Top 20 Loyalty Card Examples That Stand Out in 2025

You see loyalty cards almost everywhere now. Companies keep creating better loyalty cards, offering more special rewards than ever before. Check out these loyalty cards examples and the impressive numbers behind them:

Digital innovations have made customer loyalty programs smarter. Now you receive special offers and push notifications, with some rewards enhanced by AI to improve the experience. These new loyalty cards examples show how brands connect more effectively with their customers. If you want a great loyalty program, focus on delivering special experiences and leveraging top technology. There are many loyalty cards to choose from, and you can explore which brands use smart loyalty program ideas to stand out.

Key Takeaways

• Loyalty programs use things like apps and AI. They also use mobile wallets. These help give personal rewards. Rewards make customers want to come back.

• Points-based and tiered programs give perks for shopping. They also reward activity. These perks make customers feel special. Customers want to reach higher levels.

• Subscription loyalty schemes give steady benefits. They also offer exclusive deals. This helps members feel like they belong. Members feel valued.

• Gamified and community-driven programs make shopping fun. They make it social too. These programs help customers engage more. Customers like to share with friends.

• Personalized loyalty cards use real-time data. They also use location. These send offers that match your habits. Every visit feels rewarding and unique.

Points-Based Loyalty Cards Examples

You can find points-based loyalty cards almost everywhere. These programs let you earn rewards when you shop. This makes shopping more fun and gives you extra value. Here are some top loyalty cards in 2025. They use special features and mobile apps to stand out.

Starbucks Rewards

Starbucks Rewards is a leader in points-based rewards. You join through the Starbucks app. You earn Stars every time you buy something. More purchases mean more Stars. You can trade Stars for free drinks, food, or cool items.

Why is Starbucks Rewards so good in 2025? The app now has NFT collectibles. These unlock VIP perks and special experiences. You can join fun challenges called ‘Journeys’ to learn about Starbucks and earn more Stars. The app uses augmented reality. You can scan your cup or signs to find hidden rewards.

Did you know? Starbucks Rewards members spend three times more than others. Over half of Starbucks’ U.S. money comes from Rewards members. This shows how strong these programs are.

The app is simple to use. You see your Stars update right away. You get offers based on your favorite drinks. You get alerts for special deals. You can add your card to Apple Wallet or Google Wallet. This mobile setup keeps you coming back.

Walgreens Balance Rewards

Walgreens Balance Rewards, now called myWalgreens, is another top choice. This program gives you points for shopping, filling prescriptions, and making healthy choices. You earn points for every dollar you spend. You can use points for discounts at checkout.

Walgreens uses AI to make the program personal. The app watches your shopping and health needs. It sends you special offers just for you. If you fill a prescription, you might get bonus points or cashback. The app reminds you to refill, so you stay healthy and earn rewards.

Mobile features are important here. You can check your points and see deals on your phone. You get alerts right away. The app works even without internet, so you never miss rewards. Walgreens cares about health, which makes it different from others.

Loyally.ai Reward Card

Loyally.ai Reward Card brings new tech to loyalty cards. You can set up your card fast and start earning rewards. The platform has eight card types, but points-based rewards are very popular.

What makes Loyally.ai special? It uses a cloud system, so you don’t need hard software. You get a CRM that tracks your visits and likes. Every offer is personal. You get unlimited alerts about new deals and rewards. Geolocation sends you offers when you are near a store.

You can add your card to Apple Wallet or Google Wallet with one tap. You see your points and cashback right away. Businesses use the dashboard to see what offers work best. You get the best rewards. You can share referral links to invite friends and earn more.

Tip: Loyally.ai uses games like progress bars and badges. This makes earning rewards fun and keeps you coming back.

Shell Fuel Rewards

Shell Fuel Rewards is a top program for gas. You earn rewards every time you fill your tank. You can also earn points by shopping at partner stores or eating at certain restaurants.

Shell’s program is very personal. The app tracks your gas purchases and sends you special offers. You can get extra points for filling up on certain days. You can link your card to your mobile wallet for quick use. Alerts tell you about new deals and cashback, so you never miss savings.

