Top customer loyalty companies are transforming loyalty software and customer engagement. Brands like Nike, Nordstrom, Starbucks, Amazon, and Sephora have outstanding customer rewards programs. Platforms such as Loyally AI, White Label Loyalty, Comarch Loyalty, and LoyaltyLion are leading loyalty program software providers. In 2025, loyalty software continues to help businesses grow. With 57% of people spending more on brands they trust, the right loyalty program from a trusted customer loyalty company can help retain customers, offer more rewards, and increase customer satisfaction. Every business should evaluate its loyalty software, rewards, and engagement strategies to stay competitive.
Key Takeaways
Top customer loyalty companies like Loyally AI, White Label Loyalty, and LoyaltyLion have strong software. This software helps businesses keep customers and sell more.
Digital loyalty cards, built-in CRM, push notifications, and geolocation marketing help loyalty programs work better. These tools make things easy for businesses and customers.
Personalized rewards, gamification, and referral sharing make loyalty programs fun. They help customers feel happy and connected to the business.
Picking the best loyalty program depends on business size, goals, and needs. It is important to connect with current systems and check if the program works well.
Loyally AI is special because it gives an all-in-one, safe, and low-cost platform. Its features help businesses grow and keep customers loyal.
Top Customer Loyalty Companies 2025
Loyally AI
Loyally AI is a customer loyalty company. It gives businesses a loyalty program software platform. Companies of any size can use it. They can make loyalty programs that fit their needs. The platform helps manage customer relationships. It also helps keep customers interested with digital loyalty cards. Loyally AI has a built-in CRM. It lets businesses send unlimited PUSH notifications. It uses geolocation marketing to reach customers in the right place. Referral sharing helps companies get more customers without extra ads. Loyally AI works with Shopify, Square POS, and Zapier. This makes it simple to connect with other systems.
Tip: Loyally AI’s digital loyalty cards work with Apple Wallet and Google Wallet. This makes things easier for both customers and businesses.
The table below shows what makes Loyally AI special:
Feature | Description |
|---|---|
Customizable Programs | Make loyalty programs that match your business. |
Built-in CRM | Handle customer relationships right on the platform. |
Unlimited PUSH Notifications | Send messages to customers anytime you want. |
Geolocation Marketing | Give offers based on where customers are. |
Detailed Analytics | See how customers act and how your program is doing. |
Integration with Wallets | Connects with Apple Wallet and Google Wallet for easy use. |
Platform Integrations | Works with Shopify, Square POS, Zapier, and more. |
Personalization & Gamification | Give special rewards and fun experiences. |
Affordability & Accessibility | Good price for small businesses that want to compete. |
Loyally AI’s loyalty software helps many industries. SaaS, financial services, digital media, retail, and airlines use it. Brands that want repeat sales and loyal customers get the most from it. Companies like Monos, Topps, Telepizza, and Avianca use these loyalty tools to keep customers coming back.
White Label Loyalty
White Label Loyalty has a loyalty program software platform. It focuses on hyper-personalization and real-time rewards. The company uses AI and big data to make each customer’s experience special. Automation lets businesses give personal attention to many people at once. White Label Loyalty adds eco-friendly rewards to its programs. Gamification features like points, badges, and challenges make things more fun.
White Label Loyalty gives rewards based on experiences. Customers can get special events and VIP perks, not just discounts. Big companies can launch loyalty apps fast. These apps have payments and instant rewards built in. The platform is great for large businesses that want to grow quickly. It also has advanced gamification. Companies can copy programs like Starbucks Rewards and Amazon Prime. This helps keep customers and makes them visit again.
Comarch Loyalty
Comarch Loyalty gives big companies loyalty software that is flexible and can grow. The platform can be used on-site or in the cloud. This lets businesses pick what works best for them. Comarch’s Loyalty Cloud helps companies make and run loyalty programs easily. Each client gets a version made just for them. This means they get special help and support.
Advanced AI and machine learning help spot customer habits. They also help make offers that fit each person. Location services use beacon technology to send messages at the right time and place. Comarch also makes white-label mobile apps for custom engagement. The platform is used by global brands like BP, Carrefour, and Costa Coffee. It is a top pick for big companies that need strong loyalty solutions.
