The 10 Best Loyalty Card Software for Small Businesses This Year

Customers staying with your business is very important. It helps your small business do well. Good online customer loyalty programs make customers come back. They help you get more sales. Picking the best customer loyalty card software is important. It makes your loyalty program work well. This guide will help you. It shows you the best customer loyalty software for 2025. You will find great loyalty software choices. These programs make customers more loyal. They also make customers stay longer. Your business will get more customers. This happens with good loyalty programs. Choosing the right customer loyalty software helps you succeed.

Key Takeaways

• Digital loyalty programs help small businesses. They keep customers. They make customers spend more. They also help get new customers.

• Good loyalty software helps run your program. It tracks what customers do. It offers different rewards. It also gives you customer information.

• When picking software, look at its features. Check the price. Make sure it is easy to use. It should work with your other tools.

• Loyalty programs work best with clear goals. Tell customers about your program. Make rewards special for each person. Always check how well it works.

Loyalty Card Software: Keeping Customers

What is Loyalty Card Software?

Loyalty card software is a computer program. It helps you run your customer loyalty program. This software is important. It keeps customers coming back. It works with your other systems. This software helps you watch your loyalty programs. It also keeps your information safe. It follows rules like GDPR. You can offer many rewards. These include deals, points, and gift cards. The software also sends alerts. This helps you know your customers.

Why Small Businesses Need Digital Loyalty

Small businesses need digital loyalty. It is better than paper cards. Digital programs collect more data. You learn about customer habits. Paper cards do not track anything. Digital tools cost less to use. You do not print cards. Digital cards make customers happier. They use benefits on their phones. They do not lose cards. Digital software works with marketing tools. It sends alerts for sales. This brings more people to your store. Old cards cannot do this. Digital loyalty uses mind tricks. It shows progress. It stops people from quitting. This keeps customers interested.

Benefits for Customer Retention

Digital loyalty programs keep more customers. They make customers spend more over time. Loyalty members spend 12% to 18% more. They also buy more often. These programs help you sell more. You can suggest items. These are based on what they bought. Loyalty programs cost less. They make customers return. This works better than other ads. You can check important numbers. These include how many customers stay. A low churn rate means it works. Loyal customers tell others. They share good stories. This brings new customers. Nielsen says 92% trust friends. This platform helps your business grow.

Top 10 Customer Loyalty Software for Small Businesses

You need good tools. They build strong customer relationships. This part shows the best loyalty software. You will find a good fit. It will meet your business needs. These tools help customers return. They also make your sales grow.

Loyally AI: Complete Digital Loyalty

Loyally AI gives you a full digital loyalty platform. It helps get customers back. It keeps them. It makes your customer base bigger. This software has many features. You can make your own digital loyalty cards. These include:

• Stamp Cards: You give rewards for coming back.

• Reward (Points) Cards: You set up programs with points. They have different levels.

• Membership Cards: You offer special clubs. They give special access.

• Discount Cards: You give deals often. This gets more people in.

• Cashback Cards: You give money back automatically. Or you give store credit.

• Coupon Cards: You use digital coupons one time.

• Multipass Cards: You sell groups of services. You pay for them ahead.

• Gift Cards: You offer e-gift cards. Customers can buy and share them.

Loyally AI also has a CRM system. It helps you know what customers like. You can group customers. This makes loyalty programs special for them. The software sends many PUSH messages. You send updates and offers often. Geolocation marketing gives offers based on where people are. This happens when customers are near your store. Sharing referrals helps your customer base grow. Customers share their loyalty cards easily. Wallet integration makes it easy to use. Customers use Apple Wallet and Google Wallet. They use them on their phones. Analytics help you see how customers act. Loyally AI helps businesses make 213% more money. You also get a 47% jump in quick buys. This customer loyalty platform is a strong tool.

Pricing Overview: Loyally AI has clear monthly fees. You always know your costs. They want to make prices simple. Other tools can have confusing prices. Loyally.ai offers a Free Trial. Plans start at $17 each month.

Best For: Small to medium-sized businesses. They want a full digital loyalty solution. It is good for businesses needing strong CRM. It is also good for targeted marketing. And mobile wallet integration.

Pros:

• You can change digital loyalty cards a lot.

• It has CRM built-in. It sends many PUSH messages.

• Geolocation marketing brings people to your store.

• It works well with Apple and Google Wallet.

• Strong analytics help make programs better.

Cons:

• (No cons to mention for Loyally AI based on instructions.)

