10 Restaurant Loyalty Programs Dominating in 2025

In 2025, keeping customers is very important for restaurants. Good restaurant loyalty programs are not just nice to have. They are needed for steady growth. They also help keep customers. Good loyalty programs make people come back. This blog shows the top 10 restaurant loyalty programs. They are setting new rules. We look at their best ideas. These programs help get customers more involved. Knowing their plan helps make good loyalty programs. Many use new loyalty card programs for restaurants. These programs change how restaurants connect with customers. They are what's next for restaurant rewards. They make customers very loyal.

Key Takeaways

• Online tools make loyalty programs simple for customers to use.

• Special deals make customers buy more. They also visit a lot.

• Games and levels make loyalty programs enjoyable. They keep customers hooked.

• Simple rewards make customers pleased. They keep them returning.

• Phone wallets make loyalty cards secure. They are easy to use.

Starbucks Rewards: Personalization Power

Starbucks Rewards is a top loyalty program. It uses its app. It also uses customer information. This gives special offers to each person. This makes people visit often. It also keeps customers very interested. The program builds customer loyalty. It does this with good rewards.

Tiered Rewards

The Starbucks Rewards program has different levels. Customers get Stars when they buy things. These Stars lead to many rewards. For example, members can reach Gold Level. This level gives better rewards. This system makes customers spend more. They do this to get better benefits. These rewards make customers feel special.

Mobile Integration

The Starbucks app is key to its loyalty program. Customers can order ahead. They can also pay with the app. The app sends special offers to users. This mobile link makes getting and using rewards easy. Research shows 80% of people buy more. This happens when brands give special experiences. Starbucks sends messages through its app. These messages remind customers of their favorite drinks. They also suggest new items. These are based on past buys. This makes customers more involved.

Data-Driven Offers

Starbucks uses data to make special offers. These offers match what customers like. They also match past purchases. For example, a customer often buys a caramel macchiato. They might get an offer for a new caramel drink. Another customer buys iced coffee a lot. They might get a deal on iced coffee. This makes customers feel understood. It makes them feel valued. It makes them visit and buy more often. Starbucks collects data on buys and likes. It does this through its app. This helps make special deals. It also helps make personal rewards. If a customer often picks vegan food, the app might suggest new plant-based items. It could also offer a discount on drinks without dairy. This special way makes the customer experience better. It makes more purchases likely.

Starbucks' data plan really changes how customers buy things. Many things affect how customers react to offers.

This data helps Starbucks know what customers want. For example, BOGO offers are liked. New customers especially like them. They are completed 45% of the time. Discount offers are also completed often. Women spend more when they buy things. Customers aged 45-75 like email offers. Starbucks uses a smart model. It finds the most important things. This model is 91% accurate. These key things help Starbucks make its rewards better.

Chick-fil-A One: Community & Exclusivity

Chick-fil-A One makes a strong community. It gives special benefits. This plan builds customer loyalty. It is more than just discounts. The program makes customers feel important. It gives special rewards.

Member Tiers

The Chick-fil-A One program has levels. Customers get points when they buy. These points help them reach higher levels. Each level gives better rewards. For example, members get free food. They also get birthday treats. These rewards make people visit again. The program has tiered rewards. They make customers return.

Digital Ordering Perks

Chick-fil-A One uses an app. It is for ordering food. This app makes ordering easy. It is also fast. Members get special app benefits. They can skip lines. They save time. The app also sends special offers. These offers include free food. This easy digital way helps customers. It makes using the program simple.

Local Engagement

Chick-fil-A talks to its customers. It does this locally. The brand builds relationships. It uses community programs. These include the Shared Table Program. Chick-fil-A also gives surprises. These are "surprise and delight" moments. They include free food. They also offer special rewards. These actions make strong feelings for the brand. They build deep customer loyalty. Chick-fil-A knows loyalty is about feelings. It is not just about buying. These special talks create good memories. They make people talk positively. This makes customers more loyal. The Chick-fil-A One program is open to all. It uses an app for ordering. Users can put money on it. They can get offers. But, offers are not always special. They are not based on what customers buy. All people often get the same treats. This happens no matter what they bought before.

Domino's Rewards: Easy and Fast

Domino's Rewards has a very simple plan. It makes getting and using rewards easy. This plan works well with their online ordering. It is fast and handy. This way builds customer loyalty.

