Top 15 Sample Loyalty Programs from Leading Brands in 2025

You can see loyalty programs almost everywhere now. More than 90% of companies have customer loyalty programs. About 78% give free loyalty options. Look at this chart. It shows how brands use loyalty to keep customers and get them more involved.

Today, brands use digital loyalty card programs. They also use personalized rewards and gamification. These help customers return again and again. You can look at these sample loyalty programs. You can use them to make your own plan. If you want to start loyalty card programs easily, Loyally.ai can help. It lets businesses make digital solutions that keep loyalty simple.

Key Takeaways

• Loyalty programs now help people feel connected. They use fun games and rewards that match what you like. Digital tools like apps and AI help you earn rewards easily. You can use rewards anytime and anywhere. Top brands use levels and challenges to keep you interested. They also give special offers just for you. Many programs give rewards for making green choices. They help the planet and give you benefits too. Simple and fun loyalty programs make people happy. They help customers want to come back again.

Customer Loyalty Programs in 2025

Industry Trends

You can find customer loyalty programs almost everywhere. These programs make you feel special and want to come back. In 2025, loyalty is not just about getting points. Brands try to connect with you using real stories and feelings. You might get rewards for sharing your ideas or posting online. This helps you become a brand ambassador. Gamification makes loyalty more fun. You can earn badges, finish challenges, and move up on leaderboards. These things help you stay interested and want to join in more.

Loyalty programs work in many places. You can get rewards online, in stores, or on your phone. AI helps brands give you offers that fit you right away. You get rewards that match what you like. Many brands care about the planet. You might get points for making green choices. Loyalty programs now give rewards for helping the earth. These changes make loyalty programs more fun and important for people.

• Loyalty is now about real feelings and honest talk.

• Gamification helps people join in with badges and challenges.

• You can earn rewards by sharing and talking with others.

• You get loyalty benefits everywhere because of omnichannel integration.

Digital Transformation

Digital loyalty programs have changed how you connect with brands. AI and machine learning help brands know what you like. You get offers that match your needs and wants. Automated systems watch what you do and give you rewards fast. Mobile apps and cloud CRM systems make loyalty easy to use. You can join a loyalty program with just a few taps.

Brands use smart tools to see how well loyalty programs work. They check things like how often you buy and how long you stay. Digital changes bring new things like voice helpers and AR. You might get special rewards by using your phone or smart speaker. Brands care about your safety and privacy. They use clear rules for your data. This helps you trust them and stay loyal.

• Real-time offers and special rewards help keep customers loyal.

• Gamification and fun rewards make loyalty programs better.

• Mobile-first platforms and easy use make things smooth.

• Brands work hard to keep your data safe and be honest.

Sample loyalty programs in 2025 use tech to build stronger bonds. You get more value, better experiences, and rewards that fit your life.

How We Chose the Best Loyalty Program Examples

Selection Criteria

We wanted to find the best loyalty programs. We picked ones that make customers feel special. Loyalty is not just about getting points. It is also about enjoying rewards and using the program easily. We checked if people think the rewards are good. We asked if the program makes people happy and if help is easy to get.

We made sure people trust the brand with their data. If people tell friends about the program, that is great. We looked at how many people stay loyal and use the program. We checked how much they spend and if they use their rewards. We also saw if the program helps the brand grow. Giving rewards that fit each person is important. Some programs give green rewards to help the earth.

Here’s what we looked for:

1. Easy and fun for customers

2. Good rewards

3. Happy customers

4. Helpful support

5. Trust and safe data

6. People tell friends

7. Loyal customers

8. People join in

9. How much people spend

10. People use rewards

11. Customers stay longer

12. Rewards fit each person and help the planet

Research Process

You may wonder how we found these programs. We did not just look at one kind of business. We wanted to show loyalty in many places. We used different ways to study loyalty programs. We asked people questions and talked to them. We watched what people did before and after joining.

We used data to see how loyalty changes sales and habits. We checked game-like things, like when rewards expire. This helped us see what keeps people coming back. By doing all this, we found the best loyalty programs that help brands and customers stay close.

Tip: To make your loyalty program great, keep customers happy and make it simple.

