You want the best affiliate referral program software for 2025 to help your business grow. Affiliate marketing changes how you get new customers and keep them loyal. With affiliate referral program software, you can handle every affiliate program and referral program in one spot. This makes getting and keeping customers much easier than before.
Referral program software helps more people buy, three to five times more than other ways, because people trust and recommend it.
Customers who are referred stay longer and are worth more, with a 37% higher chance they will keep coming back.
Affiliate marketing brings bigger orders and gives you more for your ad money.
Automation and AI in affiliate referral program software make it easier to get new customers, track them, and give rewards.
Key Takeaways
Affiliate referral program software helps businesses grow. It makes tracking referrals easy. It also rewards customers and manages affiliate programs in one place.
Using referral and affiliate marketing together can boost sales. It builds trust and keeps customers loyal. Both referrers and affiliates get rewards.
Look for software with features like easy integration with online stores. It should have flexible rewards and fraud detection. Automation and detailed tracking help run good programs.
Pick software that fits your business goals and budget. It should grow with you. You may want to focus on loyal customers or reach new markets fast.
Top platforms like Loyally.ai offer digital loyalty cards. They have built-in CRM and marketing tools. These tools make managing referrals simple. They help increase customer engagement.
Quick Comparison of Top Affiliate Referral Program Software
2025 Software Overview Table
If you want the best affiliate network software, you need to compare them. Good affiliate software helps you keep track of affiliates and referrals. It also helps your business get bigger. Many companies use affiliate network software to find new customers and thank loyal ones. You should look at features, prices, and special tools to pick the right one.
Here is a table that shows how top affiliate software options compare in 2025:
Software | Core Features | Pricing Range (per month) | Key Considerations |
|---|---|---|---|
Viral Loops | Template-based campaigns, customizable landing pages, real-time analytics, multi-channel invites | Easy setup, great for startups, limited advanced reporting | |
ReferralCandy | Mobile landing pages, customizable rewards, Shopify/WooCommerce integration, analytics dashboard | From $47 + 3.5% commission | E-commerce focus, commission fees can add up |
Referral Factory | 100+ templates, CRM integration, advanced tracking, website widgets, automated rewards | $95 - $1400 | Highly customizable, lacks Shopify integration, higher price for advanced features |
Affise | Custom dashboards, real-time reporting, API integration, automation, flexible commission management | $500 - $1500 | Enterprise-level, steep learning curve, less intuitive interface |
InviteReferrals | Custom campaigns, multi-language, WhatsApp/SMS referrals, Shopify/Magento integration, widgets | From $99 | User-friendly, multi-channel, lower plans lack advanced features |
Lootly | Loyalty and affiliate tools, free trial, money-back guarantee | Transparent pricing, good for growing brands | |
LoyaltyLion | Loyalty and affiliate features, easy integration, user-friendly | $199 | Basic plan public, advanced features cost more |
Superfiliate | Influencer and affiliate management, custom pricing | Contact for quote | Custom solutions, pricing on request |
LoudCrowd | Social affiliate management, custom pricing | Contact for quote | Social focus, pricing on request |
Talkable | Enterprise affiliate and referral platform, advanced analytics | Not specified | Enterprise focus, may be expensive for small businesses |
Yotpo | Loyalty, affiliate, and referral platforms, e-commerce integrations | Not specified | All-in-one platform, pricing not public |
Tip: Always make sure the affiliate network software fits your business. Some work better for online stores. Others are good for big affiliate groups.
Affiliate network software lets you track affiliates and give rewards. You can also see how well your program is doing. These platforms help you build strong connections with affiliates. They can help you sell more. Many affiliate software choices work with Shopify, WooCommerce, and other online store systems. Some are easy to set up. Others let you see more data and change more things.
You should also check out referral platforms if you want to reward customers for sharing. These platforms can work with affiliate network software to help you reach more people. When you compare affiliate software, look at the price, features, and how simple it is. The best platform helps you manage affiliates, grow your group, and make more money.
What Is Affiliate Referral Program Software?
