Customer loyalty card programs are no longer just small rewards. They are now key to gaining trust and increasing sales. In 2025, these programs are more important than ever. The global loyalty market is growing fast, at 9.2% each year. By 2030, it could reach $12.07 billion. Why is this happening? Loyal customers spend 3.8 times more on brands they trust. Businesses know this, so 63% of U.S. leaders are spending more on loyalty programs.

Loyalty programs also change how companies connect with customers. Using AI to personalize rewards makes redemption rates rise by 35%. Starbucks has grown its revenue by 40% thanks to loyalty members. It’s clear—rewarding loyal customers helps them and boosts business profits too.

Key Takeaways

• Loyalty programs help build trust and boost sales. Companies with these programs see customers spending more money.

• Personalization is important. Programs like Starbucks Rewards and Nike Membership use customer info to give special rewards, making members feel appreciated.

• Digital tools make things easier. Programs with apps and digital wallets make shopping simple and keep customers involved.

• Special perks keep customers coming back. Things like early sale access and discounts make people return and build strong connections.

• Loyally.ai offers a new way for businesses. Its flexible digital loyalty programs help manage rewards and keep customers interested.

Starbucks Rewards

Key Features

Starbucks Rewards is one of the smartest loyalty programs today. In 2024, it had over 34.3 million active members. This shows how well it keeps customers coming back. The mobile app is the program’s main tool. It lets you order, pay, and track rewards easily. You earn stars with every purchase, which you can use for free drinks, food, or special items. The app also gives you offers based on what you like to buy.

The program has levels that unlock more perks as you spend. These include free refills, birthday treats, and early access to new items. This setup feels like a fun game, making you want to earn more stars. The app also works with mobile wallets, so paying and earning rewards is super simple.

Benefits for Customers

Starbucks Rewards offers more than just free coffee. It’s a program that makes your life easier and more fun. Ordering ahead through the app saves time, especially when mornings are busy. You also get rewards that match your tastes, like discounts on your favorite drink or a free treat on your birthday.

The program is flexible, letting you use stars for many things. You can get a small espresso or even a full meal. If you visit often, the rewards add up fast. Members spend 2.5 times more than non-members, showing how useful the program is for regular customers.

Reasons for Success

Starbucks Rewards is one of the best restaurant loyalty programs. Almost half of people who use restaurant apps pick Starbucks Rewards. Members visit 5.6 times more often than non-members, helping Starbucks make 41% of its U.S. sales. In the UK, members’ repeat visits bring in 40% of the brand’s revenue.

The program’s success comes from its focus on personalization and ease. By looking at what you buy, Starbucks gives rewards that feel special to you. This makes customers happier and keeps them coming back. The program’s retention rate is 44%, much higher than the 25% industry average. It’s no surprise Starbucks Rewards is seen as one of the top loyalty programs out there.

Amazon Prime Rewards

Key Features

Amazon Prime Rewards is one of the best loyalty programs. It mixes ease, savings, and special perks to keep you happy. As a Prime member, you get free two-day shipping, Prime Video, and Prime Music. You also enjoy special discounts during events like Prime Day.

The program includes a rewards credit card to earn cashback. You get 5% back on Amazon and Whole Foods buys. This helps frequent shoppers save money. Other services like Prime Wardrobe and Prime Pantry meet different needs, adding more value to your membership.

A standout feature is personalized shopping suggestions. Amazon checks what you buy and recommends items you might like. This makes shopping easier and more fun.

Benefits for Customers

Amazon Prime Rewards makes life simpler and cheaper. Free shipping saves both time and money, especially for regular shoppers. Prime Video and Prime Music add fun, giving you more reasons to stay in the program.

The rewards credit card is a big plus. You save money by earning cashback on things you buy often. Personalized suggestions also help you find items that suit your needs.

Prime members get special discounts and deals, especially on Prime Day. These offers make you feel special and show the value of being a member.

Reasons for Success

Amazon Prime Rewards works because it gives great value. Members see it as a way to save money, so they stay loyal. Many members renew their subscriptions every year, proving its success.