Top 15 Sample Loyalty Programs

Starbucks Rewards

Starbucks Rewards is a program many people know. You earn Stars when you buy something. You can use Stars for free drinks or food. The app remembers what you like to order. It sends you offers that match your taste. Double Star Days and challenges make earning fun. The program looks at what you buy to give deals just for you. You can order ahead and pay with the app. This saves you time. Starbucks Rewards mixes easy rewards and smart tech. It also makes you feel good about coming back. Many people use it every day. It is one of the most popular loyalty programs.

Amazon Prime

Amazon Prime changes how people shop online. You get free shipping in two days or less. You can watch shows and listen to music with Prime Video and Prime Music. Prime Day gives special deals only to members. You can use Prime Wardrobe and Prime Pantry for clothes and groceries. Amazon looks at what you buy to show things you might like. Prime members shop more and spend more than others. You pay once a year, but you get lots of benefits. Amazon Prime is a paid loyalty program that keeps people coming back.

Sephora Beauty Insider

Sephora Beauty Insider makes buying beauty products fun. You join for free and earn points for every dollar spent. There are three levels: Beauty Insider, VIB, and Rouge. Each level gives better perks like early sales and free gifts. You share your beauty likes when you sign up. Sephora suggests products just for you. You pick your own rewards, so you feel in control. Rouge is for top spenders and gives special experiences. Sephora uses personalization and levels to keep you loyal.

Nike Membership

Nike Membership gives more than discounts. You get early access to new shoes and special drops. Nike has four apps that work together. You can track workouts, join challenges, and earn rewards for being active. You get training plans and coaching made for you. The SNKRS app is great for sneaker fans who want rare shoes. Nike uses Web3 tech for digital products and events. You can use your membership online, in stores, or on your phone. Nike Membership focuses on experiences and community, not just points.

Delta SkyMiles

Delta SkyMiles lets you earn miles when you fly or use partner services. You can earn miles by buying coffee at Starbucks or taking a Lyft. The program has levels like Silver, Gold, Platinum, and Diamond Medallion. You get more perks as you move up, like bonus miles and upgrades. The Delta app helps you track progress, book flights, and chat with customer service. You can play games and earn badges during flights. Delta uses digital tools and games to make travel fun.

McDonald's MyMcDonald's Rewards

MyMcDonald's Rewards makes every visit more exciting. You earn points for every dollar spent. You can use points for free fries, burgers, or drinks. The app sends offers based on what you like. You get deals for your birthday and family promotions. McDonald's uses real-time data to give rewards that fit your taste. You can use points in the app, online, or in the restaurant. The program helps you feel valued and keeps you coming back.

Apple One Loyalty

Apple One Loyalty brings all your favorite Apple services together. You get Apple Music, TV+, Arcade, and iCloud in one bundle. The program rewards you for using more services. You get exclusive content, early access to features, and special discounts. Apple suggests music, shows, and games you might enjoy. You can share your plan with family, so everyone benefits. Apple One Loyalty uses digital tools and personalization for a smooth experience.

Target Circle

Target Circle gives you deals and rewards every time you shop. You earn 1% back and get special offers in the app and by email. You can use rewards online, in stores, or in the app. Target Circle supports green rewards and eco-friendly products. You get early access to sales and can donate to charities. The program works everywhere you shop. Target Circle is a loyalty program that cares about the planet.

Marriott Bonvoy

Marriott Bonvoy is a loyalty program for travelers. You earn points for hotel stays, dining, and partner services. There are six levels, from Member to Ambassador Elite. Each level gives better perks like room upgrades and gifts. You can use points for free nights, flights, car rentals, and experiences. The Marriott app lets you check in, unlock your room, and chat with staff. Marriott Bonvoy makes travel feel special and personal.

Walmart+ Rewards

Walmart+ Rewards helps you save money when you shop. You get free delivery, fuel discounts, and special prices on groceries and pharmacy items. You earn rewards on many products and can use them for credits, travel, or gift cards. Walmart uses digital ads to give you offers that fit you. You can use the app to scan and pay, making shopping fast. Walmart+ Rewards is great for shoppers who want savings and convenience.

