If you want your business to stand out in 2025, loyalty programs are very important. The best loyalty scheme examples use smart ideas and digital tools to make customers return. You get big results when you offer community-driven loyalty programs, points, or value-based rewards. Look at the numbers below to see why loyalty rewards programs are helpful:
Statistic | Value |
|---|---|
Loyalty programs drive repeat purchases | |
Members redeeming personalized rewards spend more | 4.3x more |
Boosting customer retention by 5% lifts profits | 25%-95% |
You can look at different types of loyalty programs and find good loyalty program examples to help you with your own customer loyalty program. The best loyalty programs help you make strong connections and grow your business. Want to know how loyalty can help you? Let’s look at loyalty program examples that really work.
Key Takeaways
Loyalty programs are very important for businesses in 2025. They help people buy again and stay with the company. This helps the business make more money.
Good loyalty programs use personalization, convenience, and data security. Giving rewards that match what customers like makes them feel special.
Points-based and tiered loyalty programs keep people interested. They give fast rewards and make people feel proud. This makes customers want to come back.
Value-based loyalty programs link customers to brands with the same values. These programs help people feel closer to the brand. They also help people make better choices for the planet.
Subscription-based loyalty programs give value all the time. They give special perks and savings. This makes customers feel important and want to stay longer.
Loyalty Scheme Examples: What Works in 2025
Key Elements of Successful Loyalty Programs
When you look at loyalty scheme examples in 2025, you notice some patterns. The best loyalty programs care about what customers want most. Your loyalty program should feel personal, simple, and safe. Many loyalty rewards programs now have features that make things easier for you and your customers. Check out this table to see what makes loyalty programs special:
Feature | Description |
|---|---|
Personalization | You get offers and rewards that fit your interests. Hyper-personalization is the future of loyalty. |
Convenience | You want loyalty programs that work with your daily life. Useful features are very important. |
Data Security | You trust brands that keep your personal data safe and explain how they use it. |
Sustainability | You care about the planet. Loyalty programs that help eco-friendly choices build trust. |
Loyalty is more than just points. The best loyalty programs mix rewards with fun experiences. Brands use real-time data to make choices and give rewards that matter to you. Omnichannel access lets you join loyalty programs online, in stores, or on your phone. Flexible technology helps marketers build loyalty scheme examples that work for everyone.
Omnichannel accessibility |
Personalization at scale |
Transactional and experiential rewards |
Real-time, data-driven decision-making |
Flexible technology |
Criteria for Best Loyalty Program Examples
You want to know what makes loyalty scheme examples really good. Experts look at a few important things:
Customer Lifetime Value (CLV): You spend more and stay longer with brands you like. Referred customers have a 16% higher lifetime value.
Emotional Connection Scores: You feel close to brands that care about you. Customers who feel connected have a 306% higher lifetime value.
Customer Effort Score (CES): You stick with loyalty programs that are easy to use. If it is simple, you are 94% more likely to buy again.
These ideas help you find the best loyalty program examples. When you see loyalty programs that focus on convenience, personalization, and emotional connection, you know they work. You can use these tips to build your own customer loyalty program. Whether you want points, experiences, or community-driven loyalty programs, these parts help you create loyalty scheme examples that last.
Points-Based Loyalty Programs
Points-based loyalty programs are very common in 2025. You find them at coffee shops, beauty stores, and online. These programs let you earn points when you buy things. You can use your points for rewards, discounts, or cool perks. Many people like these programs because they feel fun. Watching your points grow is exciting.
Not every loyalty program works the same way. Some make earning and using points easy. Others are confusing or slow. The best programs give you quick rewards and keep things simple. Here are some facts about points-based loyalty programs:
Reward-based programs give you quick value. You feel happy and want to return.
Some points systems are hard to understand. If you get confused, you may stop caring.
Businesses with easy rewards have happier customers and better loyalty.
Let’s look at how top brands use loyalty programs to keep you coming back.
