You want to keep more customers and make them loyal in 2025. Check out these 10 customer retention management software tools: Loyally.ai, Zendesk, HubSpot CRM, Featurebase, Hotjar, Userpilot, Salesforce, ChurnZero, Gainsight, and Mixpanel. Each tool has special features to help you keep customers interested and coming back. Digital tools are now the best way to do this. Companies using these platforms can keep up to 89% of their customers. The loyalty management market is growing fast. Businesses now spend more on keeping customers than getting new ones. Modern tools help you put all your data together, give rewards that fit each customer, and automate how you talk to them. This makes it easier than ever to build customer loyalty.
Key Takeaways
Customer retention software helps companies keep their customers. It tracks what customers do. It sends special rewards to customers. It also sends messages automatically.
Tools like Loyally.ai can help people buy again. They can help customers visit more often. They can help businesses make more money. These tools make loyalty programs simple. They are not expensive. They work well.
Important features to look for are system integration. Automation of messages and rewards is also important. You should look for detailed analytics. The software should grow with your business.
Giving special offers helps build customer loyalty. Loyalty programs also help. Good support is important. Listening to customer feedback helps too. Referral programs are a good idea.
Picking the best software means knowing what you need. You should check if it works with your other tools. Look at automation choices. Make sure you understand the price. Choose tools that help you keep customers.
Customer Retention Management Software
What Is Customer Retention Management?
Customer retention management software helps you keep customers coming back. This software tracks how people use your business. It uses digital loyalty cards, sends messages, and groups customers. You can see who visits a lot, who needs a deal, and who might leave. With this software, you can send rewards, discounts, and news to your customers’ phones.
Loyally.ai is a top digital loyalty platform. You can make loyalty cards, handle customer data, and send many PUSH notifications. The CRM system lets you group your audience and send them the right deals. Loyally.ai also uses geolocation marketing, so you can reach people near your store.
Note: Most customer retention management software now uses cloud and AI. This helps you grow your programs and make each customer’s experience special.
Metric | Value |
|---|---|
Market size in 2023 | USD 13.7 billion |
Projected market size in 2032 | USD 50.4 billion |
Compound Annual Growth Rate | 15.80% (2024–2032) |
Largest regional market | North America |
Fastest growing region | Asia Pacific |
Why Is Customer Retention Important?
Customer retention is very important for business growth. When you use retention software, you build strong bonds with customers. You spend less money finding new people and more time keeping your current ones. Studies show that using customer retention management software can improve retention rates by 27% and boost sales by 29%.
Retention software gives you tools to make offers personal, track feedback, and guess who might leave. Features like automated marketing, analytics, and loyalty programs help keep customers happy. Here are some common features you will find in customer retention software:
Customer segmentation
Predictive analytics
Personalized engagement
Automated marketing tools
Analytics and reporting
Loyalty programs
Churn prediction
Integration capabilities
You can see that moving from paper punch cards to digital loyalty platforms like Loyally.ai makes rewards easier to manage. Digital retention software lets you automate work, track results, and make customer experience better. This helps your business grow faster and beat the competition.
Top Customer Retention Software for 2025
Loyally.ai
Loyally.ai helps you manage customer loyalty in many ways. It gives you eight digital loyalty card types, like stamp and gift cards. You can set up these cards fast and make them match your brand. The CRM lets you split your audience and send special deals. You can send as many push notifications as you want. Geolocation marketing helps you reach people at the best time. Loyally.ai works with mobile wallets, so rewards are always with your customers. You do not need to buy extra hardware or use paper cards. This saves your business money. The price starts at $12 each month, so most businesses can afford it.
If you improve customer retention by 5%, your profits can go up by 95%. Businesses using Loyally.ai see 25% more repeat buys and 20% more visits in six months. Loyal customers spend up to ten times more over time. Referral sharing and analytics help you get more customers and make your loyalty programs better.
