15 Top Loyalty Program Examples for 2025

Customer loyalty is crucial for businesses navigating today's competitive market. The loyalty market, valued at an impressive $12.07 billion in 2024, underscores its significant importance. An effective loyalty program goes beyond mere discounts; it fosters deeper customer appreciation for a brand, encouraging repeat purchases. In fact, the majority of shoppers are influenced by loyalty programs to make subsequent purchases. This article highlights 15 outstanding examples of the best loyalty reward programs, offering insights into current successes and future trends for 2025. These programs provide valuable ideas and strategies for retaining customers and maintaining their engagement through innovative loyalty program concepts.

Key Takeaways

• Good loyalty programs give customers special experiences. They also offer special benefits.

• Successful programs are simple to use online. They work on many different platforms.

• Top loyalty programs offer more than just lower prices. They create strong bonds with customers.

• Businesses use customer information. This helps make loyalty programs better and more personal.

• Loyalty programs help businesses keep customers. They also make customers spend more.

Good Loyalty Programs: Main Features

Personal and Special Touches

Good loyalty programs are very personal. They use customer information. This creates special experiences. Companies ask members for data. This helps make customer lists better. Being personal needs correct facts. Programs give special products. They offer unique benefits. They watch what you look at. They also check what you buy. This helps them suggest things. Connecting online and store visits helps too. Customers get special deals on their phones. This makes everything flow together.

Easy Online Experience

An easy online experience is key. Loyalty programs must work everywhere. This means online, on apps, and in stores. Customers should get rewards easily. Mobile design is important. Most people use phones. Loyalty wallets help track points. They make rewards simple. Games and challenges keep members interested. They encourage regular checks.

More Than Just Buying

Good loyalty programs offer more. They give value beyond sales. Customers like brands that share their beliefs. Stories create real connections. Brands build groups for customers. Special access to products or events makes customers feel important. Rewarding things like social media likes. Or signing up for emails. This also builds loyalty. These rewards make feelings stronger. They create deeper ties.

Works Everywhere

Working everywhere means smooth customer experiences. Loyalty programs should connect all parts. This gives more chances to join in. Data must sync up. Customer actions should show up fast. This stops frustration. It keeps interest high. Emails and texts share points. They tell about rewards and special deals. This makes the brand bond stronger.

Using Data to Improve

Top loyalty programs use data. They track important numbers. This includes sign-up rates. Also, how often people buy again. Customer Lifetime Value is key. Average Order Value matters too. Lived Experience Data shows how customers act. This is beyond just buying. This data helps group customers. It makes things personal in real-time. It keeps customers coming back. It also makes them spend more. New loyalty ideas often come from looking at data.

Clear Talk and Honesty

Clear talking builds trust. Customer loyalty programs must explain rules. They need to show benefits clearly. Customers must know how to earn. They need to know how to use rewards. Being open about data use is vital. This makes members feel safe. It makes them feel valued. A clear promise helps customers. They see why joining is good.

Best Loyalty Reward Programs: 15 Top Examples

This section shows 15 good loyalty programs. Each one explains its setup. It shows how it fits the brand. It lists special benefits. It also tells how well it works. These loyalty program examples show good ways to keep customers. They also show how to keep them interested.

Starbucks Rewards

Starbucks Rewards is a top example. It uses phones a lot. It makes daily routines better. It offers easy use. It gives special experiences. Members get Stars when they buy things. They use Stars for free drinks. They also use them for food. The program uses games. It has challenges. It gives bonus Star days. This makes people come back. The phone app is the main place. Users check Stars there. They order food. They pay easily. Special deals appear in the app. These are like Buy-One-Get-One offers. Or they are discounts. These deals fit what each person likes. Members also get messages. These are about Double Star Days. They also get early access to new things. The program gives free refills. This is for brewed coffee or tea. It is for the same store visit. It works with Delta SkyMiles. It also works with Lyft. This makes it even better for users.

The program has different levels:

• Green Level: This is where you start. Members get Stars on every buy. They get a birthday gift. They get free refills in the store. This is for coffee and tea.

• Gold Level: Members reach this level. They need 300 Stars. This is in 12 months. Gold members get special offers. They can use Stars for free food. They also get a free birthday drink.

Starbucks Rewards works very well. Over 75 million people use it. This is all over the world. In the U.S. alone, over 32 million people use it. They help make 57% of the company's U.S. money. Members who use rewards spend more. They spend three times more per visit. This is compared to others. Over $22 billion has been put on Starbucks cards. This is also on the app. This makes it one of the best loyalty reward programs.