Starbucks Rewards
Starbucks Rewards is one of the most popular loyalty programs. You earn stars every time you buy a drink or snack. You can use stars for free coffee, food, or special items. Starbucks makes it easy to see your points in their app. You can check your progress and know what you can get.
Starbucks Rewards keeps people coming back. Members visit more often and spend more than non-members. The numbers show how strong this loyalty program is:
Metric | Value |
|---|---|
Retention Rate | 44% (vs. 25% industry average) |
Daily Visit Likelihood | 5.6 times more likely |
Average Spend (Rewards vs. Non-Members) | 2.5 times more |
Revenue Contribution | 57% of U.S. revenue |
Spending per Visit (Q4 2023) | 3X more than non-members |
Starbucks Rewards helps people visit more and spend more. This program helps Starbucks stay ahead of other coffee shops.
Sephora Beauty Insider
Sephora Beauty Insider is great for makeup and skincare fans. You join for free and earn points with every purchase. Sephora has three levels: Insider, VIB, and Rouge. Each level gives better rewards and perks.
The tiered rewards make you feel special. You want to reach the next level for new benefits. Sephora gives early access to products and special events. You get personal recommendations that make shopping fun.
The Beauty Insider program helps customers feel closer to Sephora. It offers experiences, learning, and ways to give to charity. These things help build brand loyalty.
Sephora’s program does more than give points. It makes you feel part of a group. You get excited for new products and want to reach the next tier.
Ulta Beauty Rewards
Ulta Beauty Rewards is another top beauty loyalty program. You earn points for every dollar you spend. The more you shop, the more points you get. Ulta has three levels: Member, Platinum, and Diamond. Each level gives better rewards and perks.
Tier | Points Earned per Dollar | Exclusive Benefits |
|---|---|---|
Member | 1 | Birthday gifts, bonus points |
Platinum | 1.5 | Early access to deals |
Diamond | 2 | Free shipping on orders over $25, $25 service reward |
Ulta’s loyalty program is very big. Over 42 million people use it. Loyalty members make up 95% of Ulta’s sales. Almost every member comes back to shop again. That’s a loyalty rate of about 95%. Ulta’s program is one of the best in the country.
7 Brew Coffee Rewards
7 Brew Coffee Rewards is a newer program but growing fast. You earn points for every drink you buy. The program is simple and easy to use. You can see your points and rewards in the app.
7 Brew Coffee Rewards helps the brand keep more customers. The retention rate is 31%, higher than many other coffee shops. People in the program spend more at 7 Brew. Their spending went from 6% to 21%. A good loyalty program helps a business grow quickly.
Brand | Retention Rate | Spending Share Change |
|---|---|---|
7 Brew Coffee | 31% | Increased from 6% to 21% |
Starbucks | 23% | Decreased by 9% |
Dutch Bros. | 17% | N/A |
Loyally AI Digital Points Program
Loyally AI Digital Points Program gives you a modern way to join loyalty programs. You get a digital loyalty card for your phone. Businesses can make these cards fit their brand. You earn points for every visit or purchase.
Loyally AI uses smart digital tools. You get free push notifications, so you never miss a reward. Businesses send you special offers when you are nearby using geolocation marketing. The built-in CRM helps businesses track your likes and send rewards you want.
Feature/Benefit | Loyally.ai Digital Loyalty Cards | Traditional Loyalty Cards |
|---|---|---|
Customizable Digital Loyalty Cards | Yes | No |
Built-in CRM for Customer Management | Yes | Limited |
Yes | No | |
Geolocation Marketing | Yes | No |
Loyally AI makes loyalty programs easier and more fun. You always know your points and rewards. Businesses like it because they keep you interested and happy.
How Do Points-Based Loyalty Programs Perform?
You might wonder how well these programs work. Here are average redemption rates in different industries:
Industry | Average Redemption Rate |
|---|---|
Overall Average | |
Retail | 40% to 60% |
E-commerce | 20% to 30% |
Travel and Hospitality | 50% to 70% |
Food and Beverage | 30% to 50% |
Healthcare | 25% to 45% |
Retail and travel loyalty programs have the highest redemption rates. If a loyalty program is easy to use, you will use your points and come back.
