
If you want to get more from shopping in 2025, retail loyalty programs can help. You can save over $300 each year by joining the best loyalty programs. Many shoppers join more than 15 programs. So, you are not the only one. Here is how people feel about loyalty programs:
Statistic | Value |
---|---|
Consumers preferring to sign up for a brand loyalty program | 65% |
Customers subscribing to free loyalty programs | 74% |
Consumers influenced to buy again by loyalty program membership | 83% |
Consumers with some form of relationship with brands | 79% |
Consumers loyal to at least one brand | 72% |
Consumers believing three or more purchases are necessary to build loyalty | 88% |

You should pick loyalty programs with big rewards. Look for easy ways to use your points. Try to find special perks made just for you.
Key Takeaways
You can save more than $300 every year by joining retail loyalty programs. Find programs that give big rewards and special perks.
Pick loyalty programs that are simple to use and easy to understand. Simple programs help you get and use rewards without problems.
Personalization is important. Programs that remember what you like and give you special deals make you feel important.
It is better when you can earn and use rewards in different ways. Look for programs that let you use points in many ways.
Join more than one loyalty program. You can join a few at the same time to save more money and get more benefits.
What Makes Loyalty Programs Rewarding
Key Features of Customer Loyalty Programs
Loyalty programs should be easy and fun to use. Most people want to earn and use rewards without trouble. You should not have to do hard things to get points or discounts. Almost nine out of ten shoppers say simple programs are very important. Flexibility is also key. Eight out of ten people like picking how they use rewards.
Personalization helps you feel special. If a program remembers what you like or sends you offers, you feel noticed. But only six out of ten shoppers are happy with how personal programs are. Younger shoppers, like Gen Z and millennials, want good digital experiences. Three out of four say this is very important.
Here are some top things people want in loyalty programs:
Easy to use and understand
Flexible ways to earn and use rewards
Special offers just for you
Fun digital tools, like apps or wallet links
Quick discounts and special deals
Most people join loyalty programs to save money. About half of shoppers want discounts right away. Many also want special member perks.
Loyally AI helps stores make loyalty programs with these features. You can get digital cards, special offers, and use rewards on your phone.
Evaluating Program Value
You want to know if a loyalty program is good for you. Check if it is easy to use, what rewards you get, and how often you can use them. Simple steps to use rewards make people happier and more likely to use their points.
Feature or Metric | Why It Matters |
---|---|
Simple steps to use rewards | Makes it easy and makes you happier |
Mobile app or wallet | Lets you get rewards fast and easily |
Basket value and order value | Shows what you spend and what you get back |
How often you buy | Shows how often you come back for more perks |
Net Promoter Score (NPS) | Tells if you would tell friends about the program |
Watch out for programs that are too hard or do not fit how you shop. The best loyalty programs make things easy and give you good rewards. Loyally AI helps stores see what works best, so you get better perks and more value from your points.
Best Retail Loyalty Programs 2025

If you want more from shopping, join loyalty programs. Top brands give you rewards and perks for being a member. You also get special treatment. We picked the best retail loyalty programs for 2025 by looking at these things:
Good rewards that help you save
Customers are happy and stay
Helpful support is always there
You can trust them with your data
People tell their friends about it
Loyal customers come back often
Many people join the program
You spend more and get more rewards
You use your rewards a lot
Customers stay with the brand longer
Rewards fit each person and help the planet
Let’s check out the top retail rewards programs to join this year.
Target Circle
Target Circle is a great loyalty program. You earn 1% back every time you shop. You can save over $300 each year. You get deals made just for you, birthday gifts, and early sales. Target Circle 360 gives you even more savings and perks. You can use rewards in stores or online. It is easy to join and start saving.
Save over $300 every year
Earn 1% back on all purchases
Get special deals and birthday gifts
Sephora Beauty Insider
Sephora Beauty Insider is a top beauty loyalty program. You get free products and early access to events. You also get to shop sales before others. There are three levels: Insider, VIB, and Rouge. Each level gives you more rewards and special treatment.
