
Are you trying to find the best ecommerce loyalty platform for your online store in 2025? Here are the top 10 choices: Loyally AI, Smile.io, Yotpo, LoyaltyLion, Stamped.io, Annex Cloud, Zinrelo, Marsello, Talon.One, and Kangaroo. Ecommerce loyalty programs give real benefits. They help keep customers coming back. They also help people buy again and stay interested. You can get rewards like bigger orders, better customer loyalty, and more people telling friends. Digital tools like Loyally AI make starting a customer loyalty program quick and easy. You get tracking right away, simple setup, and strong features that help keep customers and make them buy again.
Key Takeaways
Ecommerce loyalty platforms help stores keep customers coming back. They also help stores sell more with rewards and special deals.
Top platforms like Loyally AI, Smile.io, and Yotpo are easy to set up. They have helpful features and work with popular ecommerce tools.
Find loyalty programs that match your store’s size and goals. Make sure they have good customer support and can grow with your business.
New loyalty programs use personalization, mobile wallets, and data. These help give customers rewards they want and make shopping simple.
Picking the best platform means knowing your goals and your customers. You should compare prices and plan for your store to grow.
Top 10 Ecommerce Loyalty Platforms

When you want the best ecommerce loyalty platform, you need one that fits your store. It should help your business get bigger. Here are the top 10 loyalty platform providers to look at in 2025. These platforms are special because they have great features and are easy to use. They also give your business many good things.
Selection Criteria for the Top 10 Platforms:
The platforms on this list were picked using real user ratings, flexibility, customization, ease of use, scalability, customer service, and modular pricing. These things help you find loyalty platform providers that give your store the most value and benefits.
Criteria | Reason for Inclusion |
---|---|
Capterra Rating | Shows trust with real user ratings. This means the platform is reliable and people would recommend it. |
API-first | Makes the platform flexible and easy to connect with other tools. It can grow with your business. |
Customization | Lets you change the platform to match your brand and goals. You can use white-labeling. |
Ease of Use | Teams can use it easily. This helps you get more from your investment and makes things less confusing. |
Scalability | Lets your business grow. You can add more stores, channels, and markets without problems. |
Customer Service | Gives you expert help fast. This means less downtime and fewer problems. |
Modular Pricing | You only pay for what you need. This saves money and lets you build the right loyalty program as your business changes. |
Loyally AI

Loyally AI is a top ecommerce loyalty platform in 2025. It gives you a digital loyalty card system that is simple to set up. You can pick from eight digital cards, like stamp cards, cashback, and membership cards. The built-in CRM helps you split your audience and send special messages. You can send as many push notifications as you want and use geolocation marketing to reach customers close by.
Loyally AI works with Apple Wallet and Google Wallet. Your customers can keep their cards on their phones. You can connect Loyally AI to Shopify, Square, Lightspeed, and more. The price starts at $12 per month, so it is good for small and medium businesses. Stores with many locations and restaurants like how it grows with them.
You get detailed analytics to see customer retention, reward use, and revenue. Loyalty members spend 18% more and make up 43% of yearly sales. Push notifications and geolocation marketing can double your sales. Loyally AI gives you all the benefits of a modern loyalty program software in one place.
Feature Category | Details |
---|---|
Digital Loyalty Cards | Has 8 types like stamp cards, cashback, and membership cards |
CRM | Built-in CRM lets you split your audience |
Notifications | Send unlimited push notifications and use geolocation marketing |
Mobile Wallets | Works with Apple Wallet and Google Wallet |
Integrations | Connects with Shopify, Square, Lightspeed, API, Zapier |
Pricing | Starts at $12/month, which is affordable |
Ideal Users | Good for small to medium businesses, multi-location stores, and restaurants |
Analytics | Gives you customer insights, tracks reward use, customer retention, and revenue |
Scalability | Easy to use and grows with your business |
Benefits:
You save time, get more repeat purchases, and grow your customer list. Loyally AI helps you start a loyalty program in minutes. You get all the tools you need to keep customers coming back.
Smile.io
Smile.io is a very popular loyalty platform provider for ecommerce loyalty programs. You can set up points, referrals, and VIP tiers quickly. Smile.io works well with Shopify and is easy to use. Many people say it helps them get more customer engagement and repeat purchases.