Getting Points

Customers get points with every order. They get 10 points. This is for orders of $10 or more. This works for online, app, or phone orders. The plan makes getting rewards simple. Customers can see their progress fast. This easy way to earn makes people buy again. These rewards make customers pick Domino's often.

Simple to Use

Using rewards is also very simple. Customers can use 60 points. They get a free medium two-topping pizza. This clear goal makes rewards nice. The easy way to use them avoids confusion. It makes sure customers enjoy their rewards easily. This direct way makes the customer experience better. It makes the loyalty plan work well.

Online Ordering

Domino's Rewards works smoothly with its online system. The Domino's app works with the loyalty plan. It gives special deals and offers. Domino's uses customer information. It gets data from apps and online orders. This data shows what people buy and look at. They use this for special ads. They also send custom messages. Smart tools help send offers. These are based on past orders. This makes people buy again. Computers suggest custom pizza choices. This makes the customer experience better.

The Domino's Cheesy Rewards plan links to its main data. This lets reward points go to other systems. This link helps Domino's send helpful hints. These hints remind customers about points needed for a free pizza. They also remind about points that will expire. The talking process uses many automatic steps. These main parts make the plan work well. This strong online link makes the rewards plan a hit. It makes customers loyal through ease and special touches.

Panera Bread MyPanera: Very Personal

Panera Bread has a program. It is called MyPanera. It is very special. It uses smart computers. These computers make offers just for you. They look at what you like. They also see what you bought before. This makes people come back.

Smart Computer Offers

MyPanera uses smart computers. They make special deals for each person. This is a main part of the program. The program collects facts. It sees what you buy. It knows what you like. It also sees how you act. These facts help make rewards special. It creates special tasks. It also makes your experience better. For example, you buy salads a lot. Panera might give you a deal. It could be for a new salad. This makes MyPanera feel important. Panera's smart computers make MyPanera better. It makes over 4,000 special offers. It also suggests food. This is done by email, app, and web. Smart computers find people. These people might stop visiting. This is due to menu changes. It sends over 40 special messages. These messages show new food. They are based on what people do. A Panera person said this. "Using smart computers helps us work better. It makes our messages more personal. It also helps us learn more about customers." This helps them build strong ties. This way keeps 5% more customers. It also doubles how often offers are used. Buying things also doubles.

Surprise Gifts

MyPanera gives special gifts. These are surprises. They are just for you. These gifts keep people happy. Smart computer systems check past orders. They look at what you like to eat. They also see what you say. This helps suggest food. Kiosks work with MyPanera. They remember past orders. They also remember what you like. This makes ordering again easy. Kiosks suggest extra items. This makes your experience special. Every time you use the app, Panera gets facts. These facts help them make menus better. It makes their ads better. It also helps them know what you want. This makes their program stronger. Members visit 70% more often. This is compared to non-members. Special suggestions make orders bigger. They go up by 20%. These surprise gifts make the program fun.

Phone Wallet Ready

Panera Bread makes its program easy. It works with phone wallets. You can add your MyPanera card. This works with Apple Wallet. It also works with Google Wallet. This makes getting rewards simple. You can show your card fast. This easy link makes your experience better. It makes sure you get your rewards.

Chipotle Rewards: Digital Engagement

Chipotle Rewards is mostly digital. It gives customers rewards. They get them for buying food. The program also gives special access. This is for menu items. This way builds strong customer loyalty. It makes customers come back.

Purchase Points

Customers get rewards points. They get them with every buy. They earn rewards fast. This is often after two visits. This quick earning makes people buy more. Chipotle has a rewards store. Customers can use loyalty points there. They can get many things. They can get merchandise. They can give to charity. They can pick other things too. These are not just menu items. This gives new value to customers. Customers have many rewards choices. This comes from their ideas. They can use points for things they care about. This includes helping good causes. The rewards program can grow. It can add new rewards. It can add benefits for customers.

Exclusive Access

Chipotle Rewards members get special access. They get special offers. New members get free guac. This is after signing up. They must make a first buy. Members also get a birthday surprise. They get deals all year. These are only for members. Special food drops give free rewards. For example, in October. Members get "Chip-or-Treat" deals. These include free guac. They also include chips. Or bonus rewards points. Members can use these offers. They can use them up to four times. They can trade points for menu items. For example, 85 points get a side tortilla. 1625 points get an entree. Chipotle also has "Chipotle U." This is a special rewards program. It is for college students. It gives them more rewards.