Sephora Beauty Insider

Sephora Beauty Insider is free to join. It gives rewards to customers. This is based on how much they spend each year. The program fits Sephora's brand. It is a beauty expert. It is also a community place. It gives value-based rewards. It makes people very involved.

The program has three levels:

• Insider: This is the first level. Members can use the Beauty Insider Community. They get free beauty classes. They also get a free birthday gift. They earn one point for each dollar spent.

• VIB: Members get to this level. They spend $350 each year. They get gifts every month. They get early access to products. They also get early access to sales. They get better birthday gift choices. They get free shipping. This is for orders over $35.

• Rouge: This is the top level. It needs $1,000 spent each year. Rouge members get free shipping always. They get first look at new products. They get special events. They also get a private phone line. They earn more points. A Rouge Reward lets them trade points. They can use 2,500 points for $100 off.

Sephora always makes its program better. In 2016, it started Rewards Bazaar. Members can use points there. They get products, experiences, and special chances. The Beauty Insider Community started in 2017. It is a place for beauty lovers. They can talk and share. In 2020, Sephora added Beauty Insider Cash. Members can change 500 points. This gives them a $10 discount. In 2023, they added a game-like system. It offers challenges to earn points. These challenges make customers more involved. Sephora also suggests products. It uses beauty profiles. It uses computer learning. Beauty classes are in person. They are also online. They teach and give experiences.

The Sephora Beauty Insider program has over 17 million members. This is in North America. It brings in 80% of the company's sales. The program made sales between different products go up by 22%. It made sales of more expensive products go up by 13-51%. These numbers show it works well. It is a top loyalty program example.

Amazon Prime

Amazon Prime is a big service. It has many benefits. These are in different areas. The program makes Amazon important. It is a part of daily life. It offers easy use. It gives entertainment. It gives shopping benefits. This makes it a strong membership-based rewards system.

Prime members get many good things:

• Delivery Benefits: Fast, free delivery. This includes Same-Day. Or One-Day Delivery. This is for many items.

• Entertainment Benefits: Access to Prime Video. Also Amazon Music. Prime Gaming is included. And Amazon Photos. Prime Video has good shows. It has live sports. Amazon Music has over 100 million songs. Prime Gaming gives free games. It gives Twitch subscriptions. Amazon Photos stores many pictures. It stores them in full size.

• Shopping Benefits: Members get special sales. These are like Prime Day. They get thousands of daily sales. The Prime Visa card. The Prime Store Card. They give 5% back. This is on Amazon buys. Members get early access. This is to Lightning Deals. "Buy with Prime" helps too. It gives Prime shipping. This is for other online stores.

• Everyday Benefits: Save money on gas. This is at certain gas stations. Free Grubhub+ for food delivery. Save money on medicine. RxPass for common medicines. Free grocery delivery. This is from Amazon Fresh. And Whole Foods Market.

Amazon Prime also has Amazon Luna. This is for cloud gaming. Amazon Kids+ has content for kids. It has parent controls. Amazon Household lets families share. They share Prime benefits. This big list of services. It makes Amazon Prime a top loyalty program example. It gives huge value-based rewards to its users.

Marriott Bonvoy

Marriott Bonvoy is a hotel loyalty program. It is used worldwide. It connects over 30 hotel brands. The program helps people travel well. It offers exclusive benefits. It gives personal service.

Marriott Bonvoy members earn points. This is on stays. It is also on other buys. They use points for free nights. They use them for better rooms. They use them for gift cards. Members can also use points. This is for Uber. And Starbucks. The program has "Marriott Bonvoy Moments." These are special experiences. They are often like auctions. They give members unique value.

The program makes hotel stays better. Top members get free room upgrades. They get lounge access. Platinum Elite members pick welcome gifts. They also earn more bonus points. The Marriott Bonvoy app is easy to use. It has digital services. These include mobile check-in. It has a mobile key card. It has chat features. Members can ask for things. They can book future stays. The app also works as a digital card. It shows member numbers. It shows points. It shows stay counts. This full approach makes Marriott Bonvoy strong. It is a top loyalty program.

NikePlus

NikePlus is a membership program. It works with Nike's digital system. The program makes Nike a partner. It helps members with their sports journey. It gives special experiences. It gives exclusive access.