Shell works with local businesses to give local rewards. You can use points for gas, car washes, or groceries. This keeps you interested and loyal to Shell.

Target Circle

Target Circle is a free program that makes shopping at Target better. You get 1% cashback on every buy. You get extra points during special sales. The program stands out because of personal offers. Target looks at your shopping history and sends you deals on things you like.

You get birthday rewards and discounts at checkout. You get bonus offers when you spend more. The app helps you track rewards and see deals. You can add your card to your mobile wallet for fast checkout. Alerts keep you updated, so you never miss a reward.

Target Circle’s focus on personal deals and mobile use makes it very popular. You feel special as a customer. The program keeps you coming back.

Note: Target Circle does not use boring deals. Every offer feels made just for you. Shoppers who want personal deals love this program.

Why Points-Based Loyalty Programs Excel in 2025

These loyalty cards use tech, personal offers, and mobile apps to make great programs. Games, AI deals, and real-time updates make earning rewards easy and fun. Whether you want cashback, discounts, or special experiences, these programs give you value and keep you loyal.

If you want to try a loyalty program, join one of these leaders. You will see how personal rewards and easy mobile use make shopping special.

Tiered Customer Loyalty Programs

Tiered customer loyalty programs make you feel important. You move up levels when you shop more or use services often. Each new level gives you better rewards and special perks. These programs use smart ideas to keep you coming back. You get special offers, early access, and VIP treatment. Let’s check out some top tiered customer loyalty program examples in 2025.

Sephora Beauty Insider

Sephora Beauty Insider is a top retail loyalty program. You join for free and start as an Insider. If you spend more, you move up to VIB and then Rouge. Each level gives you more rewards and special offers. You get birthday gifts, free samples, and early access to new products.

Sephora looks at what you buy to send you deals. You might get a discount on your favorite lipstick or see new skincare first. The app shows your progress, so you know how close you are to the next level. This keeps you excited to shop more.

• Sephora Beauty Insider had over 40 million members worldwide in 2025.

• The program made up 80% of Sephora’s North American sales.

• Cross-sell revenue went up by 22%, and upsell revenue jumped by 51%.

• AI-powered suggestions and special product drops keep you interested.

You feel special every time you shop. The more you buy, the more you get. This makes you want to stay loyal and see what’s next.

Delta SkyMiles

Delta SkyMiles makes flying more fun. You earn miles every time you book a flight or use a Delta partner. The program has five main levels: General Member, Silver Medallion, Gold Medallion, Platinum Medallion, and Diamond Medallion. Each level gives you more benefits and special offers.

Here are the main perks for each Medallion level:

You earn more miles as you move up levels. The more you fly, the faster you climb. Delta lets you use their credit cards to earn Medallion Qualification Dollars (MQDs). This helps you reach higher levels faster.

Delta gives you offers based on how you travel. You might get a bonus for flying to a new city or a special upgrade on your birthday. The levels make you want to keep flying with Delta. This helps Delta keep customers and makes every trip better.

Marriott Bonvoy

Marriott Bonvoy gives you lots of special rewards. The program has six levels: Member, Silver Elite, Gold Elite, Platinum Elite, Titanium Elite, and Ambassador Elite. You earn points by staying at Marriott hotels, booking online, or using their credit cards.

As you move up, you get better perks. Silver Elite members get a 10% bonus on points. Gold Elite members get 25% more points and room upgrades. Platinum Elite and above get welcome gifts, free breakfast, lounge access, and suite upgrades. Top members can even earn lifetime status.

• Marriott Bonvoy’s clear path makes it easy to see how close you are to the next level.

• You get help with travel planning, late check-out, and special extras as you move up.

• The program uses data to send you deals, like discounts on places you love or special experiences.

Marriott Bonvoy stands out because it mixes great rewards with personal messages. You always know what to do to reach the next level, and the rewards feel worth it. This keeps you loyal and makes you want to book more stays.