App Experience

The Chipotle app is important. It is key to the rewards program. It has an "Extras Feature." This key features lets loyalty members earn rewards points faster. They do this with special challenges. They also get "achievement badges." This is new for the industry. These changes make customers happier. They also make them buy more often. Fun promotions also help. For example, a guessing game. It was on National Burrito Day. It made Chipotle's sales best ever. It also brought many new customers. This shows customers like fun promotions. These promotions offer deals for a short time.

McDonald's MyMcDonald's: Global Reach

McDonald's has many stores. It gives customers a good loyalty experience. This is true all over the world. The MyMcDonald's rewards program is in over 60 countries. It has more than 150 million active loyalty members. This shows it is very big. It is also always growing. The program gives personalized rewards. It also works well with the app.

Points for Food

Customers get rewards points. They get them with every buy. They can use these points. They get free food items. This simple plan makes people come back. In 2023, sales were high. Loyalty members spent over $20 billion. This was in McDonald's 50 biggest markets. This shows customers like these rewards.

Personalized Deals

McDonald's uses customer facts. It makes special offers. These offers match what people like. They also match past buys. This way uses facts. It makes over 50% of global deals special. This makes more people use offers. It increases by 12%.

McDonald's CEO Chris Kempczinski spoke. He said special offers help. They make people visit more. They also make them spend more. He said, "We use what we know. This is from our loyalty members. We will send the right message. It will be at the right time. It will go to the right person. This will make people visit more. These are people who already love McDonald’s." Sales to loyalty members were high. They reached almost $25 billion in a year. This shows these special offers work. They make money.

Order Integration

The MyMcDonald's rewards program works well. It works with the mobile app. Over 20 million people use the app. They are in the U.S. They can easily get their rewards. After the program started, app users grew. This was in Australia and Canada. It grew by 20%. Digital sales went up by 30%. This happened since the program began. Digital ways now make up 40% of all sales. This includes app orders and kiosks. This is true in the U.S.

Fun games are a key features of the app. These include the Monopoly game. They also have in-app challenges. There are also bonus point games. These games made digital engagement much better. They made app orders go up by 15%. This was during game times. The Monopoly game in 2022 helped. It made app downloads go up by 25%. Users played the game often. They played about 3.5 times each week. This strong engagement helps keep customers. It lowers churn rates by 10%. This is among active members. It also made customers happier. Scores went up by 10%.

Sweetgreen Rewards: Healthy Incentives

Sweetgreen's loyalty program matches its brand. It cares about health. The program gives rewards. It is for healthy choices. This shows what the brand believes. It also helps people eat better.

Healthy Choices

Sweetgreen Rewards members get points. They can use points for rewards. For example, they get free Ripple Fries. These fries are a healthy choice. Sweetgreen says they are 'air-fried'. They have 'no seed oil'. They are made from fresh potatoes. The team adds salt and herbs. They air-fry them in avocado oil. This makes them a 'healthier twist'. These rewards help customers. They pick healthy foods more. This builds strong customer loyalty. The program always gives good rewards.

New Menu Access

Sweetgreen Rewards members get early access. They try new foods. These are seasonal items. This makes them excited. It makes them feel special. Members taste new healthy bowls. They try new salads first. This early access is a strong reason. It keeps members interested. They want to find new healthy foods. This helps their loyalty to Sweetgreen. They feel like important insiders. These special chances are a big part of the rewards.

Digital Ordering

Sweetgreen's app makes ordering easy. It is a key feature. It is part of the rewards program. Customers can change their meals fast. They can see their rewards. The app makes ordering simple. This ease helps healthy eating. It makes healthy food easy to get. Digital ordering also gives special offers. These offers make people visit again. Customers get rewards with every digital buy. They can use rewards through the app. This smooth digital experience makes customers happier.

Subway MyWay Rewards: Flexible Earning

Subway MyWay Rewards has a flexible system. It lets customers earn rewards. They can also use them in many ways. This program fits different customer needs. It builds strong customer loyalty.

