11 Top Mailchimp Alternatives for Small Businesses in 2025

Here are 11 top Mailchimp alternatives for small businesses in 2025. Each one offers something special:

1. Loyally.ai – Helps you keep customers loyal with digital cards and CRM.

2. Brevo (Sendinblue) – Has email marketing tools for brands that want to grow.

3. ActiveCampaign – Gives advanced automation for online stores.

4. MailerLite – Is a simple and cheap email marketing service.

5. Klaviyo – Lets online stores split customers into groups easily.

6. Constant Contact – Makes it easy for small businesses to run campaigns.

7. Moosend – Uses smart automation and lets you personalize messages.

8. Omnisend – Offers marketing on many channels for online stores.

9. AWeber – Is a trusted email marketing service for small businesses.

10. Campaign Monitor – Has nice templates and shows you analytics.

11. HubSpot – Gives you marketing tools and CRM all together.

Did you know? Most small businesses use email to get new customers. Last year, more marketers saw people open and click emails. Picking the right email marketing service helps you grow and keeps customers coming back.

• Good email marketing helps you build strong customer relationships and sell more.

• Email marketing services help online stores reach more people and get better results.

Key Takeaways

• Check out different Mailchimp alternatives to find what works best for your business. Each platform has special features that can help your business grow. Think about automation when picking an email marketing service. Automation saves you time and helps you reach customers better. Try to find platforms that have free trials or free plans. This lets you try out features before you pay for a service.

Top Mailchimp Alternatives in 2025

Quick Overview

Are you searching for mailchimp alternatives for your business? There are many options to choose from. Each platform has something unique for small businesses. Here is a quick summary of the top choices for 2025:

Tip: When you choose mailchimp alternatives, think about what you need most. Easy setup, automation, and templates help you start quickly. Analytics and connecting with other tools make your campaigns better. If you want a free mailchimp alternative, check which platforms have free plans or trials.

You want the best mailchimp alternatives because every business is different. Some platforms are made for online stores, while others are better for local shops. The best mailchimp competitors give you automation, analytics, and easy connections. If you need email marketing, look for software that matches your goals and budget. Many email marketing services now have free mailchimp alternative plans, so you can try them first.

How We Picked the Best Mailchimp Alternatives

How We Judged

It is important to know how each email marketing service compares. We used simple rules to check every platform. Here is a table that shows what we looked at:

You want email marketing tools that are simple to use. Prices can be very different. Some, like HubSpot, have free plans. Others cost more if you want extra features. The price can change if you have more subscribers or send more emails. If you want to save time, pick a service with strong automation. These tools help you reach more people with less work.

Tip: Automation is very helpful for online stores. It lets you send messages at the best time without doing it yourself.

Good for Small Businesses

Small businesses need email marketing that fits their needs. You want something simple, not hard to use. MailerLite was called the easiest to use in 2024. You only pay for people who get your emails, so you save money. Some services let you send as many emails as you want. Others limit you, depending on your plan. If you want to grow, pick a service with good automation.

Many mailchimp alternatives now focus on automation. These features help you send welcome emails, birthday deals, and reminders. You can also link your marketing tools to your store or website. This makes automation important for both online stores and local shops.

Loyally.ai Overview

Key Features

Loyally.ai is more than just email. It helps you keep customers coming back. You get digital loyalty cards. There are eight types, like stamp and points cards. You can use a smart CRM with AI. This helps you learn about your customers. You can send as many push notifications as you want. These reach people at the right time. Geolocation lets you send offers based on where customers are. You can see reports and track how well your program works. Loyally.ai connects with POS systems and other tools. You can change templates and branding to fit your business. Customers can add loyalty cards to their phone wallets.

Pros

Loyally.ai is easy for beginners. You do not need to know a lot to use it. The platform helps you set up rewards and send messages. You can make offers special for each customer. You can also see what works best. Many people say they get more repeat visits and higher sales with Loyally.ai.

