Are you trying to find the best referral program software for 2025? Here are the top choices: Loyally.ai, ReferralCandy, Referral Rock, Yotpo, Friendbuy, Ambassador, InviteReferrals, Vyper, Birdeye Referrals, and Talkable. Digital referrals help keep customers, get new ones, and keep people interested. More than half of companies use referral programs. About 65% of new business comes from referrals. Good referral tracking software helps you keep customers and grow your business. Before picking referral software, think about what your business needs and which programs match your goals.
Key Takeaways
Referral program software helps businesses get more customers. It also helps keep customers loyal. It makes sharing easy and gives rewards for it.
Picking the best software depends on your business size. It also depends on your industry and budget. You should look at features like automation and analytics.
Good referral programs give rewards like discounts or free products. They may also give special perks. These rewards make customers want to share your brand.
Referral tracking software saves time by doing invites and rewards automatically. It also tracks everything and gives clear reports. This helps you make your program better.
Companies that do well grow fast with referrals. This shows a good referral program can help sales and keep customers coming back.
Best Referral Program Software 2025
Picking the right referral program software helps your business grow. You need a tool that fits your needs and your industry. It should help you get more customers. Here are the top 10 referral software choices for 2025. Each one has something special. They work for both small shops and big companies.
Did you know? Referral programs can help you make more money. They also help keep your customers loyal. In 2025, up to 58% of referrals turn into sales. That is much better than cold outreach, which only gets about 3%.
Here is a quick chart to compare these referral solutions:
Software Name | User Rating (Capterra) | Pricing Model | Best Suited For |
|---|---|---|---|
4.8/5 | Starting at $12/mo | Retail, restaurants, service providers, all sizes | |
ReferralCandy | 4.5/5 | Starting at $59/mo | E-commerce, Shopify, startups |
Referral Rock | 4.6/5 | Starting at $200/mo | SMBs, B2B, agencies |
Yotpo | Not rated | Bundled pricing | E-commerce, mid-market brands |
Friendbuy | 4.3/5 | Starting at $249/mo | D2C brands, enterprises |
Ambassador | 4.1/5 | Custom pricing | Large organizations, partner marketing |
InviteReferrals | 4.5/5 | Starting at $79/mo | Agencies, SMBs, global brands |
Vyper | 4.7/5 | Starting at $149/mo | SaaS, e-commerce, marketers |
Birdeye Referrals | 4.6/5 | Starting at $299/mo | Local businesses, healthcare, services |
Talkable | 4.4/5 | Custom pricing | Retail, e-commerce, large brands |
Loyally.ai
Do you want a referral program that does a lot? Loyally.ai gives you digital loyalty cards and a built-in CRM. You get unlimited PUSH notifications and geolocation marketing. You can make eight types of loyalty cards in minutes. The software lets you send as many messages as you want. You can track referrals and reward customers automatically. Loyally.ai works for retail, restaurants, and service providers. You get deep analytics and easy ways to change things. Wallet integration is included. The price starts at $12 per month. This makes it a great choice for any business size.
ReferralCandy
If you have an online store, ReferralCandy is easy to use. You can connect it to Shopify or WooCommerce. It helps you reward customers for sharing your brand. The software tracks referrals, gives rewards, and stops fraud. ReferralCandy is good for e-commerce startups and small businesses. It is simple to set up. You get good support and clear analytics. The price starts at $59 per month.
Referral Rock
Referral Rock helps you make referral programs for B2B, agencies, and SMBs. You can change every part of your program. This includes rewards and messages. The software gives you automation, integrations, and detailed reports. You can run more than one campaign at a time. Referral Rock is great if you want more control. It is flexible referral marketing software. Plans start at $200 per month.
Yotpo
Yotpo puts referrals, reviews, and loyalty in one place. You can use it to help your e-commerce store. It lets you run referral campaigns and collect customer reviews. The software has bundled pricing. It works well for mid-market brands. Yotpo is known for its integrations and ways to personalize. You can track how you are doing and change your campaigns easily.
