. Do they prefer digital stamps or points? Think about the types of rewards you want to offer. This helps you narrow down your choices.

Budget and ROI

Next, look at your budget. How much can you spend on a loyalty card software each month? Think about the return on investment (ROI). Will the software help you earn more money? Will it save you time? A good loyalty program should pay for itself. It should also bring extra profit.

Integration Capabilities

Check if the software works with your current systems. Does it connect to your point-of-sale (POS) system? Can it link with your email marketing tools or customer relationship management (CRM) system? Seamless integration makes your work easier. It also prevents data problems.

Scalability and Support

Consider your future growth. Can the software handle more customers? Will it work if you open new locations? You need a solution that grows with you. Also, check the customer support. Do they offer help when you need it? Good support ensures your loyalty program runs smoothly.

Implementing a loyalty program is key. It is for your small businesses. This is true in 2025. Good software helps keep customers. It makes them more involved. Many choices are out there. Loyally.ai is a top one. It is best for customer loyalty. Loyally.ai has digital loyalty cards. You can change them. It has a built-in CRM. You get endless free PUSH messages. Location marketing is included. So are detailed reports. You can also share referrals. Its special part is cards. They go right into Apple and Google Wallets. No other apps are needed. Loyally.ai is a full loyalty tool. It is also a marketing tool. Start using Loyally.ai now!

FAQ

What is loyalty card software?

Loyalty card software helps you. It runs customer reward programs. It keeps track of what people buy. It gives rewards to good customers. This system makes people buy again. You can give points. You can give discounts. You can give special deals.

How does loyalty software help my small business?

Loyalty software helps keep customers. It makes them buy again. You build better ties with customers. This makes you sell more. It also makes you more money. You also learn more about what customers do.

Can I customize my loyalty program?

Yes, you can make your program special. Most software lets you make your own cards. You pick what rewards to give. You set rules for getting points. This makes your program special for your business.

Is loyalty software expensive?

Prices are very different. Some options are free. Others cost money each month. How much it costs depends on features. It also depends on how much you use it. You can find choices for any money plan. Many help you earn back what you spend.