Discover 15 Standout Loyalty Programs for Modern Shoppers

You want more than just points from a loyalty program. Brands now use AI to make rewards feel special. They also use many ways to connect with you. This helps you enjoy rewards more. Most businesses see good results. About 90% say they get more money back. Members spend up to 4.3 times more when they use special rewards. Here is how loyalty programs are changing:

You will see the best customer loyalty programs. These include top brands and new digital leaders like Loyally AI.

Key Takeaways

• Loyalty programs use AI to make offers just for you. This makes rewards feel special and fit what you like.

• Gamification adds fun things like badges and challenges. These make you want to join in and shop more.

• Omnichannel experiences let you earn and use rewards anywhere. You can do this online or in stores. This makes shopping easier for you.

• Being open about data use helps you trust the program. You feel safe when you join loyalty programs.

• Top loyalty programs like Starbucks Rewards and Amazon Prime give cool benefits. These make you want to buy again and stay loyal.

Why Customer Loyalty Programs Matter

Shopper Expectations in 2025

You want more than just points or discounts. In 2025, you want loyalty programs to feel fun and personal. Brands use gamification now. You can earn badges and join challenges. You can also track your progress. You want to use rewards anywhere. You can use them online, in stores, or on your phone. Many shoppers want clear rules about their data. Trust is important. You want to know your information is safe. You also want to control what you share.

Technology and Personalization

Technology changes how you use loyalty programs. AI helps brands send you offers while you shop. You might get a discount when you need it. AI learns what you like. It suggests rewards that match your style. Chatbots answer your questions any time. They also suggest new ways to use your points. These tools make your experience feel special every time you shop.

• AI watches your shopping habits and sends offers when you need them.

• Chatbots help you find rewards and answer questions quickly.

• Programs use real-time data to change rewards and keep you interested.

Retention and Engagement Impact

Loyalty programs help businesses keep you coming back. They make it easy for you to stay with brands you like. Here’s why these programs matter for you and the business:

1. They help you return by giving reasons to come back.

2. You spend more over time, so your value grows.

3. Easy sign-ups and instant rewards make you want to join.

4. Personalized rewards help you feel special and connected.

5. Brands learn what you like and improve your experience.

You get more value. Brands get loyal customers. Everyone wins.

Best Customer Loyalty Programs of 2025

You want to find loyalty programs that really help you. You want rewards that are fun and simple to use. This list shows the best loyalty programs for 2025. You will see famous brands and new programs that change shopping. Each program is special for its rewards, cool features, and how it makes you feel important.

We chose these loyalty rewards programs by looking at:

Criteria	Description
Ease & enjoyment	You get perks that are easy and fun to use.
Benefit	Rewards feel worth it.
Overall satisfaction	You feel happy and your expectations are met.
Customer support	You get help when you need it.
Trust	Your data stays safe.
Recommendation	You want to tell friends about it.

Loyally AI Digital Loyalty Platform

You want a loyalty program that matches your business and style. Loyally AI gives you this choice. You can make digital loyalty cards very fast. The built-in CRM system tracks what customers like. You send as many push notifications as you want. You can pick from over 100 templates or make your own card. You add cards to Apple Wallet or Google Wallet. You check how your program is doing with analytics.

You get more loyal customers. Businesses using Loyally AI get 71% of their money from loyal shoppers. Members are 59% more likely to pick your brand. Gamified programs help keep customers by 30% and boost engagement by 47%. Loyally AI makes loyalty simple, fun, and works well. This is one of the most creative loyalty programs for 2025.

Starbucks Rewards

You like getting free drinks and snacks. Starbucks Rewards makes this easy. You earn Stars when you buy things. You use Stars for free food, drinks, and special deals. The more you visit, the more Stars you get.

Starbucks Rewards has two levels: Green and Gold. You start at Green. You reach Gold after you get 450 Stars. This makes you want to spend more and get better rewards.

You join over 75 million members around the world. In the U.S., 32 million people use Starbucks Rewards. Members spend three times more each visit. You get fun, easy rewards, and real value. Starbucks is always a top brand for loyalty rewards.

Sephora Beauty Insider

You want beauty rewards that fit your style. Sephora Beauty Insider gives you picks just for you. You join a group where you share tips and reviews. You get special perks and feel like you belong.

Sephora uses a tier system. You get more benefits as you shop more. You get birthday gifts, early sales, and free samples. The program makes you feel special and understood. You talk with other beauty fans in forums. This is one of the most creative loyalty programs in beauty.