Hilton Honors

Hilton Honors uses tech to give you special tiered rewards. You earn points for every stay, and you move up through four levels: Member, Silver, Gold, and Diamond. Each level gives you more perks, like free room upgrades, early check-in, and late check-out.

Hilton’s app uses AI to learn about your travel habits. It suggests rewards that match what you like, like free breakfast if you travel with family or a spa discount if you like relaxing. The app shows your points in real time and gives you special offers just for you.

• Hilton Honors uses digital tools to match rewards to your behavior and level.

• The app remembers what you like, such as room type or pillow softness, for a better stay.

• Special offers, like cheaper dining or spa deals, make you want to come back.

• These new ideas led to a 25% rise in Hilton Honors members and a 20% jump in marketing success.

You feel like Hilton knows you. The personal touch makes you want to stay again and again. This helps Hilton keep customers.

Ulta Beauty Rewards

Ulta Beauty Rewards gives you a fun way to earn perks. You start as a regular member, then move up to Platinum and Diamond as you spend more. Each level gives you better rewards, like birthday gifts, double points events, and early access to sales.

Ulta looks at what you buy to send you deals. You might get a coupon for your favorite shampoo or a special invite to a beauty event. The app shows your progress and how close you are to the next level.

• Ulta’s levels make you want to shop more to reach higher levels.

• Special offers and events make you feel important.

• The program helps keep members by making everyone feel special.

You get more than just points. You get a personal experience that makes you want to come back.

Did you know? 74% of customers interact more with brands when they can reach higher levels. 37% spend more just to unlock better rewards. Tiered programs use status and FOMO to keep you interested and loyal.

Why Tiered Loyalty Programs Work

Tiered customer loyalty programs use smart ideas to keep customers. Here’s why they work so well:

• You want to reach higher levels and get better rewards.

• Personal offers make every reward feel special and just for you.

• Special perks keep you loyal and make you less likely to switch brands.

• Clear levels and progress tracking help you stay interested.

• Feeling proud of your status makes you happy to be a top member.

• 70% of Americans say loyalty programs are a big reason for staying loyal to brands.

• 80% of U.S. shoppers buy more after joining a loyalty program.

• A 7% rise in loyalty can raise customer lifetime value by 85%.

• Loyal customers spend 31% more than new customers.

Studies show that seeing your progress—knowing how close you are to the next level—makes you want to keep your status. This works for everyone, whether you’re new or already at the top.

Tiered customer loyalty program examples like these show how personal rewards and special offers can turn shoppers into lifelong fans. If you want to keep customers, a tiered program with personal perks is the best choice.

Subscription-Based Loyalty Scheme

Subscription-based loyalty programs change how you shop and save money. You pay each month or year to get special perks. These programs give you steady rewards and make you feel important. You get cool benefits every day. Here are three top choices in 2025.

Amazon Prime Rewards

Amazon Prime Rewards is a leader in subscription loyalty. When you join, you get free two-day shipping. You also get Prime Video and Prime Music. Grocery discounts are included too. You get special deals during big sales like Prime Day. Prime members spend about $1,400 each year. The program gives you many reasons to shop more. You earn cashback on some purchases, which adds up quickly. Amazon looks at what you buy and sends you deals just for you. You can try Prime for free before joining. Once you join, you feel part of a special group. The many benefits and special deals make Prime popular with shoppers.

Walmart+

Walmart+ is great for saving on groceries and home items. You get unlimited free delivery and same-day grocery drop-offs. Scan & Go lets you check out fast. Walmart+ gives you 5 cents off each gallon of gas at many stations. You also get cashback on some buys and discounts on prescriptions. The program costs less than Prime, so it is good for saving money. Walmart+ gives instant rewards and special deals. You see the benefits right away. You can use Walmart Pay and manage everything in the app. This loyalty scheme helps you save time and money every week.

