You want your business to be special and keep customers coming back. An online loyalty card helps you do this in 2025. Many small business owners see more sales and more returning customers with digital loyalty cards. In fact, 73% of shoppers say they spend more for loyalty rewards. Loyalty cards for business give a 4.8 times return on investment. Look at the numbers below:
Statistic Description | Key Figure |
|---|---|
Average ROI of loyalty programs | 4.8x initial investment |
Customers spending more than new customers | 67% more |
Loyal customers willing to pay higher price | 31% more |
You do not need tech skills to start a digital loyalty program. You just choose a platform, make your loyalty card, set up your loyalty card plan, and ask customers to join. This whole process gives your customers a better experience and helps your program grow.
Key Takeaways
Digital loyalty cards help your business get customers to return. They also help you sell more by giving rewards for coming back.
You can make a loyalty program even if you do not know tech. Pick a platform, design your card, set rewards, and link to mobile wallets.
Good loyalty programs help you learn about your customers. You can send them special deals. Your business can grow faster with more spending and visits.
Tell people about your loyalty program with signs and social media. Use push notifications to keep customers interested in rewards.
Keep customer data safe with strong security. Follow privacy laws to build trust and keep your loyalty program working well.
Online Loyalty Card Benefits
Customer Retention Advantages
You want customers to come back often. Loyalty cards help make this happen. When you give a digital loyalty card, people want to visit again. Customers like getting rewards. They also like seeing their points on their phones. This can help keep 61% more customers. More people will pick your business instead of others.
Loyalty card plans show you what your customers enjoy. You can use this information to send special deals or rewards. When you give rewards that fit, customers feel important. They come in more and spend extra money. For example, loyalty members at a bookstore spend $32 each visit. Non-members spend only $19. A good loyalty program really helps your business.
You can check how your program is doing. Look at numbers like Customer Retention Rate and Customer Lifetime Value. These show how many people stay and how much they spend. If you remind people to use their loyalty cards, they will come back more. This helps your business grow strong.
Tip: Make your loyalty card simple to use. If it is easy, more people will use it!
Business Growth and Engagement
A good loyalty program does more than bring people back. It helps your business get bigger. Digital loyalty cards let you learn about your customers. This helps you make better ads and give rewards people want.
Check out these numbers:
Metric / Insight | Statistic |
|---|---|
Loyalty members spend more | 60% more |
Average order quantity increase | 319% |
Revenue growth rate for loyalty leaders | 2.5x faster |
5% retention increase leads to profit boost | 25% more profit |
Loyalty program members’ annual spending | 12-18% more |
Loyalty card plans help you stand out from other stores. Customers get excited to earn rewards. They also tell friends about your business. You save money on ads because you focus on people who already like your store. Many small business owners see more sales and visits after starting a loyalty program.
With customer loyalty cards, you make shopping fun and rewarding. Customers come in more, spend more, and help your business do well.
Digital Loyalty Cards: Types and Platforms
Card Types Overview
There are many digital loyalty card choices. Each one helps your business in its own way. Here are some main types you can pick:
Stamp Cards: These are like punch cards but on your phone. Customers get a stamp for each visit or buy. After enough stamps, they earn a reward.
Points Cards: Customers get points for every dollar they spend. They can use these points for rewards or discounts.
Membership Cards: These give special perks to VIPs or club members. You can offer early access or deals just for them.
Discount Cards: These give loyal shoppers special deals or savings all the time.
Cashback Cards: Customers get some money back as store credit or cash.
Coupon Cards: These give out single-use digital coupons for special sales.
Multipass Cards: You can sell prepaid bundles or passes for your services or products.
Gift Cards: Customers can buy and send digital gift cards to others.
Digital loyalty cards are easy for customers to join and use. You can even give them mobile loyalty cards that work on their phones.