CVS ExtraCare

CVS ExtraCare makes shopping at CVS easier and better. You get digital cards to track rewards and coupons. The CVS app helps you manage your account and order new cards. You can pay, pick up prescriptions, and use rewards with one scan. CVS uses mobile tools to make things simple and quick. You get alerts for new deals and can refill prescriptions from your phone. CVS ExtraCare shows how digital loyalty programs help customers.

Ulta Beauty Ultamate Rewards

Ulta Beauty Ultamate Rewards helps you earn points for every dollar spent. You get emails and texts with offers based on what you buy. The app uses fun graphics to show your points and levels. You can pick your birthday gift from top brands. Ulta uses polls to learn what you like and sends deals that match. Store workers help you sign up and explain the program. Ultamate Rewards uses personalization and games to make visits special.

Shell Fuel Rewards

Shell Fuel Rewards gives you savings when you buy gas. You earn points for fuel, shopping, and dining. There are Silver, Gold, and Platinum levels. You get bigger discounts as you move up. You can stack savings from different things you do. The app tracks your progress and shows badges and milestones. You need to make stops to keep your tier. Shell uses games to make earning rewards fun.

Loyally.ai Digital Loyalty Platform

Loyally.ai helps businesses make loyalty programs that fit their needs. You can pick from eight types of digital loyalty cards. These include points, stamp, and cashback cards. The platform has a CRM to manage customer data and send push notifications. You can use geolocation marketing for special offers. Loyally.ai works with mobile wallets and tools like Square and Shopify. You get analytics to track your program’s success. The setup is easy and templates are customizable. Loyally.ai helps businesses grow and keep customers.

Tip: Loyally.ai lets you start loyalty programs fast. It has features to attract new customers and keep them coming back.

7 Brew Coffee Rewards

7 Brew Coffee Rewards makes earning free drinks simple. You get 100 points for every drink, even specialty and energy drinks. You need 1,000 points for a free drink, and all customizations are included. You do not need an app—just sign up with your phone number. Double points days happen every Tuesday, and you get birthday perks. The program is easy, generous, and quick. Friendly staff and fast rewards make you feel good. 7 Brew will add an app soon for more features. This program stands out by making loyalty feel like a gift.

Note: These sample loyalty programs show how brands use points, levels, paid memberships, and digital tools to connect with customers. You can use these examples to inspire your own plan and make a loyalty program that fits your business.

Unique Features of Sample Loyalty Programs

Digital Cards & Mobile Integration

Digital loyalty card programs are everywhere now. You can see your points and rewards on your phone. You get alerts with special deals when you are near a store. You can scan QR codes or barcodes to use rewards. Many programs work with Apple Wallet or Google Wallet. You do not need a plastic card anymore. You can join by email, text, or social media. These things make loyalty easy and fun. Loyally.ai gives you digital loyalty cards you can change. It has a CRM, push alerts, and geolocation marketing. You can watch everything and send deals that fit your customers.

• You get updates right away to keep you interested.

• Mobile wallet cards help you save time and protect nature.

• Scanning is easy and safe, so you trust the program.

Tiered Rewards & Personalization

Loyalty card programs use levels called tiers. You move up by spending more or joining activities. Each level gives you better rewards, like double points or VIP help. You feel proud when you reach a new tier. Brands give rewards that match what you like. You get deals based on your shopping habits. Loyally.ai lets you split customers into groups and send special rewards. You can give surprises when someone reaches a new tier. This makes people happy and keeps them loyal.

Tip: Tiers and personal rewards make loyalty programs more fun.

Gamification & Community

Gamification makes loyalty programs more fun. You earn badges, finish challenges, and see your rank on leaderboards. These things make you want to come back again. You can share your wins with friends and join brand groups. Many programs have contests and online events. Loyally.ai helps you add games and build a loyal group.

Sustainability Initiatives

Many loyalty programs help you make green choices. You get rewards for using reusable cups or buying eco-friendly things. Digital programs use less plastic and paper. Some brands let you trade old stuff or offer carbon offsets. Customers like brands that care about the earth. Loyally.ai helps you run digital loyalty programs that support green actions and save money.

Note: More than half of people like loyalty programs that help the planet.