Here’s what users say about Smile.io:
Works well with Shopify
Friendly and helpful customer support
Helps get more customer engagement and repeat purchases

Aspect | Rating / Feedback Summary |
---|---|
Overall Rating | |
Ease of Use | 4.8 |
Customer Support | 4.5 |
Value for Money | 4.5 |
Functionality | 4.5 |
Benefits:
You get loyalty program software that is easy to run. It helps you reward your best customers. Smile.io is a good choice if you want something simple and effective.
Yotpo
Yotpo is different from other loyalty platform providers because it mixes loyalty rewards with user content. You can reward customers for buying, leaving reviews, and referrals. Yotpo lets you collect and show reviews, ratings, photos, and videos on your product pages. This helps build trust and gets more sales.
You can use Yotpo with Shopify, Magento, WooCommerce, and BigCommerce. It also has SMS marketing, email campaigns, and customer segmentation. Yotpo is great if you want to keep customers with both social proof and rewards.
Benefits:
You get more than just points and rewards. You build trust, get reviews, and keep customers coming back. Yotpo is a top ecommerce loyalty platform for brands that want to connect with customers in many ways.
LoyaltyLion
LoyaltyLion is a favorite loyalty platform provider because of its strong analytics and flexible rewards. You can track what customers do, set up special offers, and see your program’s ROI. LoyaltyLion supports points, referrals, and VIP tiers. It works with Shopify and other big ecommerce platforms.
You get tools to automate your loyalty program and connect with other marketing tools. LoyaltyLion is good for businesses that want to use data to make smart choices and create special experiences.
Benefits:
You can make more money, get new customers, and keep shoppers loyal. LoyaltyLion helps you make smart choices with useful insights and easy tools.
Stamped.io
Stamped.io helps you get reviews, run loyalty programs, and get referrals. You can reward customers for buying, reviewing, and sharing with friends. Stamped.io uses customer feedback to make your products and services better.
You can send special offers and use analytics to see engagement and repeat purchases. Stamped.io works with Shopify and other ecommerce platforms. It is good for brands that want reviews and loyalty in one place.
Benefits:
You build trust, get more repeat purchases, and learn from feedback. Stamped.io makes it easy to turn happy customers into loyal fans.
Annex Cloud
Annex Cloud is a loyalty platform provider for big businesses. You can run transactional, behavioral, emotional, and paid loyalty programs. Annex Cloud has receipt scanning, fraud protection, gamification, and social loyalty features. You can make special experiences for different regions or brands.
Annex Cloud works with over 125 integrations, like websites, POS, email, and CRM systems. You get advanced analytics, segmentation, and real-time personalization. Annex Cloud is best for large businesses that need a flexible and scalable solution.
Benefits:
You can start complex loyalty programs fast and change them as your business grows. Annex Cloud gives you tools to engage, personalize, and keep customers at scale.
Zinrelo
Zinrelo is an AI-powered loyalty platform provider that focuses on personalization and gamification. You can make loyalty programs with points, rewards, and advocacy campaigns. Zinrelo works online and offline, so you can reward customers wherever they shop.
You get predictive insights, advanced analytics, and a loyalty microsite. Zinrelo works with Shopify, BigCommerce, Salesforce Commerce Cloud, and more. It is a good choice for mid-sized and big businesses.
Benefits:
You can get up to 80% more repeat purchases and more money per customer. Zinrelo helps you make a loyalty program that matches your brand and goals.
Marsello
Marsello is made for stores that sell online and in person. You can run one loyalty program for both online and physical stores. Marsello has email and SMS marketing tools built in. You can set up automatic campaigns based on loyalty events and what customers do.
Marsello works with Shopify, Vend, and Lightspeed. You get one view of each customer, using both online and offline data. Marsello is simple to use, even for small teams.
Benefits:
You can reward customers wherever they shop and keep them interested with automatic messages. Marsello connects ecommerce-only and full omnichannel loyalty solutions.
Talon.One
Talon.One is a flexible, API-driven loyalty platform provider. You can control every part of your loyalty program, like campaign rules and customer triggers. Talon.One supports discounts, coupons, bundling, and loyalty mechanics.