Definition and Purpose
Affiliate referral program software helps your business grow with referral marketing and affiliate marketing. This software lets you set up and manage your referral program easily. You can give rewards to customers, affiliates, or influencers who bring new clients. The software tracks every referral and sale. It figures out rewards or commissions and sends out payments automatically. You also get reports to see how well your program is working. Most software connects to your website, CRM, and email tools. You can change referral rewards, watch for cheating, and get help if you need it.
Using affiliate referral program software makes it simple for people to share your business. It also makes sure everyone gets the right reward for each referral. This helps you build trust and grow your customer list.
Importance for Businesses in 2025
In 2025, referral marketing and affiliate marketing help your business stand out. You need strong tools to keep up with fast changes in getting new customers. Affiliate referral program software lets you run programs that bring in new customers and keep them coming back. You can automate messages, track every referral, and give clear rewards. This makes your program easy for you and your customers.
Here is how top companies use referral program software to get better results:
Company | Referral Incentive | ROI / Referral Rate / Sales Generated | Key Benefits and Features |
|---|---|---|---|
Branch Basics | Give $10, get $10 | $1.5M+ referral sales; 9.75% referral rate; 41x ROI | Simple landing page; good rewards; high referral rate; uses referral software well |
Farm Hounds | 1000 points = $20 off | 35.30x ROI; 22.25% referral rate; $600K+ referral sales | Points rewards; automatic referral emails; uses current customers |
Scribe Media | $1,000 to $12,000 cash or credit | 77% Americans like cash rewards | Big cash rewards; uses customer networks; explains commissions clearly; builds trust with social proof |
Greats | $30 store credits for referrer and friend | N/A | Store credits save money; encourages loyalty; popular with millennials |
Riff Raff & Co | Customized toy giveaway for 5 referrals | Six-figure sales from referral program | Referral emails on many channels; shares on social media; easy contest format |
iWader Fishing | 15% commission + 5% off for referrals | 2600% ROI; 13% revenue from referrals in 30 days | Automatic referral emails; clear rewards; works for any business |
Wing Assistant | $200 per successful referral | $78,000+ referral sales; 27.9x ROI | Big rewards; FAQ on affiliate page; runs program with referral plugins |
Referral program software helps you reach more people, make more sales, and keep customers loyal. You can track every referral, improve your program, and use social proof to grow your brand. In 2025, using the right software for referral and affiliate marketing will give your business a big boost.
Key Features of the Best Referral Software
Essential Capabilities
If you want good referral software, look for tools that make things simple. The best platforms help you run a referral program that works well. Here is a table that shows what top referral software should have in 2025:
Essential Feature | Description |
|---|---|
Online store compatibility | Works with online stores so you can see referral sales and money easily. |
Detailed affiliate metrics | Gives you numbers like sales, clicks, and how many people buy from referrals. |
Flexible commission models | Lets you pick different rewards, like paying for each sale or giving bonuses. |
Customizable cookie windows | Lets you decide how long to track referrals, which helps with big sales. |
Streamlined payout options | Pays affiliates by bank or PayPal without you doing extra work. |
Robust fraud detection | Stops fake activity from hurting your referral program. |
Integrated CRM functionality | Helps you talk to and manage your referral partners. |
Automation capabilities | Handles invites, sign-ups, and payments so you save time. |
These features help your referral marketing work better and save you time.
Advanced Tools for Growth
Great referral software gives you more than just the basics. You get special tools that help your business grow faster. Many programs now connect with email, payment, and CRM systems. Data security keeps your info safe with strong passwords and codes. Dashboards show you and your partners how much you earn and how you are doing. Some software uses AI to help you build websites and do tasks automatically. You can set up different reward levels, use co-branded ads, and pay in many ways, like PayPal or crypto. Onboarding tools, like free trials and welcome emails, help new partners start fast. These tools make your referral program stronger and ready to grow.
Tip: Pick referral software that grows with your business. Advanced tools help you reach more people and make your program bigger.
Customization and Integrations
You want referral software that matches your brand and works with your favorite tools. The best software lets you change rewards, landing pages, and emails to fit your style. It connects with online stores, CRM, and marketing tools so you can track everything easily. This helps you see every referral and know what works. A flexible platform helps you reach customers and partners in new ways. When you use software with good customization and integrations, your referral program is easier and works better.
