Top Loyalty Platforms for Businesses Compared in 2025

Businesses in 2025 use top loyalty platforms like Loyally.ai, Comarch Loyalty, LoyaltyLion, and Smile.io. These help keep customers coming back and interested. The market for customer loyalty programs is growing fast. More than 90% of companies now use these solutions. Mobile-first and AI-powered loyalty platforms give very personal customer experiences. This helps increase loyalty and sales. Companies using digital loyalty programs and smart data tools get more customer engagement. They also build stronger customer loyalty. Picking the right platform is important for business growth. Loyally.ai is special because it has a new way to manage customer loyalty programs.

Key Takeaways

• Loyalty platforms help businesses keep customers. They do this by giving digital rewards and special experiences.

• AI and mobile wallet support make loyalty programs better. They also make them easier to use in 2025.

• Loyally.ai is good because it is easy to set up. It does not cost a lot. It has strong tools to help small businesses connect with customers.

• Big companies like platforms with smart analytics. They want AI personalization and support for many channels.

• Picking the best loyalty platform depends on your business goals. It also depends on your budget and the tools you use now.

Loyalty Platforms in 2025

What Are Loyalty Platforms

Loyalty platforms help businesses connect with customers. These platforms use special software to watch what customers do. They give rewards when people buy things again. This makes customers want to come back. Companies use loyalty platforms to make digital programs. These programs are easier than paper cards. The software keeps track of points, rewards, and memberships. Businesses can change loyalty programs to match their brand. Loyalty platforms also collect customer data. This helps companies learn what people like to buy. It helps them give better service. Good loyalty program software helps keep customers. It also helps businesses grow sales.

The market for loyalty platforms is getting bigger. In the U.S., loyalty platforms will be worth $27.26 billion in 2025. By 2029, this number will grow to $44.73 billion. The growth rate each year is 13.2%. Around the world, loyalty platforms will be worth $13.46 billion in 2025. By 2030, they will reach $20.44 billion. The solution segment is the biggest part of the market. Cloud deployment helps the market grow faster.

Loyalty Trends in 2025

Loyalty platforms in 2025 use new technology for better experiences. AI-driven hyper-personalization looks at customer data. It gives rewards that fit each person. Real-time personalization sends offers right away. These offers match where you are and what you do. Predictive analytics guess what customers will want next. This helps companies keep people interested. Augmented Reality lets customers try things in a virtual way. Blockchain makes point systems safe and clear. Voice-activated engagement lets people use voice assistants. Omnichannel integration gives the same experience everywhere.

• AI-driven hyper-personalization gives rewards that match each person.

• Real-time personalization sends offers quickly based on what you do.

• Predictive analytics help companies keep customers interested.

• AR lets customers have fun with brands in new ways.

• Blockchain makes loyalty points safe and easy to see.

• Voice-activated engagement lets people use their voices for rewards.

• Omnichannel experiences work the same on every device.

Big companies use loyalty program software to get more sales. Sephora, Starbucks, and Amazon are some examples. Sephora’s Beauty Insider program sends special tips to customers. This makes people buy more, with 30% higher engagement. Starbucks uses location data to send offers right away. This helps more people use their rewards, with a 20% increase. Walgreens uses geofencing to send offers when people are nearby. This makes people use offers five times more than email. These trends show how technology helps customer loyalty in 2025.

Best Loyalty Platforms Overview

Picking the right loyalty platform helps businesses keep customers. It also helps them grow sales. In 2025, many companies use loyalty program software. This software helps them connect with their customers. The platforms below are special for their features and user ratings. They also work for many types of businesses.

Quick Comparison Table

Loyally.ai

Loyally.ai lets businesses start digital loyalty programs easily. Companies can make digital loyalty cards. These cards can be stamp, points, membership, or gift cards. Loyally.ai has a CRM to track customer visits and data. Businesses can send as many PUSH notifications as they want. Geolocation marketing helps reach people near the store. The platform lets customers share referrals and use Apple Wallet or Google Wallet. It connects with Shopify, Square POS, and other tools. Loyally.ai uses AI to give rewards that fit each customer. Gamification like points and badges keeps people interested. The platform works for many locations and is not expensive. Setup is fast and does not need tech skills. Loyally.ai helps small businesses use loyalty programs like big brands.

Comarch Loyalty

Comarch Loyalty is for big companies that need strong loyalty programs. The platform uses AI and machine learning to study what customers do. It helps make offers that fit each person. Comarch supports omnichannel and coalition loyalty programs. This means customers get rewards in many ways. The platform has beacon technology for messages based on location. There is a white-label mobile app too. Comarch can run in the cloud or on company computers. Businesses can use gamification, tiered rewards, and a big rewards catalog. The platform gives advanced analytics and customer groups. It keeps data safe. Comarch works in over 60 countries and many industries. The company uses AI and cloud tech to keep its programs up to date.