LoyaltyLion
LoyaltyLion makes loyalty program software for online stores. The platform works well with Shopify and Shopify Plus. This lets stores set up fast and sync data in real time. LoyaltyLion supports loyalty in stores and online. Customers can earn and use points anywhere. Automation and AI help group customers and send the right messages.
LoyaltyLion gives deep analytics and reports. Stores can see customer value and how often they buy again. The platform lets stores offer rewards for purchases, referrals, reviews, and birthdays. VIP tiers give top customers special perks. LoyaltyLion connects with tools like Klaviyo and Mailchimp. It is a good choice for online stores that want to grow with loyalty.
Annex Cloud
Annex Cloud has a rewards platform with omnichannel engagement. It links loyalty programs in stores, online, and on mobile. Annex Cloud has rewards based on recognition and instant customer ID. It also has solutions for manufacturing, restaurants, retail, and B2B. Special features include secret tiers, custom rewards, gamification, and advanced grouping.
Annex Cloud’s platform is ready for big companies. It supports loyalty programs for many brands and regions. Businesses can change things quickly and connect easily. AI-powered analytics give smart tips for personal experiences. The platform has receipt scanning, incentive engines, social loyalty, surveys, quizzes, contests, and referral marketing. Annex Cloud helps raise order value, repeat buys, and customer lifetime value.
Smile.io
Smile.io helps small and medium businesses with easy loyalty software. Customers earn points for buying, referring, and social actions. Smile Wallet keeps track of points and shows them clearly. This makes it easy for everyone. The referral program rewards both the person who refers and the new customer. This helps businesses grow by word-of-mouth.
Feature Category | Description |
|---|---|
Loyalty Points Program | Customers get points for things like buying and referring. They can use points for discounts or free stuff. |
Smile Wallet | A digital wallet keeps track of points for easy use. |
Referral Program | Referrals are rewarded for everyone involved. |
VIP Program | There are levels with special rewards and benefits. |
Four plans, including a free one for small businesses. | |
Integrations | Works with Shopify, Klaviyo, Mailchimp, HubSpot, and Gorgias. |
Usability | Easy to set up and change, no coding needed. |
Support | 24/7 help and lots of resources. |
Business Impact | Helps businesses get more orders and loyal customers. |
Smile.io’s loyalty software is great for small businesses. It is affordable and easy to use. It helps keep customers coming back.
Talon.One
Talon.One has a flexible loyalty program platform. It does more than just give discounts. The platform supports loyalty tiers, cards, points, and insights. Businesses can use loyalty programs in many places and brands. Talon.One has promotions like coupons, discounts, referrals, geofencing, digital wallets, and product bundles.
The platform focuses on personalizing across all channels. It uses tech and analytics for deep insights. Talon.One works for many industries and jobs. It gives personal member experiences, gamification, and loyalty for many brands. These features help businesses keep customers and make more money.
Yotpo
Yotpo mixes loyalty programs with customer reviews and user content. The platform rewards customers for reviews, photos, and sharing online. Automated review requests go out by email and SMS. Templates are mobile-friendly and easy to use. Yotpo lets people add photos and videos to reviews. This encourages more visual content.
Yotpo’s widgets show reviews and user content on product pages and ads. Reviews are shared to Google Shopping, Facebook, and TikTok Shop. This helps more people see and trust the brand. The platform uses AI to ask for detailed reviews. Customers get rewards for helpful content. Yotpo’s approach increases engagement, sales, and loyalty by using real customer stories.
Leading Customer Rewards Programs
Nike Membership
Nike Membership is a top customer rewards program in 2025. It uses four connected apps to make things easy for members. Members get special access to limited products and early sales. They also get custom suggestions just for them. Nike gives free shipping and connects online, in-store, and app rewards. There are fun challenges and contests for the community. New tech like AI and AR keeps the program interesting. Over 150 million people have joined. Members spend three times more than others. The SNKRS app now makes up 20% of Nike’s online sales. Nike is one of the world’s most loyal brands.