Platform Comparison
You want to pick the best platform for your business. Let’s see how some top choices stack up:
Platform | Card Types Supported | CRM | Push Notifications | Mobile Wallet Integration | Analytics | Price Range | |
|---|---|---|---|---|---|---|---|
8 | Yes | Unlimited | Apple/Google Wallet | Yes | Yes | $12–$78/mo | |
Loopy Loyalty | 3 | No | Limited | Apple/Google Wallet | Basic | No | $15–$49/mo |
PassKit | 4 | No | Limited | Apple/Google Wallet | Yes | Yes | $49+/mo |
Square Loyalty | 2 | No | Yes (SMS) | Apple Wallet | Yes | No | $45+/mo |
Stamp Me | 1 | No | Yes | App Only | Basic | No | $19+/mo |
Tip: Loyally.ai gives you eight digital loyalty card types. It has a built-in CRM, unlimited push notifications, and geolocation marketing. You get more features for less money.
Performance numbers are important too. Most platforms get 30% to 70% of people to sign up. More than half of users stay active. People use their rewards 15% to 25% of the time. The best digital loyalty cards help customers spend 20% to 40% more and give a 4x to 8x return on investment.
Loyally.ai Features
Loyally.ai gives your business all you need for digital loyalty cards. Here’s what you get:
Eight types of digital loyalty business cards, like points, stamp, and cashback cards.
Unlimited push notifications—manual, automatic, or location-based—to keep customers coming back.
A built-in CRM to keep customer data and send special offers.
Real-time analytics and reports to see how your loyalty program is doing.
Easy connection with mobile wallets like Apple Wallet and Google Wallet.
Geolocation marketing to reach customers at the right time and place.
Fraud prevention and GDPR/CCPA compliance for safety.
Simple setup with templates you can change—no tech skills needed.
Loyally.ai helps you sell more, keep customers, and make your loyalty program easy for everyone. You can manage digital loyalty business cards, digital membership cards, and more all in one place.
How to Create an Online Loyalty Card
Making an online loyalty card for your business in 2025 is simple. You can follow a few steps to start a loyalty program. This will help customers return and help your business grow.
Choose a Platform
First, pick a platform for your loyalty card plan. The platform you pick will decide how your program works. It also affects how easy it is for you and your customers. Loyally.ai makes this step easy. You get eight types of loyalty cards, a built-in CRM, unlimited push notifications, and geolocation marketing in one place.
Did you know? Companies like IKEA Family and Rainbow Tours got much better sales and more loyal customers after picking the right digital loyalty card platform. For example, IKEA Family saw members buy four times more often, and Rainbow Tours had 70% more returning customers.
Here’s a quick look at how the right platform can help your business:
Company / Program | Key Outcome / Metric | Impact Description |
|---|---|---|
S.C. Johnson | +300% increase in sales in selected activations | Big sales growth and more customers (+2M) |
IKEA Family | 4x increase in purchase likelihood among engaged members | 10% more sales in Poland; 55% more clicks |
Rainbow Tours | 70% more returning customers; 68% pre-sale bookings | More loyal customers and bookings without discounts |
When you pick a platform, look for one that is flexible and can grow with your business. It should also work well with your current systems. Loyally.ai gives you all these things. You can start small and make your loyalty card plan bigger as your business grows.
Design Your Card
Now you can design your online loyalty card. You want your card to look nice and be easy to use. Loyally.ai has ready-made templates. You can make loyalty cards that match your brand in just a few minutes. Add your logo, pick your colors, and choose the card type that fits your program.
Make your card work well on phones. Most people use smartphones, so your loyalty cards should load fast and look good on any device.
Use your business colors and logo. This helps customers know your loyalty card is from your business.
Make each card special. You can add customer names or special offers to make each card unique.
Use QR codes for easy scanning. This makes your qr code loyalty program simple for everyone.
Tip: A card that works on phones and can go in a wallet app helps customers join and use your loyalty card plan with just a few taps.
Set Up Rewards and Rules
Next, set up the rewards and rules for your loyalty card plan. Decide what actions you want to reward. You can give points for every dollar spent, stamps for each visit, or cashback for purchases. Loyally.ai lets you set up different loyalty card plans, like tiered rewards or special rewards for referrals.