Friendbuy
Friendbuy is a flexible platform for referral and loyalty programs. You can make your own rewards. There are templates to help you start fast. The software is best for D2C brands and big companies. Friendbuy gives you advanced analytics and A/B testing. It is easy to connect with your website. The price starts at $249 per month.
Ambassador
Ambassador is a top pick for big companies. It lets you manage referrals, affiliates, and partners in one place. You can automate rewards and track every referral. It connects with other marketing tools. The software supports global brands and gives strong customer support. Ambassador uses custom pricing. You can get a plan that fits your needs.
InviteReferrals
InviteReferrals helps you start referral campaigns by email, SMS, and social media. It works for agencies, SMBs, and global brands. The software is easy to set up. You get templates and detailed analytics. You can change your campaigns and track every referral. The price starts at $79 per month.
Vyper
Vyper lets you make viral referral campaigns, contests, and loyalty programs. You can use it to grow your email list and reward customers. It helps boost engagement. The software is good for SaaS companies, e-commerce, and marketers. Vyper gives you strong ways to customize and automate. Plans start at $149 per month.
Birdeye Referrals
Birdeye Referrals helps local businesses, healthcare, and service providers get more customers. You can automate requests and track results. You can also manage reviews. The software connects with popular platforms and gives detailed analytics. The price starts at $299 per month.
Talkable
Talkable is made for retail and e-commerce brands. It helps you grow your referral programs. You can make custom campaigns and automate rewards. You can track every referral. The software supports big brands and gives advanced reports. Talkable uses custom pricing to fit your business.
Tip: Referral programs work for all business sizes. Studies show referred clients are worth 178% more than others. Top SaaS companies get up to 30% of their money from referrals.
The best referral program software in 2025 lets you customize, automate, and track results. You can pick a simple tool or a full-featured solution. There is a software here for every business. Choose the one that fits your goals. Watch your customer base grow.
Why Use Referral Software
Customer Acquisition
Do you want more customers? A good referral program helps you get them. People trust brands and tell their friends about them. This is how your business grows. In 2025, big brands like Starbucks, Nike, and Sephora use fun referral programs. Starbucks Rewards gives stars and cool perks for each referral. Nike Run Club lets you share your wins, which brings in new people. Studies say referred customers bring in 57% more referrals than others. Also, 92% of people trust what friends and family say more than ads. Using a customer referral program can save you money and help you grow. Some brands got a 70 times return on their referral campaigns. If you want to reach more people, referral marketing software can help.
Retention and Engagement
It is important to keep your customers coming back. Referral programs reward people for sharing and returning. You build loyalty by giving points, discounts, or special access. Cloud-based referral marketing software saves money and keeps customers happy. Companies like ReferralCandy and Yotpo have seen more subscribers and shares. AI tools can make rewards personal and increase lead conversion by 22%. Referral programs help you connect with your customers. They feel important and stay longer. Referred customers have a 37% higher retention rate and a 25% higher lifetime value.
Streamlined Management
Running a referral program should be easy. Referral software makes it simple. You get templates, tracking, and automation. You do not need to do things by hand. You can send invites by email, SMS, or social media. Automated rewards and follow-ups save you time. Here is what you get with easy referral management:
Multi-channel communication for wider reach
Centralized CRM for easy customer data
Analytics to improve your campaigns
Scalable tools for business growth
Referral marketing is growing fast in 2025. The right software turns loyal customers into brand fans. You get better leads, more loyal customers, and more people talking about your brand. Your business grows faster and smarter.
What Is Referral Tracking Software
Definition
Referral tracking software helps you run a referral program with less work. You can let your customers tell their friends about your business. The software keeps track of every person who is referred. You always know who brought in new customers. You do not need to know a lot about computers to use it. Most referral tracking software has simple templates and easy tools. You can change rewards, add your logo, and pick how people join.
You get a dashboard that shows you all your results. You can see how many referrals you have. You can also see who your best referrers are. The dashboard shows which ways of sharing work best. Some software lets you give out rewards like discounts, cash, or gift cards. You can link the software to your other marketing tools and CRM. This helps you automate the whole process.