NikePlus members get personal training. This includes guided workouts. It includes meditations. These change for each person's goals. They change for results. Members get early access to new clothes. They get limited edition products. The Nike SNEAKRS app gives special app releases. The program gives rewards for sports wins. These include free ClassPass credits. They include Headspace discounts. Members also get access to Nike events. They get to test products.

In-store benefits make shopping better. Members scan codes. This gives product info. It shows what is in stock. They ask to try things on. This is through the app. They can save products. This is for pickup. They can use self-checkout. The SNKRS app uses special tech. It has "SNKRS Stash." This gives access to special products. This is at certain stores. Members can book personal shopping. They can use NikePlus lockers. This is for picking up orders.

The NikePlus program has over 100 million members. These members spend more money. They spend about three times more. This is than other customers. This shows it works well. It is a high-performing loyalty program.

Ulta Beauty Ultamate Rewards

Ulta Beauty Ultamate Rewards is a popular program. It is for beauty lovers. It makes Ulta a full beauty place. The program gives points. This is for every dollar spent. Members use these points. They get discounts on future buys.

The program has levels. Members earn points faster. This is as they spend more. All members get a birthday gift. They also get special deals. Higher levels get more good things. These include early access to sales. They get special events. The program gives personal suggestions. It uses past buys. It uses beauty likes. This makes sure offers are right. They are for each member. Ulta Beauty Ultamate Rewards helps make beauty easy. It makes it rewarding. It makes people come back. It makes them buy again.

REI Co-op Membership

The REI Co-op Membership is special. It costs $30 one time. This is for a lifetime membership. The program makes REI a community. It is for outdoor people. It cares about shared values. These are like being green. Being open to everyone. And having adventures.

Members get 10% back. This is on most full-price REI buys. This is each year. They use these rewards as cash. Or a check. Or store credit. Rewards last for two years. Members also get special discounts. They get coupons all year. A $30 Member Bonus Card is given. This is after a certain buy. And signing up. Members get early access to new products. They get limited-edition products. They also get cheaper gear rentals. For every new member, REI gives $5. This goes to the REI Cooperative Action Fund. This helps public lands. It helps outdoor projects. The Gear Trade-in Program lets members trade old gear. They get REI gift cards. This program builds a strong community. It has a shared goal. It offers great value-based rewards.

Apple Card Rewards

Apple Card Rewards is a credit card program. It works well with Apple products. The program is simple. It gives rewards right away. It keeps things private. It gives unlimited Daily Cash back. This is on all purchases.

Members get 3% Daily Cash back. This is on Apple products. They also get 3% back at some stores. These are like Ace Hardware. And Booking.com. This is when using Apple Pay. All other buys with Apple Pay get 2% back. Physical card buys get 1% back. Daily Cash goes to the Apple Cash card. Members can use it right away. They can also save it. This is in a Savings account. The program offers Apple Card Monthly Installments. This is for Apple products. These are interest-free payments. They give Daily Cash back right away. It works with Hertz. It gives free roadside help. It gives discounts. Uber offers a free six-month trial. This is for Uber One. This is for Apple Card users. This program gives clear rewards. It gives them fast. It is good for Apple users. They want money benefits.

Chipotle Rewards

Chipotle Rewards is a popular program. It is for the fast-casual restaurant. It shows Chipotle cares. It cares about its frequent eaters. The program makes it easy. It is easy to earn free food.

Members earn 10 points. This is for every $1 spent. They can use 1,250 points. This gets a free meal. The program has bonus point days. This helps get points faster. New members get free chips. They get guacamole. This is after their first buy. Surprise birthday gifts are also given. Chipotle started 'Freepotle.' This gives members chances. They can earn free food all year. The program also has 'Extras.' These are personal challenges. They make it like a game. Members earn more points. They get badges. Points can be used in the Rewards Exchange. This is for menu items. Or clothes. Or giving to charity. This program helps get repeat business. It keeps customers involved. It is a strong loyalty program example.

Delta SkyMiles

Delta SkyMiles is the biggest airline program. It has about 120 million members. Joining is free. Miles earned never go away. The program makes Delta a travel partner. It is used worldwide. It offers many ways to earn. It offers many ways to use miles.

Members earn Delta SkyMiles in many ways:

• Flying with Delta. And its partner airlines.

• Spending on Delta credit cards.

• Moving points from American Express.

• Shopping through the Delta SkyMiles Shopping site.

• Eating through the SkyMiles Dining program.