Give clear rewards. Customers like to know what they will get. For example, give a free coffee after 10 visits or $10 off after spending $100.
Use tiered rewards to get people to spend more. Higher levels can unlock bigger rewards, like special discounts or early access to sales.
Give rewards based on what customers do. This makes your loyalty program feel special and keeps people interested.
Loyalty programs with clear rewards change how people shop. About 66% of customers say earning rewards makes them spend more. Tiered rewards and spending goals help people buy more. Members of loyalty programs bring in up to 18% more money than non-members.
Test and Launch
Before you start your loyalty card plan, test everything. Make sure your digital loyalty cards work on all devices. Check that rewards are tracked right and customers can use them easily. Loyally.ai helps you test your program with a soft launch. This way, you can fix any problems before going live.
Here’s a simple checklist for testing:
Make sure your technology is ready and all accounts work.
Test points and rewards to see if they add up right.
Try the program on different phones and browsers.
Teach your team so they know how to help customers.
Get feedback from a small group of customers.
Check your numbers to see if everything tracks as planned.
Note: Companies use A/B testing and track things like how often people use rewards, how many come back, and how much they spend. Keep your program simple and focus on what your customers like best.
Integrate with Wallets
The last step is to connect your online loyalty card to mobile wallets like Apple Wallet and Google Wallet. This makes it easy for customers to join your loyalty program and use their loyalty cards every time they shop. Loyally.ai lets your customers add their cards with one tap.
Mobile wallet integration puts your business on your customers’ phones.
Customers can earn and use rewards automatically, making it easy and fun.
You can send push notifications to remind customers about new rewards or special offers.
Many businesses have seen big benefits from mobile wallet loyalty cards. For example, over 60% of fitness fans like mobile wallet solutions, and brands like Starbucks see more than 25% of transactions through their app. Mobile wallet integration helps more people use your loyalty card, keeps their info safe, and gives your business real-time data for better rewards.
Tip: Since almost everyone uses smartphones, adding your loyalty card plan to mobile wallets helps you reach more customers and keep them coming back.
By following these steps, you can make loyalty cards that help customers stay interested, boost sales, and make your loyalty program a big part of your business success. Loyally.ai makes every step easy, so you can focus on growing your business while your loyalty card plan works for you.
Promote and Optimize Your Loyalty Card Scheme
Promotion Strategies
You want lots of customers to know about your loyalty cards. Tell people about your loyalty program when they pay. Put the news on your website and social media. Use bright signs in your store to catch attention. Send SMS and emails to invite people to join. With Loyally.ai, you can send as many PUSH notifications as you want. Remind customers about rewards and new deals.
Here’s why telling people matters:
Metric / Outcome | Statistic |
|---|---|
Customers in loyalty programs spend more annually | |
Revenue uplift from loyalty program users | 15-25% increase |
Customers more likely to recommend brands with loyalty programs | Over 70% |
Forrester Research says keeping a customer costs less than getting a new one. When you talk about your loyalty program, your business grows and you save money.
Boosting Engagement
It is important to keep customers excited about your loyalty cards. Give good rewards like bonus points for bringing friends. Offer double rewards during special events. Use PUSH notifications from Loyally.ai to share news and remind people to use rewards. You can also make a customer incentive program. Give rewards for feedback or for bringing new friends.
84% of customers stay with brands that have a loyalty program.
57% spend more on brands they like.
The average US family joins 18 loyalty programs.
Try new ideas to make your program fun. Add games, surprise rewards, or birthday offers. When customers feel special, they come back more.
Tracking and Analytics
You need to check if your loyalty program is working. Loyally.ai gives you a dashboard to see important numbers. Watch how often customers use rewards. Check how many come back and how much they spend. Use these numbers to make your loyalty program better.
Metric Name | Why It Matters | How to Track / Example |
|---|---|---|
Shows if customers return for more | Track reorder clicks in reward messages | |
Redemption Rate | Measures how often rewards get used | Track scans and redemptions |
Net Promoter Score (NPS) | Finds out if customers will recommend your business | Survey customers after they use the program |
When you look at these numbers, you can see what works best. This helps you make your loyalty cards even better.
