You see loyalty programs almost everywhere now. There is a good reason for this. Loyalty points programs help customers come back again. In 2025, 84% of people say they stay with brands that have a customer loyalty program. You can make your revenue go up by 15-25% each year if you use a good loyalty program plan. The best rewards programs now focus on making things personal, easy to use online, and giving real results. Look at this chart to see how much loyalty programs help:
If you want to make your rewards program better, Loyally.ai gives you all the tools you need to build a great plan.
Key Takeaways
Loyalty programs help businesses get bigger by making customers come back and buy more. Personalized rewards make customers feel important and help them like brands more. Digital tools like apps and online cards make it simple to join, see points, and get deals at any time. The best loyalty programs use fun things like games, challenges, and group events to keep customers interested. New trends in 2025 include AI-driven personalization, rewards for eco-friendly actions, and special experiences that are more than just discounts.
Success Factors
Personalization
Loyalty programs should feel special to you. In 2025, making things personal is very important for loyalty programs. When you get offers made just for you, you feel happy and noticed. About 70% of people spend more money on brands that give them offers that fit them. Companies use AI and machine learning to learn what you like to buy. They send you rewards that match your interests. This helps you want to stick with the brand and come back.
Personalized offers do more than help sales. They help you feel close to your favorite brands. Businesses use real-time data to change rewards and deals so you always get something good. Almost 60% of companies spend money on making loyalty programs personal. You see more points-based programs and tiered loyalty programs that give you rewards for what you do. When you get offers made for you, you might share them with friends and support the brand. This shows how important it is for loyalty programs to focus on each person.
Tip: Try to find loyalty programs that use your feedback and shopping history. These programs make you feel important and keep you interested.
Digital Experience
Digital experiences change how you use loyalty programs now. You want things to be easy, fast, and simple from joining to getting rewards. Most people join loyalty programs using apps or digital wallets. This makes it easy to check points, get special offers, and see updates right away.
A survey showed that loyalty programs with good digital experiences have more people joining. You are 80% more likely to pick a brand with a digital loyalty program than one without. When you feel noticed and get surprise rewards, you stay loyal and tell others about the brand. Digital loyalty programs also give you special rewards, like events or cool perks, which feel better than just discounts.
You want a loyalty program that puts you first. When brands use digital tools to give you personal offers, you get more value and a better time. This helps you stay with the brand and come back again.
Top Loyalty Points Programs by Industry
Retail
Retail loyalty points programs are everywhere in 2025. These programs help you get more every time you shop. The best ones let you earn and use points easily. You can do this online or in stores. Here’s what makes them special:
Clear goals help the business keep you coming back or reward big spenders.
The right structure, like points-based or tiered models, makes it fair.
You can track and use your points right away.
Programs are promoted on websites, emails, social media, and in stores.
AI helps give you offers that match your shopping habits.
You can earn and use points anywhere, online or offline.
Community perks include special events or early sales access.
Rewards are simple and easy to use.
These features help you buy again, spend more, and feel part of a brand community.
Top Retail Loyalty Points Programs in 2025:
Program Name | Description & Key Features | Unique Innovations & Results |
|---|---|---|
Sephora Beauty Insider | Points-based loyalty program with tiers (Insider, VIB, Rouge). Earn points for every dollar, get birthday gifts, and access exclusive events. | 80% of sales come from members. Personalized rewards and early access to launches. |
H&M Rewards | Earn points for every purchase, get member prices, and special offers. | Early access to sales, eco-friendly rewards, and digital receipts. |
MYER one | Earn credits for every dollar spent. Redeem for shopping rewards and exclusive experiences. | Omnichannel earning and redemption. High repeat purchase rates. |
Amazon Visa | Points-based program for Amazon shoppers. Earn points on Amazon and everywhere Visa is accepted. | Seamless integration with Amazon Prime. High engagement and increased spend. |
The North Face XPLR Pass | Earn points for purchases and activities like checking in at parks. Redeem for gear and experiences. | Community-building and adventure challenges. Strong brand advocacy. |
Did you know? Loyalty members spend 30% more each time and buy again 25% more than others.