Did you know? Big brands like Starbucks saw more people join their loyalty programs. They also had more visits after using AI to make offers personal.

Pricing

Loyally.ai has simple and low prices:

• Essential Plan: $12/month. You get unlimited cards, push notifications, CRM, and one location.

• Growth Plan: $24/month. You can have three locations, unlimited referrals, and more managers.

• Premium Plan: $78/month. You get ten locations, custom integrations, and advanced branding.

Ideal Use Cases

Brevo (Sendinblue)

Key Features

Brevo (Sendinblue) gives you a lot of tools to help your business grow. You can send emails and SMS messages to your customers. The platform lets you build advanced automation workflows, so you can set up messages that go out at the right time. You get a basic CRM to keep track of your contacts. Lead scoring helps you find your best customers. You can design emails with easy templates. Brevo also offers affordable pricing plans, so you do not have to spend a lot.

Tip: You can use SMS and email together to reach more people. This helps you get better results from your campaigns.

Pros and Cons

Pros:

• You get a generous free plan.

• You can send both emails and SMS.

• The platform is easy to use.

• Pricing is lower than many competitors.

Cons:

• CRM features are basic.

• Some advanced tools need higher plans.

Pricing

Brevo gives you more for less money. The free plan lets you send up to 9,000 emails a month to 100,000 contacts. Paid plans start at $29 per month for 20,000 emails. You pay less for higher email volumes compared to Mailchimp.

Note: Brevo offers SMS marketing and transactional emails, which many other platforms do not.

Best For

If you want a simple platform with email and SMS, Brevo works well for small businesses, non-profits, and online stores.

ActiveCampaign

Key Features

ActiveCampaign helps you manage your marketing in one place. You can make landing pages and run ads. You can also handle your social media accounts here. The platform lets you send emails and SMS to customers. You can send dynamic content too. Use forms to collect leads from your website. Set up automation to send messages at the right time. ActiveCampaign lets you score leads, so you know who is most interested. You get real-time analytics to see what works best. You can connect with over 870 other apps to make things easier.

Tip: Try split testing to find out which emails work best.

Pros and Cons

Pros:

• You get strong automation that saves you time.

• The CRM helps you remember every customer.

• You can send emails, SMS, and use social media.

• It works well for online stores and service businesses.

Cons:

• The price goes up when your list gets bigger.

• Some features may seem hard if you are new.

Pricing

ActiveCampaign has a Starter plan for $19 per month for 1,000 subscribers. If your list grows, the price goes up. For 2,500 subscribers, it costs $49 per month. For 10,000 subscribers, it costs $189 per month. Compared to Mailchimp, ActiveCampaign can cost more if you have many subscribers. But you get more automation and CRM features.

Best For

ActiveCampaign is great if you want to automate your marketing. It helps you keep track of your customers. It fits e-commerce, service businesses, and non-profits. If you have a startup or a growing company, you will like the advanced tools. Many small businesses pick ActiveCampaign for its strong automation and sales features.

MailerLite

Key Features

You want email marketing that feels easy. MailerLite gives you a drag-and-drop editor, so you can design emails without any fuss. You can set up automation to send emails at just the right time. If you like testing, you can use A/B testing to see which message works best. E-commerce tools let you add product blocks and pop-ups to your emails. Signup forms help you grow your list fast. Here’s a quick look at what you get:

You’ll notice MailerLite has a user-friendly design. You don’t need to be a tech expert to get started.

Pros and Cons

Let’s talk about what you’ll like and what you might not.
Pros:

• You get affordable pricing, which helps you save money.

• The platform is easy to use, even if you’re new.

• You can manage lots of email marketing needs in one place.

Cons:

• Some advanced features are only in higher plans.

• You may find fewer integrations than bigger platforms.

Tip: If you want a simple tool that does the job, MailerLite is a great pick.

Pricing

MailerLite stands out for its budget-friendly plans. You pay less as your list grows compared to other platforms. Take a look at how MailerLite compares:

You’ll see MailerLite is one of the most affordable options, especially for small businesses.

