Shopify's New Customer Accounts Explained How They Work in 2026

Shopify has introduced new customer accounts, marking a significant shift in the online shopping landscape. These accounts are transforming how individuals interact with online stores, enabling businesses to deliver a more personalized and enhanced customer experience. This innovation goes beyond simple login functionalities. As a leading e-commerce platform, Shopify consistently rolls out new features. By 2026, these Shopify new customer accounts are expected to be pivotal in boosting customer satisfaction and providing store owners with superior data and tools for deeper customer engagement. This platform empowers you to optimize your online store operations effectively.

Key Takeaways

• Shopify's new customer accounts do not use passwords. You log in with a code sent to your email. This makes logging in easier and safer.

• These new accounts help stores understand customers better. They gather all customer information in one place. This helps stores make smarter choices.

• New customer accounts help stores keep customers longer. They also help customers spend more money over time. Stores can offer special deals and loyalty programs.

• You can add new features to customer accounts. This is through apps like Loyally AI. These apps help make loyalty programs and special offers.

• Stores need to get ready for these new accounts. Turn them on in Shopify settings. Make sure your store looks good with them.

Exploring Shopify's New Customer Accounts

Shopify's new customer accounts are a big step. They change how you use online stores. These accounts are more than just login pages. They give you a special experience. They are very different from old ones.

Core Features and Passwordless Login

Shopify's new customer accounts make it easy to get your info. They use a login without passwords. This system sends a code to your email. This is a big change from before.

Here is how the new customer accounts compare to classic accounts:

Old customer accounts needed a username and password. They worked with store systems. Stores could see your info. But passwords caused problems. People forgot them. Security risks like data breaches were higher.

The new accounts do not use passwords. You get a code by email. This makes logging in simple. It helps more people buy things. You can also log in from emails. This works on all your devices. You do not need to log in again. Shopify handles the login. This lowers your risk of data breaches.

Shopify's customer accounts send a code to your email. This happens each time you log in. You can also sign in with Shop. This works if your store uses Shop Pay. When you change your name, it updates. This keeps your profile current. You can also save payment methods. This makes checkout faster.

Passwordless login uses one-time codes. These go to your email or phone. This system uses tokens for safety. It means fewer passwords are needed. This lowers risks like hacks. The system uses OAuth2. This is a security standard. OAuth2 uses access tokens. This keeps your data safe. Shopify hosts the login page. This makes logging in the same everywhere. The Customer Account API also uses OAuth2. This makes it safe and flexible.

Enhanced Shopper Experience and Functionality

Passwordless authentication has many good points. It makes shopping better. It also makes things safer.

Here are some good things:

• Enhanced security: Passwordless authentication makes it harder to attack. It gets rid of weak passwords. This means fewer data breaches. It gives better protection.

• Improved user experience: You do not need to remember passwords. This saves time. It also stops frustration.

• Significant operational advantages: Businesses save money. They spend less on password help. IT teams spend less time resetting passwords.

Passwordless authentication also protects against scams. It uses special keys. These keys are linked to your device. Attackers cannot steal your info. It follows new safety rules. It also stops too many alerts. It uses device-linked keys.

Passwords create risks. They are open to scams. They are also open to attacks. These problems lead to data breaches. Passwords also slow everyone down. Users forget them. IT teams must reset them. This makes things less productive.

The new customer accounts have many features. They make shopping better:

• You can manage returns easily. You can also manage orders.

• Loyalty programs work well. This helps you connect with brands.

• You get a special shopping experience.

• Businesses can change the B2B experience.

• You can see reviews. This builds trust.

• Subscription features help you buy again.

• App blocks add value. No coding is needed.

• The look is the same as checkout. One password-free login keeps it safe.

Shopify's new Customer Account Extensions offer many features. They give a smooth and safe experience. This removes problems like forgotten logins. You can manage orders. You can also manage subscriptions and returns. You can join loyalty programs. The extensions look like checkout. One password-free login keeps them safe. This makes your journey smooth and safe.

Customization with Checkout Extensibility

Shopify's Account Extensibility lets you change customer accounts. It works like Checkout Extensibility. You can add features. You do not change the main Shopify platform. You do this by adding apps. These apps are from the Shopify App Store.

You add these apps. You use the checkout and accounts editor. You can add extensions to pages. These include Order Index. They also include Order Status and Profile. You can even make new pages.

Key improvements to customer accounts are:

• Embedding loyalty programs: You can see loyalty points. You can also see promotions. These are on profile or order pages.

• Enhancing customer service: You can report problems. You can also manage returns. These are in your account.

• Offering wishlists: You get a page. You can save your favorite products there.

• Providing invoices: You can view invoices. You can also download them.

• Enriching customer profiles: Businesses can add fields. These are for your choices. This makes your experience special.

• Personalized product recommendations: You see product ideas. These are on the Order Index page.

• Custom file storage: You can upload designs. These are for special products.

• B2B customer profiles (Shopify Plus only): Businesses can manage many places. They can also manage staff and rights. They can do this from one account. They can also manage payment and shipping details.