Gathering Feedback
Ask customers what they think about your loyalty program. Use surveys or forms, or give rewards for reviews. Loyally.ai lets you collect feedback right from your dashboard. When you listen to customers, you find ways to make your program stronger and more fun.
Getting feedback often helps you see what customers like and what needs fixing. Give rewards for honest opinions or for posting about your business online. This builds trust and helps your loyalty program grow.
Tip: Always thank your customers for their feedback. It shows you care and helps build lasting loyalty.
Security, Data Privacy, and Compliance
Protecting Customer Data
You want your customers to feel safe when they join your digital loyalty card program. It is important to keep their information safe. This helps your customers trust you and want to come back. Loyalty fraud is a real problem. It causes 27% of all online business fraud. You can keep customer data safe by doing some smart things:
Use multi-factor authentication (MFA). This makes sure only the right person gets into their account.
Set up AI-powered monitoring. This helps you find strange things, like someone getting points too fast or using rewards in weird ways.
Limit how customers can move points. This stops people from selling or using them the wrong way.
Teach your customers to make strong passwords. Tell them to watch out for fake emails or scams.
Add a short wait time between earning and using points. This gives you time to spot any fraud.
Check your loyalty card system often. Update your rules to fix any problems.
AI tools have already stopped millions of dollars in fraud for businesses. These steps help keep your customer’s data safe and your business strong.
Compliance Best Practices
You need to follow privacy laws and show your customers you care about their data. Most people worry about how companies use their information. If you protect their data, you build trust and keep them loyal. Look at these numbers:
Performance Data Point | Statistic / Finding | Implication for Compliance Best Practices |
|---|---|---|
Consumer Concern About Data Privacy | You should be clear about your privacy policy. | |
Consumer Priority on Data Privacy | 75% of consumers want privacy to trust a business | Respecting privacy helps your loyalty card succeed. |
Consumer Reaction to Data Misuse | 70% would stop doing business if data is misused | Protecting data keeps your customers with you. |
Financial Impact of Breaches | Breaches found fast cost $1.23 million less | Quick action saves money and protects your business. |
Evidence Type | Data / Statistic | Relevance to Compliance Best Practices |
|---|---|---|
Consumer Trust and Data Misuse | 70% would leave if data is misused | Always get consent and be open about data use. |
Legal Penalties | Following the law protects your business. | |
Consumer Confidence | 90% feel better about brands that protect data | Invest in good security and review your vendors. |
You should always update your privacy policy. Get clear consent from your customers. Respond quickly if something goes wrong. When you show your customers you care about their privacy, they will trust you more and stay loyal.
You can make a good loyalty program by taking a few easy steps. First, choose a platform. Next, design your card and set up rewards. Test your program to make sure it works. Then connect your card to mobile wallets. A strong loyalty program helps your business keep customers and sell more. It also makes shoppers happy. Some companies see big changes. Starbucks members spend three times as much. Amazon Prime keeps people coming back often. Loyally.ai gives you what you need. You get cards you can change, a built-in CRM, and lots of push notifications. You also get geolocation marketing and wallet integration. Start your loyalty program now and see your business grow!
Get started with Loyally.ai today! 🚀
FAQ
How do customers join my digital loyalty card program?
Customers can sign up in just a few steps. You share a link or QR code. They tap to add your card to their phone. Now they can start earning rewards right away!
Can I change my loyalty card design later?
Yes, you can update your card design anytime. Just log in to your dashboard, pick a new template, or change colors and logos. Your customers will see the new look instantly.
What if a customer loses their phone?
No worries! Customers can add their loyalty card again on a new device. Their rewards and points stay safe in your loyalty programme. You can help them get set up quickly.
Do I need special equipment to scan cards?
You don’t need fancy tools. Most smartphones or tablets can scan QR codes. You can use your own device or let customers scan themselves at checkout.
Can I run more than one loyalty programme at once?
Yes! You can set up different loyalty programmes for different products or customer groups. This helps you reward everyone in a way that fits your business.
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