Best For

You might wonder if MailerLite fits your business. Here’s who gets the most out of it:

• Small businesses that want easy and affordable marketing.

• Freelancers who need to promote their services.

• Digital marketing agencies managing client accounts.

• E-commerce stores looking for simple product promotion.

If you’re a solopreneur or just starting out, MailerLite gives you premium features without a big price tag.

Klaviyo

Key Features

You want to know what makes Klaviyo stand out. Klaviyo gives you tools that help you understand your customers and grow your business. You get advanced analytics, smart automation, and ways to reach people on many channels. Here’s a quick look at the main features:

Tip: Klaviyo’s analytics help you spot trends and send the right message at the right time.

Pros and Cons

Let’s talk about what you’ll like and what you might not.

Pros:

• You get powerful automation that saves you time.

• Klaviyo helps you send messages on many channels.

• The analytics give you clear insights to boost sales.

Cons:

• You pay more as your list grows.

• Some features may feel advanced if you’re just starting out.

Pricing

Klaviyo’s pricing depends on how many emails you send. You get most email features with the free plan, but paid plans start at $60 per month for 500 contacts. That’s higher than Mailchimp, which starts at $13 per month. Klaviyo charges more per email, but you get deeper analytics and automation.

• Klaviyo lets you pay for what you use, so you can scale as you grow.

• Mailchimp is cheaper for small lists, but Klaviyo gives you more control.

Best For

You’ll find Klaviyo works best for these business types:

• eCommerce stores that want to boost sales with flows like Welcome Series and Checkout Abandonment.

• Retail businesses that need personalized, data-driven insights.

• Agencies helping clients increase open rates and drive revenue.

If you run an online shop or want to grow your retail business, Klaviyo gives you tools to engage customers and keep them coming back. Many small businesses use Klaviyo to get better results from their marketing.

Constant Contact

Key Features

Constant Contact is simple to use. The interface helps you find things fast. The email builder has many templates. You can change how your emails look. The AI writing assistant helps you write better emails. You can organize events like fundraisers or sales. Social campaign tools help you reach people on Facebook and Instagram. The platform keeps your emails out of junk folders. You get automations and newsletters to keep people interested.

• Easy-to-use interface

• Many email templates

• AI writing assistant for emails

• Tools for events and social campaigns

• Emails go to inboxes, not spam

Tip: Use event tools to send invites and reminders for your next sale.

Pros and Cons

Constant Contact is easy for beginners. The clean design helps you set up fast. Your emails reach customers most of the time. You can connect with other tools. You can manage events and social campaigns together. Some people want more automation. Most small businesses like the features.

Pros:

• Simple for new users

• Emails reach customers

• Event and social tools included

Cons:

• Not many advanced automation choices

• No free plan

Pricing

Constant Contact costs $12 each month for 500 contacts. You get email tools and list management. Mailchimp has a free plan. Its paid plans start at $13 per month. Moosend starts at $9 per month. Constant Contact’s price is good for basic needs.

Best For

Constant Contact works well for these businesses:

If you have a local shop, non-profit, or small business, Constant Contact helps you reach people and grow.

Moosend

Key Features

Moosend gives you tools to make email marketing easy. You get a drag-and-drop email builder, so you can create messages fast. The platform lets you set up automation, which means you can send emails at the right time without doing it yourself. You can track how your emails perform with detailed reports. Moosend also helps you manage your contacts and segment your audience. You can use ready-made templates to save time. The platform supports integrations with other apps, so you can connect your store or website.

Tip: Try using automation to welcome new subscribers or send birthday deals. This keeps your audience engaged.

Pros and Cons

Pros:

• You get unlimited emails, even on the lowest plan.

• Automation comes with every plan, so you don’t pay extra for smart features.

• The email builder is simple and quick to use.

• You can test Moosend for free for 30 days.

Cons:

• The pay-as-you-go credits may not fit every budget.

• Some advanced features need the Pro Plan.