Services like Prime Video, Prime Music, and discounts work well together. It’s hard to leave when everything you need is in one place. Personalized suggestions make shopping better and show Amazon understands its customers.

Studies show loyalty matters in joining and staying in programs. Free shipping and discounts are key reasons people sign up and stay. By meeting these needs, Amazon keeps its program useful and popular.

Sephora Beauty Insider

Key Features

Sephora Beauty Insider is a fun and popular loyalty program. It has three levels: Insider, VIB, and Rouge. The more you spend, the better rewards you get. You earn points with every purchase to use in the Rewards Bazaar. Rewards include small samples or full-size products, giving you many choices.

The program also offers special perks like birthday gifts and early sale access. The Auto-Replenishment Program helps you never run out of your favorite items. Fun events like beauty classes and meeting influencers make you feel part of a special group.

Benefits for Customers

This program makes shoppers feel appreciated and valued. You get deals and offers that match what you like. Free birthday gifts and early access to new items make you feel important. The Rewards Bazaar lets you pick rewards that fit your needs.

If you shop often, the Auto-Replenishment Program is super helpful. It ensures you always have your favorite products. Exclusive events and beauty classes add fun and excitement, making shopping more enjoyable.

The program works well for Sephora. It has increased website engagement by 22%. Personalized deals and early sales access keep customers returning, showing how effective it is.

Reasons for Success

Sephora Beauty Insider works because it mixes feelings with useful rewards. The tiered system encourages spending to unlock better benefits. Special offers and birthday gifts make customers feel cared for. These emotional touches drive most customer engagement.

Technology also helps the program succeed. The app makes it easy to track points and get rewards. Exclusive events and perks create a community feeling, making Sephora stand out. By focusing on what customers love, Sephora has built one of the best loyalty programs in beauty.

Target Circle

Key Features

Target Circle makes shopping fun and helps you save money. Joining is free, and you earn 1% back on every purchase. You can use this money later for future buys. The program also gives you special deals, early sales access, and discounts just for members. You even get to vote on which local charities Target supports, making you feel involved.

One great feature is how easy it is to use everywhere. Whether you shop in stores, online, or on the app, your rewards are always available. The program also learns what you like to buy and suggests deals for you. This makes shopping feel more personal and enjoyable.

Benefits for Customers

Target Circle makes saving money simple and fun. You earn rewards every time you shop, which adds up fast if you visit often. Personalized deals mean you’ll find discounts on things you actually want. Early sales access lets you grab the best items before others.

The program also lets you give back to your community. By voting for local charities, you help others while shopping for your family. It’s a win-win! Plus, since the program works everywhere—stores, online, and the app—you never miss out on rewards or discounts.

Apps with coupon features, like Target’s, are super popular. They increase user engagement by 40%, showing how much people love easy savings.

Reasons for Success

Target Circle works because it focuses on what shoppers care about: saving money, convenience, and helping others. Personalized rewards and special perks keep customers coming back. Programs that work across shopping channels have 50% more sign-ups, and Target Circle is one of them.

Its smooth experience makes shopping easy, whether online or in-store. Companies with strong omnichannel strategies keep 91% more customers, and Target Circle uses this to build loyalty. Combining savings with community support makes it one of the best retail loyalty programs.

Walmart+ Rewards

Key Features

Walmart+ Rewards makes shopping simple and saves you money. It offers free delivery for groceries and other items right to your home. You also get discounts on gas at certain stations, helping you save when you fill up.

Another cool feature is mobile scan-and-go. You can scan items with your phone while shopping and skip the checkout line. This saves a lot of time, especially when the store is busy. Plus, Walmart+ Rewards gives early access to deals and events, so you can grab great offers before others.

Benefits for Customers

This program makes life easier and more affordable. Free delivery means fewer trips to the store, giving you extra time for other things. Gas discounts are super helpful, especially with high prices. The savings add up quickly.

Mobile scan-and-go is a big time-saver. You can shop faster without waiting in long lines. Early access to deals is another great perk. You get to save money on items before others can buy them.