Tier Level | Benefits |
---|---|
Insider | Basic rewards and access |
VIB | More rewards and special offers |
Rouge | Best rewards, special events, and perks |
Sephora has lots of local events and classes. Some events are only for members. This makes shoppers feel special.
You get personal tips and free samples. Sephora’s program makes shopping fun and rewarding.
Starbucks Rewards
Starbucks Rewards is loved by coffee fans. You earn stars when you buy something. You use stars to get drinks, food, and other items. The program has clear levels, so you know what you can get.
Stars Needed | What You Get |
---|---|
25 | Change your drink (extra espresso, nondairy milk, syrup) |
100 | Tea, cookies, truffles, breadsticks |
200 | Special drinks, cold brew, pastries |
300 | Reserve drinks, seasonal food, pizza, gelato |
400 | Merchandise, coffee beans, special coffee experiences (up to $20 value) |

You get a free item on your birthday. You also get free refills on coffee or tea while you visit. Double Star Days and Bonus Star challenges help you earn faster.
Walmart+
Walmart+ is great for everyday shopping. You get free Express Delivery, which saves time and money. You save 50¢ on every gallon of fuel at Exxon and Mobil. Members get free sandwiches from Burger King with a $1+ purchase. You also get six months of Paramount+ with SHOWTIME. You earn $5 Walmart Cash for using Scan and Go. You can get a $10 bonus during Walmart+ Week. Walmart+ makes shopping easier and gives you more rewards.
Free Express Delivery
Save money on fuel
Streaming perks
Extra Walmart Cash
CVS ExtraCare
CVS ExtraCare is perfect for pharmacy shoppers. You earn 2% back in ExtraBucks on most purchases. Plus members get a $10 reward every month. You also get 20% off CVS Health items, free shipping, and a 24/7 helpline.
Membership Level | Members Count | Benefits |
---|---|---|
ExtraCare (Basic) | 74 million | Sale prices, custom deals, 2% back, earn up to $50 for prescriptions |
ExtraCare Plus | 6.5 million | All Basic perks, $10 monthly reward, 20% off CVS Health items, free shipping, 24/7 helpline |
CVS listens to customers and collects feedback. You get deals that fit your needs and a better shopping experience.
Kroger Boost
Kroger Boost is great for grocery shoppers. You get free home delivery and save on fees. You earn double fuel points, so you save more at the pump. Kroger Boost helps you get groceries fast and rewards you for shopping.
Free home delivery
Double fuel points
Fast rewards
Best Buy Total
Best Buy Total is perfect for tech fans. You get special help from the concierge and Geek Squad. Members get fast, free shipping and exclusive prices. You also get free delivery and installation at home. You get two-year protection on most purchases, including AppleCare. You have 60 days to return items. Best Buy Total gives you 10% off subscription services. Shopping for tech is easy and safe.
Free shipping and installation
Extra protection and returns
Amazon Prime
Amazon Prime is a top loyalty program. You get free two-day shipping. You can watch Prime Video and listen to Prime Music. You also get special deals. Prime members get early access to sales and discounts on top brands. You can shop, stream, and save all in one place. Amazon Prime makes life easier and more fun.
Free shipping
Streaming and music
Special deals
Walgreens myWalgreens
Walgreens myWalgreens is focused on health and wellness. You earn 1% storewide and 5% on Walgreens branded items. Members get deals made just for them, health reminders, and 24/7 pharmacy chat.
Feature/Benefit | Description |
---|---|
Walgreens Cash Rewards | Earn 1% storewide and 5% on Walgreens branded items. |
Exclusive Deals | Get personalized 'Only for you' deals. |
Health Services | Use 24/7 pharmacy chat, book medical care, and get health advice. |
Walgreens helps you manage your health with reminders. You get $25 in Walgreens Cash after your first purchase.
Nordstrom The Nordy Club
Nordstrom The Nordy Club is great for fashion lovers. You get early access to sales, free basic alterations, and lifestyle workshops. Higher levels give you priority for style events, invite-only experiences, and in-home stylists.