Element | Description | Impact on Engagement and Retention |
|---|---|---|
Mobile App Ecosystem | Four apps work together for a smooth experience | Makes it easy and keeps people coming back |
Exclusive Access | Members get first pick of products and events | Gets people excited and buying again |
Personalization | Custom picks and rewards for each member | Makes people happy and want to stay |
Free Delivery | Free shipping if you spend over $50 | Makes people buy more at once |
Omnichannel Integration | Same rewards online, in stores, and in the app | Makes shopping simple and builds loyalty |
Community Building | Fun challenges and social features | Helps people feel part of a group |
Digital Innovation | Uses AI, AR, and Web3 tools | Attracts young people and keeps the program new |
The Nordy Club (Nordstrom)
The Nordy Club has four levels: Member, Influencer, Ambassador, and Icon. Each level gives better rewards like double points, free fixes, and special events. Members can see their progress and rewards on a simple dashboard. Nordstrom uses special credit cards for more points and early sales. The program is clear and easy for luxury shoppers. Nordstrom’s loyalty plan is about making members feel special and giving a smooth experience. This makes people want to join and move up the levels.
Burlington Credit Card
Burlington’s rewards program is built around its credit card. Cardholders earn points every time they shop, in stores or online. They get special discounts, birthday gifts, and early sales. The program makes people shop more often and buy more at once. Members get special deals and offers just for them. This makes the program good for shoppers who want value.
UA Rewards (Under Armour)
UA Rewards gives points for buying, reviews, and social actions. Members get early access to new gear and special events. They also get training tips made just for them. The program works with Under Armour’s fitness apps. This mixes rewards with health and fitness. UA Rewards helps people reach their sports goals and rewards their hard work.
Sephora Beauty Insider
Sephora Beauty Insider has three levels: Insider, VIB, and Rouge. The program uses games to make people want to reach higher levels. Members get custom product picks, birthday gifts, and special events. Sephora’s app has virtual try-ons and skin quizzes. This makes rewards part of daily life. Members feel noticed and important, which keeps them coming back.
Sephora’s program is about custom rewards and fitting into your life.
Members get special experiences, not just discounts.
The app has virtual try-ons and lessons, so rewards are used every day.
Games and special perks make people want to keep using the program.
Starbucks Rewards
Starbucks Rewards is still a top program in 2025. It has two levels and gives perks for earning more stars. Members get special offers and bonus challenges in the app. Fun games like Double Star Days make it exciting. The app lets people order ahead, pay, and track rewards. Starbucks also has special events and local offers. This keeps the program fun and fresh.
Members get custom offers and bonus star games.
Games and easy features make people use the app a lot.
Events and special perks help people feel loyal to Starbucks.
Amazon Prime Rewards
Amazon Prime Rewards gives more than just free shipping. Members get streaming, special deals, and early product launches. Prime members buy twice as much as others. This shows the program works well. The program helps people stay with Amazon longer. Amazon’s loyalty plan is easy, useful, and always changing. It is a top example for rewards programs.
Prime members shop more often and stay longer.
The program helps people feel loyal and engaged.
Members get many rewards, from shows to special shopping deals.
What Is Customer Loyalty?
Definition
Customer loyalty in 2025 is more than buying again. Brands make people loyal by building emotional bonds. People stay loyal when a brand feels like them. Emotional loyalty makes people buy 65% more than old programs. Brands that use trust and personal touches get stronger loyalty. After COVID-19, shoppers want flexible and digital ways to shop. Now, 73% of new shopping habits will last. Customer loyalty programs need to change to keep people interested.
Note: Brands that match what customers care about build stronger loyalty. This loyalty helps companies earn more and grow for years.
Why Customer Loyalty Matters
Customer loyalty is very important for businesses. Companies with good loyalty programs stand out from others. Loyal customers spend 67% more and buy more often. Keeping just 5% more customers can raise profits by 95%. Loyalty programs help save money because getting new customers costs more. Loyal customers tell friends and help brands grow. They give steady money and help businesses plan ahead. Great service and personal touches make loyalty stronger. Nice workers and good experiences matter most to people.
Beating other companies
Making business numbers better
Getting steady money
Making customers and workers happy
Getting more referrals and a better brand
Types of Loyalty Programs
Businesses use different loyalty programs to keep customers. Each type has special benefits and fits different needs.