Smile.io: Rewards & Referrals

Smile.io helps you make fun rewards. It also helps with referral programs. This customer loyalty software makes customers feel special. You can set up different programs.

• Points Programs: Customers get points when they buy things. They also get points for making an account. Or for sharing on social media. Or for their birthday. They use these points for rewards.

• VIP Programs: You give special rewards. These include early access to products. Or invites to special events. This builds a good bond with your best customers.

• Referral Programs: You ask current customers to tell others about your brand. Both the person who tells and the new customer get rewards. You can change offers. Like 'Give $10, get $10'.

Smile.io works well with online stores. These include Shopify, BigCommerce, and Wix. This makes sure data flows well. You can change your loyalty programs. They will feel like part of your brand.

Pricing Overview: Smile.io uses a pricing model. It changes with how much you use it. Your monthly bill changes. It depends on how many orders your store gets. Each plan includes a set number of orders. You pay extra for more orders.

• Free: You get 200 orders each month. It has points and referral features.

• Starter: $49 each month. You get 500 orders. It adds things you can change. Like better branding.

• Growth: $199 each month. You get 2,500 orders. You pay $20 for every 100 more orders. This plan includes VIP program access. It also has advanced analytics.

• Plus: $999 each month. You get 7,500 orders. You pay $5 for every 100 more orders. This plan has advanced Enterprise features.

Total Price = Base Price + (Additional Orders / 100) × Rate per 100 Orders

Best For: Online businesses. They want flexible points, VIP, and referral programs. It works well for stores. These stores use big online selling platforms.

Pros:

• Offers many loyalty programs. (points, VIP, referrals).

• Works well with popular online selling platforms.

• You can change things. This keeps your brand the same.

Cons:

• Price goes up with more orders. This can get costly for busy stores.

• Pricing based on use can be harder to guess. Fixed monthly rates are easier.

Yotpo Loyalty & Referrals: Online Store Focus

Yotpo Loyalty & Referrals helps online stores. It builds strong customer loyalty. This customer loyalty software works with your online store. It helps you make good loyalty programs. You can give points and rewards. You also set up referral programs.

Yotpo Loyalty & Referrals works with Refersion. Refersion is a partner marketing software. This lets Yotpo work with many online store platforms. These include:

• Shopify

• Adobe Commerce (Magento)

• BigCommerce

• Shopify Plus

• Woocommerce

This wide connection makes it good for online stores. You can manage your loyalty work. You do it right in your online store system.

Pricing Overview: Yotpo Loyalty & Referrals is a separate part. It has its own prices. The 'Growth (Loyalty)' plan changes with use. Bigger plans like 'Premium' and 'Enterprise' can add Loyalty with other parts. Each part costs separately. For example, a store using Reviews Premium, Loyalty Premium, and SMS might pay about $347/month. Big brands can make yearly deals. These cover many parts.

Best For: Online businesses. They already use Yotpo products. Or they are thinking about it. It works well for online stores. They need strong loyalty and referral programs.

Pros:

• Works well with big online store platforms.

• Offers points, rewards, and referral programs.

• Prices can grow with your business.

Cons:

• Prices can get tricky. This happens if you use many Yotpo parts.

• The 'Growth' plan changes with use. This can make costs change.

LoyaltyLion: Smart Engagement

LoyaltyLion helps you use data. It makes customers more involved. This customer loyalty software has an easy-to-use dashboard. You understand how customers act better. You take specific steps.

• You see money made from your loyalty programs. You also see its part of all money made.

• You compare how much loyalty members spend. You compare it to non-members.

• You break down money made by how you talked to customers. This includes email, messages, and texts. You find out what talks work best.

• Grouping customers helps you write special messages. You ask new shoppers to join. You tell new members to buy again. You invite non-members to sign up. This is done with automatic emails.

• LoyaltyLion helps get back members who might leave. It reminds them of points they have. It gives them extra points.

• You help loyal members. You make them buy again. You use special campaigns. These are based on when they stop buying.

• The tool wants to make your average order value higher. It makes joining and using the program better.

• It makes the time between purchases shorter. It gets old customers back. It uses special messages.

• LoyaltyLion puts loyalty data into your marketing tools. You make special experiences for customers. This is across many ways you talk to them. It gives you deep customer information. You get live stats. You get referral and keeping customer stats. This helps make your loyalty programs better. You watch how customers use and stay with your program.

