Small Business Loyalty Programs Our Top 10 Software Picks for 2025

In 2025, keeping customers is very important for small businesses. Strong customer loyalty makes people buy again. Good loyalty programs make customers spend more over time. They also help create a group of fans for your business. Loyalty makes customers come back more often. You get more money from each customer every year with loyalty.

This article helps small businesses. It shows the best loyalty card program software. We talk about important features for loyalty program software. We also share the best loyalty card software for your business.

Key Takeaways

• Loyalty programs help small businesses keep buyers. They make buyers buy more often. This costs less than finding new buyers.

• Good loyalty software should be simple to use. It must fit your budget. It should also work with your other business tools.

• Loyalty programs give you facts about your buyers. This helps you know what they like. You can then offer them special deals.

• Many loyalty software options exist. Loyally.ai and TurboPush are good for saving money. Smile.io and LoyaltyLion work well for online stores.

Why Loyalty Programs are Important for Small Businesses

Keeping Customers

You want to keep your customers. This costs less than finding new ones. Getting a new customer can be 5 to 25 times more costly. It is more costly than keeping an old one. Businesses lose $29 for each new customer. For B2B companies, getting a customer costs $536. Loyalty programs are great ways to keep customers. They help customers come back. These programs build strong customer loyalty. This is key for small businesses. You can check how well you keep customers. The Customer Retention Rate (CRR) is one way. You figure it out like this: [(Customers at the end) - (New customers)] / (Customers at the start). Other ways are Repeat Purchase Rate (RPR). Also Customer Lifetime Value (CLV). Net Promoter Score (NPS) and Churn Rate too. These programs help you keep more customers.

Getting Ahead of Others

Loyalty programs give your small business an edge. They help you stand out. You give rewards for coming often or buying things. This makes customers want to come back. They will not go to other stores. Loyalty apps help you sell more. They make people spend more money. You can give rewards for spending a certain amount. You can also give double points. This makes people buy more. It also makes them visit more often. Special deals for a short time make people buy fast. This helps you make more money. Loyalty programs build strong customer loyalty. They create good feelings. Regular shoppers become fans. They tell others about your business. This is a big help for your business.

Learning About Customers

Loyalty programs give you good information. They show what customers want. They tell you what customers need. Kevin O’Connell said this. He works at Grant Thornton. He said programs show what customers want. They give clues about customer needs. You learn about repeat buys. Loyalty programs make customers buy again. They also encourage people to tell others. Customers send new business to you. You see more customer interest. Programs make people interact more with your brand. Rewards and special access make people like your brand. Customers pick your business over others. They think rewards are good and personal. This makes them happier and more loyal. You might think 20% of customers make 80% of sales. Data shows the top 20% of customers make about 50% of loyalty money. Half of a business’s money comes from 'lighter' users. You should involve all your customers. This helps your business grow.

Key Features for Loyalty Program Software

Ease of Use and Setup

Software should be simple. It must be easy to use. Set up your program fast. A good system helps you. Manage loyalty efforts easily. Spend time on your business. Not on hard software. Look for clear guides. Find a friendly design. Launch your program quickly.

Affordability and Transparent Pricing

Cost matters for small businesses. Software must fit your budget. Many programs use subscriptions. Monthly costs vary. They can be $50 to over $1,000. Price depends on features. It depends on business size. It depends on customer count. This makes loyalty affordable. Look for clear pricing. Avoid hidden fees. Manage your budget well.

Customization and Branding

Your program should match your brand. Best software lets you change things. Match colors and logos. Match messages to your business. This makes your program unique. Offer special rewards. Rewards excite customers. Strong branding helps loyalty. It makes your program memorable.

Integration Capabilities

Software should work with your tools. This includes POS systems. It includes e-commerce platforms. Square Loyalty works with Square. Smile.io works with e-commerce. It rewards buys and referrals. Integrations make tracking easy. Giving rewards is simple. Manage your software smoothly.

Data Analytics and Reporting

Data is key for loyalty. You need to know how programs do. Choose software with analytics. It should give reports. Reports track performance. They find trends. See repeat purchase rate. Get average order value. Make smart decisions.

Mobile Accessibility and Digital Wallets

Customers use phones a lot. Your software must be mobile-friendly. It should work on smartphones. Many like digital cards. They save cards in wallets. Apple Wallet or Google Wallet. This makes rewards easy. Convenience boosts loyalty.

Automation and Personalization

Save time with automation. Good software automates tasks. It sends rewards. It sends birthday messages. Personalization makes customers feel special. Send offers based on buys. This creates a strong link. It shows you understand needs. This personalization builds loyalty.