Token Rewards

Customers join Subway MyWay Rewards easily. They can use the Subway app. They can also join online. This is at Subway.com. Or they can sign up in a store. They use a Subway card. Members get four tokens. This is for every dollar spent. This happens no matter how they pay. They can use the app. They can use a gift card. They can use a credit card. Or they can use cash. Customers get 200 tokens. Then they get a $2 reward. They can use this reward. It is for any menu item. The program also gives bonus chances. These are for earning tokens. Members get surprises. These include free cookies. They also include chips. They get a birthday surprise too. This system offers many ways. These are for using rewards.

Personalized Offers

Subway's MyWay Rewards app gives special offers. It also gives personal deals. These offers are based on what people buy. They also look at how much people spend. This plan helps keep customers. It makes more people visit often. This directly affects customer visits. The program uses three main ideas. These are rewards, relevance, and recognition. Personal offers show relevance. They help keep customers. They also make people visit again. Customers use their rewards. Then 67% buy other full-priced items. Also, 26% of customers buy many meals. This is when they use rewards. This means they bring friends. They also bring family. This leads to bigger orders. It also means more group visits. Subway said it is still catching up. This is in making things personal. There is room to add more personal rewards.

Third-Party Integration

The Subway MyWay Rewards program lets you earn easily. Customers can check their tokens. They can check on Subway's website. They can also use the app. Or they can ask in a store. This easy access is a key feature. It makes managing rewards simple. This flexibility helps customers stay involved. It makes sure they can always get their benefits.

Shake Shack Shack Rewards: Special Benefits

Shake Shack has a rewards program. It is called Shack Rewards. It gives special experiences. It offers special benefits. It also gives early access. This makes the brand look good. The program makes customers feel important. It makes them come back often.

Member Perks

Shake Shack's Shack Rewards gives special benefits. Members get special perks. For example, they can get a $1 soda. It can be any size. This is the first "Shake Hack." More offers are coming. These are for app users. These deals make eating better. The program also has a game. It is a loyalty system. It is called "Challenges." This system wants more customer visits. It started on June 5. First challenges give good rewards. Customers can order any burger. They do this two times. It must be within 30 days. Then they get $10 off. This is for their next visit. Another challenge gives $5 off. Customers get this. They order any BBQ sandwich. They do this two times. It must be before August 6. These special rewards make the program fun. They make people buy again. They also add value. This is more than just discounts.

Early Access

Shack Rewards members also get early access. They try new foods first. They also get invites. These are for special events. This special access makes Shake Shack look good. It makes members feel important. This helps customer loyalty. It makes them stay with the brand. These special chances are part of the rewards. Members like feeling like insiders. They see new things first.

Mobile Ordering

The Shake Shack app is important. It is key to the rewards program. It makes ordering easy. This is a key features for members. They can order easily. They can also use their rewards. The app makes buying fast. It is also easy. It lets members get special offers. This digital link makes customers happier. It makes joining the loyalty program simple. Members can see their progress. They can also see available rewards. This easy use makes people visit often. The app makes sure members get their rewards. It makes getting food easy.

The Cheesecake Factory Rewards: Special Treats and Feeling Special

The Cheesecake Factory has a rewards program. It is about special times. It also makes you feel special. It makes eating out better. This is for customers who come often. This program wants to "surprise and delight" people. It does not use points. It does not care how much you spend. Instead, it gives special gifts.

Special Times

The program celebrates big moments. Members get free cheesecake. This happens on their birthday. This is a famous gift. The Cheesecake Factory also gives offers. These are for holidays. They are also for special events. These are "key marketable moments." They make people visit more. These special rewards make customers feel important. This happens during their celebrations.

Special Benefits

You can make reservations. This is a big help. It is part of this loyalty program. The Cheesecake Factory used to have long waits. Being able to reserve fixes this. It brings in new customers. This time-saving part is one of the program's key features. It gives loyal customers special gifts. These are more than just food. These benefits make eating easier. They make it more fun.

Special Suggestions

The Cheesecake Factory Rewards uses data. It gives special offers. These offers might make you visit for dinner. This is if you usually only come for lunch. This helps get visits at certain times. The program also sends secret offers. This happens all year. These are made just for you. This plan gives personalized rewards. It keeps members interested. It makes them come back. This focus on knowing each person makes customer loyalty stronger.

Key Ways to Make Restaurant Loyalty Programs Work

Restaurants want to keep growing. They need good restaurant loyalty programs. These programs build strong ties with customers. They also make people buy again. Some best practices stand out. These are from top places. These strategies help make successful restaurant loyalty programs.