Feature / Pricing Aspect | Loyally.ai | Other Customer Retention Tools |
|---|---|---|
Digital Loyalty Card Types | 8 types (stamp, cashback, gift, etc.) | Fewer types or not specified |
Messaging | Unlimited push notifications, geo-location messages | May have limits or different channels |
CRM Integration | Built-in CRM for segmentation and targeted offers | Dynamic segmentation, predictive modeling |
Physical Infrastructure | No physical cards or hardware needed | May require hardware or physical cards |
Pricing Model | Starts at $12/month, cost savings via digital solutions | $49-$499+/month |
Unique Value Proposition | All-in-one digital loyalty, unlimited messaging, CRM, no hardware | Gamification, predictive LTV, e-commerce focus |
Zendesk
Zendesk is a customer retention software with a strong ticketing system. It helps you handle support requests from chat, email, and phone. Zendesk has tools to track customer retention and satisfaction. You can connect Zendesk with Salesforce, Slack, Shopify, and more. Zendesk is good for businesses that need customer service that can grow. The setup can be hard, but the support and automation are helpful for loyalty.
Companies using Zendesk have three times more loyalty program members coming back for another buy. They also see a 68% rise in customer spending. Shopify and AirAsia made customers happier and kept more of them by using Zendesk’s support and automation.
Feature | Zendesk Highlights | Competitor Highlights |
|---|---|---|
Ticketing System | Comprehensive and robust ticketing system | Freshdesk: AI automation; HubSpot: ticket automation with CRM; Salesforce: customizable workflows |
Automation | Advanced automation, technical setup | Freshdesk: workflow automations; Intercom: intelligent automation; Zoho Desk: AI-driven assistance |
Multi-Channel Support | Omnichannel (chat, email, phone) | Freshdesk: omnichannel; Intercom: chat, email, bots; LiveChat: live chat only |
Analytics & Reporting | Detailed analytics and reporting | Freshdesk: detailed reporting; Salesforce: AI analytics; Intercom: advanced analytics |
Integration | Extensive integrations | Competitors: more limited or focused integrations |
Ease of Use | Robust, can be complex for small businesses | Freshdesk, HubSpot: affordability and ease of use |
Market Presence | Leading organic traffic and keyword strategy | Competitors: lower traffic and visibility |
HubSpot CRM
HubSpot CRM makes it easy to manage customer retention. You can keep all customer info in one place and track every contact. The platform lets you send reminders and follow up with customers who are not active. Reporting tools help you see how well you keep customers and make your plans better. HubSpot CRM is free to start, so small businesses can use it. You can change workflows and use AI to automate tasks and cut mistakes. It is easy to use and can grow with your company.
Zendesk got 25% more customer satisfaction and 30% less churn after using HubSpot CRM.
Company | CRM System Used | Customer Retention Results |
|---|---|---|
Zendesk | HubSpot CRM | 25% increase in satisfaction, 30% reduction in churn |
Dropbox | Salesforce | 30% increase in sales revenue, 50% reduction in sales cycle |
Featurebase
Featurebase helps you build loyalty by listening to feedback. You can collect ideas, fix problems, and tell users about updates. In-app popups and feedback loops keep customers interested and informed. Featurebase tells users when their feedback is used, which builds trust. Acting on feedback helps you keep more customers and lower churn. Featurebase is good for businesses that want customers to help shape products and become fans.
Using customer feedback with Featurebase builds trust and keeps customers longer.
In-app messages and being open make customers happier and more loyal.
Customers who feel heard are more likely to stay and tell others about your brand.
Hotjar
Hotjar is a customer retention software that focuses on analytics and feedback. You can use heatmaps and session recordings to see how people use your site. Feedback widgets and surveys let you ask customers what they think. Hotjar Engage lets you talk to users for deeper feedback. The dashboard shows how customers feel and helps you know what to fix first. You can connect Hotjar with Slack and Google Optimize to share what you learn. Hotjar helps you find where users leave and fix those problems.
