Top 10 Mobile Loyalty Program Apps Businesses Should Try in 2025

If you want customers to return, you need a good loyalty program. In 2024, 65% of shoppers already use loyalty programs on their phones. This number will keep going up as more businesses use a loyalty program mobile app. Mobile loyalty programs make it easier to reward customers and talk to them right away. When you use loyalty program apps, you can send special rewards, get feedback, and help customers join in more. Studies show that even a small rise in people coming back brings big profit growth. With a digital loyalty program, you can turn regular buyers into loyal fans and help your business grow.

Key Takeaways

• Mobile loyalty programs let businesses give rewards fast and make customers return often. Customers in 2025 want rewards that are easy, personal, and flexible. They want to get these rewards on their phones. Picking a loyalty app that matches your business is important. It should also work with your other tools. This makes it easy to manage rewards. The best loyalty apps have features like customization and real-time updates. They also have good customer support. The right loyalty program app can help your business grow. It can bring more customers and boost your sales.

Why Mobile Loyalty Programs Matter

Customer Expectations in 2025

People want more from loyalty programs now. In 2025, most customers want fast and easy rewards. They also want to feel safe when using these programs. Many like getting points, discounts, or cashback on their phones. Almost 70% join loyalty programs to get rewards. Over half of them like using a mobile app. Lots of people want points that never expire. They also want more ways to earn points. Personalization is important, too. Younger shoppers, like Gen Z and Millennials, want offers that match their interests. They also like sharing points or rewards with family. If your loyalty program is flexible and simple, you meet these new needs. This helps keep your customers happy.

Note: In 2025, customers care about more than rewards. They want programs that feel personal and give choices. They also want programs that match their values, like being fair and helping the planet.

Mobile-First Engagement

Almost everyone has a smartphone today. This changes how you talk to your customers. A mobile loyalty program lets you reach people anywhere. With a customer engagement platform on mobile, joining is easy. Customers can check points and get rewards fast. About 59% say they will join if there is a mobile app. Mobile-first engagement means you can send offers and reminders to phones. This keeps your brand in their minds. It also makes joining fun and simple. You can use location-based offers or games to get more people to join.

• Mobile loyalty programs help you:

  • Give rewards and updates right away

  • Make joining and using the program easy

  • Build stronger bonds with customers

Impact on Retention

Mobile loyalty programs help bring customers back. Studies show that easy and personal rewards make people return. When people collect points, they want to stay with your brand. Mobile loyalty programs let you see what customers like. You can send them offers they care about. This makes your customer engagement platform stronger. Research says mobile loyalty programs can raise customer value by almost 50%. They can also increase conversion rates by 15%. When customers feel special and get good rewards, they stay loyal and come back often.

Selection Criteria

Picking the best loyalty program app can be hard. You want an app that fits your business. It should also help customers come back. Here are some things to think about when you choose a loyalty management system.

Customization & Branding

Your loyalty program should look like your brand. Customization lets you make digital cards and rewards that are special. Some apps, like TapMango and Basiq360, let you make your own mobile app. Other apps are easier to set up but have less branding. When your program matches your business, people trust it more. You can give out points, discounts, or even games as rewards. This helps your business stand out and keeps customers loyal.

Tip: Good branding tools help you make a loyalty program that feels special and easy to remember.

Integration & Scalability

Your loyalty program should work with your other business tools. Look for apps that connect to your POS, online store, and social media. This makes it easy to manage your loyalty program. You can track rewards and send updates. Some apps let customers use mobile wallets like Apple Wallet. If you have more than one store, pick a system that works for all your locations. This helps your program grow with your business. Real-time updates and offline features keep customers happy, even if the internet is down.

• Key integration features:

  • Connects to POS and online stores

  • Lets you share on social media

  • Works with mobile wallets

  • Sends real-time alerts

User Experience

A good user experience brings customers back. Signing up should be easy. Rewards should be clear. Fun things like games make the app better. When customers see all their rewards in one place, they feel in control. Some programs let users turn points into cash or unlock special perks. If your app is simple and fun, people will use it more. This means more loyal customers and more visits.

Analytics & Support

You need to know how your loyalty program is doing. Analytics tools show you things like customer activity and reward use. You can see which rewards work best and who your loyal customers are. Look for apps with dashboards, customer groups, and easy reports. Support is important too. If you have problems, fast help keeps things running. Good analytics and support help you make smart choices and improve your loyalty program.

Top 10 Loyalty Program Apps

Loyally.ai

Loyally.ai is a loyalty card app that does many things. You can make eight types of digital loyalty cards in just a few minutes. These include stamp cards, points, membership, discounts, cashback, coupons, multipass, and gift cards. This loyalty program mobile app has a built-in CRM. It helps you track customers, split your audience into groups, and send special offers. You can send as many PUSH notifications, SMS, and emails as you want. This means you can always talk to your customers.

