Top 10 Email Marketing Software for Nonprofits in 2026

In 2026, you see that good online talking is more important for your nonprofit. Email marketing is still key for getting money, talking to donors, and supporting causes. Most nonprofits, 86% of them, use email marketing now. This strong tool makes about $44 for every $1 spent. Picking the best email marketing software for nonprofits can be hard. This is because of money limits and special needs. This guide helps you find the best email marketing software for nonprofits. It gives you special email marketing tools for nonprofits. These tools will fit your needs. You will learn how to do the most good with good email marketing.

Key Takeaways

• Email marketing helps groups that do good. It helps them get money. It also helps them make friends with people who give.

• Good email tools for these groups have special things. They can sort givers. They send messages by themselves. They link to giver information.

• Many email companies give special deals. Some even have free plans. This helps good groups save money.

• When you pick email software, choose one that is simple to use. Make sure it works with your other tools. It should also fit how much money you have.

• Loyally AI can make your email work better. It uses digital loyalty cards. It has a donor CRM. It also sends direct messages.

Why Nonprofits Need Email Marketing

Cost-Effective Fundraising

Email marketing helps you raise money without spending a lot. You reach many people at a low cost. This makes email marketing a smart choice for your budget. You send messages directly to supporters. This saves money on printing and postage.

Building Donor Relationships

You build strong ties with your donors through email. You can grow your email list by asking people to sign up on your website. You gather important details like their name and past donations. This helps you send personal messages. A welcome series of emails is very important for new donors. This series thanks them and tells them about your work. Donors who get a welcome series are 50% more likely to make a second donation. This significantly improves new donor retention. You share stories about your programs. You show how their gifts make a difference. This builds trust and keeps donors engaged.

Promoting Events & Volunteerism

You use email to tell people about your events and ask for volunteers. You send invitations and save-the-date emails. These emails explain your event and how to sign up. After people sign up, you send confirmations and reminders. This helps reduce no-shows. You also send emails to recruit volunteers. You can ask for help at events or for general support. You can even ask current volunteers to invite their friends. After an event, you send thank-you emails and share photos. This keeps everyone connected.

Advocacy & Awareness Campaigns

You can use email to spread your message and ask for action. Your subject lines should be short and interesting. You can use questions or emojis. Design your emails to look good on phones. Many people read emails on their mobile devices. You should focus on getting people to click links, not just open emails. Personalize your messages. You can use their name or send emails based on what they like. Send different types of content, not just requests for money. You can ask supporters to sign petitions or contact leaders. This helps your advocacy work. You track how well your email marketing campaigns are doing. This helps you improve your nonprofit email campaigns. Effective nonprofit email marketing is key for your mission.

Essential Email Marketing Features for Nonprofits

You need special email tools. They help you make a big impact. These tools help you talk to supporters. They also make your work easier.

Donor Segmentation & Personalization

You must sort your donors. This lets you send special messages. Making emails personal gets more attention. A study in 2021 found this. Most people want brands to know their big moments. They also want messages on time. You can make thank-you emails personal. Use donation amounts and names. This makes relationships stronger. Donors feel more connected with personal messages. Personal subject lines get opened more often. Special links get clicked much more. This helps you get more done.

Automation for Donor Journeys

Automation makes your outreach simple. It helps you send personal messages. You can set up tasks to run by themselves. This includes email campaigns. You can sort your audience. This helps you reach them better. This saves your team time. They can work on big plans. This makes donors more involved.

Automation makes your outreach simple and smooth. It helps you send personal messages. You can set up tasks to run by themselves. This includes email campaigns. You can sort your audience. This helps you reach them better. This saves your team time. They can work on big plans. This makes donors more involved. It also gets better results. You can send welcome messages automatically. These are for new donors. You can also send thank-you messages. You can reach out to old donors. This builds stronger ties with them.

CRM & Fundraising Platform Integration

Connecting your email tools with CRM and fundraising platforms is key. This links your system. It connects to donor management tools. It makes your work smoother. You can use donor info in your emails. This stops you from typing things twice. Imagine a person gives money for the first time. Your connected system makes a new donor record fast. It sends a personal thank-you email. It records the gift everywhere. This happens without you doing anything. You can use donor data for big email campaigns. You can also write very specific emails. This helps you raise more money.