LoyaltyLion

LoyaltyLion is made for e-commerce brands. It works best with Shopify and BigCommerce. The platform helps businesses see how well they keep customers. It tracks things like repeat purchases and customer value. LoyaltyLion lets companies set up different loyalty programs. Customers can get rewards for reviews and referrals. The platform works with email marketing and gives strong analytics. Brands can use A/B testing to make their programs better. LoyaltyLion helps companies get more repeat buyers. It is good for brands that want to grow loyalty and have data skills.

Annex Cloud

Annex Cloud gives big brands loyalty program software. The platform can handle complex and custom loyalty programs. It works well for large companies. Annex Cloud puts loyalty, referral marketing, and user content together. Businesses can manage experiences in stores and online. It connects with CRM, ERP, and custom apps. The platform uses AI to make customer journeys personal. It also has advanced customer groups. Annex Cloud gives special support and advice for big companies. It helps raise order size, repeat buys, and customer value. Annex Cloud is best for companies that need flexible loyalty and have big teams.

Zinrelo

Zinrelo has a modern loyalty platform for many channels. Businesses can reach customers through buying, social, referral, and behavior rewards. Zinrelo uses AI to make rewards personal and boost engagement. The platform works on web, mobile, and social sites. Zinrelo helps companies start custom rewards programs. These programs help get more repeat sales and profit. The platform is flexible and works with other business systems. Zinrelo also gives expert advice to help loyalty programs do well.

Smile.io

Smile.io helps small and mid-sized online stores build loyalty. The platform uses points, VIP, and referral programs. Customers get rewards for buying, sharing, and referring friends. Smile.io lets businesses pick point values, reward types, and levels. It works with Shopify and BigCommerce, so setup is easy. Rewards can be discounts, free shipping, or special access. Smile.io uses gamification to keep customers coming back.

Talon.One

Talon.One gives businesses tools to make custom loyalty programs. The platform can handle complex loyalty programs for many channels. No coding is needed. Businesses can use customer data, different money types, and levels. Talon.One connects with many data sources and tech tools. It tracks customer actions in one place. Marketers can make and run loyalty campaigns with easy tools. The platform supports loyalty for many brands and cross-brand deals. It works with POS and online tools. Talon.One is trusted by top brands for its size and options.

Yotpo

Yotpo is a marketing platform for e-commerce. It includes loyalty, reviews, SMS, and email marketing. The platform gives rewards for online and in-store shopping. It connects with POS systems. Yotpo supports loyalty across many channels. It works with Shopify, Magento, and other e-commerce sites. Businesses can use APIs and partners to make custom solutions. Yotpo helps brands get reviews, manage data, and run loyalty programs.

Voucherify

Voucherify is an API-first platform for custom promotions and loyalty. Brands can make and track discounts, vouchers, and referrals in many ways. The platform lets businesses group customers and send messages by email, SMS, or push. Voucherify has product bundles, pending points, and flexible rules. It connects with Shopware and other systems for real-time rewards. Voucherify helps brands send targeted offers to keep customers coming back.

Capillary Technologies

Capillary Technologies is for big companies needing strong loyalty programs. The platform uses AI and machine learning to make customer experiences personal. Capillary has tools like the Nudge framework and aiRA. It supports gamification and has many partners. The platform is made for large companies. It offers email, live help, training, and tickets. Capillary stands out for its AI-powered loyalty programs. It does not have APIs or custom options.

SessionM

SessionM, now part of Mastercard, uses data to make loyalty programs better. The platform puts customer data together to make real-time profiles. These profiles show things like risk of leaving and customer value. SessionM makes it easy to group customers and send personal messages. The platform works with service, sales, and marketing systems. This gives the same experience everywhere. Businesses can run campaigns with points, levels, and rewards. SessionM gives daily dashboards and reports to check how programs are doing. Mastercard helps brands use data to design and improve loyalty programs.

Salesforce Loyalty Management

Salesforce Loyalty Management works with Salesforce CRM. It gives loyalty program solutions that can grow with the business. The platform supports member management, levels, and points. Businesses can set up program rules with easy tools. Members can use self-service portals. Salesforce Loyalty Management connects with Marketing Cloud, Service Cloud, and Data Cloud. This brings all data together and lets businesses act fast. The platform works for both small and big companies. It follows data privacy rules. Salesforce’s system makes sure the platform can grow and change as needed.