Scalability for Growth

Your business will grow. Your software should grow too. Choose software that can handle more. More customers and programs. Do not switch later. A scalable solution helps. Loyalty efforts stay good. It supports long-term goals.

Our Top 10 Loyalty Card Program Software Picks for Small Businesses

You need good tools. They build strong customer loyalty. This part shows the best loyalty program software. These are available in 2025. You will find choices for different business needs. They also fit different budgets. These loyalty platform providers help you. They boost customer interest. They also help keep customers.

Loyally.ai: Digital Loyalty Solution

Loyally.ai has a full digital loyalty solution. It helps you get customers back. It helps keep them. It also helps your customer base grow. This loyalty card program software has a CRM system. This CRM lets you group customers. You can give them special rewards. You can also split your audience. This lets you send special offers. Loyally.ai's CRM system tracks customer data. It organizes groups. It helps send custom offers. You get many PUSH notifications. These reach your customers directly.

Loyally.ai works with many digital card types. You can make stamp cards. These are for repeat visits. Reward (points) cards give levels and perks. Membership cards give VIP access. Discount cards bring people in. They have ongoing deals. Cashback cards give store credit. Coupon cards offer one-time digital deals. Multipass cards are for prepaid bundles. You can also make gift cards. This loyalty card software works with Apple Wallet. It also works with Google Wallet. This makes it easy for customers. Geolocation marketing helps you. It targets customers by their location. Referral sharing helps current customers. They bring in new ones.

Loyally.ai has one full plan. It starts at $12 each month. This plan includes many digital cards. It has CRM and PUSH notifications. It also has analytics. It includes digital loyalty cards. It has a built-in CRM. It has unlimited PUSH notifications. It offers geolocation marketing. It has referral sharing. It has wallet integration. It also has customer support. There are no extra setup fees. This platform is made to be cheap. It is for small businesses.

• Ideal for: Any small business. It is for those wanting an all-in-one digital loyalty solution. It fits businesses wanting strong customer interest. It also helps with keeping customers. It does this without high costs.

Square Loyalty: POS Integration

Square Loyalty is a good choice. This is if you use Square for your point-of-sale (POS) system. This loyalty program software works well. It connects with your Square setup. Square Loyalty lets businesses run reward programs. You can change rewards. This boosts sales. It also makes customers come back. This makes it easy to manage. You can run your loyalty program from your POS.

The service costs $45 each month. This makes it a simple choice. It is for Square users. You can set up a simple points system. Or you can offer special rewards.

• Ideal for: Small businesses. These are businesses already using Square POS. It makes loyalty easier. It connects with your sales system.

Smile.io: Rewards and Referrals

Smile.io helps build strong customer loyalty. It does this with rewards and referrals. This loyalty platform gives tools. These are for points, referral, and VIP programs. You can change your rewards. Make them fit your brand.

Smile.io has different plans:

• Ideal for: E-commerce businesses. These want to use points, referrals, and VIP levels. This increases customer interest. It fits businesses wanting scalable reward programs.

LoyaltyLion: E-commerce Focus

LoyaltyLion is loyalty program software. It is made for e-commerce. It helps you make custom reward programs. These programs work with many e-commerce platforms. Key features include points-based rewards. It also has referrals and VIP levels. All these help customer interest. They also help keep customers. You get a branded loyalty page. It is built for you. You can use ready-made rules. Or you can make your own. This is for points and rewards. A referral program lets customers share links. This rewards both the person sharing. It also rewards their friend. LoyaltyLion has many integrations. It works with over 50 e-commerce tools. It also has Shopify POS integration. This is for an omnichannel plan. You can earn and use points. Do this online and in-store. Predictive analytics and money insights help you. They make things work better. Dynamic VIP levels give bigger rewards. This happens as customers earn more. You can use points at checkout. This is with the Shopify Plus Checkout Extension. Show points customers can earn. Do this on each product page. Automated LoyaltyLion Flows combine triggers. They also combine personal emails. Advanced Klaviyo Events send real-time triggers. These are for personal emails and SMS.

LoyaltyLion has different plans. They are based on order limits:

This platform might need tech skills. This is to use it fully. Customers also need to sign in. Do this for every purchase.

• Ideal for: E-commerce businesses. Especially those on Shopify. They want deep integration. They also want advanced reward management. It helps you build strong customer loyalty online.