You can use AI to make special offers and run programs with loyalty tiers, cards, and points. Talon.One is good for big businesses with many products or brands.
Benefits:
You get full control and can make unique, personal loyalty experiences. Talon.One is great for enterprises that want to try new things and grow fast.
Kangaroo
Kangaroo is an all-in-one loyalty marketing platform. You can get new customers and keep old ones with rewards, referrals, and social sharing. Kangaroo supports in-store, online, and branded mobile apps.
You can use marketing automation, segmentation, and real-time analytics to make customers stay longer. Kangaroo works with POS systems and marketing tools like Mailchimp and Klaviyo.
Benefits:
You can reach customers everywhere and stop cart abandonment. Kangaroo helps you make a loyalty program that fits your brand and gets results.
Examples of How These Platforms Help:
A small retailer uses Loyally AI to start a digital stamp card and gets 47% more repeat purchases.
A Shopify store uses Smile.io to make a points program and raises average order value.
A fashion brand uses Yotpo to collect reviews and reward referrals, building trust and getting more sales.
Each ecommerce loyalty platform on this list has special features and benefits. If you want simple points and rewards or a full omnichannel solution, these loyalty platform providers can help. The right one will help your business grow, keep customers happy, and get the most from your ecommerce loyalty programs.
Why These Ecommerce Loyalty Platforms Stand Out
Innovative Features
Ecommerce loyalty programs today do more than give points. The best loyalty platform providers in 2025 have new ideas. Many use AI and machine learning to make rewards fit each shopper. They can change rewards fast, right when you need it. Some platforms let you link rewards to payment cards. This means customers get perks without extra work. Others use mobile wallet integration. Shoppers can join with just their phone, no app needed. You also see things like location-based messages and gamification. Automated offers pop up based on what customers do. These tools help you keep shoppers interested and coming back.
Platform | Standout Feature | Why It Matters |
---|---|---|
Zinrelo | Personalized rewards, real-time tweaks | |
Loopy Loyalty | Mobile wallet integration | Easy access, no app required |
TapMango | Paid membership models | Recurring revenue, VIP experiences |
GoMeeki | Geofencing and flash deals | Timely, location-based promotions |
Integration Options
Your loyalty platform should work with your other business tools. Top loyalty platform providers connect with ecommerce platforms and CRM systems. They also work with email marketing and social media. This makes your loyalty programs run smoothly. You can track points at checkout and send special emails. When your program links to your store, customers see and use rewards right away. Integration helps you get feedback and track reviews. You can also learn what makes people buy again.
Scalability
Your loyalty program should grow as your business grows. The best ecommerce loyalty programs can handle many customers at once. Smile.io supports over 100,000 stores and helps brands grow. Platforms with API-first designs, like Open Loyalty, let you add new features easily. They can handle more traffic without problems. You do not have to worry about crashes during busy times. Your program keeps working and keeps customers happy.
User Experience
You want your customers to enjoy using your loyalty program. A simple and smooth experience makes people happy. Happy shoppers come back again and again. Studies show shoppers leave after a bad experience. But they pay more for a great one. The best loyalty platform providers make things easy to use. They have fast checkout and work well on phones. Personalization is important too. Programs that remember shoppers and give rewards they like stand out. When things are easy and fun, your loyalty program works better and keeps people coming back.
Key Features of Ecommerce Loyalty Programs
Customization
You want your loyalty program to feel special for each shopper. Customization helps you give rewards that fit what people like. You can offer birthday discounts and VIP tiers for big shoppers. Some programs let you give cashback, discounts, or early access to new items. Using data helps you make rewards that matter to each person. This makes customers feel important and want to shop again. Gamification adds fun with bonus challenges and progress bars. Clear rules and easy ways to use rewards help everyone enjoy your program.
Omnichannel Support
Good loyalty programs work everywhere your customers shop. Omnichannel support means shoppers get the same rewards in-store, online, or on their phones. For example, a customer can earn points in your store and use them online. Real-time updates keep rewards current. When you connect all your channels, you see what each customer likes. This helps you give better offers and build strong loyalty. Brands with omnichannel programs keep more customers and get more repeat sales.