Pricing Overview: LoyaltyLion's price depends on your store's average monthly orders. This lets it grow as your store grows.

If your store goes over its monthly order limit by more than 25% for three months, LoyaltyLion will talk about changing your plan.

Best For: Online businesses. They want to use data. This data helps get customers involved. It helps keep them. It is good for stores. They want deep stats. And special marketing.

Pros:

• Focuses a lot on data stats. And knowing customers.

• Tools for grouping customers. And special messages.

• Helps get back customers who might leave. And helps loyal ones.

Cons:

• Price can go up with more orders.

• Special pricing for advanced plans. You might need to call them.

Growave: All-in-One Marketing

Growave offers one marketing tool. It helps your business grow. This customer loyalty software has many key features. You manage your customer relationships well.

• Loyalty programs

• Referrals

• Wishlists

• Reviews & User-Generated Content (UGC)

You get a full set of tools. These include:

• Loyalty & Rewards

• Reviews

• Wishlists

• Instagram UGC

Growave helps you with customer loyalty programs. It also shows reviews. It helps with referral marketing. This makes it a strong tool for online stores.

Pricing Overview: Growave's pricing starts free. It grows with your order numbers. The cost goes up with more features. These include VIP Tiers and API access. This plan is for brands that want to grow. They can link the higher cost to more money. This money comes from loyalty features. They are ready to spend on a tool. A tool that grows with their business.

Best For: Online businesses. They want one marketing tool. It is good for stores. They want loyalty, reviews, wishlists, and referrals. All in one place.

Pros:

• Puts many marketing tools together.

• Offers loyalty programs, reviews, wishlists, and referrals.

• Prices can grow. It has a free starting point.

Cons:

• Price can get high. This happens as order numbers go up.

• Better features are only in higher plans.

Loopy Loyalty: Digital Stamp Cards

Loopy Loyalty is good at digital stamp cards. This customer loyalty software helps you make these programs. It helps you manage them easily. You offer the same loyalty program. You do this across many places. You get live updates. You get central control. This makes sure loyalty is the same. It works everywhere. This includes online, in stores, and on phones.

• It has built-in safety. This stops cheating. It links stamps to each purchase.

• Customers use digital stamp cards on their phones. They do not need to get an app.

• You send special messages. These include reminders. Or special offers. Or updates.

• Customer information is kept safe. It is in a locked database. Special QR codes are used for buying.

• You learn what customers like. You learn how they shop. This helps your marketing.

• You can change things. This makes it match your brand.

• It works with phone wallets. Like Google and Apple Wallet.

• You can connect it to CRM systems. This puts customer data in one place.

• You get online help.

• NFC tech lets you get stamps easily.

• A web stamper tool helps. It lets you use rewards from far away.

• A Digital Stamper app gives stamps and rewards. It does it with one scan.

• You give out mobile punch cards. You do it online and offline. You use texts, email, social media, or in stores.

• You see loyalty activity right away. You understand how customers act.

• You talk to customers with messages. Or texts. You send offers, updates, or greetings.

• Scratch & Win games make it fun.

• It works with email or CRM platforms. Like Mailchimp.

• You change reward programs. You base them on purchases. Or birthdays. Or signing up.

• You see customer activity right away. You get customer data and info.

Pricing Overview: Loopy Loyalty has different plans. They usually start with a free try. Paid plans often begin around $15-$20 each month. Price changes. It depends on how many active cards. Or how many places you have.

Best For: Small businesses. They want simple digital stamp card programs. It is great for coffee shops, hair salons, and local stores.

Pros:

• Easy to set up. Easy to manage digital stamp cards.

• Strong features to stop cheating.

• Works with phone wallets. This is easy for customers.

• Offers messages. And customer info.

Cons:

• Mostly for stamp cards. Not as many choices as other loyalty software.

• Better features might need higher plans.

Boomerangme: Mobile-First Loyalty

Boomerangme offers a phone app. It is for loyalty for small businesses. This customer loyalty software helps you make digital loyalty cards. Customers keep these cards in their phone wallets. This makes it easy to get rewards. You can make different kinds of loyalty programs. These include stamp cards, cashback, and discount cards.

• Customers get their loyalty cards on their phones.

• You send messages to customers. This tells them about new offers or events.

• The tool has a CRM system. You manage customer data. You track what they do.

• You can set up automatic rewards.

• It has stats to check how programs are doing.

Pricing Overview: Boomerangme usually offers a free try. Paid plans often start around $20-$30 each month. Price often depends on how many active cards. Or what features you need.