The program has elite levels: Silver, Gold, Platinum, and Diamond Medallion. These levels give good things. These are like seat upgrades. Priority boarding. Airport lounge access. Miles earned per dollar go up. This is with each level.

Delta is part of SkyTeam. This is an airline group. This lets members earn and use SkyMiles. This is in 1,000 places. Credit cards offer more benefits. These include a free first checked bag. And priority boarding. They also give a 20% discount. This is on in-flight buys. A 15% discount on award tickets is also given. This is for Delta flights. Delta changes prices for award tickets. This means miles needed change. This big program makes Delta SkyMiles. It is one of the best loyalty reward programs for travelers.

Target Circle

Target Circle is a free program. It started in 2019. The program makes Target a good value store. It offers daily savings. It offers personal deals.

Members earn 1% in Target Circle rewards. This is on certain buys. These rewards collect in an account. They can be used for future buys. A main good thing is special deals. Right discounts are used automatically. This is online. In the app. Or in the store. Target Circle Bonus offers personal deals. It offers games. Members earn more rewards. This is through certain buys. Or actions. A birthday gift is given each year. It gives 5% off one buy. This is good for 30 days. Members can also vote. This is for local groups. And national groups. This helps Target's donations. The program offers special deals. It offers free trials. This is through partners. These are like Apple. And Ulta Beauty. Target Circle gives easy shopping. It gives rewards. It makes people visit the store often.

Nordstrom The Nordy Club

Nordstrom The Nordy Club has levels. It rewards customers. This is based on yearly spending. The program makes Nordstrom a fancy fashion store. It offers special access. It offers personal services.

The program has four levels: Member, Influencer, Ambassador, and Icon. Each level gives more benefits. Members earn points on buys. These points become Nordstrom Notes. Members use these Notes. This is for future buys. All members get free two-day shipping. Higher levels get early access to sales. Influencers get early access. This is to the Nordstrom Anniversary Sale. Clothes changes are available. Influencers get up to $200. Ambassadors get up to $300. Icons get unlimited access. Personal Double Point Days let members earn points faster. Higher levels get invites. These are to private events. Ambassadors and Icons get personal styling. Icons get a special gift. This is for spending over $15,000 each year. The program also has "Rack Up Rewards." This is at Nordstrom Rack. It gives seasonal discounts. It gives a birthday gift. The Nordy Club makes a fancy experience. It gives rewards to its members.

Subway MyWay Rewards

Subway MyWay Rewards is a program. It is for the sandwich chain. It makes Subway an easy choice. It is a rewarding choice. This is for quick meals. The program offers simple ways. It is simple to earn. It is simple to use rewards.

Members earn tokens. These become dollars. They use these for free meals. They use them for discounts. Or other rewards. The program gives surprise treats. It gives personal rewards. It is easy to join. It is easy to use. Customers sign up for a card. They scan it for buys. The program works with the Subway app. This makes it easy to check accounts. To see balances. To order online. Subway is changing to a new system. It is called MVP Rewards. This new system will use points per dollar. MVP Rewards will give more benefits. This is based on how much a customer spends each year. This change wants to give more value-based rewards. This is to loyal customers.

PlayStation Stars

PlayStation Stars is a program for gamers. It rewards players. This is for using PlayStation content. The program shows PlayStation cares. It cares about its community. It offers special digital items. It offers exclusive perks.

Players get points. This is by doing different things. These include playing certain games. And finishing game challenges. They also get points. This is by sharing game content. This is on social media. Points can be traded. This is for special in-game items. They also give early access to new games. And demos. Special perks and discounts are given. This is on PlayStation Store buys. The program helps community talk. It has sharing game experiences. It also makes people join online groups. Each player gets a special experience. This includes a personal profile. This shows achievements. Messages for new content are given. Game suggestions are given. This is based on playing habits.

The program has levels:

• Bronze (0-999 points): Members can get Digital Collectibles. They get a special Digital Collectible.

• Silver (1,000-4,999 points): Members get a Level 2 Digital Collectible. They can get all Digital Collectibles from Level 1.

• Gold (5,000-9,999 points): Members get a Level 3 Digital Collectible. They get a birthday Digital Collectible.

• Platinum (10,000-24,999 points): Members get a Level 4 Digital Collectible. They also get a birthday Digital Collectible. They get a PSN anniversary Digital Collectible. Faster chat help is also a benefit.

PlayStation Stars is a unique loyalty rewards program. It mixes digital rewards. It mixes community involvement.