Amazon Prime Rewards

You want fast shipping, movies, and more. Amazon Prime Rewards gives you all these things. You get free shipping, streaming, and special deals. You use 'Buy with Prime' on other websites, even small shops. You enjoy perks everywhere you shop.

• Amazon Prime makes shopping simple.

• You get rewards for shopping, watching, and listening.

• You save time and money.

• You join a top brand for loyalty rewards.

Nike Membership

You want to be first for new shoes. Nike Membership gives you early access to products. You get picks just for you. You join special events and try new gear.

• Early access to limited collections

• Priority tickets to sports events

• Test new gear before others

• Special customer service

Nike Membership makes you feel like a VIP. You get rewards for your active life. Nike is always a top loyalty program for sports fans.

Nordstrom The Nordy Club

You want shopping to feel personal. Nordstrom The Nordy Club uses your data to give you special picks. You get Bonus Notes for extra savings. You see offers based on what you bought before.

Nordstrom’s app uses your location. You get alerts when you are near a store with things you want. You feel like Nordstrom knows you. This is one of the most creative loyalty programs for fashion lovers.

Burlington Credit Card Program

You want to save money on clothes and home goods. Burlington’s Credit Card Program gives you special discounts and rewards. You earn points for every dollar you spend. You get special offers and early sales.

You use your card for more perks. You save more and shop smarter. Burlington is a top brand for loyalty rewards.

Under Armour UA Rewards

You want fitness rewards that keep you moving. Under Armour UA Rewards gives you points for workouts. You use the MapMyRun app to track your progress. You join challenges and climb leaderboards.

• Earn badges for milestones

• Compete with friends

• Get gear for your achievements

Under Armour UA Rewards makes fitness fun. This is one of the most creative loyalty programs for active shoppers.

Target Circle

You want deals that fit your life. Target Circle gives you special offers. You get discounts at checkout without doing anything. You don’t pay extra for fast delivery.

• Easy shopping every time

• No hidden fees

• More value each visit

Target Circle grows with you. It’s one of the best loyalty programs for everyday shoppers.

Ulta Beauty Ultamate Rewards

You want beauty rewards that keep you coming back. Ulta Beauty Ultamate Rewards gives you points for every buy. You get early event access, birthday gifts, and coupons.

"Loyalty program participants buy more often and stay longer." - Nikki Baird, vp of strategy and product at Aptos

• Free samples

• Salon offers

• Regular discounts

Ulta Beauty is a top brand for loyalty rewards in beauty.

Walmart+ Membership

You want streaming and shopping perks. Walmart+ gives you free delivery and streaming like Peacock Premium or Paramount+ Essential. You save up to $95.88 a year. You pay less for membership than Amazon Prime.

Walmart+ connects online and in-store shopping. You get entertainment and easy shopping. Walmart+ is one of the most creative loyalty programs for budget shoppers.

Marriott Bonvoy

You want travel rewards that go further. Marriott Bonvoy works with airlines, rental cars, and more. You earn points for stays and spending. You use points for free nights, upgrades, and experiences.

• 55% of travelers want partnership perks.

• 62% of people join programs with many partners.

Marriott Bonvoy gives you more choices. It’s one of the best loyalty programs for travelers.

CVS ExtraCare

You want savings on health and wellness. CVS ExtraCare gives you sale prices, special discounts, and ExtraBucks Rewards. You earn 2% back on what you buy. You get birthday rewards and special offers.

CVS ExtraCare helps you save and stay healthy. It’s a top brand for loyalty rewards.

Best Buy Rewards

You want tech deals and personal service. Best Buy Rewards gives you points for every buy. You get a homepage just for you and push notifications. You find new tech with the app’s Discover tab.

• Personalized homepage boosts engagement by 70%.

• 83% of shoppers want special offers.

Best Buy trains workers to help you better. You get more value and a unique shopping trip. Best Buy is a top loyalty program for tech fans.

Burger King Royal Perks

You want fun with your food. Burger King Royal Perks uses games like Balloon Burst and Cloud Float. You earn points and win prizes. You learn how to use Crowns for free food.

• Thirst for Speed lets you win daily prizes.

• You get rewards for playing and eating.

Burger King Royal Perks is one of the most creative loyalty programs for fast food fans.

What Makes These Customer Loyalty Programs Special

Some loyalty programs feel more fun than others. This is because they use new technology and creative ideas. These things help you feel important. Let’s see what features make these programs different.