Reporting & Analytics

You need to check your email results. Key numbers help you see what works. You should watch how many emails are sent. Also, check for complaints. How much people use your emails matters. This includes how many open them. It also includes how many click links. The open rate shows who opens your emails. The click-through rate tracks link clicks. Conversion rates show if people did what you wanted. This could be filling out a donation form. These facts help you make your emails better.

Affordable Pricing & Discounts

Nonprofits often have small budgets. You need cheap email software. Many companies offer lower prices. You can find free plans. You can also find trials. These help you test the software.

You should look for these savings. They make good email tools affordable.

User-Friendly Interface & Support

Your team needs easy-to-use software. An easy design saves time. It makes things less frustrating. Good help is also very important. You need help when problems come up. Look for platforms with clear guides. Look for quick help teams. This makes sure you can use all email features well.

Top 10 Email Marketing Software for Nonprofits

You need good tools. They make your email marketing work. Here are the top 10 email marketing software for nonprofits in 2026. Each one helps you talk to your supporters.

1. Mailchimp (Nonprofit Plan)

Overview: Mailchimp is a popular email marketing platform. It has many tools. You can make, send, and check email campaigns. Many small businesses and nonprofits use it.

Key Features for Nonprofits: Mailchimp has a marketing CRM. You can build websites. You can make landing pages. It has basic email templates. You can use A/B testing. This shows what works best. Customer journey builders help you. They automate donor communications.

Pros:

• You can start for free. This is good for new nonprofits.

• It is easy to use. You can design emails fast.

• Mailchimp has strong analytics. You can see how your campaign is doing.

• You get a 15% discount. This is for verified nonprofits.

• You get a 10% discount. This is for using two-factor authentication. This is for buying or renewing a marketing plan. It is for one month.

Cons:

• Advanced features cost more. This happens as your contact list grows.

• Some people say customer support is slow.

Pricing for Nonprofits: Mailchimp gives a 15% discount. This is for verified nonprofit organizations.

2. Constant Contact (Nonprofit Program)

Overview: Constant Contact is an easy email marketing service. It helps small businesses. It helps nonprofits grow. It has tools for email campaigns. It helps with event management. It also helps with surveys.

Key Features for Nonprofits: You can make neat newsletters. It helps with event invites. It helps with follow-ups. It has many newsletter examples. These are for campaigns. You can run fundraising campaigns. It also helps build lists.

Pros:

• It is easy to use. New users can access it.

• The drag-and-drop email editor is simple. You do not need to code.

• It has good pricing for nonprofits. It has discount options.

• You can try it free for 30 days. You get your money back in 30 days.

• It is good for teams. They can focus on newsletters. They can focus on event talks.

Cons:

• It does not have a free plan forever. This might be bad for small groups.

• It can get expensive. This happens as your contact list grows.

• Cheaper plans have limited automation. They have limited segmentation.

• It lacks advanced workflows. It lacks behavioral targeting.

• Closing an account can be hard. You often need to call them.

Pricing for Nonprofits: Constant Contact gives discounts for nonprofits. You can get 20% off for 6 months. You can get 30% off for a year.

3. ActiveCampaign

Overview: ActiveCampaign is a strong platform. It mixes email marketing. It mixes marketing automation. It mixes CRM features. It helps you make personal customer experiences.

Key Features for Nonprofits: You can send specific messages. You can send updates. This builds stronger ties. This is with stakeholders. It has a visual workflow builder. You can use over 850 automation templates. It works with email, SMS, and Facebook ads. Its CRM helps manage leads. It helps with automated follow-ups. You can use its drag-and-drop editor. It has over 250 templates. It also has dynamic content personalization.

Pros:

• It has full automation. This helps manage donor journeys.

• You get strong CRM features. This gives a full view of supporters.

• It has good email tools. You can make engaging campaigns easily.

• It has strong compliance features. This includes double opt-in. It includes consent tracking.

• Nonprofits get a 20% discount. You do not need a yearly plan.

• It offers free account moving services.

Cons:

• The Starter plan has few features. It has mandatory ActiveCampaign branding.

• It is harder to learn. It is not for quick solutions.

• It does not have a free plan. Only a free trial is available.

• A/B testing has limits. It only picks winners. This is based on open rates or clicks. Not on conversions.