• Unlimited free delivery on groceries and essentials

• Fuel discounts at over 2,000 stations

• Scan & Go for contactless shopping

• Cashback and prescription savings

Panera Unlimited Sip Club

Panera Unlimited Sip Club is perfect for people who love drinks. You pay each month and get unlimited coffee, tea, and fountain drinks. You can walk in and grab your drink for free. Panera gives cashback rewards and special deals to members. You might get free bakery treats or meal discounts. The app tracks your visits and sends deals based on what you like. This program makes you want to come back for your daily drink and rewards you for being loyal.

Tip: Subscription-based programs give you steady rewards and make you feel special. You get more than discounts. You get a better experience every time you visit.

Why Subscription-Based Loyalty Works in 2025

• Predictable savings and steady cashback

• Personalized perks and exclusive offers

• Stronger connections with your favorite brands

• Easy access to benefits through mobile apps

You get more than points. You get a lifestyle that fits your needs and habits.

Gamified & Experiential Best Loyalty Scheme Examples

Gamified loyalty programs make shopping feel like a game. You do not just buy things. You play, finish tasks, and get cool rewards. These programs make you want to return, try new things, and tell your friends about your wins. Here are some top loyalty schemes that use games and fun experiences to keep you interested.

Nike Membership

Nike Membership gives you more than points. You get special products, early releases, and invites to events. The app lets you join fitness challenges and track your progress. You earn rewards for being active. You can win badges and move up on leaderboards. Nike sends you workout tips and product ideas based on what you do. This makes you feel like you are part of a team.

Chipotle Rewards

Chipotle Rewards uses games to make visits fun. You can join missions like “Guac Mode” or “Freepotle” to win free food and extra points. The app has spin-to-win games for instant prizes. You get offers based on what you order and when you visit. Chipotle uses AI to send you the best deal at the right time. Over 30 million people have joined, and members visit 20% more often because of these games.

LEGO Insiders

LEGO Insiders lets you earn rewards by building and sharing. You can scan your LEGO sets and join building challenges. You share your creations online. Each thing you do gives you points. You can use points for discounts, early access to sets, or special events. LEGO gives you badges and ranks as you play. This makes you proud and makes you want to build more.

McDonald’s MyMcDonald’s Rewards

MyMcDonald’s Rewards makes eating there like a game. You earn rewards every time you order. The app gives you surprise deals and bonus points for trying new foods. You get special challenges too. You can see how close you are to your next free meal. McDonald’s looks at what you order and sends you deals you will like. This keeps you excited for your next visit.

Gamification really works! Programs with games and fun experiences can get up to 50% more web visits and 60% more app use. People spend more time with brands and feel closer to them.

• Experiential rewards make you feel special. You might get early access to products, invites to events, or personal services. These rewards help you feel close to the brand and make you want to tell your friends.

• When you play, earn rewards, and get cool experiences, you become a loyal fan, not just a shopper.

Community-Driven Customer Loyalty Scheme

Community-driven loyalty programs help you feel like you belong. You join a group with people who like the same things as you. These programs are not just about points or discounts. They help you meet others, share stories, and even help make brand choices.

REI Co-op Membership

When you join REI Co-op, you are more than a shopper. You become a member and help make company decisions. You can vote and help guide REI’s future. Members join outdoor cleanups and share ideas for new gear. They also support causes that help nature. In 2020, there were over 2,500 cleanups. Members gave feedback on new gear. You get a 10% refund each year. This feels like a reward for being in the group. The online forum has over 32,000 members. They share tips and inspire each other. REI gives $5 for every new member to help outdoor fairness. You spend more and stay loyal because you feel included.

Lululemon Membership

Lululemon’s membership is about health and making friends. You get to join local events and workout classes. You also get special gear drops. The app lets you join challenges and share your progress. You meet other members at yoga or running clubs. Lululemon wants you to share your story and inspire others. You feel excited to stay active and loyal because you are part of a friendly group.

Loyally.ai Referral Rewards

Loyally.ai Referral Rewards makes sharing simple. You send links or codes to friends. When they join, you both get rewards. The platform tracks referrals and gives rewards automatically. You do not have to worry about it. Businesses use digital loyalty cards and CRM to keep you interested. Push notifications remind you about rewards. Referral programs help more people join. People trust their friends, so referred customers stay longer and spend more. You help grow the group and get rewards for it.