Hussle, a UK gym pass company, lowered churn by using Hotjar’s surveys to learn why users left. They changed their product based on feedback and kept more customers.
Tool Category | Tool Name | Description and Role in Customer Retention Strategy |
|---|---|---|
Observe Tools | Heatmaps | Visualize user interactions to optimize experience. |
Session Recordings | Playback user journeys to detect friction points. | |
Ask Tools | Feedback Widgets | Collect direct customer insights for improvement. |
Surveys | Capture customer voice for targeted feedback. | |
Engage Tools | Hotjar Engage | Interview users for qualitative insights. |
Additional | Funnels | Identify drop-off points and optimize conversion paths. |
Features | Dashboard | Visualize and share feedback trends for informed decisions. |
Highlights | Curate key feedback snippets for cross-team collaboration. | |
Integrations | Slack, Google Optimize | Enhance data analysis and actionability. |
Userpilot
Userpilot lets you make user experiences personal with no-code tools. You can add tooltips, banners, and guides to help users. Analytics dashboards show you how many users stay and use your product. You can make in-app surveys and resource centers for help. Userpilot automates onboarding and upsell messages based on what users do. It connects with analytics and CRM tools to make things more personal. Userpilot is great for SaaS companies that want to keep and engage customers.
Company Type | |
|---|---|
Average SaaS Companies | 46.9% |
Product-Led Growth | 48.4% |
Sales-Led Growth | 39.1% |
Userpilot’s results are as good as or better than most companies, helping you keep more customers.
Salesforce
Salesforce is a top customer retention software for big companies. You can keep all customer data in one place with Customer 360. AI helps you make messages and offers personal. The platform finds customers who are not active and sends them special campaigns. Service Cloud gives support on many channels, and Loyalty Management helps you reward repeat buyers. Predictive analytics show you which customers might leave, so you can act fast. Salesforce’s tools help you talk to customers and keep them coming back.
Customer Retention Functionality | Description & Impact |
|---|---|
Centralized Customer Data (Customer 360) | Centralizes data, improves productivity and accuracy. |
Personalized Interactions (Einstein GPT & Marketing Cloud) | AI tailors marketing content and recommendations. |
Identify & Re-engage Inactive Customers | Segments and targets inactive users for engagement. |
Enhanced Customer Service (Service Cloud) | 360-degree views and self-service options for faster support. |
Omnichannel Engagement | Consistent interaction across channels, improves retention rates. |
Loyalty Program Management | Designs and manages programs to incentivize repeat business. |
ChurnZero
ChurnZero is a customer retention software for bigger businesses. You can see customer health scores in real time and automate success tasks. The platform gives in-app messages, guides, and surveys to keep users engaged. The Command Center puts alerts and renewals in one place, making management easier. ChurnZero uses predictive analytics to spot customers who might leave and helps you keep them. Companies using ChurnZero see less churn and work more efficiently.
Real-time health scores help you spot at-risk customers early.
Automated playbooks make customer success tasks easier to manage.
In-app guides and surveys help users learn and use your product.
A central dashboard helps managers work faster.
Customer journeys show each step and warn if accounts stall.
Gainsight
Gainsight helps you keep customers with health scores and feedback tools. You can bring together data from product use and support tickets to see how healthy each customer is. Alerts tell you if customers use your product less or give low survey scores. Gainsight gives you playbooks to fix problems and checks customer feelings with NPS surveys. The platform lets you make custom plans to keep customers and lower churn.
Metric | Gainsight Clients | Non-Gainsight Clients |
|---|---|---|
117% | 107% | |
Revenue CAGR | 40% | 32% |
Annualized Share Price Growth | ~45% | 30% |
Gainsight’s health score system helps you keep more customers and grow your business.