Merchant Benefits of New Shopify Customer Accounts

You get many good things. These come from using Shopify new customer accounts. They help your business work better. They also help it grow. You can make things run smoother. You can also help your business get bigger.

Streamlined Customer Data and Insights

Your business gets a clear picture. It sees every customer. Customer accounts make one main place for all info. This means you bring together data. It comes from online and in-store shopping. You fix the problem. This is when customer info is spread out. One business spent 40 extra hours each week. They managed customer data. It came from different systems. Putting this data together helps you. You understand how customers act. This helps you make better choices. It also makes the customer experience better.

You earn about 9% more money. This happens when you link customer data. It comes from all shopping places. This shows money benefits. It comes from having all customer data together. Keeping customer data fresh is key. Stores see about a 9% money boost. This is when they use customer data well. Shopify's "single brain" makes sure data updates fast. Your POS and online store use the same main system. When someone buys in a store, your website updates fast. Inventory changes automatically. Customer profiles stay current. This fast update shows correct inventory. It also gives special shopping experiences. These are based on recent buys. You make smarter choices. These are about what products to stock.

Looking at POS data helps you. It uses these customer accounts. This gives many good things. You make smarter choices. Putting all sales data together helps you. You get a full picture of your business. This leads to the best choices. You also make the customer experience better. Better customer data collection helps. It also helps with grouping customers. This allows for special offers. This means you get more money back. It comes from your marketing. For example, Shopify POS helps increase sales. It goes up by 8.9% on average. This is through linked sales. You also work better. Ideas from POS data help you. They help you make things better. You spend less money. Shopify POS helps sales go up by 5%. This is because things work better.

Boosting Customer Lifetime Value and Retention

You can use new customer accounts. They greatly increase how much a customer spends over time. You also keep more customers. You use customer account data. This includes past buys. It also includes what they looked at. This helps you make special online stores. You offer special product ideas. You can show these in emails. You can also show them in messages. You can show them in stores. You can also show them on account pages.

You can group customers. This is based on their account data. This includes people who buy often. It also includes seasonal shoppers. You send special messages and ads. These might be early access for VIPs. Or they might be holiday reminders. You can also send "we miss you" offers. These have special discounts. Starting loyalty programs helps. These use customer accounts. They encourage people to buy again. You offer points. You can also offer gift cards. You can offer discounts. You can offer money back. Or you can offer special perks. This builds strong customer ties. It also makes them keep coming back.

Using your own data helps. It comes from customer accounts. This lets you guess future buying habits. You find customers who might spend a lot. You also know when to offer more products. Or when to offer better products. This helps you reach out early. You can send helpful info. You can also offer advice. This is during key times to keep customers. Using all customer data helps you. It helps with smart pricing. This includes changing discounts. These are based on customer groups. You can also change prices by place. Or by market.

Reducing Administrative Overhead

You will get fewer help requests. The login without passwords means customers do not forget them. This directly makes less work for you. It also stops customers from getting upset. This upset often leads to help questions.

You can manage changes to orders. These are after buying. Like edits and cancellations. You do this through secure order pages. This happens instead of account pages. This means fewer order cancellations. It also means fewer help requests. You make returns easy. You also make order management easy. This is through self-service. This further cuts down help tickets. The easy passwordless login lowers help tickets. These are from forgotten passwords. You bring all parts of orders and returns together. This is in one easy place. This makes things simpler for you. It also makes them simpler for your customers.

Using Customer Account Extensions with Loyally AI

What are Customer Account Extensions?

You can make your customer accounts better. Extensions add loyalty features. These go right into the Customer Accounts portal. You use apps for this. This makes customers more involved. It helps them use rewards. It also boosts loyalty program actions. Adding loyalty info helps the program. It also gets more customers to use it. UI extensions create special tools. You can use these on certain pages. These include Order index, Order status, and Profile pages.

Adding Digital Loyalty Programs with Loyally AI

Loyally AI helps you add digital loyalty programs. It works well with your new Shopify customer accounts. Loyally.ai links with popular POS systems. These are Square, Shopify, and Lightspeed. You keep your current system. You add digital loyalty cards easily. Loyally AI has many card types. These include Stamp, Reward, Membership, Discount, Cashback, Coupon, Multipass, and Gift Cards. You can start these quickly. Loyally AI's CRM helps manage customer data. Unlimited PUSH messages increase customer talks. Wallet Integration with Apple and Google Wallet makes loyalty easy. This plan keeps customers coming back.

Making the Post-Purchase Journey Personal

You can make the post-purchase journey special. Shopify's data model combines all customer data. This includes app links. It gives a full view of customers. This helps with personalization. You use your own data. This includes what they looked at. It also includes what they like to buy. And past purchases. This makes your content better. AI helps guess what customers need. Shopify Segmentation groups customers. This uses data for special messages. Managed Markets uses location for deals. It finds IP addresses. It changes things like money and language. Behavior-based personalization plans actions. These are based on what customers do. For example, ads for items they saw. Or emails for abandoned carts. Website content changes based on past visits. This shows loyalty benefits. It also shows related products. This makes a better customer experience.