Tier Level | Qualifying Spend | Key Benefits |
---|---|---|
Base | N/A | Early sales, free basic alterations, lifestyle workshops. |
Influencer | $500 - $4,999 | Priority for style events, pick 3 double points days per year. |
Ambassador | $5,000 - $14,999 | Invite-only events, Nordstrom to You service (in-home stylist). |
Icon | $15,000+ (and credit card) | Unlimited free alterations, dining or spa for 4, after-hours shopping with stylist. |
Nordstrom’s program makes you feel like a VIP.
Macy’s Star Rewards
Macy’s Star Rewards gives you more for every dollar spent. Platinum members get up to 5% back. You get special offers, free shipping, and birthday surprises.
Benefit | Description |
---|---|
Higher levels give more rewards, Platinum gets 5% back. | |
Exclusive Offers | Get special offers and invites to events. |
Free Shipping | Free shipping on online orders. |
Personalized Surprises | Birthday treats and special surprises for higher levels. |
Macy’s makes shopping fun and rewarding.
Kohl’s Rewards
Kohl’s Rewards is simple and fun. You earn 5% back on every purchase. If you use a Kohl’s Card, you get 7.5% back. You get birthday gifts and special perks. Kohl’s Cash comes in $5 amounts. You earn $10 for every $50 spent during special times.
Cashback Rate | Special Offers |
---|---|
Birthday gift for members | |
7.5% with Kohl's Card | Special perks and ways to save |
Kohl’s Cash in $5 amounts | Earn $10 Kohl’s Cash for every $50 spent during earn periods |
Kohl’s makes saving easy and fun.
REI Co-op Membership
REI Co-op Membership is great for outdoor fans. You get special discounts, free shipping, and up to 10% back on full-price items. Members join events, vote in board elections, and get a year to return items. You can buy and trade used gear and get cheaper rentals.
Special discounts and coupons
Free shipping on all orders
Up to 10% back each year
Member-only events and voting
Cheaper rentals
Ulta Beauty Ultamate Rewards
Ulta Beauty Ultamate Rewards lets you earn points for every dollar spent. You use points for discounts on beauty products. The more you shop, the more you save.
Points Earned | Discount Redeemed |
---|---|
100 | $3 |
250 | $8 |
Ulta gives you birthday gifts, special offers, and early sales. You get personal tips and feel special every time you shop.
Lowe’s MVPs Pro Rewards
Lowe’s MVPs Pro Rewards is made for professionals. You earn points on every purchase. You use points for MyLowe’s Money, gift cards, and special products.
Pro loyalty members earn points for MyLowe's Money and get Member Only Deals like Homeowner loyalty members. They also get extra perks.
Earn points on purchases
Use points for money, gift cards, and products
Save time and money with business tools
Lowe’s helps contractors and business owners work better and get more from every purchase.
These loyalty programs from top brands make shopping better. If you want to start your own program, Loyally AI has everything you need. You get digital cards, a built-in CRM, unlimited PUSH notifications, and geolocation marketing. Loyally AI helps you make rewards programs that keep customers coming back and make your brand stand out.
Trends in Customer Loyalty Programs 2025

Loyalty programs change to fit what you want. In 2025, new trends make rewards more fun and personal. These changes help you get better rewards. Let’s see what makes loyalty programs great this year.
Trend | Description |
---|---|
Personalization | You get rewards that match how you shop. |
Gamification | Programs use games and challenges to keep you interested. |
Sustainability | Brands give rewards for eco-friendly choices. |
You use your phone to earn and use rewards. |
Personalization
You want rewards that feel special. Brands use smart tools to learn what you like. They start by putting people into groups. Then, they look at your profile and shopping habits. Some programs use AI to guess what you want next. You get deals, birthday gifts, and offers that fit your style. Loyally AI helps stores send messages that match what you like. You always feel noticed.
Gamification
Getting rewards can be like playing a game. Many programs give you points, badges, and fun tasks. When you play, you visit more often. One company saw three times more visits after adding games. People who play spend 73% more time shopping. They are almost twice as likely to buy something. Loyally AI lets stores add games and challenges. This makes loyalty programs more fun for you.