• Some features cost extra. This is like custom reporting.

Pricing for Nonprofits: Nonprofits can get a 20% discount. This is on ActiveCampaign plans.

4. HubSpot Marketing Hub (Nonprofit Discount)

Overview: HubSpot Marketing Hub is an all-in-one platform. It helps you manage marketing. It helps with sales. It helps with customer service. It has tools for email marketing. It has tools for SEO. It has tools for social media. It has tools for CRM.

Key Features for Nonprofits: You can make advanced email marketing. This is for fundraising. It helps with newsletters. It helps with thank-you messages. You can automate personal campaigns. It uses complex nurture sequences. Emails can use Smart CRM tokens. These are based on donation history. They are based on volunteer activity. This makes them more relevant. You can set up automated donor journeys. These use triggers. Triggers are like donations or email clicks.

Pros:

• You can track potential donors. This is from interest to conversion. This makes personal email campaigns.

• Integrated tools help improve online visibility. This is through SEO. You can keep a steady social media presence.

• It saves money in the long run. It is scalable. This is with advanced tech features.

• You get HubSpot's free CRM. This helps you do more. This is with small budgets.

Cons:

• HubSpot's pricing can be high. The Marketing Hub Professional plan starts at $800 per month. This is true even with nonprofit discounts.

• Staff may find it hard to learn. This needs training.

• It can be hard to sync HubSpot. This is with existing donor management systems. This can cause data problems.

• The platform has limits. This is on customization. It may need extra work. This is to change the system.

Pricing for Nonprofits: HubSpot offers big discounts. This is for qualifying nonprofit organizations. Eligible nonprofits can get up to 40% off. This is on paid subscriptions. This discount is for Professional and Enterprise products. It does not apply to Starter tiers or add-ons. You must be a new HubSpot customer. A one-year contract is needed.

5. Salesforce Marketing Cloud (Nonprofit Cloud Integration)

Overview: Salesforce Marketing Cloud is a full platform. It helps you manage customer journeys. It helps with email, mobile, social, and ads. It is built on the Salesforce system.

Key Features for Nonprofits: It is built on Salesforce's main platform, Einstein 1. This means it works fully with Salesforce data and tools. It has ready-made email templates. It has journeys. These are for nonprofit uses. You can use email automation. You can use dynamic content. It has strong SMS and push messaging.

Pros:

• It has wide CRM integration. This gives a single view of your donors.

• It can grow easily. It fits nonprofits of all sizes.

• You can make custom workflows. You can make reports. You can make dashboards.

• It has a lively user group. It has full support resources.

• It offers a cheaper license. This is just for nonprofits.

Cons:

• It can be complex. Customization may need technical skills.

• The cost can add up fast. This is true even with free licenses. This is for nonprofits.

• Setting it up can take months. This is due to moving data. It is due to customization.

• The strong features need learning. This takes time and training.

Pricing for Nonprofits: Salesforce offers cheaper license types. This is for nonprofits. Total costs can go up. This is with customization. It is with more licenses.

6. Bloomerang (Email Marketing Integration)

Overview: Bloomerang is donor management software. It focuses on keeping donors. It focuses on engaging them. It has tools for fundraising. It has tools for reporting. It has tools for email marketing.

Key Features for Nonprofits: It has a built-in email marketing toolbox. You can make branded campaigns. You can customize them. It offers branded email templates. You get email deliverability insights. This includes sends, opens, and clicks. You can schedule email sends. It also tests readability. It has donor surveys. It works with Bloomerang’s donor CRM. You can add Mailchimp email data. This is to Bloomerang recipient profiles. You can manage segmentation from one place. It syncs email activity. This includes opens, clicks, unsubscribes. This goes right to donor profiles. This gives a fuller view. This is of supporter engagement. Bloomerang also connects to Constant Contact. This mixes donor insights. This is with strong email marketing automation.

Pros:

• It is made just for nonprofits.

• It has strong donor retention features.

• You get integrated email marketing features.

• It gives useful insights. This is into email performance.

• It works well with popular email marketing services. This is like Mailchimp. It is like Constant Contact.

Cons:

• Its email marketing features are not as advanced. This is compared to dedicated email platforms.

• It may need to connect with other tools. This is for full email marketing.