Pricing

Moosend stands out for its low price. You pay just $9 per month, which includes unlimited emails and automation. This is great for small businesses that want strong features without spending a lot. The Pro Plan gives you advanced reporting and more integrations. You can also try Moosend free for 30 days before you decide. Many platforms charge more for automation, but Moosend includes it in the base plan.

Best For

Moosend works well if you want simple email marketing with strong automation. You might run an online shop, a local store, or a service business. If you need to send lots of emails and want easy tools, Moosend is a smart choice. Many small businesses pick Moosend because it saves money and gives you features that help you grow.

Omnisend

Key Features

Omnisend gives you tools to reach your customers on many channels. You can send emails, SMS, and push notifications. The platform lets you set up automation, so you can send messages when people sign up or buy something. You get a drag-and-drop editor to make emails look great. Omnisend helps you build signup forms and pop-ups. You can use ready-made templates to save time. The platform tracks how your campaigns perform with clear reports.

• Email, SMS, and push notifications

• Automation for welcome, cart, and order messages

• Drag-and-drop email builder

• Signup forms and pop-ups

• Ready-made templates

• Campaign analytics

Tip: Try using automation to send birthday deals or reminders. This keeps your customers coming back.

Pros and Cons

Pros:

• You can reach people on many channels.

• Automation saves you time.

• The editor is easy to use.

• Reports help you see what works.

Cons:

• Some advanced features need higher plans.

• SMS costs extra.

Pricing

Omnisend has a free plan for up to 250 contacts and 500 emails per month. Paid plans start at $16 per month for 500 contacts. You get more emails and SMS credits as you upgrade. The price goes up if you have more contacts or want extra features.

Best For

Omnisend works well for online stores and e-commerce brands. You can use it if you want to send messages on many channels. It fits small businesses that want easy automation and clear reports. If you run a shop or sell online, Omnisend helps you grow and keep customers engaged.

AWeber

Key Features

AWeber gives you tools to help you grow your audience and send emails that get noticed. You can use a drag-and-drop editor to build emails fast. The platform lets you set up automated campaigns, so you reach people at the right time. You get access to hundreds of templates. You can tag subscribers and send targeted messages. AWeber also helps you sell digital products with built-in e-commerce tools. You can use landing pages to collect signups and grow your list.

Tip: Try using AWeber’s automation to send welcome emails or birthday offers. This keeps your audience engaged.

Pros and Cons

Pros:

• You get a simple setup process.

• The platform offers tag-based automation.

• You can sell digital products right from your emails.

• AWeber has strong customer support.

Cons:

• Some advanced features cost extra.

• The design options may feel basic compared to other platforms.

Pricing

AWeber gives you a free plan for up to 500 subscribers. You can send up to 3,000 emails each month. Paid plans start at $19.99 per month for unlimited subscribers and emails. You get access to all templates, automation, and e-commerce tools. The price goes up as your list grows.

Best For

AWeber works well for small businesses that want easy email marketing. You can use it if you sell digital products or need simple automation. Freelancers and bloggers also like AWeber for its quick setup and support. If you want to grow your list and keep things simple, AWeber is a smart choice.

Campaign Monitor

Key Features

You want your emails to look professional and get noticed. Campaign Monitor gives you a drag-and-drop email builder, so you can design messages fast. You get access to hundreds of beautiful templates. The platform helps you track results with detailed analytics. You can set up automated journeys that send emails when people sign up or make a purchase. Campaign Monitor lets you segment your audience, so you send the right message to the right person. You can also use signup forms to grow your list.

Pros and Cons

You might like how easy Campaign Monitor feels. The templates help your emails stand out. You get strong analytics to see what works. Automation saves you time. Some users wish for more advanced features. The price can go up if your list grows.

Pros:

• Simple email design

• Great templates

• Good analytics

• Easy automation

Cons:

• Fewer advanced tools

• Higher price for big lists

Tip: Try using segmentation to send special deals to your best customers.