Points-based loyalty programs work best when they are simple and give quick rewards. The best programs make you feel special and keep you coming back. You get rewards, businesses get loyal customers, and everyone wins.
Tiered Loyalty Scheme Examples
Tiered loyalty programs give you more reasons to stay loyal. You can move up levels and get better rewards. This makes you feel important and want to come back. You see your progress and try to reach the next level. Brands use these programs to help you feel close to them and keep you interested for a long time.
Here’s a quick look at how tiered loyalty programs boost motivation:
Benefit | Explanation |
|---|---|
Emotional Connection | You feel closer to the brand as you move up tiers. |
Exclusivity | Higher levels make you feel important and recognized. |
Sunk Cost Fallacy | You want to keep your benefits, so you stay loyal. |
Gamification | Watching your progress makes the experience fun. |
Long-term Value | Brands learn what you like and offer better rewards. |
Surprise Rewards | Hidden perks keep you excited and interested. |
Did you know? Companies with tiered loyalty programs earn almost twice as much as those without.
Tiered loyalty programs help you stay loyal for a long time. You get more rewards as you move up, so you want to keep coming back.
Marriott Bonvoy
Marriott Bonvoy is popular with people who travel. You earn points each time you stay at a Marriott hotel. The more you travel, the higher your level goes. Each level gives you new rewards.
Benefits | |
|---|---|
General Member | Basic rewards |
Silver Elite | Late check-out, bonus points |
Gold Elite | Room upgrades, lounge access |
Platinum Elite | Free breakfast, priority check-in |
Titanium Elite | Enhanced upgrades, exclusive experiences |
Ambassador Elite | Personalized service, unique travel experiences |
You feel special as you reach higher levels. Marriott Bonvoy makes traveling more fun and rewarding.
Delta SkyMiles
Delta SkyMiles gives you rewards for flying and spending money. You earn miles and Medallion Qualification Dollars by booking flights, using Delta’s credit cards, and shopping online. When you reach higher Medallion status, you get better perks.
Benefit | Description |
|---|---|
Complimentary Upgrades | |
Waived Fees | Certain fees disappear for loyal members. |
Priority Boarding | You board earlier and enjoy a smoother trip. |
You want to keep flying with Delta to get more perks. The rewards make every flight better.
Nordstrom The Nordy Club
Nordstrom’s The Nordy Club gives you rewards when you shop. You earn points and move up to higher levels. Members say they are 25% happier than non-members. Nordstrom’s Net Promoter Score is always above the average for stores.
You get to shop sales before others.
You get personal tips on what to wear.
You can go to special events just for members.
The Nordy Club makes shopping feel exciting. You want to keep earning points and reach the next level.
LEGO VIP
LEGO VIP wants you to buy more sets and join the group. You earn points for buying and for things like registering your sets. Special rewards and cool experiences make you feel like part of the LEGO family. The program thanks you for being loyal and makes you want to keep building.
LEGO VIP gives rewards for more than just buying. You feel closer to LEGO and want to tell others about it. This program helps turn fans into lifelong supporters.
Value-Based and Mission-Driven Loyalty Programs
You want more than just points or discounts. You want to feel good about your choices. Value-based loyalty programs help with this. These programs connect you with brands that care about the planet, people, and purpose. When you join, you become part of something bigger. You help make a difference every time you shop.