Loyalty Program Features Comparison

Digital Loyalty Cards

Digital loyalty cards are very common for businesses in 2025. Most top platforms, like Loyally.ai, Open Loyalty, and PassKit, give digital cards for mobile wallets. These cards work with points, stamps, and memberships. Loyally.ai is special because it has eight card types, unlimited push messages, and location offers. Mobile wallet support is important now. Over 95% of people like mobile payments because they are easy. Digital loyalty cards help customers use rewards quickly and often.

CRM and Data

The best loyalty platforms have strong CRM systems now. These tools help businesses keep customer data and group people. They also help send messages to the right groups. Loyally.ai has a CRM that keeps customer info and helps with special campaigns. AI and machine learning make these CRMs smarter. They help guess what customers want and send personal messages. Salesforce and Zoho CRM let businesses talk to customers in many ways. They also keep data clean and work with other business tools. These CRM features help companies talk to customers and make smart choices.

Messaging and Engagement

Good messaging tools help loyalty programs work better. Platforms like Loyally.ai, TapMango, and Paytronix use SMS, email, and push messages. Automated messages go out for birthdays, missed visits, or spending goals. Loyally.ai lets businesses send as many push messages as they want. Real-time and personal messages help companies earn more money. They also keep customers active in loyalty programs.

Geolocation and Proximity

Geolocation and proximity tools have changed loyalty programs. Features like geofencing and beacon tech send offers when customers are close to a store. Loyally.ai uses location data and push messages when customers are nearby. These tools make shopping in stores more fun and personal. They help customers get rewards at the right time.

Analytics and Reporting

Analytics and reporting are very important for loyalty programs. Platforms give real-time dashboards and reports that show key numbers. Loyally.ai gives detailed analytics to help businesses see how customers use their programs. AI helps make smart campaigns and send rewards automatically. Easy dashboards and simple charts help companies understand results and make programs better.

Integrations

Modern loyalty platforms must work with other tools. Loyally.ai connects with POS systems like Square and Shopify. It also works with marketing and CRM tools. Salesforce and Annex Cloud connect with marketing, ERP, and social media tools. These connections help customers have a smooth experience everywhere.

Customization and Branding

Customization and branding make loyalty programs special. Platforms let businesses design cards, set up reward levels, and make things personal. Loyally.ai has templates and branding options. Brands like Nike and Sephora use loyalty platforms for special content and early access. Customization helps brands stand out and keep customers loyal.

Mobile Wallet Support

Mobile wallet support is now a must-have feature. Platforms work with Apple Pay, Google Pay, and Samsung Pay for safe payments. Loyally.ai lets customers add loyalty cards to their wallets. This makes using rewards easy and fast. Payment platforms help businesses use many wallets. This helps more customers use rewards and buy more.

Tip: Pick a loyalty platform that works with mobile wallets, push messages, CRM, and easy customization. This will help you keep customers happy and engaged.

Pricing and Plans

Loyally.ai Pricing

Loyally.ai has a simple subscription plan. Businesses pay the same fee each month. Every plan gives unlimited digital cards and customer visits. You also get unlimited push notifications. There are no extra or hidden costs. Support and updates come with every plan.

• Essential Plan: $12 per month. This plan is best for small businesses with one location. It gives unlimited cards, a built-in CRM, analytics, and support for one manager.

• Growth Plan: $24 per month. This plan is good for growing businesses. It covers up to three locations and lets more managers join. It includes everything from the Essential Plan.

• Premium Plan: $78 per month. This plan works for up to ten locations. It adds custom integrations, advanced branding, and direct third-party connections.

Loyally.ai’s pricing helps businesses plan their spending. Unlimited use and clear fees mean no surprises for companies.

Other Platforms Pricing

Other loyalty platforms have different pricing styles. Some charge monthly fees for features or users. Some give custom quotes for big businesses.

• Comarch Loyalty: Custom pricing. Large companies get special quotes based on program size and features.

• LoyaltyLion: Starts at $159 per month for small online stores. Advanced plans cost more and add analytics and integrations.

• Annex Cloud: Custom pricing for big clients. Prices depend on program details and support needs.

• Zinrelo: Starts at $350 per month. Plans grow with business size and needed features.

• Smile.io: Free plan available. Paid plans start at $49 per month for more features and integrations.

• Talon.One: Custom pricing. Big brands get quotes based on campaign size and integrations.

• Yotpo: Free plan for basic loyalty. Paid plans start at $199 per month for advanced features.

• Voucherify: Starts at $169 per month. Prices go up with API use and campaign size.