Top Affiliate Referral Program Software for 2025
Loyally.ai
Loyally.ai gives you a digital loyalty platform for your business. You can make digital loyalty cards for customers in just a few minutes. There are eight card types, like stamp cards, points cards, and gift cards. You can change each card so it matches your brand. The platform has a CRM system to help you keep track of customer data. You can send as many PUSH notifications, SMS, and emails as you want. Geolocation marketing lets you reach people based on where they are. Customers can share referrals with friends and family. You can see how your referral program is doing with analytics and performance metrics. Loyally.ai works with tools like Square, Shopify, and more. You can set up rewards to go out automatically. Loyalty cards can be added to Apple Wallet and Google Wallet. This helps you keep customers and grow your business.
Best Use Cases:
Retail stores that want more repeat visits
Restaurants that want to reward loyal customers
Service providers who want to connect with local clients
Businesses that want to automate loyalty and referral programs
Standout Features:
Digital loyalty cards you can change
Unlimited PUSH notifications
CRM and analytics built in
Marketing by location
Referral sharing and wallet connection
Pricing:
Essential: $12/month for one location
Growth: $24/month for three locations and unlimited referrals
Premium: $78/month for ten locations, API, custom branding, and direct integrations
User Feedback:
People say Loyally.ai is easy to set up and has flexible loyalty options. They like the customer support. Many users say it helps them get more referrals and keep customers coming back.
Tip: Loyally.ai is a good choice if you want one tool for loyalty, referrals, and customer engagement.
ReferralCandy
ReferralCandy is a top affiliate referral program software for online stores. You can set up referral programs fast and connect with Shopify, WooCommerce, and more. The platform sends out rewards automatically and checks for fraud. You can change referral pages, emails, banners, and reward messages. ReferralCandy lets you promote on many channels and gives you dashboards to track results.
Aspect | Details |
|---|---|
Key Features | Works with big eCommerce platforms, sends rewards automatically, checks for fraud, gives analytics, lets you make custom campaigns, and promotes on many channels |
Pricing | Premium: $59/month plus 3.5% commission; Plus: $299/month plus 1.5% commission; Enterprise: Custom pricing, no commission fees |
User Reviews | Pros: Easy to set up, rewards are automatic, works on phones, strong analytics, good price, connects with many tools |
ReferralCandy is best for small and medium online stores that want to grow by word-of-mouth. Users like how fast they can start and how rewards are automatic. Some wish the interface was easier, but most think it is reliable and affordable.
Referral Rock
Referral Rock lets you run both referral and affiliate programs from one place. You can pick different rewards, like gift cards or coupons. The software supports rewards that happen in steps or keep coming back. You can switch between program types with the Program Template Picker. Referral Rock works with CRM and e-commerce platforms for easy use.
Best Use Cases:
Niche businesses and startups
Companies that want loyal customers to help
Brands that want to grow with affiliate partners
Standout Features:
Many ways to give rewards
Runs both referral and affiliate programs
Easy to set up and switch programs
Works with CRM and e-commerce tools
Pricing:
Starts at $200/month for main features. Higher plans give more integrations and support.
User Feedback:
People like how flexible and easy it is to use. They like running both referral and affiliate programs. Some say referral programs do not reach as many people, but affiliate programs can grow faster.
Yotpo
Yotpo is a top loyalty and referral marketing platform for online brands. You can make loyalty, referral, and affiliate programs all in one place. The platform lets you set up rewards, points, and levels. Yotpo works with Shopify, BigCommerce, and other big platforms. You get advanced analytics to see how referrals and customer engagement are doing.
Best Use Cases:
Online brands that want to use loyalty, referral, and affiliate marketing together
Businesses that need strong connections with online store platforms
Standout Features:
All-in-one loyalty, referral, and affiliate platform
Rewards and points you can change
Advanced analytics and reports
Works well with eCommerce platforms
Pricing:
Custom pricing depends on your business size and needs.
User Feedback:
Users like how flexible the platform is and how well it connects with other tools. Many say Yotpo helps them get more referrals and keep customers loyal.
Friendbuy
Friendbuy helps you start and manage referral programs for online stores and SaaS businesses. You can make your own referral campaigns and send rewards automatically. The platform has A/B testing, fraud prevention, and detailed analytics. Friendbuy works with Shopify, Magento, and other platforms.