See how these loyalty programs help brands and customers:
Evidence Type | Statistic/Claim |
|---|---|
Average Order Value (AOV) | Loyalty programs can increase AOV by 319% after implementation. |
Share of Wallet | Customers in loyalty programs spend 12-18% more annually compared to competitors. |
Market Share | Loyalty leaders grow revenues 2.5 times faster than other companies in their industries. |
Customer Lifetime Value | Loyal customers spend 31% more than new customers, and those with emotional attachment have 306% higher CLV. |
Attitudinal Commitment | Strong emotional attachment makes customers resistant to competitors' discounts and promotions. |
Patagonia Common Threads
Patagonia’s Common Threads is a value-based loyalty program. It helps the planet. You join a movement to reduce waste and protect nature. Patagonia guides you through five steps:
Step | Description |
|---|---|
Reduce | Buy less and choose quality to minimize environmental impact. |
Repair | Patagonia offers garment repairs to keep your items in use longer. |
Reuse | Donate or sell used clothing to extend its lifecycle. |
Recycle | Return worn-out garments for recycling into new materials. |
Reimagine | Envision a sustainable future by reducing the need for new materials. |
You help the earth and feel proud of your choices. This loyalty program keeps you coming back because you share Patagonia’s mission.
TOMS Passport Rewards
TOMS Passport Rewards lets you earn perks while helping others. You get free shipping, birthday discounts, and rewards that support social causes. Here’s what you can expect:
Reward Type | Description |
|---|---|
Free shipping | Members enjoy complimentary shipping on orders. |
Birthday discounts | Special discounts offered during members' birthdays. |
Impact-related rewards | Rewards that contribute to social causes and community involvement. |
You feel good knowing your loyalty helps others. TOMS makes every reward count for you and your community.
Ben & Jerry’s Flavor Fanatics
Ben & Jerry’s Flavor Fanatics brings fun and purpose together. You get 10% off every purchase, free cones, and birthday surprises. The program also supports social justice and charity work.
Feature | Description |
|---|---|
Discounts | Customers receive 10% off every purchase, encouraging repeat business. |
Free Perks | Includes free cones and birthday surprises, creating memorable experiences. |
Social Justice Advocacy | Special flavors and donations to charities align with the brand's mission of social responsibility. |
Customer Engagement | Involves customers in social campaigns, fostering a sense of community and shared values. |
You join a group that loves ice cream and cares about the world. This loyalty program makes you want to come back for more.
Columbia Greater Rewards
Columbia Greater Rewards is great for eco-friendly shoppers. You join a loyalty program that:
Starts sustainability projects to help the planet
Promotes social responsibility
Offers chances to join eco-friendly challenges
Lets you earn rewards by helping charities
You get rewards and help the planet at the same time. Columbia’s loyalty program makes every purchase feel meaningful.
Subscription-Based Loyalty Programs
Subscription loyalty programs are changing how you think about rewards. You pay a fee and get special perks every month. These programs make you feel like a VIP. You get more value, save money, and enjoy extra benefits. Let’s look at three top examples that show why subscription loyalty programs are so popular in 2025.
Amazon Prime
Amazon Prime is one of the most famous loyalty programs in the world. You pay a yearly or monthly fee and get fast shipping, streaming, and exclusive deals. Most people who try Prime keep their membership for years. The numbers say it all:
Year | Subscribed After 30-day Trial | One Year Renewal | Two Year Renewal |
|---|---|---|---|
2023 | 72% | 97% | 99% |
2022 | 67% | 96% | 99% |
2021 | 69% | 93% | 98% |
You see how strong loyalty can be. Almost everyone who joins Prime stays for another year. After two years, 99% of members renew. Amazon Prime sets the standard for loyalty programs that keep people coming back.
CVS CarePass
CVS CarePass is a subscription loyalty program that helps you save money and stay healthy. You pay $5 each month and get a $10 reward to spend in the store. That’s double your money! You also get free shipping and special discounts. CarePass connects you to CVS’s health services, making it easy to manage your health and rewards in one place. This program keeps you engaged and makes you want to shop at CVS again and again.
You get instant savings every month.
You enjoy free shipping on your orders.
You feel more connected to CVS’s health platform.
Pret A Manger Coffee Subscription
Pret A Manger’s coffee subscription is perfect if you love coffee. You pay a monthly fee and get up to five drinks a day. This loyalty program keeps you coming back for your daily coffee fix. Pret uses smart ways to keep you interested, like special offers and easy ways to manage your subscription.