Food & Beverage
Food and beverage loyalty points programs make you want to come back for more treats. In 2025, these programs use AI to make offers just for you. You get rewards for every visit and sometimes for healthy or eco-friendly choices.
AI-powered personalization helps more people join and stay.
Micro-rewards give you small prizes, so you keep coming back.
Gamification makes buying food feel like a fun game.
Top Food & Beverage Loyalty Points Programs:
Program Name | Membership Size / Features | Unique Innovations & Results |
|---|---|---|
Starbucks Rewards | Millions of members. Earn stars for every purchase, order ahead, get free drinks and birthday treats. | App-driven, personalized offers, exclusive events. High engagement and repeat visits. |
Dunkin’ Rewards | 12+ million app downloads. Earn points per dollar, get bonus rewards for frequent visits. | Multi-brand payment cards, frequent campaigns. Increased app downloads and retention. |
Chipotle Rewards | Over 30 million members. Earn points, play games like "Guac Mode" for extra rewards. | Gamification drives high engagement and fast growth. |
MyPanera Rewards | 40 million members. Earn rewards for visits, get personalized treats and birthday surprises. | Over 50% of transactions from members. Strong personalization. |
Vinamilk Loyalty | Points for every purchase, redeem for products or donate to charity. | Eco-friendly rewards and community events. High retention rates. |
Tip: Choose rewards programs with micro-rewards and games. These keep you coming back.
Travel & Hospitality
Travel and hospitality loyalty points programs help you get more from every trip. You earn points for flights, hotel stays, and car rentals. The best programs let you use points for upgrades, free nights, or special experiences.
Key Feature | Description & Examples |
|---|---|
Earn and use points across brands like Expedia, Hotels.com, and Vrbo. | |
Tiered Elite Status | Higher tiers give better perks, like late check-out and upgrades. |
Flexible Redemption | Use points for flights, hotels, car rentals, or airline miles. |
Personalization | Get offers based on your travel habits. |
Technology Integration | Manage everything with apps and online tools. |
Strategic Partnerships | Earn points with airlines, car rentals, and credit cards. |
Global Reach | Use your points almost anywhere in the world. |
Exclusive Experiences | VIP events, welcome gifts, and special offers for members. |
Top Travel & Hospitality Loyalty Points Programs:
Marriott Bonvoy: Earn and use points at many hotels. Enjoy flexible rewards, elite status, and special offers. Members fill 40-50% of rooms and spend 20% more than others.
Hilton Honors: Tiered program with perks like free nights and upgrades. Points never expire. Members stay loyal and happy.
Brightline: Earn points for train rides, redeem for free rides and upgrades. Focus on convenience and digital experience.
Rolls-Royce Owners Club: Exclusive rewards for luxury travelers. Get VIP events, luxury experiences, and personal service.
Note: Travel loyalty programs track repeat visits, customer value, and direct bookings to see how well they work.
Beauty & Wellness
Beauty and wellness loyalty programs make you feel special every time you shop or visit. You can earn points for more than just buying things. You get points for watching videos, sharing online, or booking appointments.
Earn points for many actions, not just purchases.
The program is promoted everywhere—email, social media, in-store, and online.
Fun challenges and bonus points make it exciting.
Brands talk to you often and ask for feedback to improve.
Top Beauty & Wellness Loyalty Points Programs:
Sephora Beauty Insider: Points-based program with three tiers. Earn points for every dollar, get birthday gifts, and go to special events. 80% of sales come from members.
Ulta Beauty Ultamate Rewards: Points for every purchase, birthday gifts, and special perks. Membership grew from 37 million in 2022 to 44 million in 2025. 42% of loyal clients make 80% of sales.
Membership Spas: Get special perks, free treatments, and birthday gifts. Membership spas earn over three times more than non-membership spas.
Did you know? Tiered programs and personal offers make you want to spend more and return often.