Practical Applications and Future of Customer Accounts

Real-World Impact on Customer Journeys

Shopify's new customer accounts make the customer journey better. You can see this in real examples. Jenni Kayne uses Shopify POS. It brings together all data. This includes inventory, customer, and sales info. This comes from stores and online. This lets them use stores as showrooms. They also ship items to homes. This is for in-store orders. They use customer profiles with tags. This helps find clients in programs. An example is their Trade Program. Staff can tell customers about programs.

Diane Von Furstenberg (DVF) stores also use Shopify POS. They look at data from customer profiles. This data helps staff connect with customers. It also gives special ideas. A store manager said Shopify helps their team. They can save customer info in one place. They can look at it later. This helps them contact clients. They send info about things clients like. This makes shopping more special. Shopify makes a customer profile automatically. This happens when a customer gives their phone or email. This profile collects more info. It comes from online or offline. This includes emails, past buys, and loyalty points. This full data helps businesses group people. They can group them by what they do. This is like how they shop. This sends special messages. For example, you can ask online browsers to workshops.

Preparing Your Store for the Future of Shopify

You need to get your store ready. This is for Shopify's new customer accounts. First, turn on customer accounts. Go to Shopify Admin > Settings > Customer accounts. Choose to make accounts optional, needed, or off. Change how accounts are made. Pick the New customer account type. It is modern. Turn on saved payment methods. This makes checkout better for returning customers. Make sure account pages match your brand. Change the checkout style. This includes the login page. Learn how customers use their accounts. This includes making, logging in, and quick checkout. This makes it easy to use.

You should ask people to sign up. Give rewards like discounts or points. Make the process simple. This stops people from leaving their carts. Make the experience special. Use customer account data for marketing. For example, send emails based on past buys. Mobile use is important. Turn on Shopify’s “Shop” app linking. This logs users into their Shop account. This increases mobile logins by 44%. GDPR rules are included. Activated customer accounts help with rules. This includes deleting data automatically. You can collect zero-party data. Use customer accounts to get data. This is through preference centers. An example is style quizzes. This can make a lot of targeted money. Account-based abandoned cart recovery works well. It leads to 41.18% email open rates. This makes users 3.1 times more likely to finish checkout. Linking accounts with a points system helps. It can lead to 32% more repeat buys. Shoppers with accounts return items 19% less often. They are 47% more likely to swap items.

The Evolving Landscape of Customer Relationships

Moving old customer data to Shopify's new system needs steps. Shopify has a tool to import customer data. It uses CSV files. But it has limits. It does not automate. It does not link directly to CRM/ERP. It cannot import passwords or past buys. For big moves, you need better options. The process involves taking data from your old system. You make it fit Shopify’s needs. Then, you import it using a customer CSV template. This makes it easy for returning customers. It lets you change and update customer info in bulk. It also syncs with other CRM or ERP systems.

Good planning is key. Decide what data to move. This includes accounts, product info, and order history. Check your data. Fix mistakes and duplicates. Pick the right way to move data. This could be Shopify's tools, apps, or custom work. Get your data ready and clean. Get data in a good format. Change it to match Shopify's fields. Clean it by fixing errors or copies. Choose tools based on how complex and big it is. Move the data. Back up your old data. Do test moves. Watch the process. Fix any errors. After moving, test and check. Look at your Shopify store. Make sure data is correct. Test how things work. Check accounts, login, and order history. Go live when you are sure. Keep watching for problems. Get customer support ready for questions. Passwords cannot move due to safety. Customers must turn on their accounts again. Send an email explaining this simple step.

Shopify's new customer accounts change online shopping. They make things easy for customers. They give you strong tools. You get more customer involvement. Your work runs smoother. Customers buy more over time. You need a strong solution. This helps keep customers. Loyally AI is your best partner. It helps with Shopify's new accounts. Loyally AI has many tools. These help keep customers. It has digital loyalty programs. You can change these programs. It has a built-in CRM. It sends unlimited messages. Its digital loyalty cards go into Apple Wallet. They also go into Google Wallet. No extra apps are needed. Loyally AI is the only solution. It helps you get back customers. It helps you keep them. It helps you grow them.

Get started with Loyally today!

FAQ

How do the new customer accounts help my store?

New accounts make customer data neat. You learn more about buyers. This makes customers buy more over time. It also cuts down on office work. Your business runs better.

Can I still use passwords with the new accounts?

No, new accounts do not use passwords. You get a code by email. This makes logging in simple. It is safer for your customers. They do not need to recall hard passwords.

How does Loyally AI work with these new accounts?

Loyally AI fits right in. You can add loyalty features. These go into customer accounts. This gets customers more involved. Loyalty programs are easier to use.

What kinds of loyalty cards can Loyally AI offer?

Loyally AI has many card types. You can use Stamp, Reward, Membership, Discount, Cashback, Coupon, Multipass, and Gift Cards. These choices help you make many loyalty programs.