Mixpanel
Mixpanel is a customer retention software that focuses on analytics and engagement. You can track the whole user journey and see where users leave. Cohort analytics group users with similar traits, so you can make experiences personal. Funnel and path analysis show user journeys and where they get stuck. Behavioral segmentation finds customers who might leave so you can reach out. Mixpanel works with Segment and APIs to manage data. It does not have built-in engagement tools, so you may need other tools for feedback.
Mixpanel got a 56% product tour completion rate using Chameleon, compared to 10% with another tool.
Users who used Chameleon Experiences had a 4% higher customer retention over a year.
Net Promoter Score tripled in 16 months, showing happier customers.
Key Features of Client Retention Tools
Integration
Integration is very important when picking client retention tools. You want your software to work with things you already use, like POS, CRM, and social media. This helps you keep all your client data together. Many retention tools have API support and work well with other systems. Loyally.ai connects with Shopify, Square, and Lightspeed. You can also use wallet integration. This lets customers keep digital loyalty cards in Apple Wallet or Google Wallet. They do not need extra apps. Rewards are easy for customers to find.
Automation
Automation helps you save time and work faster. You can set up messages, workflows, and rewards to send by themselves. Good automation in retention software can make people buy more often. Loyally.ai lets you send PUSH notifications, SMS, and emails automatically. You can send offers when customers are close to your store with geolocation marketing. Automation helps you talk to the right people at the best time. This makes your loyalty programs work better.
Analytics
Analytics are important for making your retention software work well. You need dashboards, ways to group customers, and tools to see who might leave. Most retention tools give you analytics and reports. Loyally.ai shows you detailed analytics about how your program is doing. You can see which offers are best and change your plan if needed. Analytics help you know what keeps clients coming back.
Scalability
Scalability means your retention tools can grow with your business. You want software that works for more stores, users, and campaigns as you get bigger. Many retention tools let you pick plans and change things as you grow. Loyally.ai has good prices and works for any size business. You can start with one store and add more as you need.
Loyally.ai Benefits
Loyally.ai is special among client retention tools. You can make loyalty programs that fit your brand. The built-in CRM keeps customer info organized and splits your audience into groups. You can send as many PUSH notifications as you want and use geolocation marketing. Digital loyalty cards work with mobile wallets, so rewards are always with your customers. The referral tool helps loyal clients tell others about your business. With analytics, you can watch and improve how your retention software works. Loyally.ai makes loyalty simple, low-cost, and helpful for your business.
Choosing Customer Retention Management Software
Assess Needs
First, set clear goals for your customer retention plan. Think about what you want to fix or improve. Do you want fewer customers to leave? Do you want people to come back and buy again? Map out the steps your customers take. Find the most important moments in their journey. When you know your goals, you can pick the right software for your business.
Integration Options
Pick customer retention software that connects with your current tools. Make sure it works with your CRM, POS, and email systems. Good integration keeps all your data together. Loyally.ai lets you use wallet integration. It also connects with Shopify, Square, and Lightspeed. This makes setup easy and saves you time.
Automation Capabilities
Automation helps you reach customers at the best time. Choose software that sends messages and rewards by itself. Look for features like automated PUSH notifications, SMS, and email. Loyally.ai gives you unlimited automated messages and geolocation marketing. Automation keeps your customers interested and loyal.
Analytics Tools
Analytics help you see what is working and what is not. Choose software with dashboards and real-time reports. You can track how customers engage and which offers are best. You can also spot customers who might leave. Loyally.ai gives you detailed analytics. This helps you change your plan and grow your business.
Pricing
Look at different pricing plans and total costs. Watch out for extra fees like training or support. Loyally.ai has flexible plans that start at $12 each month. You get unlimited cards, messaging, and CRM features. Support and a help center make it easy to start and fix problems.
Tip: Write down the features you need before picking a tool. This helps you choose the best one for your business and budget.
