15 actionable ways to boost your ecommerce conversion rate

You want to make more people buy from your online store, right? The ecommerce conversion rate shows how many visitors make a purchase. To find this number, divide the number of purchases by the number of visitors. Then, multiply that answer by 100. Most businesses get about 2.9%. Food and drinks can get as high as 6.11%. Luxury and jewelry stores are around 1.19%. Fast results are good, but long-term success is important too. Digital loyalty tools like Loyally AI are essential for increasing conversion rate ecommerce by encouraging customers to return. When you use special rewards and push notifications, customers may spend up to 4.3 times more each year. Keeping customers can also raise profits by up to 95%.

Key Takeaways

• Make your website simple so people find things fast. A neat look helps visitors stay and want to buy.

• Use clear and bright calls to action to help shoppers. Good CTAs make it more likely people will finish buying.

• Add trust badges and clear rules to help people feel safe. Shoppers buy more when they trust the website.

• Make sure your site works well on phones. A mobile-friendly site makes shopping easy and helps you get more sales.

• Show customer reviews and content from users to build trust. Good comments from others can help you sell more.

Site Design & Navigation

Simplify layout

You want your ecommerce store to be simple and friendly. A clean layout helps people know where to go. If your homepage is messy, visitors get lost and leave. Simple designs help shoppers find things fast. Good ecommerce sites let you reach any page in three clicks. Using a left-side menu can help more people add items to their cart. Shoppers like to look around without too many things in the way. When you guide them well, they stay longer and buy more.

Tip: Take away things that do not help your customers shop. Only keep what is needed!

Clear CTAs

Calls to action (CTAs) tell shoppers what to do next. Buttons that say “Buy Now” or “Add to Cart” are easy to understand. Clear CTAs make it easier for people to buy things. Use bright colors and big buttons so people see them. Put CTAs near product pictures or descriptions. Strong words help people want to click.

Fast load times

No one likes a slow website. If your pages load fast, shoppers will stay. Fast sites mean people are less likely to leave before buying. Studies show that faster sites get more sales. Check your site speed often and fix slow parts. Make images smaller, use fewer plugins, and choose a good host. Make sure your site works well on phones and tablets too.

• People want to shop fast and easy.

• Clean and simple sites help keep conversion rates high.

• Making navigation easy and speeding up your site can help you get more sales.

Trust & Credibility

Trust badges

You want shoppers to feel safe when they buy from your store. Trust badges help you do that. These small icons show that your site is secure and that you care about privacy. When you add trust badges to your checkout page, you can boost your conversion rate by up to 42%. People feel less nervous about sharing their payment details. They see your site as honest and reliable.

Tip: Place trust badges near your payment options and checkout button. This helps shoppers feel secure right when they need it most.

Transparent policies

You build trust when you show clear rules and prices. Shoppers like to know what they are paying for. If you hide fees or make your refund policy hard to find, people may leave your site. When you show honest prices, you make buyers feel respected. Brands with clear pricing get more loyal customers. These shoppers are 70% more likely to tell friends about your store.

• Transparent pricing builds trust and loyalty.

• Hidden fees can push shoppers away.

• Clear policies make buying easy and stress-free.

Customer support

You want shoppers to get help fast. Good customer support makes people feel valued. Live chat is the top choice for 41% of shoppers. Phone support comes next, then email. Social media is less popular. If you offer more ways to help, you can turn visitors into buyers.

• Offer live chat, phone, and email support.

• Quick answers make shoppers happy.

• Great service keeps people coming back.

Note: Fast and friendly support can turn a confused visitor into a loyal customer.

Mobile Optimization

Mobile-friendly design

You probably use your phone to shop online. Most people do. In fact:

• 75% of ecommerce website traffic comes from mobile devices (2024)

If your store looks good on a phone, you keep more shoppers. A mobile-friendly design means your site fits any screen. Buttons are big enough to tap. Text is easy to read. Images load fast. You want your customers to scroll and shop without trouble.

Try this: Open your store on your phone. Can you find products quickly? Do pages load fast? If not, you might lose sales. People leave sites that feel slow or hard to use. They want shopping to feel smooth and fun.

