Top 15 Loyalty Program Brands Making Waves in 2025

Loyalty program brands are changing how you shop in 2025. Big brands like Loyally AI, Starbucks, Nike, and Sephora make rewards easy and fun. You join a loyalty program and get perks, discounts, and special offers for coming back. Did you know 85% of shoppers keep shopping because of a loyalty program? Look at how these programs help businesses and customers:

You want a loyalty program that feels personal and gives real value. The best programs in 2025 use smart tech. They make you feel special, help you save money, and make you want to come back.

Key Takeaways

• Loyalty programs help keep customers coming back. 85% of shoppers keep buying from brands with loyalty programs. This makes loyalty programs very important for businesses.

• Personalization is very important. Brands that give rewards based on what people like see more happy and active customers.

• Technology makes loyalty programs better. Things like AI, gamification, and digital wallets help people earn and use rewards more easily. These features also make it more fun.

• Sustainability is important too. Many loyalty programs now give rewards for eco-friendly actions. This attracts customers who care about the environment.

• Community engagement helps build loyalty. Programs that make people feel like they belong and support good causes connect better with customers.

Selection Criteria for Loyalty Program Brands

What makes a loyalty program stand out in 2025? You want a program that feels fresh, easy, and rewarding. When we picked the top retail brands for this list, we looked at what really matters to you as a customer. Here’s how we chose the best customer loyalty programs this year:

Innovation and Technology

You see technology everywhere in digital loyalty programs now. Brands use AI to give you offers that fit your shopping habits. Some even use blockchain to keep your points safe and build trust. Gamification makes earning rewards feel like a game, so you have more fun. Dynamic tiers let you unlock new perks as you shop more. Check out how these tech tools make a difference:

Customer Engagement

Great customer loyalty programs keep you coming back. Brands use AI-powered chatbots to answer your questions fast. You get a smooth experience whether you shop online or in-store. Some brands even build communities where you can share tips and stories. They use data to make sure you always get the best experience.

• AI-powered chatbots help you 24/7.

• Omnichannel experiences let you earn and use rewards everywhere.

• Community events and groups make you feel like part of something bigger.

Value and Rewards

You want rewards that are easy to get and worth your time. The best loyalty rewards program keeps things simple. You know exactly how to earn and use your points. Brands update their rewards often, so you never get bored. They also make sure you can use your phone to check your rewards anytime.

AI-powered personalization transforms loyalty programs by predicting what you want and giving you offers that fit your life.

Personalization and Sustainability

Personalization is huge in 2025. Brands use smart tools to learn what you like and send you special deals. Studies show that 73% of shoppers want rewards made just for them. If you get offers that match your style, you’re more likely to stick with a brand. Many brands also care about the planet. They let you earn rewards for eco-friendly actions or donate points to good causes. Over half of shoppers say they stay loyal to brands that help the environment.

You want a customer loyalty program that feels personal, gives real value, and matches your values. That’s how the best brands win your trust in 2025.

Top 15 Loyalty Program Brands of 2025

Loyally AI – Digital Customer Loyalty Leader

Loyally AI makes loyalty programs smart and simple. You get digital cards in your phone’s wallet, so you always have your rewards. Businesses like Loyally AI because it helps them keep customers coming back. You get special offers just for you and quick PUSH alerts. Sometimes, you even get rewards when you are near a store. You can pick the rewards you want, like cashback or cool perks. There are games to play and levels to reach for more fun. Here’s why Loyally AI is different:

Loyally AI helps brands become top choices by making loyalty easy and fun for everyone.

Starbucks Rewards – Mobile Loyalty Program Pioneer

Starbucks Rewards changed how people buy coffee. You use the app to order, pay, and earn stars. You get free drinks, birthday treats, and special deals. The app is easy to use. In 2025, over 34 million people in the U.S. use Starbucks Rewards. More than 30% of orders come from the app. Members spend two to three times more than others. You get fast service, easy rewards, and reasons to visit again.

Starbucks Rewards shows that loyalty programs help both customers and businesses grow.

Amazon Prime – All-in-One Loyalty Program

Amazon Prime gives you more than fast shipping. You get lots of perks as a member. You get free GrubHub+, fuel savings, and fast grocery delivery. There are special deals on Prime Day. You can earn cash back with Amazon credit cards. Students and people with government help get extra discounts. Amazon has deals on textbooks and travel too. You find everything in one place, so Prime is one of the best loyalty programs.

• Fast shipping

• Free GrubHub+ membership

• Fuel savings

• Two-hour grocery delivery

• Access to Prime Day sales

• Cash back with Amazon credit cards

• Discounts for young adults and government assistance program participants

• Exclusive offers like discounts on textbooks and travel

Amazon Prime keeps members happy by giving them real value every day.

Sephora Beauty Insider – Personalized Customer Loyalty

Sephora Beauty Insider makes shopping feel special. You fill out a beauty profile, and Sephora suggests products just for you. The program uses smart tools to match you with the best makeup and skincare. You can join beauty classes and get rewards that fit your shopping style. Sephora gives you offers that match your taste, so you always feel important.