Metric | Description |
|---|---|
Retention Strategies | Pret fine-tunes the cancel experience and tailors promotions to different customer segments. |
Customer Lifetime Value | Over 44% of users who tried to cancel were redirected, boosting their value to Pret. |
Subscriber Spending Behavior | |
Subscription Program Growth | Club Pret transactions grow every month, with subscribers saving over £60 monthly. |
You see how loyalty programs like these make you feel special. You save money, get more perks, and want to stay a member. Subscription loyalty programs are a smart way to build customer loyalty and keep you coming back for more.
Gamified and Experiential Loyalty Programs
Gamified loyalty programs make shopping feel like a game. You can earn points and badges. Sometimes, you even compete with other people. These programs turn buying things into a fun activity. You want to come back and try to win more rewards. Many brands use games to keep you interested and happy.
Gamified loyalty programs make shopping more fun and exciting for you.
You see points, badges, and leaderboards that make you want to join in.
Brands add missions and challenges to make loyalty programs more interesting.
You feel closer to brands when you enjoy the games and rewards.
Let’s look at how some top brands use these ideas.
Nike Membership
Nike Membership gives you more than just saving money. You get special products and early access to new shoes. Nike invites you to cool events. You also get workouts and training plans made just for you. You feel like you are part of a team.
Nike says members shop more often and spend more money.
Members buy things 40% more often than non-members.
Special content and events make you feel important.
Nike’s loyalty program uses fun experiences to keep you loyal. You want to stay a member because the rewards fit your life.
Chipotle Rewards
Chipotle Rewards makes eating burritos exciting. You earn points every time you order food. The program has games and challenges, like “Race to Rewards Exchange.” You can play online and win extra points for free food.
Chipotle uses challenges to help you earn points faster.
The “Extras” feature gives you new ways to play and win.
In 2021, Chipotle’s loyalty program helped bring in over $2 billion in digital sales.
"Offering new ways to engage with Chipotle is essential to the ongoing evolution of our digital business," said Chris Brandt, Chief Marketing Officer.
You keep coming back because the program feels like a game.
McDonald’s MyMcDonald’s Rewards
MyMcDonald’s Rewards lets you earn points for every meal. You can use your points to get free food. The app gives you surprise deals and bonus games. You feel excited to check for new offers each time you visit.
You get instant rewards and special deals.
The app helps you track your points easily.
Surprise games and offers keep you interested.
This loyalty program makes you want to come back for more food and fun.
Panera Bread MyPanera
MyPanera gives you rewards every time you visit. You get special offers, free treats, and invites to events. Panera uses what you like to send you rewards you will enjoy.
You earn rewards just for coming in.
The program gives you surprise perks, like free bakery items.
Panera’s loyalty program makes you feel special.
You want to visit again because you never know what reward you’ll get next.
Gamified loyalty programs make shopping and eating out more fun. You get to play games, win rewards, and feel closer to your favorite brands. These programs help brands keep you coming back again and again.
Industry-Specific Best Loyalty Program Examples
When you look at loyalty programs in different industries, you see how brands shape rewards to fit what you want. Some loyalty programs work best when they match your daily habits. Others stand out because they use smart technology or focus on what matters most to you. Let’s check out two loyalty programs that lead the way in their fields.
Shell Fuel Rewards
Shell Fuel Rewards makes getting gas more fun. You save money every time you fill up your car. You can also earn more rewards by shopping for groceries or eating out. Shell keeps it easy. You just swipe your card or type your phone number at the pump. Your savings show up right away.
Shell gives you more than just lower prices. You get bonus deals and special offers too. You can add rewards from different places together. This program helps you save and feel important each time you visit. Shell looks at what you buy and sends you offers you will like. You get more out of every trip to Shell.