Did you know? Revolut got 700% more customers by using smart referral offers and good referral tracking software. This shows how helpful the right software can be for your business.
Key Benefits
When you use referral tracking software, your business gets many benefits:
Customers can join and share your referral program easily.
You can track every referral and see which ones become real customers.
You get clear analytics, like conversion rates and top referrers, on your dashboard.
You can pick from many rewards, like cash, discounts, or special gifts.
You save time because the software sends rewards and tracks leads for you.
You can connect the software to your CRM and other tools for a smooth process.
Referral tracking software helps you measure important things. You can see how many referrals turn into paying customers. You can also see how much money you make from them. Your customer acquisition cost can go down when you use referrals. Some brands get referral rates as high as 24%. The global average is about 2.35%. If you sell software or digital goods, your referral rate could be 4.75% or higher. You can also see how many customers join your program. This helps you make your offers better.
Tip: The best referral tracking software helps you grow your business, keep customers happy, and increase your sales—all in one place.
Top 10 Reviews
Features
You want referral tracking software that is simple to use. Loyally.ai lets you make eight digital loyalty cards. It has a built-in CRM and sends unlimited PUSH notifications. You can use geolocation marketing and give out rewards by itself. ReferralCandy helps you set up e-commerce referrals quickly. Referral Rock lets you run many campaigns at the same time. Yotpo puts loyalty, reviews, and referrals together. Friendbuy gives you A/B testing and connects to your website easily. Ambassador helps big brands with partner and affiliate tools. InviteReferrals works with email, SMS, and social media. Vyper lets you run viral contests and loyalty programs. Birdeye Referrals links with review platforms. Talkable gives you advanced reports and custom campaigns.
Ideal Users
Loyally.ai is good for retail, restaurants, and service providers. ReferralCandy is best for online stores. Referral Rock is great for agencies and B2B. Yotpo fits mid-market brands. Friendbuy helps D2C brands. Ambassador is for large companies. InviteReferrals is good for agencies and SMBs. Vyper fits SaaS and marketers. Birdeye Referrals helps local businesses. Talkable supports big e-commerce brands.
Pricing
Software | Starting Price (per month) |
|---|---|
Loyally.ai | $12 |
ReferralCandy | $59 |
Referral Rock | $200 |
Yotpo | Bundled |
Friendbuy | $249 |
Ambassador | Custom |
InviteReferrals | $79 |
Vyper | $149 |
Birdeye Referrals | $299 |
Talkable | Custom |
Most people want at least $21 or an 11% discount as a reward. Many programs give less than this. Over 78% of programs reward both the referrer and the new customer.
Pros and Cons
Aspect | Pros | Cons |
|---|---|---|
Efficiency | Faster rewards, easy tracking, better scheduling | Needs setup and training |
Communication | Quick updates, better customer-provider chats | Needs strong teamwork for best results |
Quality | More loyalty, better access, fewer delays | Can crowd big brands if not managed well |
Security | Keeps customer info safe |
Many people like referral tracking software because it is fast and easy to use. Some say it takes time to learn how to use it.
User Feedback
Loyally.ai and ReferralCandy have high ratings from users. People like how easy it is to set up loyalty cards and get rewards fast. Over 62% of people enjoy leaderboards in referral programs. About 54% like flat rewards, and 35% like rewards that grow. Some users want to know more about referral links.
Many customers say referral tracking software makes them feel special and keeps them coming back. Customizing and personalizing loyalty programs makes them even better.
Comparison Table
Picking referral program software can seem hard. A comparison table helps you choose faster. You need to see features, price, and if it fits your business. Let’s look at what matters so you find the best one for you.
When you compare referral software, look for these things:
Cost Per Referral (CPR): Most CPR is $2 to $10. It changes by industry. E-commerce often pays $5 to $10. Food and beverage usually pays $2 to $6.