Analytics & Reporting
You need to know if your loyalty program is working. Analytics and reports show you what is happening. Here are some important loyalty program features:
Metric | What It Shows |
---|---|
How much a customer is worth over time | |
Active Engagement Rate | How many people use your program |
Repeat Customer Rate | How often shoppers come back |
Net Promoter Score (NPS) | How likely customers are to recommend you |
Average Order Size | How much people spend each time |
New vs. Recurring Customers | Balance between new and loyal shoppers |
These insights help you make your loyalty program better and smarter.
Automation
Automation makes running your loyalty program simple. You can set up rewards, reminders, and offers to send by themselves. Automation finds customers who have not shopped in a while and sends them deals. It tracks sales, checks ROI, and keeps your data fresh. You can also welcome new members and send birthday rewards with automation. It even helps spot fraud. This saves you time and keeps your program running well. Automated cashback programs and personal messages keep customers interested.
Platform Integrations
Your loyalty program should work with the tools you already use. The best programs connect with ecommerce platforms, marketing tools, CRM systems, and mobile wallets. Integrations let you send emails, texts, and push notifications about rewards. You can also link your program to in-store systems for a true omnichannel experience. Real-time updates and analytics help you see how your programs are doing. With good integrations, you manage your program better and make customers happier.
How to Choose an Ecommerce Loyalty Platform
Picking the best ecommerce loyalty platform can seem hard at first. But you can make it easier by following some simple steps. These steps help you find what works for your store and keep customers coming back.
Define Your Goals
First, think about what you want your loyalty program to do. Do you want people to shop again, spend more, or tell friends? Clear goals help you pick the right rewards and features. Here are some tips to help you:
Pick your main goals, like keeping customers or growing your brand.
Make your program fit how your customers like to shop.
Decide how shoppers will earn and use rewards.
Ask customers what they think about your rewards.
Keep your program simple so everyone understands.
Goal Type | Description | Examples |
---|---|---|
Core Goals | Main reasons for starting a loyalty program | Boost retention, build trust, increase revenue |
Primary Goals | Focused on customer relationships and loyalty | Get new customers, reduce churn, create partnerships |
Secondary Goals | Improve workflow and product quality | Increase order size, reduce cart abandonment, add feedback channels |
Know Your Audience
You need to know who is shopping at your store. Look at your customer data to see who buys the most and who comes back often. Some people only shop during sales. This helps you make rewards that fit each group. VIP tiers are good for big spenders. Welcome points help new buyers become loyal fans.

When you know your shoppers, you can use real examples to make rewards that matter to them.
Compare Pricing
Price is important. Some platforms charge for features, others for how much you use them. Check what you get for each price. For example, Smile.io starts at $49, but LoyaltyLion can cost $399 or more. Only pay for what you need. See if there is a free trial so you can try it first.
Platform | Pricing Model | Price Range | Notes |
---|---|---|---|
Smile.io | Feature-based, tiered | $49 to $1000+ | Affordable entry, more features at higher tiers |
LoyaltyLion | Order/feature-based | $399 to $1650 | More features at higher price |
Voucherify | Usage-based | $179+ | Scalable, flexible |
Evaluate Support
Good support makes running your loyalty program easier. Look for platforms with live chat, help when you start, and a help center. Some, like Yotpo, give you a manager if you pay for bigger plans. Good support means you fix problems fast and keep your program working.
Plan for Growth
Think about how your store might grow. Pick a platform that can grow with you. Look for things like mobile-friendly design, social media tools, and flexible rewards. Brands that plan ahead keep customers coming back as they get bigger. Check your program often and update your rewards to keep things fun.
Tip: Listen to your customers and use their feedback to make your loyalty program better. This helps you stay ahead and keeps shoppers coming back.
Spotlight on Loyally AI
Features & Benefits
Loyally AI is a loyalty platform that is simple to use. You can make digital loyalty cards in just a few minutes. The platform lets you choose stamp cards, points cards, cashback, or games like spin-to-win. You do not need to know how to code. There are templates and guides to help you get started.
Some top features and benefits include:
You can make digital loyalty cards for any reward.
The built-in CRM helps you keep track of customers.
You can send unlimited PUSH notifications to shoppers.
Geolocation marketing lets you send offers when people are close by.