Subscription & Digital
Subscription and digital loyalty points programs keep you interested with ongoing value. You get rewards for staying subscribed, sharing reviews, or inviting friends. Technology makes everything easy and personal.
Amazon Prime and Sephora Beauty Insider have high engagement.
You get free shipping, special content, and members-only deals.
Programs use AI to give you rewards that fit you.
Games, referral bonuses, and community features keep you active.
Top Subscription & Digital Loyalty Points Programs:
Amazon Prime: Free shipping, streaming, special deals, and priority support. Many ways to earn and use rewards. High engagement and loyalty.
Sephora Beauty Insider: Personal product picks, tiered rewards, and community events. Games and user content boost participation.
LEGO VIP: Earn points for purchases, reviews, and sharing. Redeem for exclusive sets and experiences. Badges and challenges make it fun.
Note: Features like progress tracking, badges, and mobile design make these programs fun and easy.
Gamified & Community
Gamified loyalty points programs turn shopping into a game. You earn points, unlock badges, and climb leaderboards. These programs make you want to join in and share with friends.
Challenges, badges, and leaderboards make earning points fun.
Progress tracking and tiered rewards keep you trying.
Gamification helps more people join and stay.
Top Gamified & Community Loyalty Points Programs:
Starbucks Rewards: Earn stars, unlock tiers, and get surprise rewards. Games and social features keep people engaged.
NikePlus: Track workouts, earn badges, and join group challenges. Games and sharing boost loyalty.
LEGO VIP: Missions, badges, and leaderboards make earning points fun. Community events and special rewards keep you coming back.
Measurement Aspect | Description |
|---|---|
Customer Engagement Levels | Track points earned, levels reached, and challenge participation. |
Repeat Purchases & Retention | See how often you buy and stay active. |
Social Sharing & Community | Check how often you share and invite friends. |
Additional Revenue Generated | Measure how much more you spend because of the program. |
Tip: Gamified loyalty programs make shopping fun and help you feel part of something bigger.
Leading Loyalty Points Programs
The best loyalty points programs are in every industry. They use personalization, digital tools, and community to keep you interested. Here are some top programs in 2025:
Sephora Beauty Insider: Drives 80% of sales with personal rewards and special events.
Starbucks Rewards: Keeps millions coming back with games and mobile features.
LEGO VIP: Makes shopping a game with badges, missions, and special sets.
MYER one: Earn and use points everywhere, with lots of repeat buyers.
Amazon Visa: Works with Amazon Prime, with high engagement.
H&M Rewards: Eco-friendly rewards and early sales access.
The North Face XPLR Pass: Adventure challenges and community events.
Dunkin’ Rewards: Frequent campaigns and bonus rewards for loyal customers.
Ulta Beauty Ultamate Rewards: Big membership growth and strong loyalty.
Vinamilk Loyalty: Eco-friendly and community rewards.
Rolls-Royce Owners Club: VIP experiences and luxury perks.
Brightline: Digital-first, easy travel rewards.
Note: Members who use personal rewards spend 4.3 times more each year!
Loyally.ai for Loyalty Points Programs
If you want to build a great loyalty program, Loyally.ai has what you need. You can make digital loyalty cards in minutes. Pick from stamp cards, points-based programs, membership cards, discount cards, cashback, coupons, multipass, and gift cards. You can change each card to match your brand.
Loyally.ai helps you:
Track customer data with a built-in CRM.
Send unlimited PUSH notifications to keep customers interested.
Use location marketing to send offers when customers are close.
Let customers share your rewards program with friends for more referrals.
See detailed analytics to check what works and make your program better.
Connect with Apple Wallet and Google Wallet for easy access.
Manage everything from a simple dashboard.
You can use Loyally.ai in retail, food, and service businesses. Coffee shops use digital stamp cards to get more repeat visits. Retail stores offer cashback cards to help people spend more. Restaurants send location-based offers to bring in more customers. Loyally.ai makes it easy to grow your business with a flexible, digital loyalty solution.
Many businesses see up to 30% higher retention and 25% more profit after switching to Loyally.ai.