Best Use Cases:
Online stores that want more referrals
SaaS companies that want to reward users for sharing
Standout Features:
Referral campaigns you can change
Rewards sent automatically
A/B testing and analytics
Stops fraud
Pricing:
Starts at $249/month. Bigger plans for larger businesses.
User Feedback:
People like how easy it is to set up and the strong analytics. Some say it costs more, but the features are good for growing brands.
Ambassador
Ambassador is a flexible affiliate referral program software for both referral and affiliate marketing. You can make programs that reward both ambassadors and the people they refer. You can run programs for users, resellers, or employees. Ambassador has AI tools and many ways to connect with other software.
Best Use Cases:
Brands that want to grow referral and affiliate programs
Companies that need custom rewards
Businesses that run partner or employee referral programs
Standout Features:
AI tools
Many integrations
Can be used for many things
Pricing:
Custom pricing based on what your business needs.
User Feedback:
People like how flexible the platform is and the creative rewards. Many like running different types of referral and affiliate programs.
InviteReferrals
InviteReferrals is a referral software that helps you grow with viral and influencer marketing. You can track campaigns and use coupons to get more customers. The platform is simple and easy to use. InviteReferrals lets you build your business automatically and reach more people.
Best Use Cases:
Businesses that want viral marketing
Companies that want influencer referrals
Brands that need easy campaign tracking
Standout Features:
Viral and influencer marketing tools
Coupons and tracking
Simple, clean interface
Pricing:
Starts at $99/month. Custom plans are available.
User Feedback:
InviteReferrals has a 4.6 out of 5 rating. People like how easy it is and the campaign tracking. Most reviews are positive and recommend it for business growth.
Vyper
Vyper is a strong affiliate referral program software for viral campaigns, loyalty programs, and giveaways. You can use games to get users to join and share. The platform has a campaign builder for your brand. You can show campaigns as chat widgets, landing pages, or forms. Vyper tracks leads and purchases and supports bonus actions.
Best Use Cases:
Brands that want to run viral giveaways
Businesses that use games to get referrals
Companies that want flexible campaign displays
Standout Features:
Referral and loyalty campaigns with games
Campaign builder you can change
Points for milestones and levels
Free plan for testing
No developer needed
Pricing:
Free plan is available. Paid plans start at $49/month. Discounts if you pay yearly.
User Feedback:
People like the game features and easy setup. Many find the free plan good for testing before growing bigger.
Birdeye Referrals
Birdeye Referrals helps you run referral programs and track feedback. The platform lets you send referral requests and rewards automatically. You can connect with CRM and email tools. Birdeye Referrals gives you analytics to see how your program is doing.
Best Use Cases:
Service businesses that want to automate referrals
Companies that care about feedback and loyalty
Standout Features:
Sends referral requests automatically
Connects with CRM and email
Analytics for tracking
Pricing:
Custom pricing based on your business needs.
User Feedback:
People like the automation and connections with other tools. Many say Birdeye Referrals helps them keep customers and get more referrals.
Post Affiliate Pro
Post Affiliate Pro is a strong affiliate network software for big affiliate programs. You can track affiliates, referrals, and commissions right away. The platform supports many commission types and has advanced tracking and analytics. You can change the dashboard and connect with many eCommerce platforms.
Best Use Cases:
Businesses with big affiliate programs
Companies that need advanced tracking and analytics
Brands that want to manage many affiliates
Standout Features:
Tracks affiliates in real time
Many commission types
Dashboard you can change
Connects with many tools
Pricing:
Starts at $129/month. Higher plans have more features and support.
User Feedback:
People like the detailed tracking and flexible commission choices. Some say it takes time to learn, but it is powerful for managing affiliate programs.
Note: Picking the right affiliate referral program software helps you grow, keep customers, and manage referrals and affiliates easily.
Top Affiliate Network Software for B2B and SaaS
Leading Affiliate Network Software
If you want your B2B or SaaS business to grow, you need good affiliate network software. This software helps you find and manage affiliates. It gives you tools to track sales and pay your partners. Many SaaS affiliate networks help you meet new partners and see every sale.