Loyalty Program Type | How It Works | Ideal For | Pros | Cons | Examples |
|---|---|---|---|---|---|
Customers get points for buying or doing things. They trade points for rewards. | Retail, coffee shops, e-commerce | Simple, rewards can change | May feel plain, points can expire | Starbucks Rewards, Sephora Beauty Insider | |
Tiered | Customers move up levels by spending or joining in. Higher levels get better rewards. | Airlines, hotels, luxury brands | Makes people spend more, feels special | Hard to run, top rewards cost more | American Airlines AAdvantage, Marriott Bonvoy |
Paid | Customers pay money for ongoing perks. | Brands with strong value, e.g., Amazon Prime | Fast rewards, higher customer value | Must show it’s worth it, some may not join | Amazon Prime |
Value-Based | Rewards match what customers care about, like giving to charity. | Brands that care about causes | Builds feelings, makes brand stand out | Hard to track, must be real | TOMS One for One, Patagonia |
Personalization is important in every loyalty program. Brands use it to give rewards and experiences that fit each person. This makes people join in more and stay loyal.
Loyalty Program Software Features
Digital Loyalty Cards
Loyally AI is a leader in digital loyalty cards. Businesses can make cards that fit their brand and what customers want. These cards work with Apple Wallet and Google Wallet. This makes it simple for people to get and use rewards. Customers have an easy time, so they use the program more. This makes them happier. Smile.io and LoyaltyLion also have digital cards. But Loyally AI is faster to set up and works better with wallets.
How They Enhance Customer Experience and Retention | |
|---|---|
Customizable Digital Loyalty Cards | Brands can change rewards to fit what customers like. This makes people use the program more. |
Built-in CRM | Lets businesses send special offers and messages. This helps people feel important and stay loyal. |
Unlimited Push Notifications | Sends updates and deals to customers right away. This keeps people interested and coming back. |
Sends deals to people near stores. This brings more people into the store. | |
Analytics Dashboard | Shows what customers do and how the program is working. This helps make the program better. |
Lets people tell friends about the program. This brings in new customers and makes loyalty stronger. | |
Wallet Integration | Makes it easy to use rewards with Apple Wallet and Google Wallet. This saves time for everyone. |
CRM Integration
CRM integration is very important for loyalty software today. Loyally AI has a CRM built in. This helps businesses keep track of customer data. It also helps group people for special offers. Other platforms like Paytronix and CrowdTwist have CRM too. These tools help run loyalty programs in many places and handle rewards everywhere.
CRM puts all customer data in one place.
It helps send the right messages to the right people.
Connecting with other systems helps loyalty programs grow.
PUSH Notifications
Loyally AI lets businesses send as many push notifications as they want. They can also send texts and emails. Businesses can remind people about rewards and deals. Messages go out at the best times. This makes people use the program more and stay longer. The platform tracks who opens and clicks messages. This helps businesses make their messages better. Yotpo also uses smart notifications. But Loyally AI gives unlimited messages for free.
Tip: Sending push notifications can help keep more customers by up to 30%.
Geolocation Marketing
Geolocation marketing sends deals based on where people are. Loyally AI uses this to reach people near a store. This can make twice as many people buy and visit. The system tracks how many people see and use these deals. Talon.One also uses geolocation. But Loyally AI makes it simple for local stores to use.
Referral Sharing
Referral sharing helps businesses get more customers. Loyally AI lets people share the program with friends and family. This kind of sharing brings in new customers fast. It also makes people more loyal. Referral programs cost less and bring in good customers. Automation makes it easy to track and give rewards. Friendbuy has these features too. But Loyally AI’s referral sharing is easy and built in.
Referral sharing helps customers stay longer.
It costs less to get new customers.
Automation stops cheating and makes rewards easy to manage.
Analytics & Reporting
Analytics and reporting help check if loyalty programs work well. Loyally AI has dashboards that show what customers do right away. Businesses can see which rewards people like best. They can change the program to make it better. Smart analytics help spot trends and improve rewards. Connecting with POS and CRM lets businesses track and send offers fast. LoyaltyLion also has analytics. But Loyally AI’s dashboards are simple and update right away.
Note: Checking program data often helps make loyalty software better and keeps customers interested.
How to Choose a Loyalty Program
Assessing Business Needs
Before picking a loyalty program, every business should know what it needs. Companies must think about their size, what they sell, and who their customers are. Small businesses may want a simple program that is easy to use. Big companies might look for more features and better data. Here are some important things to think about:
Programs that help customers spend more and come back give good value.
Small businesses can do well by picking platforms with no extra fees and cool features.
Rewards programs collect data to help make ads personal and make customers happier.
The right loyalty program helps keep customers, saves money, and makes the business stronger.