Pricing for Nonprofits: Bloomerang's pricing depends on your number of constituents. You need to ask them for specific nonprofit pricing.

7. DonorPerfect (Integrated Email)

Overview: DonorPerfect is a full fundraising and donor management software. It helps nonprofits track donations. It helps manage donors. It helps run fundraising campaigns. It has integrated email features.

Key Features for Nonprofits: You can save copies of emails. These are sent from any app. They go right into DonorPerfect. It keeps all donor communications in one place. This gives a full history. You can update donor records. This is with email send dates. It is with contact details. You can personalize emails. You can make them better. It has over 30 fundraising templates. These include monthly giving. They include welcome series. You can split mailing lists. This is for specific audiences. It automatically gives donor outreach tasks. This is to team members. You can add links to online donation forms. It sends automated welcome emails. This engages new donors. It automatically syncs email data. This includes receipt status. It includes click-through rates. It includes contact records. You can sync Constant Contact records. This is with DonorPerfect.

Pros:

• It has strong donor management features.

• Its integrated email tools make talking easier.

• You can personalize emails. This uses donor data.

• It has many fundraising templates.

• It helps you track all donor interactions in one place.

Cons:

• The email marketing features might not be as wide. This is compared to standalone email marketing services.

• It can be hard to learn. This is because it is so full.

Pricing for Nonprofits: DonorPerfect's pricing changes. This is based on your group's needs. It is based on your donor database size. You should ask them for a custom price.

8. Sendinblue (Brevo)

Overview: Sendinblue, now called Brevo, is an all-in-one marketing platform. It offers email marketing. It offers SMS, chat, CRM, and marketing automation. It helps businesses build customer relationships.

Key Features for Nonprofits: It has a clean, easy drag-and-drop editor. It has over 60 good templates. These are good for newsletters. They are good for events. They are good for fundraising appeals. It has tools for segmentation. It has tools for tagging. This keeps contacts clean. It supports transactional email. It also reaches many places. This is through SMS and WhatsApp. You can make forms. You can make landing pages. It manages contacts in a CRM. It offers live chat support. It allows A/B testing. This shows which email campaign works better.

Pros:

• Its pricing is based on emails sent. This can save money. This is for nonprofits with big lists.

• It has a free level. This offers 300 emails per day.

• It has a nice, fast interface. It is easy to use.

• Cheaper plans are usually affordable. They are priced by monthly email amounts.

• It offers a 15% discount. This is on its enterprise-level BrevoPlus plan.

Cons:

• The free level has a daily email limit.

• The enterprise-level discount is usually for bigger groups.

Pricing for Nonprofits: Brevo offers a free level. This is with 300 emails per day. A starter plan costs $25 per month. This is for 10,000 emails per month. It offers a 15% discount. This is on its enterprise-level BrevoPlus plan.

9. Campaign Monitor

Overview: Campaign Monitor is an email marketing platform. It helps you make and send nice email campaigns. It focuses on being easy to use. It focuses on strong design tools.

Key Features for Nonprofits: It offers marketing automation. This is for donor engagement. This includes email drip campaigns. These get donations. They build ongoing engagement. It has advanced email testing tools. It also has analytics. You can check and improve performance fast. It works well with CRM. It works with fundraising. It works with event platforms. This includes Salesforce, Springbaud, and Qgiv. This helps personalize email campaigns. It is an easy platform to use. You can make strong email campaigns. This makes donor relationships deeper.

Pros:

• It has an easy drag-and-drop email builder.

• It has strong analytics. It has reporting.

• You can get a 15% discount. This is for nonprofits. This is on every campaign.

• It works with many popular nonprofit tools.

Cons:

• Its automation features might not be as wide. This is compared to some others.

• Pricing can go up. This is with a bigger contact list.

Pricing for Nonprofits: Campaign Monitor offers a 15% discount. This is for nonprofits. This is on every campaign.

10. ConvertKit

Overview: ConvertKit is an email marketing service. It is for creators. This includes bloggers. It includes online businesses. It focuses on growing your audience. It focuses on automation.

Key Features for Nonprofits: It has a strong email designer. You can make engaging email marketing campaigns. Its deliverability features help. They make sure your emails reach inboxes. Its automation is key. It helps build relationships. This is with supporters. This is through good content management.