Best For: Small businesses. They want a simple loyalty solution. It is good for businesses. Their customers mostly use smartphones.

Pros:

• Easy for customers to use. It works with phone wallets.

• Quick to set up digital loyalty cards.

• Includes CRM and message features.

Cons:

• Might have fewer advanced marketing features. Compared to all-in-one tools.

• It relies on phone wallets. Customers without them might miss out.

Square Loyalty: POS Integration

Square Loyalty works right with Square's Point of Sale (POS) system. This customer loyalty software makes it easy. For businesses already using Square. You set up and manage loyalty programs smoothly. Customers sign up at checkout. They get rewards automatically.

• You make your own loyalty programs. You choose how customers get rewards.

• Customers check their progress. They do this with text messages.

• The program works with your Square POS. This means no extra stuff.

• You get basic stats. On who joins. And what rewards are used.

Pricing Overview: Square Loyalty has clear prices. It charges a monthly fee. This is based on how many loyalty visits. Plans usually start around $45 each month. This is for up to 100 loyalty visits. Higher plans cost more for more visits.

Best For: Small businesses. They already use Square POS for sales. It offers an easy loyalty solution. It works together with Square.

Pros:

• Works perfectly with Square POS.

• Easy for customers to sign up at checkout.

• Simple to set up and manage.

Cons:

• Only good for businesses using Square POS.

• Features might not be as many. Compared to special loyalty platforms.

TapMango: Advanced Engagement

TapMango offers advanced customer loyalty software. It focuses on getting customers very involved. This tool gives many options. You make very special loyalty programs.

• You get custom branded loyalty apps. And key tags.

• You send specific text and email campaigns.

• It has a strong CRM system. You group customers. You make offers special for them.

• You can set up automatic campaigns. These are based on how customers act.

• It works with many POS systems.

• You get detailed stats and reports.

Pricing Overview: TapMango's price is usually custom. It depends on your business size. What features you need. And how many places you have. You usually need to ask them for a price.

Best For: Small to medium-sized businesses. They want a very custom loyalty solution. One that works with other systems. It is good for businesses. They want advanced tools. Tools to get customers involved.

Pros:

• Very custom loyalty programs and branding.

• Strong CRM. And specific marketing tools.

• Works with many POS systems.

Cons:

• Custom pricing can be less clear at first.

• Might be harder to set up. Compared to simpler tools.

FiveStars: Local Business Focus

FiveStars is customer loyalty software. It is made for local businesses. It helps you get new customers. It helps keep current ones. This tool focuses on getting people to your store.

• You make custom reward programs.

• Customers sign up with their phone number. They do it at your business.

• It offers automatic promotions. These target certain customer groups.

• You get customer insights. And tools for feedback.

• It has a customer loyalty app for small businesses. This helps customers check their rewards.

Pricing Overview: FiveStars usually has different price levels. It depends on the features you need. And your business size. Plans often start around $50-$100 each month.

Best For: Local stores. They want to build a loyal customer base. And get people to visit again.

Pros:

• Strong focus on local businesses. And getting people to visit.

• Easy way for customers to sign up.

• Automatic promotions. And customer insights.

Cons:

• Might not be as good for online-only businesses.

• Price can be higher. Compared to some basic loyalty software.

Choosing Customer Loyalty Card Software

You need to pick the right customer loyalty card software. This choice helps your business grow. You must look at each option carefully.

Key Features of Customer Loyalty Card Software

Look for key customer loyalty features. These are the must-have loyalty features. They help your customer loyalty program succeed. The best customer loyalty platform helps you track customer actions. It lets you offer different rewards. This keeps your customer engaged. A good software also offers analytics. This helps you understand your customer better.

Understanding Pricing Models

Understanding pricing models is important. Most digital loyalty app providers use a monthly subscription. You pay a recurring fee for software access. This can be good for many customers. Some customer loyalty software charges per transaction. You pay a fee for each customer purchase. This works for fewer customers. Other software uses licensing fees. You pay one time for the program. This can get expensive later. For example, a single shop might pay $43 per month for a loyalty program.

Ease of Use and Setup

Ease of use and setup matters a lot. The software should have a simple design. This prevents customer confusion. Quick setup helps you start fast. Good customer support is also key. You need help when you have questions. Mobile wallet compatibility is a big plus. It lets customers use Apple Wallet or Google Wallet. This makes the loyalty program easy for every customer. The software should work on all your devices.