Walmart+ Rewards works both online and in stores. Whether you shop from home or visit the store, you’ll earn rewards. It’s a program that fits into your life easily.

Reasons for Success

Walmart+ Rewards is successful because it focuses on what people need: saving time and money. Free delivery and gas discounts solve everyday problems, making it a smart choice for families. Mobile scan-and-go makes shopping quicker and less stressful.

The program also works well online and in stores. This makes it easy for everyone to use. Programs like this, which focus on convenience, keep customers coming back. Walmart+ Rewards is one of the best loyalty programs because it combines savings with ease, creating a smooth shopping experience.

Tip: Want to save time and money? Try Walmart+ Rewards today!

Delta SkyMiles

Key Features

Delta SkyMiles is a program that makes flying better. You earn miles every time you fly with Delta or its partners. These miles never expire, so you can save them for later. Use them to book flights, upgrade seats, or enjoy special perks.

One great feature is how flexible the miles are. You can spend them on flights, vacation packages, or even fancy experiences. Delta also has Medallion Status, which gives extra benefits. These include free upgrades, early boarding, and no baggage fees.

Delta is known for its excellent service:

• Ranked No. 1 by J.D. Power for First/Business and Premium Economy satisfaction.

• Named the most on-time airline in North America in 2024.

Benefits for Customers

Delta SkyMiles makes traveling easier and more fun. You earn miles on every trip, which you can use to save money or enjoy upgrades. The program is flexible, so you can choose how to use your rewards—whether for a big vacation or a small treat.

Medallion Status adds even more perks. You can skip lines, get free upgrades, and board the plane early. These benefits make flying feel special. Plus, Delta works with airlines worldwide, so you can earn and use miles almost anywhere.

Delta cares about its customers. In 2025, its loyalty program satisfaction score reached 76, showing how much travelers appreciate it.

Reasons for Success

Delta SkyMiles is successful because it focuses on what travelers want. The program is flexible, offers great rewards, and has special perks. For six years, it’s been one of the top loyalty programs, proving its value to frequent flyers.

Delta listens to its customers through surveys and focus groups. This helps them improve rewards, make miles easier to use, and create partnerships that add value for members.

Delta’s efforts don’t stop there. U.S. News & World Report ranked it the No. 2 airline loyalty program. Its focus on flexibility and customer needs keeps travelers coming back.

By offering convenience, rewards, and great service, Delta SkyMiles has become a favorite for many travelers.

Nike Membership Program

Key Features

The Nike Membership Program is more than just rewards. It gives members special perks like early product access, free shipping, and exclusive events. The program works with the Nike app, offering workout plans, fitness challenges, and style tips based on what you like.

A key feature is the points system. You earn points for every purchase. These points can be used for discounts, unique gear, or cool experiences like training with top athletes. Members also get birthday rewards and surprise gifts, making it feel extra special.

The Nike app is a big part of why this program works. It tracks what you buy and your activities to give you offers that match your lifestyle. Whether you love running, basketball, or stylish shoes, the program feels made just for you.

Benefits for Customers

Joining the Nike Membership Program gives you more than rewards—it gives you a community. Members get free shipping, saving time and money, and early access to new items, so you’re always ahead on trends.

Shopping becomes more exciting with this program. Every purchase earns points, which turn into discounts or exclusive products. The app also suggests items that match your style and needs, making shopping easier.

Nike also focuses on fitness. The app provides workout plans and challenges to keep you active. Whether you’re training for a race or just staying fit, the program helps you reach your goals.

Reasons for Success

Nike’s program succeeds because it focuses on you. With over 100 million members, it keeps people engaged and loyal. Members spend three times more than non-members, showing how valuable the program is.

Personalization is another reason for its success. The app uses your data to offer rewards and deals that fit your preferences. This makes customers happier and increases how often they shop by 40%.

Nike’s focus on digital tools has paid off. Digital sales grew by 37% in one year, helping Nike earn $12.3 billion. By mixing fitness, fashion, and rewards, Nike has created one of the most creative loyalty programs today.