Loyally AI Industry Solutions
Loyally AI gives you digital loyalty programs for any business. You can find these programs at coffee shops, salons, gyms, or stores. Each one uses digital cards, push messages, and location tools to keep you interested. You always know when you have a reward waiting.
Loyally AI helps businesses learn what you like. They use data to send you offers that match your interests. You get points, discounts, or special perks for coming back. The platform makes it easy to join and use loyalty programs on your phone. You can share rewards with friends and help your favorite places grow.
Here’s what makes industry-specific loyalty programs work so well:
Key Traits of Effective Loyalty Programs | Description |
|---|---|
Personalization | Giving rewards and experiences that fit each customer makes people want to come back. |
Engagement | Programs that let you do more than just buy things help you feel closer to the brand. |
Understanding Customer Behavior | Looking at what customers do helps brands make programs that fit your needs and habits. |
When you join these loyalty programs, you get more than just points. You feel like you belong to a group. You get rewards that fit your life. That’s why loyalty programs are great in every industry.
Trends in Loyalty Programs for 2025
Loyalty programs are changing quickly in 2025. Brands want you to feel important and stay connected. They also want to give you rewards that matter to you. Here are some of the biggest trends in loyalty programs right now.
Personalization & Data-Driven Engagement
You want loyalty programs to know what you like. Brands use smart tools to watch your choices and send you offers you enjoy. You get special rewards, birthday gifts, and deals based on what you buy. AI helps brands learn what makes you happy. You see more feelings and not just points. When you feel understood, you stay with brands you like. It is important to know how brands use your data. When brands explain this, you trust them more.
Tip: If a loyalty program feels made for you, you will use it more often.
Mobile & Wallet Integration
You use your phone for almost everything now. Loyalty programs work with mobile wallets like Apple Wallet and Google Wallet. You can join, earn, and use rewards right on your phone. Mobile loyalty makes it easy to check points and get updates. You can use digital cards in stores or online. Omnichannel loyalty means you never miss a reward, no matter where you shop.
Mobile Loyalty Features | Why You’ll Love Them |
|---|---|
Digital cards | Easy to use anytime |
Push notifications | Instant updates |
Wallet integration | Quick access |
Loyally AI is a leader in wallet integration and digital loyalty cards. You can get unlimited push notifications and make cards look how you want for your business.
Sustainability & Social Impact
You care about the earth and helping others. Loyalty programs now give you points for green choices and helping your community. You can earn rewards for recycling, buying eco-friendly things, or joining charity events. Brands show they care by making loyalty part of their mission. You feel good when your rewards help people or the planet.
Loyally AI lets businesses make loyalty programs that match your values. You can join programs that help local charities or give rewards for green actions.
Blockchain and AI make programs safer and more personal.
Real-time data keeps your rewards new and useful.
Loyalty programs are getting smarter, greener, and more personal. Loyally AI gives you all these features in one simple platform.
You’ve seen how top brands use loyalty programs to keep you coming back. Loyalty programs work best when they feel personal and easy. If you want to boost loyalty and customer retention, you need a platform that does it all. Loyally AI gives you digital loyalty programs, customizable cards, and tools that make loyalty simple. You can send offers, track rewards, and grow your business. Ready to see how loyalty programs can help you? Get started with Loyally AI today!
FAQ
What is a loyalty program?
A loyalty program gives you rewards when you shop or use services. You earn points, discounts, or perks. Brands use these programs to thank you for coming back.
How do digital loyalty cards work?
You get a digital card on your phone. Every time you buy something, you earn points or rewards. You can check your card for updates and use it in stores or online.
Can I join more than one loyalty program?
Yes! You can join as many programs as you want. Each brand has its own rewards. You just sign up and start earning points everywhere you shop.
Are loyalty programs safe for my personal data?
Most loyalty programs protect your information. Brands use secure systems and follow privacy rules. You can always check their privacy policy for details.
How do I get the most out of my loyalty program?
Check your rewards often. Use your points before they expire. Sign up for push notifications so you never miss a special offer or bonus.
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