Companies should care about price, how easy it is, customer happiness, and if it helps them grow.
Build vs. Buy
Companies have to pick between making their own loyalty program or buying one. Both choices have good and bad sides.
Making your own program lets you control everything but costs more and takes longer.
Buying a program costs less at first and is faster to start.
Custom programs need more tech help and training for workers.
Ready-made programs have built-in tools, reports, and are easier to use.
Punch cards are cheap but do not give much data, while digital programs have more features and info.
Tip: Most companies see that buying a good loyalty program saves time and money and works better.
Integration & Scalability
It is important for a loyalty program to work with other business tools. The program should connect with checkout systems, online stores, and marketing tools. As a business grows, the program should handle more people and new things. Good connections make sure customers get the same experience everywhere. Programs that can grow help with future plans and changing needs.
Measuring ROI
Checking if a loyalty program works is important. Start by looking at extra money made, not just all sales. Use this formula:
ROI = (Incremental Revenue – Program Cost) / Program Cost
Watch how many points are earned, rewards used, and referrals made. Compare members to non-members to see if they spend more and stay longer. Count all costs, like rewards, tech, and ads. Look at money and other good things, like how long customers stay and if they tell friends. Check these numbers often to make the program better over time.
Why Choose Loyally AI?
All-in-One Solution
Loyally AI is a loyalty platform for all kinds of businesses. It has many tools to help build a strong loyalty program. Companies can make digital loyalty cards and keep customer data in one place with the built-in CRM. They can send as many PUSH notifications as they want. Geolocation marketing helps reach people when and where it matters. Referral sharing lets customers invite friends, which brings in more people. Wallet integration with Apple Wallet and Google Wallet makes rewards simple to use. Loyally AI gives one dashboard to control every part of the loyalty program.
Many businesses trust Loyally AI to handle loyalty from start to finish.
Customization & Ease of Use
Loyally AI lets businesses make loyalty programs that match their brand. There are over 100 templates for digital loyalty cards. Setting up a program is quick and easy. The user interface is simple, so anyone can use it without special training. Loyally AI works with points, tiers, and memberships. This helps companies keep customers interested and loyal.
Cost-Effectiveness
Loyally AI has plans for small and big businesses. It is affordable and has advanced features. Unlimited PUSH notifications and referral sharing help companies grow without extra ads. The built-in CRM and analytics tools show how customers act and how the program is doing. Businesses using Loyally AI have seen profits go up by 213% and quick purchases rise by 47%. These numbers show how a good loyalty program can help.
Security & Compliance
Loyally AI keeps customer data safe and private. It follows GDPR and CCPA rules to protect information. Businesses can trust that their loyalty program is safe and follows the law. Loyally AI updates its systems to keep up with new rules. Thousands of businesses around the world use Loyally AI for secure loyalty management.
Picking the best customer loyalty company in 2025 helps businesses grow. Companies need loyalty software that keeps customers coming back. It should help build strong loyalty. Loyally AI gives a full loyalty solution. It has digital loyalty cards, CRM, unlimited PUSH notifications, geolocation marketing, analytics, referral sharing, and wallet integration. Many businesses trust Loyally AI to run their loyalty programs. It helps brands get more loyal customers and better results. The platform makes loyalty stronger and improves customer happiness. Want to change your loyalty program? Try Loyally AI today! http://loyally.ai/?ref=loyally.ai
FAQ
What is a digital loyalty card?
A digital loyalty card helps people get rewards on their phones. Businesses make these cards with platforms like Loyally AI. Customers can scan or tap to earn points or perks. Digital cards take the place of paper punch cards. This makes it much easier to keep track of rewards.
How does Loyally AI help businesses grow?
Loyally AI gives companies tools to help customers return. The platform has digital loyalty cards, CRM integration, and unlimited PUSH notifications. These features help businesses get more visits, raise sales, and build better customer relationships.
Can Loyally AI work with my existing systems?
Loyally AI works with popular platforms like Shopify, Square POS, and Zapier. Companies can connect their loyalty program to their sales and marketing tools. This makes setup easy and gives a smooth experience for everyone.
Is customer data safe with Loyally AI?
Loyally AI follows strict privacy rules like GDPR and CCPA. The platform keeps customer information safe with strong security. Businesses trust Loyally AI to protect data and keep it private.
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