• Custom product suggestions based on your beauty preferences and past purchases

• Detailed beauty profiles for more accurate recommendations

• Advanced algorithms analyze your browsing habits and skin tone

• Personalized beauty classes with expert advice

• Tailored rewards that match your shopping behavior

Sephora’s focus on personalization makes it a favorite for people who want a unique loyalty program.

Nike Membership – Lifestyle Loyalty Program

Nike Membership is more than a loyalty program. You get special products, early releases, and invites to events. Nike gives you coaching through its apps to help you reach fitness goals. You can join Nike Run Club and Training Club for workouts. Nike lets you design your own shoes and gives you birthday rewards. You feel like part of a group that supports your active life.

You also get early access to new shoes, special discounts, and product tips. Nike Membership keeps members excited and motivated.

Hollister House Rewards – Youth Engagement

Hollister House Rewards is made for young shoppers. You earn points for every buy and get rewards like discounts and early access to new styles. Hollister uses social media and games to keep you interested. You can share your wins with friends and join events. The program feels fresh and fun, so Gen Z loves it.

adiClub by adidas – Sports Loyalty Program

adiClub by adidas is great for sports fans. You start at Level 1 and move up as you shop and join activities. Each level gives you new perks, like free shipping and special sneaker drops. You can join runs, meet athletes, and help with charity. adiClub uses games to make earning rewards fun. You feel like you are part of a big sports family.

You can also join green campaigns like Run for the Oceans, so your loyalty helps the planet.

The Nordy Club (Nordstrom) – Fashion Loyalty Program

The Nordy Club makes shopping easy online and in stores. You earn points for every buy and get style tips. Nordstrom invites you to special events and has reward levels, so you always feel special. The program uses your shopping data to suggest products you might like. You get more perks as you move up, making shopping better each time.

Nordstrom is great at using loyalty program data to give you special tips and messages, so every customer gets a unique shopping trip.

You feel like a VIP every time you shop, which is why so many people love The Nordy Club.

Kroger Plus – Grocery Loyalty Program

Kroger Plus helps you save money on groceries. You can join Boost for more perks, like free delivery and double fuel points. Kroger uses AI to send you deals just for you and gives seniors special savings. You pick the membership that fits you best, so it’s easy to get value. Kroger Plus keeps members coming back with real savings and convenience.

CVS ExtraCare – Health & Wellness Loyalty

CVS ExtraCare puts your health first. You earn rewards for filling prescriptions, getting vaccines, and making healthy choices. The program gives you special savings on health products and sends deals to your phone or email. You can earn up to $50 for prescriptions and get $2 ExtraBucks for every four. CVS has special events and savings in stores and online. You feel supported in your health journey as a member.

• Health services integrated into rewards

• Exclusive savings for health-related benefits

• Rewards for healthy behaviors

• Up to $50 for prescriptions and vaccines

• $2 ExtraBucks for every 4 prescriptions

• Personalized deals and member events

Target Circle – Everyday Savings Loyalty

Target Circle makes saving money easy and fun. You join for free and get deals, birthday gifts, and community support. If you want more, you can pay for Target Circle 360 for extra perks like same-day delivery and early sales. Target Circle helps you save every trip and rewards you for being loyal.

Target Circle keeps members happy with savings and surprises.

Walmart+ – Value Loyalty Program

Walmart+ gives you big value for your money. You get special savings during Walmart+ Week, fast delivery, and perks like Scan and Go. Walmart+ delivered over 5 billion items last year, with a huge jump in same-day delivery. You also get rewards on streaming and other things. Walmart+ makes shopping faster, easier, and more rewarding for members.

Hilton Honors – Travel Loyalty Program

Hilton Honors makes travel better for members. You earn points for every stay and can use them for free nights or upgrades. The Points & Money slider lets you use both points and cash. Book directly for extra perks and milestone bonuses. If you stay five nights, you get the fifth night free. Hilton Honors gives you special benefits, making every trip better.

• Earn and spend points for travel rewards

• Flexible Points & Money slider for payment options

• Free fifth night on five-night stays

• Extra perks for direct bookings

• Milestone bonuses for loyal members

McDonald’s MyMcDonald’s Rewards – Fast Food Loyalty

MyMcDonald’s Rewards makes every meal count. You earn points for every dollar and use them for free food and deals. The app helps you track points and get offers just for you. You unlock special perks as you visit more. McDonald’s keeps you coming back with rewards that fit your taste.

1. Earn points for every purchase.

2. Unlock exclusive benefits as you collect more points.

3. Get personalized offers that match your favorites.

You enjoy rewards every time you visit, making MyMcDonald’s Rewards a favorite.