Tip: Use large fonts, clear images, and simple menus. Test your site on different phones and tablets.

A mobile-friendly site also helps you show up higher in search results. Search engines like Google reward stores that work well on mobile. So, you get more visitors and more chances to sell.

Mobile checkout process

You work hard to get shoppers to the checkout page. Don’t let them leave now! A smooth mobile checkout makes a big difference. Experts say that a poor mobile experience can hurt your sales. You want your checkout to be quick and easy.

Here’s what helps:

• A seamless mobile experience reduces friction, leading to higher purchase completion rates.

• Mobile wallets like Apple Pay and Google Pay enable one-touch checkout, enhancing user convenience.

• A single-page checkout optimized for mobile significantly boosts conversions.

You can make checkout better by using fewer form fields. Ask only for what you need. Let shoppers check out as guests. Add payment options that work on phones. When you do this, you see more people finish their orders.

Note: Improving the checkout experience can lead to big increases in conversion rates. Many stores have made small changes and seen better results.

A great mobile checkout keeps shoppers happy and brings them back for more.

Product Presentation

Product visuals

You want shoppers to see your products clearly. Good visuals help people trust your store. They also make shoppers excited to buy. High-quality images show customers what they will get. Bigger images help products stand out. This can boost sales by 9%. If you use 360-degree images, shoppers can spin and see all sides. This can raise conversion rates by 27%. Product videos work even better. Stores with videos see a 134% jump in conversions. Videos show how products move and look in real life.

Tip: Use clear and bright images and videos. This helps shoppers feel good about buying.

Benefit-driven descriptions

Product descriptions should do more than list features. Shoppers want to know how your products help them. If you only talk about features, you might lose sales. When you explain benefits, you show how your products solve problems. You also show how they make life better. For example, say “stay hydrated all day without refilling” instead of “water bottle holds 20oz.” This helps shoppers imagine using your product.

Note: Show how your product fits into your customer’s life. Benefits make your products more interesting.

Easy search & filters

You want shoppers to find what they need fast. Easy search and filter tools help people look for products. Good search features help shoppers buy two to three times more than those who just browse. Some stores see conversion rates go up by 50% when search is easy. Filters let people sort by color, size, price, or brand. This saves time and makes shopping fun.

Tip: Add a search bar and simple filters. This helps shoppers find what they want fast. Happy shoppers buy more!

Social Proof

Customer reviews

You want shoppers to trust your store. Customer reviews help you build that trust. When people see honest feedback, they feel more confident about buying. Reviews show that real people have tried your products. You can use reviews to answer questions and clear up doubts.

Shoppers love reading what others think. If you let customers vote on reviews, you make your store even better. Helpful votes can boost your sales. People who read and interact with reviews are much more likely to buy.

• Customers who read reviews are 108.3% more likely to make a purchase.

• Helpful “Yes” votes can increase conversions by 414.3%.

• “No” votes still help, raising conversions by 292.9%.

• Review search features can boost conversions by 260.7%.

• Even filtering for 1-star reviews can increase conversions by 85.7%.

Tip: Show reviews on your product pages. Let shoppers sort and search reviews. This helps them find answers fast.

A table can help you see how reviews affect sales:

User-generated content

You want your store to feel real and friendly. User-generated content (UGC) does that for you. UGC includes photos, videos, and stories from your customers. When shoppers see real people using your products, they trust your brand more.

Almost two-thirds of shoppers depend on UGC when they shop. Nearly half say reviews from other buyers are the most important thing they look at. If you run a campaign that asks customers to share photos or stories, you can grow your audience and boost sales. One store saw a 150% jump in social media followers and a 20% increase in sales after using UGC for three months.

• 65% of shoppers rely on UGC like ratings, reviews, and photos.

• 50% say user reviews are the most influential content.

Note: Encourage your customers to share their experiences. Feature their photos and stories on your site. This makes your store feel welcoming and trustworthy.

Conversion Rate Optimization

Analyze funnel data

You want to know where shoppers drop off and where they buy. Funnel data helps you see each step in your store. When you look at these numbers, you find ways to increase conversion rates. You can spot problems and fix them fast. Loyally AI gives you easy-to-read analytics and performance metrics. You see how many people visit, add items to their cart, and finish checkout. You also get feedback from customers, so you know what works and what needs help.