Key Trends in Best Loyalty Program Examples

Omnichannel Experience

You want a loyalty program that works everywhere you go. The best loyalty programs let you earn and use rewards in stores, online, on your phone, and even on social media. You might buy something in a shop, then get a special offer on your app later. Brands like Sephora and Starbucks make it easy to switch between shopping online and in person. You always see your points and rewards, no matter where you shop. Many programs now use games and challenges to keep you excited. You can even get rewards for helping the planet, like donating to charity or using less plastic.

Paid Loyalty Programs

You might notice more brands asking you to pay for special loyalty perks. These paid programs give you bigger rewards, faster shipping, or early access to sales. When you join, you often spend more and get more value. In fact, people in paid loyalty programs spend 60% more than those in free ones. Brands see a big return on these programs, with a 4.8x average return on investment. Most brands plan to update their loyalty programs soon, so you can expect even more cool features.

Personalization at Scale

You want rewards that feel made just for you. The best loyalty programs use your shopping habits to send you offers you actually want. Brands like Amazon and Nike use smart technology to track what you like. They send you deals and messages that match your interests. Almost three out of four shoppers want personalized rewards, but not every brand does this well. When brands get it right, you feel special and want to stay loyal. You get birthday gifts, surprise offers, and even early access to new products.

Referral Sharing

You love telling friends about great deals. The best loyalty programs make it easy to share with just one click. You can post your rewards on Instagram or send a link by text. Some programs give you bonus points or even free gifts when your friends join. You might see contests or special events for people who refer others. Brands use reminders and fun messages to keep you sharing. You can even join VIP clubs or get instant rewards for bringing in new members. This helps you feel like part of a community and keeps the excitement going.

Tip: When you join a loyalty program that lets you share and earn together, you help your favorite brands grow while getting more rewards for yourself.

Best Practices for Customer Loyalty Programs

Actionable Tips

You want your loyalty program to stand out. Start by making it simple. If customers can join and earn rewards fast, they will come back. Give clear steps for how to earn and use loyalty points. Use your app or website to show rewards and progress. People love to see how close they are to their next treat.

Try to add fun to your loyalty program. You can use games, badges, or challenges. This keeps people excited. Offer special rewards for birthdays or big milestones. Let customers share their loyalty wins with friends. When you make it easy to share, more people will join.

Tip: Always listen to feedback. Ask your customers what they like about your loyalty program. Change things if you see people stop using it.

Here is a quick table to help you remember the best tips:

Leveraging Loyally.ai

You can make your loyalty program even better with Loyally.ai. This platform gives you digital loyalty cards that work on any phone. You can pick from different card types, like points, stamps, or cashback. Loyally.ai helps you send push messages to remind customers about rewards.

You get a built-in CRM to track loyalty activity. You can use geolocation to send offers when customers are nearby. Loyally.ai lets you set up your loyalty program fast. You can change the look to match your brand. The platform helps you see what works with easy-to-read analytics.

Note: Loyally.ai makes it simple to launch, manage, and grow your loyalty program. You can focus on making customers happy and loyal.

You can see how loyalty programs help brands grow in 2025. Loyalty programs help customers come back again and again. They help brands build trust and make people feel important. You can use digital loyalty cards to track rewards. Loyally.ai lets you send offers and manage everything in one place. The platform has a built-in CRM and sends unlimited PUSH notifications. It uses geolocation marketing to reach people nearby. You get easy referral sharing and detailed analytics. Wallet integration makes using loyalty programs simple. Want to make your loyalty program better? Try Loyally.ai today! http://loyally.ai/?ref=loyally.ai

FAQ

What is a loyalty program?

A loyalty program rewards you for shopping with a brand. You earn points, discounts, or perks. You can use these rewards for free items or special deals. Brands want you to come back again and again.

How do digital loyalty cards work?

You get a digital card on your phone. You scan it when you shop. The card tracks your points and rewards. You never need to carry a paper card. Everything stays in one place.

Can I join more than one loyalty program?

Yes! You can join as many as you like. Many people use several programs at once. Just sign up with your email or phone number. Keep track of your rewards in each app.

Why do brands use loyalty programs?

Brands want you to shop with them more often. Loyalty programs help you feel special. You get rewards, and brands get happy, returning customers. It’s a win-win!

How does Loyally.ai help my business?

Loyally.ai lets you create digital loyalty cards fast. You can send push messages, track customer visits, and use geolocation offers. The platform makes it easy to keep your customers coming back.