Here is a table of the best affiliate network software for B2B and SaaS in 2025:
Affiliate Network Software | Key Features & Strengths | Pricing Highlights |
|---|---|---|
Reditus | SaaS-focused marketplace, Recruit tool, auto-accept onboarding, industry filtering | |
PartnerStack | All-in-one affiliate management, 80,000+ B2B partners, advanced search | Pricing on request |
Rewardful | Stripe and Paddle integration, SaaS program listings, clear commission policies | 14-day free trial; from $49/month |
Impact.com | 120,000+ partners, AI-powered search, automated recruitment, CRM integration | Pricing on request |
Partnerhub | Matchmaking with digital agencies, customizable profiles | Freemium; paid plans from $49/month |
ShareASale | Large affiliate network, express sign-up, recruitment tools | $625 joining fee; $35 monthly fee |
Everflow | AI-powered marketplace, partner matching, detailed reporting, API integration | Pricing on request |
Tapfiliate | 100,000+ publishers, easy setup, Admitad network access | 14-day free trial; from $74/month |
ClickBank | Global affiliate marketplace, strong e-commerce focus | $49.95 activation; $2.50 processing fee |
Affise Reach | Affiliate, referral, influencer management, global publisher network, automation | N/A |
Affiliate network software helps you connect with affiliates who have big audiences. These platforms let you use affiliate tracking software, so you always know where sales come from. Many SaaS affiliate networks make it easy to add new partners and manage them. You can also pay affiliates and see reports that show how well your program works.
Tip: Pick affiliate network software that fits your business goals. Make sure it has strong management, simple tracking, and works with SaaS affiliate networks.
Key Differences from Referral Software
You may wonder how affiliate network software is not the same as referral program software. Both help your business grow, but they work in different ways. Referral software is about personal connections. Affiliate network software helps you reach more people through affiliates.
Here is a table to show the main differences:
Aspect | Referral Program Software | Affiliate Network Software |
|---|---|---|
Relationship Basis | Uses personal relationships; customers refer friends and family | Works with affiliates who have blogs, social media, or websites |
Reward Structure | Rewards both referrer and referred (discounts, credits) | Rewards only the affiliate, usually with cash commissions |
Trust Factor | High trust from personal endorsements | Lower personal trust unless affiliate has a strong audience |
Marketing Goals | Builds loyal communities and customer retention | Focuses on broad reach and fast growth |
Software Features | Customizes personal referral experiences | Offers branded portals, affiliate management, and commission tracking |
Example | Customers recommend products to friends, both get discounts | Bloggers promote products to followers, earning commissions on sales |
You use affiliate network software when you want to reach new markets and grow quickly. You use referral software when you want to build trust and loyalty with your current customers. Both types of software help you track and manage, but affiliate network software gives you more tools for working with lots of affiliates at once.
Note: If you have a SaaS business, SaaS affiliate networks help you find partners who know your field. Affiliate tracking software lets you see which affiliates bring the best results.
Affiliate Marketing and Referral Program Comparison
Affiliate Marketing vs. Referral Programs
You might wonder how affiliate marketing and referral programs are not the same. Both help your business grow, but they work in different ways. Affiliate marketing uses people called affiliates to talk about your products. These affiliates can be bloggers, influencers, or website owners. They join affiliate marketing programs and share your offers with their followers. You pay them a commission for every sale or lead they bring.
A referral program is about your current customers. You ask your customers to tell their friends or family about your business. When someone new joins or buys, you give rewards to both the person who referred and the new customer. Referral marketing builds trust because people listen to their friends. Affiliate marketing helps you reach more people because affiliates have big groups of followers.
Here is a table that shows the main differences:
Feature | Affiliate Marketing | Referral Program |
|---|---|---|
Who promotes | Affiliates (bloggers, influencers) | Existing customers |
Audience size | Large, broad | Smaller, personal |
Trust level | Medium | High |
Reward type | Commission | Discounts, credits, or gifts |
Tracking method | Affiliate links, tracking software | Referral codes, tracking links |
Tip: Use affiliate marketing if you want to reach new people. Use referral marketing if you want to build trust and loyalty.