Pricing plans: Some have simple monthly fees. Others use custom pricing for big companies.
Customer support: Fast help saves you time and worry.
Analytics: Good software gives clear reports. It helps you see how your program is doing.
Templates and automation: These make setup and running your program easy.
Integrations: You want software that works with your other tools, like CRM or POS.
Now, look at this table to compare the top 10 referral program software for 2025:
Software | Starting Price | Key Features | Best For | CPR Range | User Rating |
|---|---|---|---|---|---|
Loyally.ai | $12/mo | Digital loyalty cards, CRM, PUSH, geolocation | All business sizes | $2-$10 | 4.8/5 |
ReferralCandy | $59/mo | E-commerce focus, fraud protection, easy setup | Online stores | $5-$10 | 4.5/5 |
Referral Rock | $200/mo | Multi-campaign, automation, integrations | SMBs, B2B, agencies | $10-$30 | 4.6/5 |
Yotpo | Bundled | Loyalty, reviews, referrals, personalization | Mid-market brands | $5-$10 | N/A |
Friendbuy | $249/mo | Templates, A/B testing, analytics | D2C, enterprise | $5-$10 | 4.3/5 |
Ambassador | Custom | Partner/affiliate, automation, global support | Large organizations | $10-$30 | 4.1/5 |
InviteReferrals | $79/mo | Multi-channel, templates, analytics | Agencies, SMBs | $5-$10 | 4.5/5 |
Vyper | $149/mo | Viral contests, loyalty, automation | SaaS, marketers | $5-$10 | 4.7/5 |
Birdeye Referrals | $299/mo | Review management, analytics, integrations | Local, healthcare | $5-$15 | 4.6/5 |
Talkable | Custom | Custom campaigns, advanced reporting | Retail, e-commerce | $5-$10 | 4.4/5 |
Each software has something special. Some are better for big companies. Others are great for small shops. Loyally.ai has many features and a low price. ReferralCandy and Yotpo are good for online stores. Always check the CPR. Make sure the software fits your money plan and business type.
How to Choose the Best Referral Software
Business Size
First, think about how big your business is. If you have a small shop, you may want simple tools. These are easy to use and set up fast. Big companies need more features. They might want detailed reports or help for many stores. Some referral software works for all business sizes. Others are better for small shops or big brands. Make sure your software can grow with your business.
Industry Fit
Each industry needs different things. For example, health tech companies must follow privacy rules like HIPAA. E-commerce stores need to track sales and give discounts. Look at this table to see what each industry needs:
Industry / Company | Feature Needs | Incentives | Success Outcomes |
|---|---|---|---|
SaaS | Premium features, usage tracking | Free months, upgrades | |
Health Tech | HIPAA compliance, app integration | Premium features | 30% higher user retention |
Financial Services | GDPR compliance, meeting tracking | Cash rewards | 12% revenue growth |
E-commerce | Purchase tracking, recommendations | Discounts | 20% more sign-ups, 15% more sales |
Ride-sharing | Gamification, leaderboards | Ride credits | More engagement, brand visibility |
Boutique Hotel | Guest referral discounts | Discounts | More bookings, better reputation |
You can see that each industry has special rules and goals. Pick software that matches what your business needs.
Key Features
Find features that help you reach your goals. Most businesses want easy tracking and automatic rewards. Good analytics help you see what works. Did you know 78% of marketers say referrals bring better leads? Referred customers also stay longer and spend more. Here are some features to look for:
Easy dashboard to track referrals
Automatic reward sending
Custom referral links or codes
Analytics to check program success
Sharing by email, SMS, or social media
Tip: Good analytics show what works and what you should fix.
Budget
Decide how much money you want to spend. Try out different rewards and see what works best. Use tools to track how your program is doing. Know your cost to get new customers and set clear goals. Make sure the software gives you good value for your money. Watch your spending and change things as you learn.
Use tracking tools to see results.
Set goals for new customers or sales.
Track costs and compare them to your results.
Keep making your program better with data.