Personalization and Custom Offers

You get deals that fit your style and needs. Brands group shoppers by what they like and do. They use more than just basic facts. They make detailed profiles for each person. You see rewards for your age or special days. You can pick your own rewards and change your choices. This makes you feel special when you shop.

• Brands group customers to send deals you care about.

• You get rewards for big moments in your life.

• You choose the perks that matter most to you.

Omnichannel and Mobile Integration

You want to earn and use rewards everywhere you shop. Omnichannel programs link online stores, apps, and real shops. You get a smooth experience at every place. Mobile features let you check points, use deals, and pay with your phone. Digital payments make shopping quick and easy.

Innovative Rewards and Gamification

You want shopping to be fun. Programs use games, missions, and treasure hunts. You earn badges and trophies for doing well. These games make you excited and want to come back. Gamification helps people stay interested, buy more, and like brands more.

• Gamification helps you stay interested longer.

• You share your wins with friends, helping brands grow.

• Shopping feels like a game, and you like earning rewards.

Digital Wallet and App Integration

You want rewards that are simple to use. Digital loyalty cards work with Apple Wallet and Google Wallet. You add cards with one tap and use deals right away. Apps help you check your progress, get updates, and use rewards anywhere. Brands use reports to see what works and make things better for you.

Community and Social Engagement

You want to be part of a group. Loyalty programs build communities where you share tips and reviews. You join forums, events, and challenges. Brands listen to what you say and use reports to improve programs. You meet other shoppers and feel like you belong.

Loyally AI: The Ultimate Customer Loyalty Program Solution

You want a tool that makes loyalty programs simple. Loyally AI puts everything you need in one spot. You can set up your rewards program fast. The features help you keep customers and make your business special.

Customizable Digital Loyalty Cards

You can make digital loyalty cards that fit your brand. Loyally AI lets you choose from over 100 templates or make your own. You can start stamp cards, points programs, or membership cards. Customers use these cards on their phones, so they never lose them. You control how points work and can change them anytime.

Built-in CRM and Analytics

You get a built-in CRM that tracks what customers like. You see real-time analytics to know which offers work best. You can group customers and send deals they care about. This software helps you learn about shoppers and improve your loyalty program.

Companies using AI sentiment analysis saw customer satisfaction go up by 25%. Some brands cut churn by half in just seven months. You can use these insights to make your loyalty marketing smarter.

Unlimited PUSH Notifications

You can send as many PUSH notifications as you want. You share updates, deals, and reminders right to phones. This keeps your audience interested and helps sales. Loyally AI makes it easy to reach people at the best time.

• TUI Group used AI to build a loyalty model based on behavior. They made customers happier and got more sales.

• Businesses using AI for loyalty management saw 10–15% more revenue and 40% higher sales than others.

Geolocation and Referral Features

You can target customers by where they are. Loyally AI uses geolocation to send offers when shoppers are near your store. You also get referral sharing. Customers invite friends to join your loyalty program. You grow your customer base without extra ads.

Seamless Wallet Integration

Customers add loyalty cards to Apple Wallet or Google Wallet with one tap. They use rewards right away. You get a smooth experience that works everywhere. Loyally AI connects with big POS systems, so you don’t need extra tools.

Here’s how Loyally AI compares to other loyalty program solutions:

You get a loyalty platform that saves time and money. You see real results and happy customers. Loyally AI helps your business grow with easy loyalty software.

Choosing the right loyalty program matters for you and your business. The best programs help you boost customer retention, drive sales, and keep shoppers engaged. When you use tools like Loyally AI, you make rewards easy and personal. You see real results fast. Ready to grow your repeat customers? Get started with Loyally today! http://loyally.ai/?ref=loyally.ai

FAQ

How do you join a loyalty program?

You sign up online, in-store, or with an app. Most programs ask for your email or phone number. You start earning rewards right away.

Can you use digital loyalty cards on your phone?

Yes! You add digital cards to Apple Wallet or Google Wallet. You show your phone at checkout to use rewards.

What rewards can you get from loyalty programs?

You can earn points, discounts, free products, birthday gifts, and special offers. Some programs give you early access to sales or events.

Is your personal information safe with loyalty programs?

Most programs protect your data. You control what you share.

Can you share rewards with friends or family?

You can! Many programs let you send referral links or share digital cards. Your friends get perks, and you earn extra rewards.