Trends for 2025
AI & Personalization
You want rewards that feel like they are just for you. In 2025, AI changes how loyalty programs work. Smart systems watch what you do right away. If you look at an app but do not buy, you might get a special offer fast. When you use your points, you could get a thank-you or even a bonus. AI links your shopping online and in stores, so every visit feels special.
Here is how AI-driven personalization shapes your experience:
You get offers based on what you like and when you shop.
AI gives you instant rewards, like small prizes or bonus points, to keep you coming back.
Digital helpers suggest new things or upgrades for you.
AI can let you make your own deals or give points to causes you care about.
Aspect of AI-Driven Personalization | What Happens | Why It Matters |
|---|---|---|
Real-Time Personalization | You get offers when you need them | You use rewards more often |
Predictive Analytics | AI guesses what you want next | Shopping is easier and more fun |
Location-Based Engagement | Offers show up when you are near a store | You visit and use rewards more |
AI makes loyalty programs smarter and more fun. You feel like the brand knows you.
Omnichannel Integration
You want your loyalty program to work everywhere. Omnichannel integration means you can earn and use points online, in stores, or on your phone. Everything feels connected. You get the same rewards and experience no matter where you shop.
You can check your points and get offers on any device.
Shopping online or in-store gives you the same rewards.
Easy platforms make you want to come back.
When you enjoy your experience, you stay loyal. A good loyalty program uses all channels to keep you interested.
Experiential Rewards
Rewards are not just discounts now. In 2025, you want experiences. Loyalty programs give you access to special events, classes, or wellness perks. These rewards help you feel part of a group.
You might earn points for joining a challenge or going to an event.
Some programs let you unlock badges or join group activities.
These experiences help you feel closer to the brand and other members.
Experiential rewards make loyalty programs something you want to talk about and share.
Sustainability
You care about the planet, and so do many brands. Loyalty programs now reward you for making eco-friendly choices. You might get points for recycling, using reusable bags, or buying green products.
Most shoppers feel loyal to brands that care about the environment.
Many people, especially younger shoppers, will pay more for products that help the planet.
Programs now focus on quality and responsibility, not just how much you buy.
Digital loyalty programs can track and reward your green actions.
Gamified features push you to make greener choices and keep you interested.
Sustainability is now a big part of loyalty programs. You get to help the planet and earn rewards at the same time.
You want a loyalty program that is simple and feels special. In 2025, brands do well by using new ideas and rewards that focus on you. Most people like programs with special experiences and quick offers. Loyally.ai is different because you get these things:
Benefit | |
|---|---|
Fit your brand and what customers want | |
Easily track visits and handle customer info | |
Unlimited PUSH | Share news and deals whenever you want |
Geolocation Marketing | Send offers when customers are close |
Wallet Integration | Keep cards in Apple or Google Wallet |
Want to help your business grow? Try Loyally.ai now! http://loyally.ai/?ref=loyally.ai
FAQ
What is a loyalty points program?
A loyalty points program lets you earn points when you shop or use a service. You can trade these points for rewards, discounts, or special perks. It helps you save money and feel valued by your favorite brands.
How do digital loyalty cards work?
You get a digital card on your phone or in an app. Each time you shop, you collect points or stamps. You can check your progress and redeem rewards right from your device. No more lost paper cards!
Why should I use Loyally.ai for my business?
Loyally.ai makes loyalty programs easy. You can create digital cards, track customers, and send offers in minutes. The platform helps you keep customers coming back and boosts your sales. You get everything in one place.
Can I customize my loyalty program with Loyally.ai?
Yes! You can pick from different card types, set your own rewards, and match the design to your brand. Loyally.ai gives you full control, so your program fits your business perfectly.
What results can I expect from a good loyalty program?
You can see more repeat customers, higher sales, and better customer feedback. Many businesses report up to 30% higher retention and 25% more profit after starting a strong loyalty program.
Tip: Start simple. Watch what your customers like, then add more rewards as your program grows.
Share this post