Plan Name | Monthly Price | Key Features |
|---|---|---|
Essential | $12 | Unlimited cards, PUSH, CRM, analytics |
Growth | $24 | Multi-location, auto-PUSH, referrals |
Premium | $78 | API, branding, integrations |
Retention Strategies
Personalization
You can keep more customers by making each interaction personal. Tools like Loyally.ai help you send special offers and messages. These are based on what each customer likes. People want to feel important. More than 60% of shoppers stay loyal to brands that care. Personalization makes customers happier and helps them remember your business. You can use CRM data to split your audience into groups. Then you give rewards that match each person. Talking to customers in a personal way builds trust and loyalty.
Loyalty Programs
Loyalty programs are a great way to keep customers. You give points, discounts, or special perks to people who buy again. Digital loyalty cards from Loyally.ai help you start programs fast. Studies show 85% of shoppers keep buying from brands with loyalty programs. Members spend more money and visit more often. Paid loyalty programs can make people spend 60% more. You can use analytics to see how engaged and happy customers are. Loyalty programs also help you stop people from leaving and grow your yearly sales.
Tip: Start a digital loyalty program with cards you can change. This will help you keep more customers and make them loyal.
Proactive Support
Proactive support means you fix problems before they get big. You can use automatic messages and real-time alerts to help customers. Loyally.ai lets you send as many PUSH notifications and SMS as you want. Fast and helpful support makes customers happier and more loyal. CRM tools help you track problems and check in with customers. Proactive support is very important for keeping customers.
Feedback
Getting feedback from customers helps you get better and keep them. You should ask for feedback with surveys, reviews, and messages. Loyally.ai has feedback tools built in so you can listen to customers. When you use feedback, it shows you care and want to improve. Businesses that use feedback have happier customers and more repeat buyers. You can use what you learn to make your products and services better.
Feedback Method | Benefit |
|---|---|
Surveys | Find out what bothers customers |
Reviews | Build trust and show you are real |
Direct Messaging | Fix problems fast |
Referral Programs
Referral programs get happy customers to bring in new people. You can give rewards to customers who share your program with friends. Loyally.ai makes sharing easy with its referral feature. Giving rewards for referrals gets more people involved and grows your customer list. Customers who refer others feel special and stay longer. Referral programs are a proven way to keep customers and help them succeed.
Celebrate when customers do well and reward referrals. This will help you keep more customers.
You want to keep more customers and make them happy. Loyally.ai lets you create digital loyalty programs that you can change. It has a built-in CRM and sends unlimited PUSH notifications. Geolocation marketing helps you reach people near your store. You can check customer retention with analytics. Referral sharing lets customers tell friends about your business. Wallet integration makes rewards easy to use. These features help you keep customers and grow your business. Are you ready to improve customer retention? Get started with Loyally today! You can make customer retention and loyalty better in 2025.
FAQ
What is customer retention management software?
Customer retention management software helps you keep customers coming back. You can track what customers do and send them rewards. The software also sends messages for you. These tools help you build strong bonds with customers. They make it easier for people to buy from you again.
How does Loyally.ai improve customer retention?
Loyally.ai gives you digital loyalty cards and a built-in CRM. You can send as many PUSH notifications as you want. You reach customers with special offers just for them. Geolocation marketing helps you find people near your store. You use analytics to see what works and change your plan if needed.
Can you integrate Loyally.ai with other business tools?
You can connect Loyally.ai with Shopify, Square, and Lightspeed. You can also use wallet integration for Apple Wallet and Google Wallet. This makes it easy to set up and run your loyalty program.
What types of loyalty programs can you create with Loyally.ai?
You can pick from eight digital card types. These include stamp, points, membership, discount, cashback, coupon, multipass, and gift cards. You can change each card to fit your brand and goals.
How do you track the success of your loyalty program?
You use Loyally.ai’s analytics dashboard to check customer visits and rewards. You can also see how many people use your program. You look at these numbers to see what is working. Then you can make changes to help your program do better.
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