Here’s a simple table showing common funnel stages and what to track:

You can also look at these points:

• Bounce rate and time on site

• Add-to-cart rate and checkout initiation

• Cart abandonment rate

• Review completion and email open rate

When you use Loyally AI, you get all these insights in one dashboard. You can act fast and increase conversion rates by fixing weak spots.

A/B testing

You want to know what works best for your shoppers. A/B testing lets you try two versions of a page or button. You show half your visitors one version and the other half a different one. Then, you see which version gets more sales. This is a smart way to increase conversion rates without guessing.

Let’s look at some real results:

Loyally AI makes A/B testing easy. You can test messages, offers, and even loyalty card designs. The platform tracks results and shows you what helps increase conversion rates. You learn what your customers like and keep improving your store.

Tip: Keep testing and learning. Small changes can lead to big wins in conversion rate optimization.

Checkout Process

Fewer steps

You want your customers to finish buying without any hassle. A long or confusing checkout process can make people leave your store. Did you know that almost 70% to 80% of shoppers abandon their carts? Many leave because the checkout process feels too complicated. If you keep the steps simple, you help more people complete their orders. Try to use only the most important fields. Most stores see better results when they use just 7-8 form fields. When you remove extra steps, you make shopping easier and boost your sales.

Tip: Ask only for what you need. The faster your checkout process, the more likely shoppers will buy.

Guest checkout

Not everyone wants to create an account. Some shoppers just want to buy and go. If you force people to sign up, you might lose them. In fact, 35% of customers leave when they have to make an account. Offering a guest checkout can help you keep these shoppers. Stores that let people check out as guests see up to a 45% jump in conversion rates.

When you give shoppers a choice, you make the checkout process smoother and more welcoming.

Multiple payment options

People like to pay in different ways. Some use credit cards, others prefer PayPal or other services. If you offer many payment options, you help more people finish the checkout. About 25% of shoppers leave if they do not trust the payment method. Another 13% will not pay if their favorite way is missing. By adding more choices, you make your checkout process friendly for everyone.

Note: The more payment options you offer, the fewer reasons shoppers have to leave during checkout.

Digital wallets

Digital wallets are becoming more popular every year. Many shoppers now use Apple Pay, Google Pay, or similar services for online purchases. In fact, 16% of people used a digital wallet for their last online order. Digital wallets make the checkout process fast and safe. Shoppers can pay with just a tap, which helps them finish the checkout without any trouble. When you add digital wallets to your store, you make it easier for customers to buy from you.

Marketing Tactics

Exit-intent popups

Have you ever tried to close a tab and saw a special offer? That is called an exit-intent popup. These popups show up when you are about to leave. You might see a discount, free shipping, or a cart reminder. Stores use these popups to keep you shopping.

• Most stores get 5% to 10% more sales after using exit-intent popups.

• If you give a discount, up to 7% of people will sign up for emails before leaving.

• Showing a coupon at the last moment can bring back up to 13.5% of lost sales.

Tip: Use a nice message and a clear offer. You want shoppers to feel happy, not bothered.

Cart abandonment emails

Sometimes you put things in your cart but forget to buy them. Stores send cart abandonment emails to remind you. These emails work well because you still want the items.

Peak Design got back 12% of lost carts with simple emails. That means more sales for them. You can send a reminder, show pictures, or offer a small discount. These emails help you finish shopping and make it easier.

Note: A friendly reminder can turn a forgotten cart into a happy shopper.

Personalized recommendations

It feels good when stores show products you might like. Personalized recommendations use what you look at and buy to suggest items. This makes shopping easier and more fun.

When you see products that match your style, you want to buy more. Stores use smart tools to show you what fits you best. If you click on these suggestions, your chance of buying goes up by 288%. Personalized recommendations also help lower cart abandonment by 4.35%.

Tip: Use product suggestions to make shopping easy and fun. You can find new favorites and stores get more sales.