The North Face XPLR Pass

The North Face XPLR Pass helps you meet other explorers. You join outdoor events and get early access to new gear. You earn points for sharing your adventures. The program asks you to post photos and stories. You feel proud to be in a group that loves the outdoors. The North Face listens to members and makes products from their ideas.

Community-driven loyalty programs help you feel like you belong. You become a brand fan, share stories, and help the brand grow. These programs help keep customers and build strong loyalty.

Innovative & Personalized Loyalty Cards Examples

You want loyalty programs that feel made for you. In 2025, brands use smart technology to give you special experiences. You get rewards that match what you like and where you shop. These programs use your habits and favorite products to pick rewards. Let’s look at some cool programs that stand out.

Loyally.ai Digital Loyalty Cards

Loyally.ai gives you digital loyalty cards that are just for you. You can join programs for stamps, points, memberships, or gift cards. The platform tracks your visits and spending in real time. When you walk near a store, you get a special offer. Geolocation sends deals that fit your shopping style. You get push notifications with new rewards. The dashboard helps businesses see which rewards work best. This makes every program better. You can add your card to Apple Wallet or Google Wallet. Sharing referral links is easy. You earn rewards for bringing friends. Loyally.ai makes every program feel unique.

Apple Wallet-Integrated Cards

Apple Wallet keeps all your loyalty cards in one place. You join programs from stores, restaurants, and airlines. When you shop, your phone shows offers based on your location. Geolocation and push notifications help you never miss a deal. You see your points and rewards update right away. Apple Wallet uses secure technology to keep your info safe. You get reminders for rewards that will expire soon. This makes every program more helpful.

Starbucks Odyssey

Starbucks Odyssey gives you special rewards for buying coffee. You also join digital journeys for extra fun. The app uses AI to learn your favorite drinks. It sends you offers that match what you like. You can unlock NFT collectibles for cool perks. Real-time data helps Starbucks send deals when you are near a store. You get push notifications for new challenges and rewards. Every program feels like an adventure. You always know what you can earn next.

H&M Member

H&M Member is a loyalty program for fashion lovers. You earn points for shopping and sharing outfits online. The app tracks your style and sends you discounts. Geolocation lets H&M send offers when you are near a store. You get push notifications for flash sales and new arrivals. The program uses analytics to make rewards better. You always get deals that match your taste.

Tip: Personalized loyalty programs use AI, geolocation, and real-time analytics. These tools make every reward feel special. You get offers that fit your life. Brands see what you love most.

You get more value from personalized programs. Every visit feels special. You always know what rewards are waiting for you.

You saw that the best loyalty cards in 2025 use smart technology and mobile apps. They give you personal rewards to make you want to return. If you want customers to stay, make every reward feel special. Loyally.ai lets you make your own cards. It has a CRM, unlimited PUSH notifications, and geolocation marketing. You can add your card to your wallet easily. Want to help your business grow? Get started with Loyally.ai today!

FAQ

What is a loyalty card and how does it work?

A loyalty card lets you earn rewards when you shop at certain stores. You scan your card or app each time you buy something. You collect points, stamps, or perks. You can use these for discounts, free items, or special offers.

Can I use digital loyalty cards on my phone?

Yes! Most digital loyalty cards work right on your phone. You can add them to Apple Wallet or Google Wallet. Just show your phone at checkout. You get updates and rewards instantly.

How do I pick the best loyalty program for me?

Think about where you shop most. Look for programs that give rewards you like, such as cashback, discounts, or special perks. Check if the program has an easy-to-use app and sends you personal offers.

Are loyalty programs safe to use?

Most loyalty programs use secure apps and protect your information. Always use official apps and never share your login details. If you have questions, ask the store or check their website.

Can I share my loyalty rewards with friends or family?

Some programs let you share rewards or send referral links. When your friends join, you both get bonuses. Look for a “refer a friend” option in the app or website.

Tip: Sharing rewards is a great way to help friends save and earn more perks for yourself!