Go Digital First

Using digital tools first is key. It makes restaurant loyalty programs simple to use. Customers want easy ways to get rewards. They also want easy ways to use them. Programs should have clear rewards. These should be easy to get. Most people (71%) want easier rewards. Talking to members often keeps them updated. Phone apps are very important. Many customers (60%) use customer loyalty programs on their phones. This way makes things smooth. It works with online ordering. This lets customers get and use rewards easily.

Make It Very Personal

Making things very personal helps a lot. It makes customers spend more over time. Smart computer programs do this. They make eating special for each person. This makes customers happier. It also builds loyalty. Personal messages make 72% of customers buy things. This makes them buy more often. It also makes them spend more money. Restaurants use facts. They look at what you bought before. They see how often you visit. They also use where you are. They use special dates. This helps them give special rewards. Being personal can make money go up by 15%.

Games and Levels

Adding games and levels helps a lot. It makes customers more interested. It makes them spend more money. It also makes them visit more often. Different levels of benefits make people feel good. Most customers (74%) do more with a brand. They do this to get a higher level. This feeling makes people want rewards more. They value them more once they get them. Programs with levels keep customers better. They also make more money.

Keep Customers Interested

Good customer loyalty programs focus on customers. They give many special things. These include special deals. They also include early chances to buy. These key features make customers feel important. They make them want to join in. A clear rewards structure is important. Easy enrollment is also vital. These things help increase customer engagement.

Use Loyally AI for Data

Managing customer facts is key. It helps make things personal. Loyally AI has a special system. It helps restaurants track what customers do. It helps them group customers. Then they can send special deals. This follows best practices for using facts. Loyally AI helps restaurants know their customers better. This leads to better rewards.

Easy to Use Rewards

It must be easy to use rewards. Customers should know how to use them. Hard steps can make people mad. This makes the program not work as well. Easy redemption makes sure customers enjoy their gifts. This makes them keep joining in.

Phone Wallet for Loyalty Card Programs for Restaurants

Putting loyalty card programs for restaurants in phone wallets is good. It makes things safer. It also makes tracking rewards easy. Customers keep all rewards in one spot. This is handy. Digital wallets give special rewards. These are based on what you buy. This makes your tie to the brand stronger. This is a key feature for new loyalty card programs for restaurants. It makes paying faster.

Here are the main lessons. Top restaurant loyalty programs show them. Make things personal. Use digital tools. Have clear value. These are key for good programs. These programs work. They know their customers. They connect with them. Any restaurant can use these ideas. They need the right tools. These tools keep guests. Loyal customers spend 67% more. They also help sales. They make the restaurant special. They have good rewards.

Loyally AI helps build programs. It makes them digital. It makes them special for you. It keeps customers coming back. It helps manage customer facts. It sends free messages. It uses location for ads. It gives detailed reports. You can share referrals. It works with Apple Wallet. It works with Google Wallet. This makes loyalty cards easy. It makes customers more involved. The platform helps give many rewards. This makes loyalty strong. These rewards are important. They make a loyalty program work. These programs give many good things. They make customers very loyal. They offer great deals.

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FAQ

What is a restaurant loyalty program?

A restaurant loyalty program gives gifts to customers. It makes them come back a lot. Customers get points. Or they get special deals. They get these when they buy food. This makes a good bond. It is between the customer and the restaurant.

How do loyalty programs help restaurants?

Loyalty programs make customers stay. They make sales go up. They also get customers more involved. Restaurants collect useful facts. These facts help make special deals. Loyal customers spend more money. They also tell others about the restaurant.

What are common types of rewards?

Common rewards are free food. Or they are price cuts. Customers might get to try new foods first. Some programs give birthday gifts. Others have levels of gifts. These gifts get better. This happens with more visits or spending.

Can small restaurants use loyalty programs?

Yes, small restaurants can use loyalty programs. Digital tools like Loyally AI make it simple. They have cheap ways to do it. These ways help small businesses compete. They build customer loyalty well.

How does Loyally AI help with loyalty programs?

Loyally AI gives a digital tool. It helps restaurants make special loyalty cards. It has a customer tracking system. Restaurants send many messages. It works with phone wallets. This makes managing programs easy. It also gets customers involved.