Loyally.ai uses geolocation marketing. You can send offers when customers are close to your store. This makes your deals more useful and on time. The analytics dashboard shows what works and what needs to get better. Wallet integration lets customers add their loyalty cards to Apple Wallet or Google Wallet. This makes using the app smooth and easy. You can also get more customers with referral and social sharing tools.

Tip: Loyally.ai helps you connect with your customers and keeps them coming back. You can set up your program fast and grow it as your business gets bigger.

Key Features:

• Eight types of digital loyalty cards you can change

• Built-in CRM for tracking and splitting customers into groups

• Unlimited PUSH, SMS, and email messages

• Geolocation and nearby marketing

• Analytics and reporting dashboards

• Easy mobile wallet connection

• Referral and social sharing tools

• Simple connection with POS and online stores

Loyally.ai is great for small businesses, restaurants, and shops. It is a loyalty wallet app that helps you keep customers happy in many ways.

FiveStars

FiveStars is a loyalty card app that helps small businesses get more visits and sales. You can put your customers into groups and send messages to new, returning, or at-risk customers. The app works with your POS system using FiveStars Pay. This makes it easy to give rewards at checkout.

You can run quick sales, send deals, and keep your customers interested. FiveStars lets you track your rewards and see which deals work best. Many people like how it helps them fill slow days and bring customers back.

TapMango

TapMango is a loyalty program mobile app for shops and restaurants. You can make rewards programs that match your brand. TapMango lets you run referral programs, get more reviews, start quick sales, and even offer mobile ordering. The platform works on Windows, Mac, Linux, and phones, so you can use it anywhere.

You get a campaign portal that makes sending deals and tracking easy. TapMango also helps you share ads on social media to reach more people. If you need help, you can call or chat with support any time. Many users say TapMango is simple and helps them keep loyal customers and find new ones.

TapMango is good if you want a loyalty card app that lets you control your brand and customer experience.

Square Loyalty

Square Loyalty is a loyalty card app that works well with Square POS. You can make custom loyalty and reward plans, like short-time deals, digital loyalty passes, and VIP levels. Customers can sign up in person, online, or with the Square mobile POS app. You can manage your customer list, look at behavior, and split your audience for special offers.

• You can send emails and texts from the Square dashboard.

• Customers can join with just a phone number, making it simple.

• Square Loyalty connects with Cash App, so customers can use rewards in different places.

This loyalty wallet app is best for businesses that already use Square and want an easy way to reward and track customers.

Smile.io

Smile.io is a top loyalty card app for online stores. You can set up points, VIP levels, and referral rewards with no coding. Smile.io lets you put loyalty features on product pages, checkout, and order pages, so customers always see their rewards. The platform works with Shopify, Klaviyo, and other tools, making it easy to send special offers.

• Smile.io gives you strong reports to track points, sales, and customer actions.

• You can change your program to match your brand’s style.

• The platform lets you use API for custom connections.

Stores using Smile.io get more repeat buyers and higher customer value. If you have an online shop and want a loyalty program for e-commerce, Smile.io is a smart pick.

Basiq360

Basiq360 is a loyalty card app for small and medium businesses. You can change your loyalty program to fit your business rules and rewards. The app uses QR codes for points and rewards. You can set up flexible rewards based on time, product, or place.

You can launch a branded mobile app fast and track engagement right away. Basiq360 also works with partner and multi-channel loyalty programs, making it a good choice for growing businesses.

H&M Customer Rewards

H&M’s Customer Rewards program uses games to make shopping fun. You earn points for buying things and for actions like recycling clothes. The program has different levels—Members and Plus Members—so you get more perks as you do more.

• H&M uses ideas like scarcity and social proof to keep you interested.

• You get special offers based on your shopping habits.

• The program rewards green actions, matching H&M’s values.

You can join through the app or online, making it easy to get your rewards. H&M’s loyalty program helps you feel part of a group and makes you want to come back.

The North Face XPLR Pass

The North Face XPLR Pass is a loyalty card app that links you with the brand’s outdoor group. You earn points for buying, using reusable bags, or trading old gear. The app focuses on outdoor fun, expert help, and special access.

You get perks like discounts, early access to new items, and special events. The North Face uses digital tools and social media to keep you interested. The program saw a 41% rise in new users and a 60% jump in app sign-ups after new features. You can track your progress and rewards easily in the app, making it great for outdoor fans.

Dunkin’ Donuts Rewards

Dunkin’ Donuts Rewards is a loyalty card app for coffee lovers. You earn five points for every dollar you spend. You can use rewards starting at 150 points. The app lets you order ahead, track points, and get special offers.