Fun Fact: Most Nike customers (79%) say exclusive perks keep them loyal.

CVS ExtraCare

Key Features

CVS ExtraCare is a top loyalty program for pharmacy shoppers. It rewards you for purchases and encourages you to return. There are two membership levels: ExtraCare (Basic) and ExtraCare Plus.

With ExtraCare, you get 2% back in ExtraBucks Rewards on most buys. These rewards act like cash for future purchases. ExtraCare Plus members enjoy extra perks, like a $10 monthly reward and discounts on CVS Health products. The program makes earning and using rewards simple, helping you save easily.

Benefits for Customers

This program improves your shopping experience. You earn rewards every time you shop, saving money. Filling prescriptions? You can earn up to $50 in ExtraBucks Rewards each year, giving you more reasons to stay loyal.

It also offers deals based on what you buy. This means discounts on items you actually need. ExtraCare Plus members get free shipping and access to a 24/7 helpline, making life more convenient.

CVS listens to customers by collecting 17 million feedback pieces yearly. They use over 130 surveys to improve your experience. This shows CVS cares about keeping you happy.

Reasons for Success

CVS ExtraCare succeeds by focusing on customers. It rewards everyday purchases, making saving money easy. Personalized deals and simple rewards keep shoppers returning.

The program is huge, with 74 million Basic members and 6.5 million Plus members. CVS tracks satisfaction using Net Promoter Scores (NPS). Happy customers spend more, and CVS has seen growth in this area.

By offering meaningful rewards, CVS ExtraCare stands out in pharmacy loyalty programs. Whether earning ExtraBucks or enjoying exclusive perks, shopping at CVS feels rewarding.

Hilton Honors

Key Features

Hilton Honors makes traveling more fun and rewarding. You earn points for staying at Hilton hotels or using their partners. These points can be used for free nights, flights, or cool experiences. The program also has digital keys, letting you open your room with your phone. This makes your stay safer and easier.

Hilton Honors gives rewards based on what you like. It remembers your preferences and offers upgrades or discounts that match your style. Members also enjoy contactless check-ins, which save time and make arriving simple. With over 7,000 hotels worldwide, you can earn and use points almost anywhere.

Benefits for Customers

Hilton Honors makes trips easier and more enjoyable. You earn points for every stay, which can be used for free nights or upgrades. Digital keys save time and keep your room secure, so you don’t need to stop at the front desk. Contactless check-ins make arriving faster, especially after long travel days.

The program also gives rewards that match your preferences. You might get a room upgrade or a discount for your next trip. Members love how flexible the points are—you can use them for flights, vacations, or special experiences.

Hilton focuses on making travel simple and personal. Reports show 75% of guests enjoy tailored rewards, and 80% prefer digital keys for their ease and safety. Hilton Honors combines these features to make traveling better.

Reasons for Success

Hilton Honors succeeds by focusing on what travelers want. You can earn and use points in ways that fit your plans. Whether you’re staying at a fancy Waldorf Astoria or a budget-friendly Tru by Hilton, Hilton Honors works for you.

Digital tools make Hilton Honors even better. Contactless payments and digital keys are perfect for modern travelers. These features have increased membership by 25%. Hilton also uses personalized ads to keep members interested, boosting sign-ups by 20%.

By mixing convenience, personal rewards, and flexibility, Hilton Honors has become one of the best hotel loyalty programs.

Loyally.ai Digital Loyalty Programs

Key Features

Loyally.ai is changing how businesses run loyalty programs. It offers a digital platform that makes managing rewards simple. Whether you own a small shop or a big store, Loyally.ai can help.

Here’s why it’s special:

• Customizable Digital Loyalty Cards: Pick from eight card types like stamp cards or points cards. You can set them up quickly to match your brand.

• Built-in CRM System: Use one dashboard to track customers, group them, and send offers.

• Unlimited PUSH Notifications: Send updates and deals straight to customers’ phones anytime.