Integrations
Choose software that works with your other business tools. Good integration lets you connect your referral program to your CRM or sales systems. This keeps your data in one place and saves time. For example, a retail store that linked its referral program to CRM saw customers spend more. Look for software with strong API options and support for your tools.
Note: Connecting your referral software to your other tools helps you track results and make your program better.
Best Referral Programs and Incentives
Types of Rewards
When you make a referral program, you want people to feel excited. The best programs use different rewards to make people happy and help them share. Here are some popular rewards you can use:
Reward Type | Examples and Description |
|---|---|
Free Products or Services | Netflix gives free months to watch shows. HelloFresh gives free meal boxes. Grammarly lets you try premium tools. |
Discount Coupons/Percentage Off | Warby Parker gives $50 off glasses. Blue Apron gives meal kit discounts. ModCloth has deals on clothes. |
Points-Based Loyalty Rewards | Sephora lets you earn points for makeup. Starbucks Rewards gives stars for buying and sharing. |
Exclusive Access and VIP Perks | Tesla invites you to special events. Nike lets you buy special shoes. Peloton lets you meet instructors. |
Charitable Donations | TOMS Shoes donates for every friend you refer. Patagonia helps the environment. Salesforce lets you pick a cause. |
Tiered and Progressive Rewards | Dropbox gives more storage for more friends. Tesla gives bigger prizes if you refer more people. |
You can see that referral programs work best when you pick rewards your customers like. Some people want discounts. Others want special access or to help others. The right rewards keep people interested and your program fun.
Tip: Try using more than one reward in your program. You might get more people to share and better results.
Examples of Successful Referrals
You may wonder if these programs really help. Many companies have grown a lot with good referral programs. Here are some real examples that show how strong referral marketing can be:
Company | Referral Incentives Offered | Measurable Business Growth Outcomes |
|---|---|---|
Dropbox | Extra storage for both the person who refers and their friend | |
Airbnb | Travel credits for both hosts and guests | Helped Airbnb grow fast all over the world |
Tesla | Special events and chances to win a car | More people joined and liked the brand |
Hindbag | Points for discounts and deals for first-time buyers | |
American Giant | 15% off for friends, $15 for referrers, easy to share | 21% of email referrals became customers; links shared 3 times each |
SmartBear | Personal messages to people who share | $6 million from referrals; close rates up to 47% |
Harry's | Rewards from free products to a year’s supply | 100,000 emails in a week; 77% came from referrals |
These stories show that a good referral program can bring in new customers, help you sell more, and make people want to share. When you use the right rewards, your referrals can help your business grow. The best programs make it easy for people to share and feel good about it.
Picking the right loyalty software can help your business grow. You want loyalty that really helps your company. Loyally.ai has tools for any business. You can make loyalty cards and give out rewards. The platform has a CRM and sends PUSH notifications. You can use geolocation marketing and share loyalty offers. Loyally.ai lets you track loyalty and send rewards easily. Wallet integration makes things simple. Want to see how loyalty works? Try Loyally.ai and watch your program help your business.
Get started with Loyally.ai today!
FAQ
How does referral program software help my business grow?
Referral software helps you get new customers by making it easy for people to share your business. You can track who refers friends and reward them. This keeps your customers happy and brings in more sales.
Can I customize rewards for my referral program?
Yes! You can pick rewards that fit your business. Choose from discounts, points, free products, or even special perks. Custom rewards make your program more fun and keep people coming back.
Is Loyally.ai easy to set up and use?
You can set up Loyally.ai in just a few minutes. The dashboard is simple. You do not need to be a tech expert. You can launch loyalty cards, send messages, and track results with just a few clicks.
What types of businesses can use referral software?
Any business can use referral software!
Shops, restaurants, service providers, and online stores all benefit. If you want more loyal customers, referral software works for you.
Does Loyally.ai work with other tools I already use?
Loyally.ai connects with many popular tools like Shopify, Square, and Lightspeed. You can also use APIs and webhooks. This makes it easy to fit Loyally.ai into your current setup.
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