Loyalty & Retention

Digital loyalty programs (Loyally AI)

You want your customers to come back often. Digital loyalty programs help with this. Loyally AI gives shoppers loyalty cards on their phones. These cards keep track of points and rewards. Customers do not lose them. You do not need paper cards anymore.

Loyally AI lets you pick different card types. You can use stamp cards, points cards, or membership cards. You can set rewards for repeat buyers or give VIP perks. The CRM shows who your best customers are. You can send special offers or thank-you notes. This makes shoppers feel important. They want to shop with you again.

Tip: Loyally AI works with Apple Wallet and Google Wallet. Customers add loyalty cards with one tap.

A good loyalty program does more than give rewards. It helps you connect with shoppers. When people get something extra, they want to buy again. This helps your conversion rate and grows your business.

Referral sharing (Loyally AI)

People trust their friends and family most. If someone shares your store, their friend may buy too. Loyally AI makes sharing easy. Customers send loyalty cards to friends from their phones.

Here is what happens with referral sharing:

• Referred shoppers buy more often.

• They spend more and stay loyal longer.

• Personal recommendations build trust and boost conversion rates.

• Referral programs lower your costs for new customers.

• You get more good shoppers.

• Friends and family make your brand look good.

• Referred shoppers often become your best customers.

• They fit your brand and stay longer.

• Referral marketing keeps costs low and steady.

Loyally AI tracks who shares and who joins. You reward both the sharer and the new shopper. Everyone wins.

PUSH notifications (Loyally AI)

You want to talk to your customers often. PUSH notifications help you do this. Loyally AI gives you free PUSH notifications. You can send reminders, deals, or news to your customers’ phones.

PUSH notifications work because they are quick and personal. You can remind someone about a cart or suggest products. This keeps your store in their mind. Shoppers come back to buy again.

• Personalized PUSH notifications keep buyers interested and loyal.

• Even a small increase in retention can boost profits by up to 95%.

• Personal messages can lower costs and raise revenue.

• Quick alerts about sales or new items bring repeat business.

PUSH notifications help you build strong relationships. You can ask for feedback, give deals, or say thanks. This makes customers feel special. They want to shop with you again.

Note: Loyally AI lets you send as many PUSH notifications as you want. There are no limits.

Geolocation marketing (Loyally AI)

Imagine sending a deal when a customer is near your store. Geolocation marketing makes this happen. Loyally AI uses location to target shoppers.

When you send offers based on location, shopping feels personal. This can double your conversion rates. People like deals that matter to them. Geolocation marketing brings more people to your store and keeps them interested.

You can use geolocation to:

• Send a discount when someone is close by.

• Remind customers about events or sales near them.

• Offer rewards for visiting certain places.

Loyally AI makes these campaigns easy to set up. You reach the right people at the right time. This helps you sell more and build loyal customers.

Tip: Use geolocation marketing with loyalty cards and PUSH notifications for even better results.

You can make more people buy from your store by using smart and easy ideas. Loyally AI helps you keep customers coming back. It gives digital loyalty cards, special offers, and simple rewards. These tools make your work easier and help your customers feel happy.

Start making loyal customers and see your sales go up. Try Loyally AI now! http://loyally.ai/?ref=loyally.ai

FAQ

What is a good ecommerce conversion rate?

Most stores get about 2% to 3%. If you see 4% or higher, you are doing great! Some stores, like food or drink shops, can reach 6%. Keep checking your numbers to see how you improve.

How do I calculate my conversion rate?

Divide the number of purchases by the number of visitors. Multiply that answer by 100. For example, if you have 50 sales and 1,000 visitors, your rate is 5%.

Why do shoppers leave before buying?

Shoppers leave for many reasons. Slow websites, confusing checkout, or missing payment options can push people away. You can fix these problems and help more people finish their orders.

How can digital loyalty programs help my store?

Digital loyalty programs reward repeat shoppers. You give points, discounts, or special offers. Customers feel valued and come back more often. Tools like Loyally AI make this easy and fun.

What is the fastest way to boost conversions?

Start with simple changes. Make your site easy to use. Add clear CTAs. Speed up your pages. Offer guest checkout. Use loyalty programs and send friendly reminders. Small steps can bring big results!