• Capillary Technologies: Custom pricing for big companies.

• SessionM: Custom pricing, mostly for large brands.

• Salesforce Loyalty Management: Starts at $5,000 per month. Prices grow with business size and integration needs.

Many platforms need custom quotes for advanced features. Loyally.ai is different because it has clear and fair prices for all businesses.

Pros and Cons

Loyally.ai Pros

Loyally.ai is easy to use and works with mobile wallets. Businesses can make digital loyalty cards fast. The platform gives rewards that fit what customers like. Fun features help customers stay interested and return often. There are many ways to give rewards, so businesses can change their programs. Loyally.ai works on phones, tablets, and computers. This makes it simple for customers to use cards anywhere. Companies say profits go up by 25% if they keep just 5% more customers. Features that boost engagement make customers interact 50% more. Loyally.ai is simple and not expensive, so small businesses like it best.

Tip: Loyally.ai lets businesses start loyalty programs without tech skills.

Comarch Loyalty Pros and Cons

Pros:

• Advanced analytics and reporting tools

• Strong integration with e-commerce platforms

• Omnichannel loyalty program support

• AI-driven personalization

Cons:

• High pricing for enterprise features

• Technical complexity during setup

LoyaltyLion Pros and Cons

Pros:

• Flexible loyalty program customization

• Excellent customer support and training

• Easy integration with Shopify and BigCommerce

Cons:

• Limited scalability for very large organizations

• Focuses mainly on e-commerce loyalty

Annex Cloud Pros and Cons

Pros:

• Comprehensive loyalty and referral program options

• Robust enterprise support

• Automated marketing tools

Cons:

• Custom pricing may be expensive for small businesses

• Requires expertise for advanced setup

Zinrelo Pros and Cons

Pros:

• Multi-channel loyalty program features

• High customization

• Strong analytics

Cons:

• Occasional mobile app issues

• May need technical knowledge for setup

Smile.io Pros and Cons

Pros:

• Affordable plans for small businesses

• Easy-to-use loyalty program tools

• Gamification features

Cons:

• Limited features for large enterprises

• Focuses mainly on referral and points programs

Talon.One Pros and Cons

Pros:

• Custom campaign logic for loyalty programs

• Scalable for enterprise use

• Omnichannel support

Cons:

• Technical setup can be complex

• Pricing may be high for advanced features

Yotpo Pros and Cons

Pros:

• Integrated loyalty, reviews, and SMS marketing

• Easy e-commerce integration

• Automated engagement tools

Cons:

• Advanced features require higher-priced plans

• Some users report limited loyalty program depth

Voucherify Pros and Cons

Pros:

• API-first loyalty platform

• Dynamic rewards and segmentation

• Flexible campaign logic

Cons:

• Technical expertise needed for setup

• Pricing increases with usage

Capillary Technologies Pros and Cons

Pros:

• AI-powered loyalty program features

• Gamification support

• Strong partner ecosystem

Cons:

• No API or customization options

• Designed mainly for large enterprises

SessionM Pros and Cons

Pros:

• Real-time analytics and reporting

• Omnichannel loyalty program support

• Mastercard backing for data security

Cons:

• Custom pricing for large brands

• May be complex for small businesses

Salesforce Loyalty Management Pros and Cons

Pros:

• Deep CRM integration

• Scalable loyalty program solutions

• Advanced automation and analytics

Cons:

• High starting price

• Requires Salesforce ecosystem for full features

Comparison Table

Picking the right loyalty platform helps a business grow. Each platform has its own features, prices, and benefits. The table below shows how top loyalty platforms compare in 2025. This side-by-side chart helps businesses find what fits them best.

Businesses should look at this table to match their goals. Loyally.ai is great for small businesses that want digital loyalty cards and easy setup. It also has strong engagement tools. Platforms like Smile.io and Zinrelo are good for e-commerce and multi-channel needs. Big companies may pick Comarch Loyalty or Salesforce for advanced analytics and global reach.

Recommendations by Business Type

Small Businesses

Small businesses want loyalty platforms that are simple and cheap. Many owners do not want to hire more workers or learn hard software. Loyally.ai is a good choice for these needs. It gives digital loyalty cards you can change, a built-in CRM, and as many push messages as you want. Owners can start a program fast and run it from one place.

Other good choices are Clavaa, Loyalzoo, Square Loyalty, and Smile.io. Clavaa helps small stores by cutting payment fees, so the loyalty program pays for itself. Loyalzoo uses a digital punch card and lets people sign up with their phone number. Square Loyalty is best for stores already using Square POS. It is easy to connect and sends SMS messages. Smile.io gives points, referrals, and VIP levels, which work well for small online shops.