Yotpo: Comprehensive Engagement

Yotpo offers many tools. These are for customer interest. It mixes loyalty, reviews, SMS, and email marketing. This loyalty platform helps you create a full customer experience.

Here is what Yotpo offers for small businesses:

• Ideal for: Small businesses. These want an all-in-one solution. It is for customer interest, loyalty, and marketing. It helps you manage many parts of customer interaction.

Open Loyalty: Flexible Platform

Open Loyalty gives a flexible platform. It is open-source. It lets businesses build custom loyalty programs. You can change it to fit your needs. This loyalty program software has many features. These include points, levels, and personal rewards. You can connect it with your systems. This gives you control. It helps with your loyalty plan.

Open Loyalty has custom pricing. It depends on your needs. It also depends on your size. This makes it good for businesses. These have special loyalty goals.

• Ideal for: Small businesses. These have tech help. Or they have special custom needs. It fits those who want a flexible loyalty solution.

Boomerangme: Digital Loyalty Cards

Boomerangme focuses on digital loyalty cards. These are for small businesses. It offers many types of digital cards. These include Stamp, Subscription, Certificate, Coupon, Discount, and Cashback cards. You get full custom options. You can brand them. Design cards with your logo. Use your brand colors. Ready-made templates are also there. This loyalty card software gives detailed reports. It also gives analytics. You can track total customers. Track card additions to Apple and Google Pay. Free promo tools include a referral program. It also has push notifications. You can connect with other tools. This is through API.

Boomerangme's loyalty program plans. For small businesses, they start at $114 each month. This includes many digital cards. It has push notifications. It also has full CRM tools. The cost of a loyalty program with Boomerangme. It usually costs $50 to $200 each month. This depends on how much you use it. It also depends on custom needs. This flexible pricing works for businesses. It fits businesses of different sizes.

• Ideal for: Small businesses. These want to offer many digital reward programs. It fits those looking for custom digital loyalty cards. It also fits those wanting strong analytics.

TurboPush: Affordable Loyalty App

TurboPush is a cheap loyalty app. It is for small businesses. It offers many digital loyalty cards. You can change card designs. Make them match your brand. Push notifications help you. Send promotions and updates. Setup is easy. No tech skills are needed. This makes it a good choice. It is for businesses new to digital loyalty.

Pricing for TurboPush plans. It starts at $4.80 each month. This makes it one of the cheapest loyalty apps. It is available.

• Ideal for: Small businesses. These are on a tight budget. It fits those needing a simple loyalty app. It is effective and cheap. It is for small businesses.

TrueLoyal: Engagement and Retention

TrueLoyal focuses on engagement. It also focuses on keeping customers. But TrueLoyal is not for small businesses. It is not for new startups. Its pricing is for big companies. It is not good for these types of businesses. The platform is for large brands. It is for big companies with many channels. It handles many members. It handles complex needs. It does not have a free plan. Its price is custom. It is based on a big business's needs. It is seen as a big investment.

• Ideal for: Large companies. Not small businesses. Look somewhere else. Do this if you run a small business.

PassKit: Mobile Wallet Loyalty

PassKit focuses on mobile wallet loyalty solutions. It helps you make custom digital loyalty cards. It also makes membership cards. It makes mobile tickets. You can offer many loyalty program types. These include points and tiered programs. Personal rewards and promotions are easy. Advanced customer groups help you. They target the right people. PassReader scanning app works on iOS. It also works on Android. It connects with Apple Wallet. It also connects with Google Wallet. It connects with Zapier and Make. This automates your program. APIs and WebHooks are there. Encrypted Smart Pass links keep things safe. Real-time updates keep customers informed. Push notifications do too. Location-based alerts get customers nearby. Gamified rewards and challenges boost joining. Detailed data insights track how it works. Analytics do too. You can also track ROI. Track redemption rates. White-label solutions are there for branding.

PassKit offers a free trial. Explore its features. After the trial, pricing is based on use. Discounts are there as your program grows. A 45-day free trial is there. No credit card is needed. PassKit starts at $39/month. The advanced features often cost more. This is for businesses with special needs.

• Ideal for: Small businesses. These want to use mobile wallets for loyalty. It fits those looking for advanced personal touches. It also fits those wanting location-based engagement.

Comparing the Best Loyalty Program Software

You have many choices. Finding the best loyalty program software depends on what you need. This part helps you compare them.

Best for Saving Money

Cost is important for small businesses. You need cheap loyalty program software. Loyally.ai has a full digital loyalty solution. It starts at just $12 each month. This is great for small businesses. TurboPush is also very cheap. Its plans start at $4.80 each month. These help you build customer loyalty. They do not cost too much.