Sustainability
You care about the planet. Brands see this and want to help. More than half of shoppers like programs that help the environment. Some programs give points for recycling or using reusable bags. Others work with eco-friendly brands or teach you about your impact. Loyally AI helps stores reward green actions and share tips with you.
Mobile and Digital Integration
Your phone is now your loyalty card. You can join, earn, and use rewards with a tap. Top programs have digital cards and wallet links. You get updates when you are near a store or when there is a new deal. Loyally AI makes this easy with digital cards and location tools. You always have your rewards ready and never miss savings.
Choosing the Right Loyalty Program
Match Rewards to Your Habits
You want a loyalty program that fits your life. Start by thinking about where you shop most. Do you buy groceries every week? Do you love coffee shops or beauty stores? Pick programs that reward you for what you already do. Most shoppers say value matters most when choosing a brand. If you want to save money, look for programs that give instant discounts or points you can use for rewards.
Here’s a quick look at what shoppers care about:
Rank | Loyalty Program Feature | |
---|---|---|
1 | Earning rewards points for purchases and brand engagements | 47 |
2 | Earning exclusive discounts or coupons | N/A |
3 | Access to exclusive membership perks, like a special customer service team | N/A |
You might want points, coupons, or special perks. About 57% of shoppers in North America like instant price discounts. Think about what makes you feel good when you shop.
Flexibility and Redemption
A good loyalty program lets you use your rewards your way. You should not have to wait forever to get something back. The best programs make it easy to earn and redeem points. You want rewards that feel close and possible, not out of reach. Simplicity matters. If a program is too hard to use, you might give up. Look for programs that let you use rewards in-store, online, or even through an app.
Tip: Choose programs that offer rewards you can actually use. If you never shop at a certain store, those points won’t help you.
Digital Tools and Platforms
Today, digital tools make loyalty programs better. You can track points, get offers, and redeem rewards right from your phone. Many programs now work with mobile wallets, so you never forget your card. Personalization is also key. The best programs send you offers that match your style and habits.

If you run a business, you can use Loyally AI to build a loyalty program that fits your customers. Loyally AI gives you digital cards, a built-in CRM, and unlimited PUSH notifications. You can even use geolocation to send offers when customers are nearby. This helps you create a loyalty experience that feels personal and easy for everyone.
Picking the right loyalty program helps you get more rewards in 2025. Brands now pay attention to what you like. You can use rewards on your phone easily. Here are some important things to remember:
Description | |
---|---|
Personalization | Brands give you deals that fit your style and habits. |
Digital Integration | You can use rewards on all your favorite digital platforms. |
Customer Engagement | Programs help you feel part of the brand, not just earn points. |
Loyally AI gives your business lots of helpful tools. You get digital cards, a built-in CRM, unlimited PUSH notifications, geolocation marketing, referral sharing, analytics, and wallet integration. Want to grow your business? Get started with Loyally AI today!
FAQ
How do I join a retail loyalty program?
You can sign up online, in-store, or through a mobile app. Most programs only need your name and email. Some let you join with just your phone number. It usually takes less than five minutes.
Can I use more than one loyalty program at the same time?
Yes! You can join as many programs as you want. Many shoppers use several at once. Just keep track of your points and rewards so you never miss out.
What happens if I lose my loyalty card?
No worries! Most programs now use digital cards. You can find your card in the store’s app or your email. Some even work with Apple Wallet or Google Wallet. You never have to worry about losing it again.
Are loyalty programs really free?
Most loyalty programs are free to join. Some offer paid versions with extra perks. Always check the details before you sign up. Free programs still give you lots of rewards and special offers.
How does Loyally AI help businesses with loyalty programs?
Loyally AI gives businesses digital cards, a built-in CRM, and unlimited PUSH notifications. They can send you special offers, track your rewards, and make shopping more fun. Businesses can also use geolocation to send deals when you are nearby.
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