Tip: Begin with a simple points or referral program. Try free or cheap plans to see what works. Connect the loyalty platform to your POS system for easy use.

Large Enterprises

Large companies need loyalty platforms for many customers and locations. They often want smart features like AI personalization, strong analytics, and support for many channels. Loyally.ai has tools for many locations, deep analytics, and custom connections. This makes it a good pick for growing brands.

Other top platforms for big companies are Zinrelo and Open Loyalty. Zinrelo gives AI rewards, lots of ways to change things, and strong analytics. Open Loyalty is good for developers and supports complex customer journeys. Both need custom prices and may need tech teams to set up.

Note: Big companies should plan the customer journey before starting a new loyalty program. Test a small version first, then use it everywhere for the best results.

E-commerce

E-commerce brands need loyalty platforms that work with online stores and carts. Loyally.ai connects with Shopify, Square, and other e-commerce tools. This makes it easy to give rewards for online shopping. The platform has digital loyalty cards, sharing for referrals, and wallet support. These help get more repeat sales.

Smile.io and LoyaltyLion are also good for e-commerce. Smile.io gives points, referrals, and VIP levels. It is easy to set up with Shopify and BigCommerce. LoyaltyLion uses data to keep customers interested and gives rewards on many channels. Both have free and paid plans, so brands can start small and add more later.

Tip: Start with a simple loyalty program. Use data to make rewards personal and move customers to VIP as your business grows.

Choosing a Loyalty Platform

Key Factors

Picking the right loyalty platform can change a business’s future. Owners need to think about a few important things before they decide.

• Business Goals: Each company wants different things. Some want customers to come back more. Others want to sell more or make their brand stronger. The platform should help with these goals.

• Integration Needs: Many businesses use POS, online stores, or marketing tools. The loyalty platform should work well with these systems.

• Budget: Prices are different for each platform. Some have easy monthly fees. Others need special quotes. Owners should choose a platform that fits their budget and has clear prices.

• Scalability: Businesses can get bigger over time. The platform should let you add more stores, customers, and features later.

• Support: Good customer support helps fix problems fast. The best platforms give help centers, email support, and training.

Tip: Make a list of these things. Compare each platform to see which one fits your needs best.

Getting Started

Starting with a new loyalty platform is easy if you follow some steps. Loyally.ai and other top platforms make it simple.

1. Sign Up: Go to the provider’s website and make an account. Loyally.ai lets you sign up fast and you don’t need tech skills.

2. Set Up Your Program: Pick the kind of loyalty card or reward you want. Loyally.ai has templates for points, stamps, memberships, and more.

3. Integrate Tools: Connect the platform to your POS, online store, or marketing tools. Loyally.ai works with Square, Shopify, and other systems.

4. Customize Branding: Add your logo, colors, and business info. This helps your program look like your brand.

5. Invite Customers: Tell your customers about the program. Use push notifications, SMS, or email to share the news.

6. Monitor and Optimize: Watch your results with analytics. Try to make your loyalty program better so customers stay loyal and engaged.

Note: Most platforms have guides and support to help you start your program without trouble.

Picking the best loyalty platform helps a business do well in 2025. Companies that use smart loyalty tools keep more customers. They also get people to join in more often. Loyally.ai is special because it lets you make digital loyalty cards. It has a built-in CRM and sends unlimited PUSH messages. You can use geolocation marketing and share referrals. The platform gives clear analytics and works with wallets. The price is low, so many businesses can use it. Businesses can make their loyalty programs better and help their company grow.

Want to make your loyalty program better? Start using Loyally.ai now!

FAQ

What is a digital loyalty card?

A digital loyalty card lets people earn rewards on their phones. Businesses use these cards to keep track of visits and points. Customers can get rewards fast and do not need paper cards.

Tip: Digital loyalty cards save money on printing and are easier to use.

How does Loyally.ai help increase customer retention?

Loyally.ai sends PUSH notifications and uses location offers. It has a built-in CRM to help keep customers interested. These tools help people come back more often. Targeted rewards and personal messages make customers want to return.

Can businesses customize their loyalty programs with Loyally.ai?

Yes, Loyally.ai has templates you can change for loyalty cards. Owners can pick colors, logos, and reward types. The platform works with points, stamps, memberships, and gift cards. Customizing helps brands look different and get more loyal customers.

What integrations does Loyally.ai support?

Loyally.ai connects with Square POS, Shopify, Lightspeed, and GloriaFood. It also works with messaging tools like Twilio SMS and Mailgun. These connections help businesses run loyalty programs with their sales and marketing tools.