Dunkin’ Donuts uses games with Boosted Status, which you get by visiting 12 times in a month. This makes you want to visit more. The loyalty wallet app helps you track rewards and makes every visit count.

Sephora Beauty Insider

Sephora Beauty Insider is a loyalty card app that makes shopping for beauty products rewarding. You can join for free and move up to VIB or Rouge levels as you spend more. Each level gives better rewards, special discounts, and early sales access.

• You earn one point for every dollar spent, and you can use points for products or give to charity.

• The app gives you special picks, birthday gifts, and invites to special events.

• Games and a strong community make the program fun.

Sephora’s loyalty program mobile app is made for phones, so you can shop, track points, and get rewards anywhere. The program brings in 80% of Sephora’s sales and has over 34 million members, showing how good a loyalty card app can be.

Loyalty Program Mobile App Comparison

Feature Comparison

When you want to find the best loyalty card app, you should compare what each one does. Some apps are easy to set up. Others let you change more things, like how your app looks or tracks rewards. Here is a table that shows how the top loyalty program mobile apps are different:

Some apps, like Loyally.ai and Smile.io, make it easy to give rewards and keep track of them. Other apps, like Basiq360, let you change more things in your loyalty card app. If you want to track rewards and manage them easily, these apps are good choices.

Best Fit by Business Type

Not every loyalty card app works for every business. You need to pick one that fits your store, restaurant, or online shop. This table helps you see which app is best for your business:

If you have a shop, H&M or Sephora’s programs are good for rewards and tracking. For restaurants, TapMango and FiveStars help you get customers to come back with punch cards and special deals. E-commerce stores like Smile.io because it is easy to use and gives good rewards. These apps help you see which rewards work best for your business.

Tip: Choose a loyalty program mobile app that fits your business size and what your customers like. Good tracking and reward choices help your business grow.

How to Choose a Mobile Loyalty Program

Assessing Business Needs

Picking the right loyalty program starts with knowing your business. You need a program that matches your goals and helps you stand out. Here is an easy way to begin:

1. Get your team together and talk about what you want. Think about your goals, your rivals, and what your customers like.

2. Do some research. Look at what other businesses do. Ask your customers what they enjoy. Write down the features that matter most.

3. Make a plan. Decide how you will turn shoppers into loyal fans. Make sure your plan is possible and fits your budget.

4. Use tools like Lean Canvas to map your ideas. This helps you see risks and make better choices before you start your loyalty program.

Tip: The more you know about your business and customers, the easier it is to pick the best loyalty app.

Prioritizing Features

Not every loyalty program is the same. You need to pick features that fit your goals and your customers. Check this table to see which features work for different business types and customer needs:

Think about your customers. Do they like games? Are they looking for special perks? Pick features that keep them interested. If you want more engagement, add challenges, badges, or special events.

Planning for Growth

Your loyalty program should grow as your business grows. Pick an app that can handle more users and new features as you get bigger. Look for these things:

• Cloud-based systems keep your data safe and let you add users.

• Strong security, like encryption and two-factor login, keeps customers safe.

• Flexible points and rewards help you change things as you grow.

• Tools for engagement, like push notifications and in-app messages, keep people interested.

• Analytics dashboards show you what works and what needs to get better.

• Omnichannel support lets customers earn and use rewards in-store and online.

Note: A good loyalty program grows with your business. It helps you keep up with new trends and keeps customers engaged.

Picking the best loyalty program app is very important for your business in 2025. There are more businesses trying to get customers, ads cost more, and shoppers want better rewards. The right app helps you get people to come back, sell more, and make your brand stronger.

• More than 90% of brands have loyalty programs. About 79% of shoppers say these programs help them stay loyal.

• The top loyalty apps are easy to set up, give good rewards, and have tools for any business size.

Here’s why Loyally.ai is a great choice:

Want to make shoppers into loyal fans? Start using Loyally.ai today!

FAQ

How do mobile loyalty program apps help my business?

Mobile loyalty apps make it easy for you to reward customers. You can send offers, track visits, and keep people coming back. These apps help you build strong relationships and boost your sales.

Can I customize my loyalty program with these apps?

Yes! Most loyalty apps let you change rewards, colors, and even the look of your digital cards. You can match your brand and create a program that feels special for your customers.

Do I need special tech skills to set up a loyalty app?

No, you don’t. Many apps, like Loyally.ai, guide you step by step. You can launch your program in minutes. If you get stuck, support teams are ready to help.

Can customers use their phones to join and earn rewards?

Absolutely! Customers can sign up, collect points, and redeem rewards right from their phones. Some apps even let them add cards to Apple Wallet or Google Wallet for quick access.

What if I have more than one store location?

Many loyalty apps support multiple locations. You can manage all your stores from one dashboard. This makes it simple to track rewards and keep every customer happy, no matter where they shop.