Pricing

Campaign Monitor starts at $9 per month for the Basic plan. You get core email features and automation. The Unlimited plan costs $29 per month and lets you send as many emails as you want. The Premier plan gives you advanced analytics and priority support for $149 per month. You pay more if you have a larger list.

Best For

Campaign Monitor works well for small businesses that want stylish emails and easy tracking. You can use it if you run a shop, a service, or an online store. If you want simple automation and great templates, this platform is a smart choice.

HubSpot

Key Features

You get a lot with HubSpot. The platform gives you email marketing, CRM, and automation tools all in one place. You can build landing pages and forms to collect leads. The drag-and-drop editor makes designing emails easy. HubSpot tracks your contacts and helps you see what works. You can set up workflows that send emails when people sign up or buy something. The platform connects with many apps, so you can link your store or website.

Tip: Try using HubSpot’s CRM to keep track of every customer and see how they interact with your business.

Pros and Cons

Let’s look at what you might like and what could be better.

Pros:

• You get marketing and CRM tools together.

• The platform is easy to use.

• Automation saves you time.

• You can connect with many other apps.

Cons:

• Some advanced features cost more.

• The price goes up as your list grows.

Pricing

HubSpot offers a free plan with basic email marketing and CRM features. You can send up to 2,000 emails per month for free. Paid plans start at $20 per month for more emails and advanced automation. If you want extra features like custom reporting or more contacts, you pay more. HubSpot’s pricing fits many budgets, but costs can rise if you need more tools.

Best For

HubSpot works well for small businesses that want everything in one place. You can use it if you need email marketing, CRM, and automation. It fits shops, service providers, and online stores. If you want to grow and keep things simple, HubSpot is a smart choice.

Best Mailchimp Alternatives Compared

Features Comparison

You want to find the best email marketing service for your business. Each platform has different features. Some focus on automation. Others help with loyalty programs or online stores. Look at this table to compare what each one offers:

Tip: If you have an online shop, pick a platform with strong automation. Multi-channel marketing tools help you reach more people.

Pricing Comparison

Price matters when you choose an email marketing service. Some platforms have free plans. Others cost more if you want extra features. This table shows what you might pay:

Small businesses have many choices. Some platforms are best for online stores. Others help you keep customers or automate emails. Choose the one that matches your needs and budget.

How to Choose the Best Email Marketing Service

Decision Guide

Picking the best email marketing service for your business can feel tricky. You want something that fits your goals and helps you grow. Start by asking yourself a few key questions. These will help you find the right platform and avoid wasting time or money.

Questions to Ask Before You Decide:

1. What is your strategic process for email marketing?

2. Can you show me examples of your work and results?

3. Who will you work with on your campaigns?

4. How does the platform handle deliverability and list health?

5. Which email marketing platforms does the provider specialize in?

6. What is the approach to segmentation and personalization?

You should also think about these points:

• Does the platform offer free trials or free plans?

• Does the service fit your budget?

• How will you build your email templates?

Tip: Write down your answers to these questions. You can compare platforms side by side and see which one matches your needs.

There are lots of mailchimp alternatives you can pick from. The best email marketing service depends on what you want and how much you can spend. Loyally.ai is a great choice for small businesses and online stores. It is also good for anyone who wants simple email marketing and loyalty programs. You can use Loyally.ai’s digital loyalty cards and CRM. Try it out and see how it works for you!

FAQ

How do you choose the best Mailchimp alternative for your business?

Think about what you want to achieve. Check how much money you can spend. Look at the features you need most. Try out free trials to see which one works best for you.

Tip: Make a list of the features you really need before you look at different choices.

Can you switch from Mailchimp to another platform easily?

Yes, most platforms let you move your contacts and lists. You can follow easy steps in their help guides.

What makes Loyally.ai different from regular email marketing tools?

Loyally.ai gives you digital loyalty cards and CRM. You get unlimited PUSH notifications too. You can keep more customers and see results with simple analytics.