Ulta Ultamate Rewards – Beauty Loyalty Program

Ulta Ultamate Rewards is huge in beauty. With 44 million members, it drives most of Ulta’s sales. You earn points for every buy and move up through Member, Platinum, and Diamond levels for bigger perks. The program uses a fun point system and bonus events to keep things exciting. You can earn points with the Ulta credit card too. Ulta keeps you interested with promotions and rewards just for you.

Ulta’s loyalty program shows that rewarding your best customers leads to long-term success.

Key Trends in Loyalty Program Brands 2025

Digital Rewards and Wallet Integration

Digital loyalty programs are everywhere now. When you buy something, your rewards show up in your phone fast. You don’t need paper cards or to wait for updates. This makes shopping more fun and easy. Digital wallets keep your info safe with special locks and fingerprint scans. You earn points every time you buy something. Stores use your payment info to send you deals that fit your style. Younger shoppers like this because brands know what they want.

Tip: If you want quick rewards and safe shopping, pick loyalty programs that use digital wallets.

Hyper-Personalization

You get deals that match your taste. Personalization is very important now. Most marketing leaders say it helps businesses do well. Amazon Prime gives you shopping ideas based on what you buy. Nike suggests workouts and shoes just for you. Marriott Bonvoy uses smart tools to plan trips that fit your interests. Old loyalty programs treated everyone the same, but that does not work now. The best loyalty programs connect with you in many ways, so you always feel special.

• Brands look at your shopping habits to send you custom deals.

• You get perks based on your favorite things.

• Every shopping trip feels different, online or in-store.

Gamification and Engagement

Rewards should be fun. Many brands add games and challenges to their loyalty programs. You earn points, badges, and spin wheels for prizes. Leaderboards let you compete with other shoppers. You get badges when you reach goals, like your tenth visit. Some programs give you points for writing reviews. Daily challenges make you want to come back. Tiered rewards, like silver or gold levels, make you want to reach higher levels. These features make loyalty programs exciting.

Sustainability Initiatives

You care about the planet, and brands notice. Many loyalty programs give you points for eco-friendly choices. You might earn points for recycling or using reusable bags. Some programs let you give your rewards to good causes. Brands show they care by helping green campaigns and charities. This makes you feel good about shopping and builds trust. When you see a brand help the environment, you want to stay loyal.

Note: Picking brands with strong sustainability programs helps you make a difference every time you shop.

Best Practices in Customer Loyalty Programs

Seamless Digital Experience

You want a loyalty program that works everywhere you shop. The best loyalty program software lets you earn and use rewards on your phone, in stores, or even on social media. You can check your points in your mobile wallet or get offers by email. Top programs connect all your shopping channels, so you never miss out. When a brand links its loyalty program software with its CRM and checkout systems, you get a smooth experience every time. You can start a purchase online and finish it in the store, or vice versa. This makes shopping feel easy and personal.

• Use your rewards on any device or platform.

• Get updates and offers through your favorite channels.

• Enjoy a connected experience, whether you shop online or in person.

Data-Driven Insights

Great loyalty programs use data to understand what you like. Brands look at how you shop and what keeps you coming back. They use this information to send you deals that fit your style. You get offers that feel just right, not random. Here’s how top brands use data:

With predictive analytics, you get real-time offers that match your journey. This helps brands build a stronger connection with you.

Flexible Rewards Structures

You want rewards that fit your life. The best loyalty program software gives you choices. Some programs let you earn a bonus for booking through an app. Others give you a free night after a certain number of stays. You might get extra points for dining out or for booking meetings. Some even match your status from other programs, so you get member benefits right away. Points-based loyalty programs make it easy to see your progress and pick the rewards you want.

Community and Social Impact

You want to feel like you belong. The best customer loyalty programs build a sense of community. You can join events, share your wins, or support causes you care about. Some programs let you donate your points to charity or reward you for making eco-friendly choices. When you see your favorite brand helping the planet or your community, you feel proud to be a member.

Tip: Look for programs that offer ways to give back or connect with others. It makes your rewards feel even more special.

You notice how loyalty platform providers change shopping in 2025. They use smart tech and data to make rewards simple. You get perks, fun games, and green choices from them. Businesses trust them for digital cards and quick PUSH alerts. You can pick rewards and share with friends easily. Loyally AI is special because it works with wallets and uses analytics. Loyalty platform providers help businesses get repeat customers. Want to try the best? Start with Loyally AI today! http://loyally.ai/?ref=loyally.ai

FAQ

What is a loyalty program?

A loyalty program gives you rewards for shopping with a brand. You earn points, discounts, or perks every time you buy something. These programs help you save money and get special offers.

How do digital loyalty cards work?

You add a digital card to your phone’s wallet. When you shop, you scan the card to earn points or rewards. You never need to carry a paper card again.

Tip: Digital cards update your points in real time, so you always know your balance!

Can I use my loyalty rewards online and in stores?

Yes! Most top loyalty programs let you earn and use rewards both online and in stores. Just log in to your account or scan your digital card at checkout.

Why should I join a loyalty program?

You get more value every time you shop!