Best for Online Stores

You need strong links if you sell online. Good loyalty card software works well with your online store. Here are top choices for online store links:

These loyalty platform providers help connect your online store. They make your loyalty work smoothly.

Best for Regular Stores

For physical shops, you need loyalty card software that works there. These loyalty platform providers are great for small regular stores:

• Fivestars: Gives in-store and digital rewards. It has SMS marketing. It offers digital punch cards. It also has built-in payments. It is best for small regular stores.

• SpotOn Loyalty: Works directly with POS systems. It helps talk to customers automatically. It has rewards you can change.

• Kangaroo Rewards: Focuses on mobile use. It uses SMS messages. It also sends push notifications.

• LoyalZoo: Gives digital loyalty cards. It makes it easy to switch from paper cards.

These options help you manage loyalty right at your business.

Best for Special Changes

You might want a loyalty program that perfectly fits your brand. Open Loyalty has a flexible, open-source system. This lets you build custom loyalty programs. You can change it to your exact needs. Loyally.ai also lets you change its digital loyalty cards a lot. This helps you make a special loyalty experience.

Best for Smart Information

Knowing your customers is key for good loyalty. You need loyalty program software that gives you good facts. These loyalty platform providers offer strong data tools:

These tools help you make smart choices. They make your loyalty plans better.

Making Your Loyalty Program Work

Setting Goals and Rewards

You need clear goals. What do you want to do? Do you want people to buy more often? Do you want them to spend more money? Do you want them to be customers longer? Make your loyalty program fit these goals. Start small. Then make it bigger. Use what people tell you. Connect your loyalty system. Link it to your sales system. This tracks things fast. It makes rewards easy. Check your program often. Look at numbers every month. Change your plans. Do this based on how it works. Follow privacy rules. Only collect needed customer data. Tell people how you use it. Get people involved. Do more than just buying. Have contests. Offer special events. Give loyal customers special things. Show them new products early. Give them special discounts. Let them shop early. These special rewards make them feel important.

Telling People About Your Loyalty Program

You must tell customers. Talk about your new loyalty program. Tell them in your store. Put up signs. Put them where people pay. Add program details to receipts. Have workers tell customers. Do this when they check out. Tell people online. Announce it on your website. Share it on social media. Send out emails. Ask people to tell others. Give rewards for telling friends. This makes old customers tell new ones. This helps your loyalty group grow.

Checking How It Works and Changing

You must watch numbers. This shows if your loyalty program works.

• Customer Retention Rate: This shows how many customers stay.

• Repeat Purchase Rate: This shows how often people buy again.

• Average Order Value: This tracks how much people spend.

• Customer Lifetime Value (CLV): This guesses how much a customer will spend.

• Engagement: This shows how much people use your loyalty program software.

• Referral Rate: This counts new customers. They come from friends.

• Net Promoter Score (NPS): This shows if customers are happy. You should also watch:

1. Member Acquisition Rate: This counts new members. It shows if the program is liked.

2. Churn Rate: This means customers who do not buy again.

3. Loyalty Redemption Rate: This shows how often rewards are used. Look at these numbers. Change your loyalty plans. This keeps your loyalty efforts strong.

Good loyalty programs help small businesses. You need to pick the right software. It must fit your needs. It must fit your budget. It must help you grow. Many choices exist. Loyally.ai is a top pick. It helps keep customers. It gets customers involved.

This platform lets you change digital loyalty programs. It has a CRM built-in. This manages customer data. It sends many free PUSH notifications. Its location tools help businesses. They connect with customers fast. Loyally.ai's digital cards go into Apple Wallet. They also go into Google Wallet. No extra apps are needed.

Customers get rewards fast. They get updates on their phones. This makes customers more loyal. It helps keep them. This ease means rewards are always seen. Check out Loyally.ai now. Make your loyalty better. Grow your business.

Get started with Loyally.ai today!

FAQ

What is a customer loyalty program?

A customer loyalty program rewards your customers. You give them points or discounts. This happens when they buy from you often. It makes them want to return.

Why do small businesses need loyalty programs?

Loyalty programs help you keep customers. They make customers buy more. You also get new customers through referrals. This helps your business grow.

How do I choose the right loyalty software for my business?

Look for software that is easy to use. Check its price. Make sure it fits your budget. It should also work with your current systems.

What types of rewards can I offer in my loyalty program?

You can offer many rewards. Give discounts or free products. You can also give exclusive access. Points for every purchase work well.