Pros:

• It is known for good email deliverability.

• It has strong automation rules.

• It is easy to use.

• It is great for content-focused plans.

Cons:

• It can be more expensive. This is than some basic email marketing services.

• It may not have as many advanced CRM features. This is compared to other platforms.

Pricing for Nonprofits: ConvertKit offers a free plan. This is for up to 1,000 subscribers. Paid plans start at $9 per month. You need to ask them for specific nonprofit discounts.

Make People Care More with Loyally AI

You can make donors care more. Loyally AI has strong tools. They work with your emails. They make a full plan. Loyally AI helps you talk to supporters. It builds better friendships.

Keep Donors with Digital Loyalty

Loyally AI uses digital cards. These cards help you keep donors. You can give gifts or thanks. Donors put cards on their phones. This makes it easy to join. Digital loyalty makes people give again. It makes supporters feel special. This keeps donors coming back.

Learn About Supporters with CRM

Loyally AI has a CRM system. This CRM puts donor info in one place. It saves names, past gifts, and what they like. You see everything about supporters. This helps you group donors. You can send special messages. This makes stronger bonds. You know your people better. This helps you talk to them. It helps you send messages they like. This makes your email plan better.

Talk Directly with PUSH Messages

Loyally AI sends many PUSH messages. These go right to phones. You can send quick news. You can ask for urgent help. You can share how things are going. This gets info out fast. You can send special messages. These make supporters feel important. You can send event reminders. This gets more people to come. PUSH messages talk to people right away. They work with your emails.

Get More People with Referral Programs

Loyally AI has sharing tools. These help your group grow. Supporters can tell friends about your work. They use their digital cards. This reaches more people. You do not pay for ads. You set goals for sharing. You pick good rewards. You make it simple to share. This helps your program. Loyally AI helps you watch this. It brings in new supporters. It builds a bigger group for your cause.

Picking the Best Email Software for Nonprofits

Check Your Needs and Money

First, know what your group needs. Think about your email goals. Do you need to raise money? Do you want to talk to donors? How many emails will you send? Look at your budget. Many email tools have special prices. You can find a tool you can afford.

Check How It Connects

Your new email tool should work with your other tools. See if it links to your CRM. Does it link to your fundraising tool? Good links save time. They stop mistakes. This makes email work easier.

Pick Easy-to-Use and Good Help

Choose software that is simple to use. Your team will learn it fast. They can make good content. Find tools with good help. You will need help sometimes. Fast and clear help is important.

Find Nonprofit Features

Some email tools have special features. These are just for nonprofits. They might have donor groups. They could have auto thank-you emails. Look for tools that know your needs. These features help you connect with people.

Use Free Tries and Demos

Always try before you buy. Most email tools have free trials. Many also show demos. Use these to test the software. See if it works for you. Make sure your team likes it. This helps you choose the best email tool.

Picking the right email tool is very important. It helps your group do well in 2026. The best tool has good features. It costs a fair price. It is easy to use. It works with other tools. You must keep donors. This helps your mission. Loyally AI helps your email marketing. It has digital loyalty programs. It has a CRM. It sends free PUSH messages. It helps with sharing. This makes your email campaigns better. Loyally AI helps build stronger ties. Its digital cards go to phones. This gives a full way to grow.

Get started with Loyally.ai today!

FAQ

How do I pick the best email marketing software for my nonprofit?

First, think about what you need. Also, think about your money. Look for things like sorting donors. Look for automatic messages. Look for CRM working together. Pick tools that are easy to use. Pick tools with good help. Always try free versions first. This helps you test them.

What are the most important things for nonprofit email marketing?

You need to sort donors. This helps send special messages. Automatic tools help with donor steps. CRM working together keeps your data neat. Good reports show what works. Cheap prices and easy use are also key.

Can I use free email marketing tools for my nonprofit?

Yes, you can. Many tools have free plans. They also have free tries. These are good for small groups. They are good for testing. Free plans often have limits. This is for contacts or features. You might need to pay more later. This happens as your group gets bigger.

How does Loyally AI help my nonprofit's email marketing?

Loyally AI makes people care more. It goes beyond email. It has digital loyalty cards. These keep donors. It has a CRM for info. You can send direct PUSH messages. Sharing programs help you get more people. It makes a full plan to get people involved.