Scalability for Growth

Scalability for growth is vital. Your customer loyalty software must grow with your business. It should handle more customers. It needs to manage more locations. The software should support both small and large businesses. It must handle complex needs. This ensures your loyalty program works as you expand.

Integration with Existing Systems

Integration with existing systems is crucial. Your customer loyalty software should connect with your other tools. This includes your Point of Sale (POS) system. It also includes your e-commerce platform. Integration with CRM software is important. This avoids extra work. It makes your customer loyalty management smooth. Common integration methods include API connections. Pre-built plugins also help. These connections ensure all your systems work together. This makes your customer experience better.

Making Good Customer Loyalty Programs

Setting Clear Program Goals

You need clear goals. What do you want to do? Do you want more repeat customers? Do you want more sales? Clear goals help you see success. They guide your software choices.

Promoting Your Program

Tell people about your program. This is very important.

• Make rewards fun. Make them easy to get.

• Let people earn rewards in many ways. They can buy often. They can write reviews.

• Offer many kinds of rewards. Don't just give discounts. Think about special products. Think about VIP parties.

• Send messages in your app. This helps new members.

• Start programs where people tell friends. Both people get rewards. This gets more customers.

Personalizing Rewards

Make rewards special for each person. This makes customers happy. Think about what they like.

• Spotify Wrapped shows what you listened to. This makes you like the brand more.

• Starbucks app gives stars for buying. You use stars for free things. This keeps customers coming back.

• Sephora's Beauty Insider gives special rewards. This builds a strong group.

• Uber Eats gives discounts. These are based on what you like. This makes people use it more. These special rewards make your program work better.

Ways to Keep Customers

Keeping customers for a long time is the main goal. Your loyalty programs help you do this.

• Give special rewards. Give special experiences. This keeps many customers.

• Give value after the first buy. Offer learning materials. Offer extra help. This makes customer ties stronger.

• Keep customers interested. Use newsletters. Use social media. This keeps a good connection.

• Match what customers care about. Like being green. This makes loyal customers. Your software helps you do these things.

Checking How Your Program Works

You must check how your program is doing. This helps you make it better.

• Look at Customer Lifetime Value (CLV). This shows how much money a customer brings.

• Check your Reward Redemption Rate. This tells you how often rewards are used.

• Measure your Program Enrollment Rate. This shows how many people join.

• Use tools in your software. LoyaltyLion has a dashboard. It shows money made. It shows customer value. Zoho CRM works with Zoho Analytics. This shows how customers act. Talon.One shows Campaign Insights. It shows points earned and used. These tools help you see your program's effect.

You now see the value of a good loyalty program. It builds strong customer relationships. It helps your business grow. Picking the right customer loyalty card software is important. Think about features. Think about pricing. Think about how easy it is for your customer. Loyally AI is a top customer loyalty software. This customer loyalty software helps keep customers. It helps get them involved. You get digital customer loyalty programs. You can change them. It has a CRM. It sends many free PUSH messages. This software helps your customer program. Geolocation marketing helps. Detailed analytics help. Referral sharing helps. This boosts your customer loyalty. This strong customer loyalty software keeps customers. Its loyalty programs work well. This customer loyalty platform goes into Apple Wallet. It goes into Google Wallet. This loyalty software helps your customer program win. This loyalty software gives great loyalty to every customer. This loyalty software is the best for your customer loyalty programs. Start with Loyally AI now!

FAQ

What is loyalty card software?

Loyalty card software helps you. It runs your customer loyalty programs. It tracks what customers buy. It tracks their rewards. You can give many rewards. Like discounts or points. This software keeps customers coming back. It makes loyalty easy.

How does digital loyalty benefit my small business?

Digital loyalty keeps customers. It gathers facts about them. These facts help you give better rewards. You save money on printing. Digital programs make customers happy. They use phones for loyalty.

Can I customize my loyalty program with this software?

Yes, you can change your loyalty program. Most software lets you design cards. You pick your rewards. You set rules for earning. This makes your loyalty special. You make it fit your customer needs.

How do I choose the best loyalty software?

Choose software based on your needs. Look for main features. Think about the price. Check if it is easy to use. Make sure it works with your systems. This helps you pick the right tool.

What kind of rewards can I offer?

You can offer many rewards. Like points, discounts, or free things. You can also give special access. Some programs give money back. The best rewards keep customers interested. They build strong loyalty.