Loyally AI works with Apple Wallet and Google Wallet.
Referral sharing helps you get more customers.
Real-time analytics show how your program is doing.
Interactive rewards and tiered programs make shoppers want to join.
You see results fast. Personalized rewards can help you earn 25% more money. You also keep 5% more customers. Interactive features can make shoppers 50% more interested. Instant connection with customers helps your business stand out.
Use Cases
You can use Loyally AI in lots of ways. Retail stores like digital stamp cards and cashback deals. Restaurants use location-based offers to fill tables. Service businesses use referral sharing and easy customer management. No matter what you do, you get a loyalty program that fits your needs.
Want more repeat visits? Loyally AI can help you. Need to reward your best shoppers? You can set up VIP tiers quickly. Want more reviews? Use interactive rewards to get feedback.
Why Choose Loyally AI
Loyally AI is special because it gives you everything in one place. You get a dashboard that is easy to use and strong tools. You save time, grow your customer list, and make more sales. You do not need lots of different apps. Loyally AI puts all the benefits together for you.
If you want a loyalty platform that is easy, flexible, and full of benefits, Loyally AI is a smart pick for your business in 2025.
E-commerce Loyalty Programs: Trends for 2025

The ecommerce world is always changing. You need to know the newest trends. Loyalty programs in 2025 are not like they were before. Here are some important trends to watch.
Personalization
You want shoppers to feel important. Personalization is a big trend now. AI and machine learning help you learn what customers like. You can guess what they might buy next. You can send them special rewards just for them. Almost 58% of businesses use personalized loyalty programs. When you use this kind of marketing, each shopper feels special. This makes people want to come back. It also helps your store stand out.
Tip: Try giving birthday rewards or offers based on what people buy most. Small things like this can turn a shopper into a loyal fan.
Mobile Wallets
Mobile wallets are changing loyalty programs. People want things to be quick and easy. With mobile wallets, they can get and use rewards on their phones. They do not need plastic cards or long forms. This makes loyalty programs simple and fun. Almost 70% of brands say mobile wallets help them get more customer engagement. You can connect your program to Apple Wallet or Google Wallet. Shoppers can use points with just one tap.
Easy reward use
Fast checkout
More people join in
Data-Driven Rewards
Data-driven rewards are another big trend. You can use data to see what works best. This helps you give the right rewards at the right time. Brands now care about Customer Lifetime Value, not just fast sales. About 60% of brands want to keep customers for a long time. Smart analytics help you find trends and make your program better. Data-driven rewards help you do more than just give points. They help you build real connections with shoppers.
Trend | Why It Matters |
---|---|
Personalization | Makes shoppers feel valued |
Mobile Wallets | Adds speed and convenience |
Data-Driven Rewards | Delivers timely, relevant offers |
If you want to stay ahead, watch these trends. Loyalty programs that use them will help your business grow. They will also keep your customers happy.
You want your online store to get bigger in 2025. A good loyalty program helps you keep shoppers and sell more. Loyally AI gives you lots of tools. You get digital cards, a built-in CRM, and PUSH notifications. You can use geolocation marketing and referral sharing too. Wallet integration makes it easy for customers. You can set up your program quickly. You will see results very soon.
Want to make your customers come back more?
Try Loyally AI now! 🚀
FAQ
How do I pick the best loyalty platform for my store?
Start by thinking about your goals. Look at features, pricing, and how easy it is to use. Try a free trial if you can. Ask yourself what your customers will enjoy most.
Can I use Loyally AI with my current online store?
Yes! Loyally AI connects with Shopify, Square, Lightspeed, and more. You can set it up fast. You do not need to know how to code. Just follow the guides and start rewarding your customers.
What types of rewards can I offer with Loyally AI?
You can give stamp cards, cashback, points, discounts, and even VIP memberships. Loyally AI lets you pick from many templates. You can also create your own custom rewards.
Is it hard to set up a digital loyalty program?
No, it’s easy! Loyally AI gives you step-by-step guides and ready-made templates. You can launch your program in minutes. If you need help, support is always there.
How do push notifications help my loyalty program?
Push notifications remind your customers about rewards, sales, or new offers. They pop up right on their phones. This keeps your brand top of mind and brings shoppers back to your store.
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