Choosing the Right Model
You need to pick the model that matches your goals. If you want to grow fast and get more sales, choose affiliate marketing. This model lets you work with many affiliates at once. You can set up affiliate marketing programs and track every sale. If you want to keep your customers and get good referrals, a referral program is better. Referral marketing helps you build strong relationships.
Ask yourself these questions:
Do you want to find new customers? Try affiliate marketing.
Do you want to thank loyal customers? Start a referral program.
Do you need to track results? Both models have tracking tools.
A good referral program makes sharing easy and rewards clear. Affiliate marketing programs need good tracking and fair commissions. You can use both models together for the best results. Many businesses run an affiliate program and a referral program at the same time. This helps you get more referrals and more sales.
How to Choose the Best Affiliate Referral Program Software
Assessing Business Needs
First, think about what your business wants to do. Do you want more customers, keep old ones, or both? Retail stores, restaurants, and service businesses may need loyalty platforms. These platforms use digital cards and referral marketing. Online brands may want affiliate program tools to find new people. Write down what you want from your affiliate program. Decide if you need things like CRM, analytics, or ways to send messages. Knowing what you need helps you choose the best platform.
Matching Features to Goals
Pick features that help you reach your goals. If you want loyal customers, look for digital loyalty cards and automatic rewards. Customer feedback tools are also helpful. For affiliate management, choose software that tracks referrals and manages commissions. It should also help with affiliate program management. Referral marketing works best if you can send emails, SMS, or push notifications. Make sure the platform connects to your website, social media, and payment systems. The right features help your program grow and keep customers coming back.
Budget and Scalability
Check how much each affiliate platform costs and if it can grow with you. Some are free, but others cost a lot each month. Look at the table below for examples:
Software | Budget Range | Scalability Options & Features |
|---|---|---|
Scaleo | Unlimited affiliate campaigns, custom commissions, API, CRM, fraud detection, dashboards | |
AffiliateWP | $149/year | Simple affiliate management, referral tracking, payouts |
eLitius | Free | Unlimited affiliates, robust tracking, scalable with paid customizations |
Pick a platform that fits your budget and can grow with your business. Look for unlimited affiliates, flexible rewards, and strong management tools.
Why Loyally.ai Is a Top Choice
Loyally.ai is great for loyalty and affiliate program management. You get eight types of digital loyalty cards and a built-in CRM. You can send as many messages as you want. The platform uses geolocation marketing, referral sharing, and wallet integration. You can set up rewards to go out automatically and see results with analytics. Loyally.ai works for many business types and is easy to start using. Studies show loyalty programs can raise profits by up to 75%. Customers spend more and stay longer with a good loyalty platform. Loyally.ai helps you save time, reach customers anywhere, and keep them coming back with smart tools.
Picking the best loyalty and referral program can help your business grow in 2025. You need a loyalty platform that lets you handle all your referrals and rewards. Loyally.ai gives you digital cards, a CRM, and tools for any referral program. You can keep track of referrals, send as many PUSH messages as you want, and use geolocation marketing. This loyalty platform makes sending referrals simple. Begin your loyalty journey and get more referrals with Loyally.ai. Try Loyally.ai today!
FAQ
What is affiliate referral program software?
Affiliate referral program software helps you keep track of referrals and affiliate sales. You can set up rewards for people who share your business. The software lets you see how well your program is working. It also pays out rewards automatically. This makes it simple to get more customers. Your customers and partners can help your business grow by sharing your brand.
How does Loyally.ai help my business grow?
Loyally.ai gives you digital loyalty cards and a built-in CRM. You can send as many PUSH notifications as you want. You can send offers to customers and see when they visit. You can also give rewards for referrals. This helps you keep your customers and get new ones. Sharing is easy for everyone.
Can I integrate Loyally.ai with my online store?
Yes, you can connect Loyally.ai with Shopify, Square, and Lightspeed. This helps you track sales and manage loyalty cards. You can also set up rewards to go out automatically. Your team and your customers get a smooth experience.
What types of rewards can I offer with Loyally.ai?
You can give stamp cards, points, discounts, cashback, coupons, multipass, memberships, and gift cards. Loyally.ai lets you pick the reward that works best for your business. You can change rewards anytime to fit your goals.
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