Ipsy Glam Bag

Ipsy Glam Bag is a popular beauty service. It is by subscription. It makes Ipsy a place to find beauty. It is a personal place. The program offers beauty products. They are chosen for you. They come every month.

Ipsy offers different Glam Bag levels:

1. Glam Bag: This has 5 small samples. They come in a small bag. It costs $12 each month. It is good for trying small sizes.

2. Glam Bag Plus: This has 5 full-size products. They come in a drawstring bag. It costs $25 each month. Products are chosen for you. This is based on a Beauty Quiz. You pick three of your five full-size products.

3. Glam Bag Ultimate: This has 8 full-size beauty products. It has 4 small sample products. It costs $50 each month. Products are hair care. Makeup. Skincare. And nail products. You pick one of your eight full-size products.

You can pick one product. This is for your Glam Bag each month. You can also buy up to 5 more items. These are small samples. Or full-size products. You review products you get. This helps make future bags better. It also earns points. You can use points for more products. The Refreshments Program is an extra subscription. It offers clean products. They are vegan. They are cruelty-free. This program gives new beauty finds. It keeps people loyal. This is through personal choices. And easy use.

Building Your Customer Loyalty Program for 2025

Defining Program Goals

Businesses need clear goals. These goals help design the program. They also show its success. A common goal is to keep customers longer. This makes them spend more. Another goal is to stop customers from leaving. Especially those who might leave. Businesses also want people to try new products. They want customers to buy more profitable items. Making loyal customers tell others is also a goal. This helps grow the brand. Other goals are getting more customers. And making members happier.

Choosing the Right Structure

Picking the right loyalty program structure is key. Many types exist. Points programs give points for buying things. Tiered programs give better perks. This happens as customers move up levels. Paid programs need money upfront. They give special benefits. Cashback programs give money back. Gamified programs use games. They use challenges to keep people interested. Hybrid programs mix different ideas. Each type works for different businesses. It also works for different customer habits.

Leveraging Loyally AI for Personalization

Loyally AI has strong tools. They help make good loyalty programs. It helps businesses make things personal. This platform lets you change digital programs. It has a CRM built-in. This manages customer data. It sends special offers. It sends messages. Loyally AI helps give unique experiences. Each customer gets one. This personal touch makes people more involved. It makes them happier.

Measuring and Adapting Your Strategy

Checking how well loyalty programs work is important. Businesses look at key numbers. Customer Lifetime Value shows total money from a customer. Retention rate shows how many customers stay. Churn rate shows customers who leave. Engagement metrics track how customers interact. Redemption rate shows who uses rewards. Looking at groups helps make rewards right. These numbers help make things better.

Optimizing Loyalty Rewards Programs with Loyally AI

Loyally AI helps businesses make loyalty programs better. It gives detailed reports. These track how well things are doing. This helps businesses understand customers. Loyally AI also sends free messages. It uses location to send ads. These help get people involved. They help make sales. Sharing referrals gets more customers. Loyally AI's digital cards go on phones. This makes it a top choice. It helps with new loyalty ideas.

Successful loyalty programs are very important. They help businesses grow. They keep customers in 2025. The best programs share ideas. They are personal. They give special experiences. They work well online. They offer special benefits. Businesses need to know their customers. They need to know their brand. This helps them make good programs. A strong loyalty program is key. It must be flexible. It must use data. This helps for future success. Loyally.ai helps keep customers. It builds brand loyalty. It gives digital programs. These can be changed. It has a CRM built-in. It sends many messages. It uses location for ads. It gives detailed reports. It helps share referrals. Loyally's digital cards work. They go in Apple Wallet. They go in Google Wallet. Get started with Loyally.ai today!

FAQ

What is a customer loyalty program?

A customer loyalty program gives gifts to buyers. It makes them buy again from a store. These programs give points. They give discounts. They give special gifts. They make a better bond between buyers and brands.

Why do businesses need loyalty programs?

Businesses need loyalty programs. They help keep buyers. Loyal buyers spend more money. They also tell others about the store. Programs help stores be special. This is in a busy market.

What are key features of successful loyalty programs?

Good loyalty programs are special for each person. They work easily online. They give more than just sales. They work in many places. Using facts to make things better is key. Clear talking is also key.

How can Loyally AI help with loyalty programs?

Loyally AI helps stores make online loyalty programs. It has cards you can change. It has a built-in CRM. Stores can send many messages. They can use location for ads. It helps check how well things work. It helps get more buyers.