• Geolocation Marketing: Share discounts with people near your store. For example, send a coupon when someone walks by.

• Wallet Integration: Customers can save cards in Apple Wallet or Google Wallet for easy access.

These tools aren’t just cool—they work. Personalized marketing boosts sales by 20%. Fun features like tiered rewards or spin-to-win games increase engagement by 50%. Loyally.ai uses these ideas to help businesses grow.

Benefits for Customers

Loyally.ai isn’t just great for businesses—it’s awesome for customers too. Imagine walking into a store and getting rewarded for being loyal. That’s the experience Loyally.ai creates.

Here’s how it helps customers:

• Convenience: No need for paper cards or passwords. Everything is digital and stored in mobile wallets.

• Personalized Rewards: Get offers based on what you like. For example, coffee lovers might earn a free latte after five visits.

• Interactive Features: Fun games like spin-to-win or tiered rewards make earning exciting.

• Flexibility: Choose rewards like cashback, discounts, or special perks that fit your needs.

By making rewards personal and fun, Loyally.ai keeps customers interested. Companies using tailored rewards see profits rise by 25% with just a 5% boost in retention. That’s the power of making customers feel valued.

Reasons for Success

Loyally.ai works because it knows what businesses and customers want. For businesses, it’s a simple tool to manage loyalty programs. For customers, it’s easy and rewarding to use.

Here’s why it’s successful:

1. Personalization: It uses customer data to create meaningful rewards, building trust.

2. Ease of Use: Digital cards connect to mobile wallets, making participation simple.

3. Engagement: Features like geolocation marketing and PUSH notifications keep customers involved.

4. Proven Results: Businesses report better retention and higher sales. Fun features boost engagement by 50%, showing customers enjoy interactive rewards.

Loyally.ai is ready for the future. As more people use digital tools, having a loyalty program that works on all devices is key. Loyally.ai delivers this, making it one of the top platforms to watch in 2025.

Pro Tip: Want to keep customers loyal and grow profits? Loyally.ai is the solution you need.

The top loyalty programs in 2025 have one main goal—they focus on you. From Starbucks’ custom rewards to Hilton’s easy digital tools, these programs aim to improve your experience. They prove that loyalty programs built on value can increase customer trust and keep people coming back.

Great loyalty programs follow three big trends: making rewards personal, using digital tools, and offering customer-focused perks. Personalized rewards, like those from Sephora and Nike, make you feel special. Digital tools, such as apps and location-based offers, make things easier. Programs with exclusive perks, like Delta SkyMiles, encourage loyalty and repeat visits.

Loyally.ai builds on these trends in a big way. It creates digital loyalty programs that match your business needs. With its built-in CRM, you can track customer data and see how well your program works. Features like unlimited PUSH notifications and location-based offers let you connect with customers instantly. Plus, Loyally.ai’s wallet feature keeps rewards easy to access anytime.

Want to improve your loyalty program? Loyally.ai can help you grow customer loyalty and retention. Try Loyally.ai today!

FAQ

What is a customer loyalty program?

A customer loyalty program gives rewards for shopping with a brand. You can earn points, discounts, or special perks based on what you buy. These programs help businesses keep customers while giving extra benefits for staying loyal.

How does Loyally.ai make loyalty programs easier?

Loyally.ai turns loyalty programs into simple digital tools. Businesses can create custom cards, track customer habits, and send offers straight to phones. It’s great for saving time and keeping customers interested.

Can I use Loyally.ai without knowing tech stuff?

Yes! Loyally.ai is easy to use. You don’t need coding skills to set up your program. It has templates and step-by-step guides to help you start quickly.

What rewards can I offer with Loyally.ai?

You can give stamp cards, points rewards, cashback, discounts, gift cards, and more. Loyally.ai lets you design rewards that fit your business and customers.

Why pick Loyally.ai instead of old loyalty programs?

Old programs use paper cards and manual tracking, which take time. Loyally.ai replaces these with digital cards, automatic rewards, and instant data updates. It’s faster, smarter, and better for today’s businesses.