You want the top referral marketing software for your business in 2025. Loyally AI is special because it is simple to use. It has loyalty tools all in one place. The plans do not cost a lot. Many businesses use referral programs now. The market is worth $0.76 billion this year. It is growing very quickly. Loyally AI helps you keep customers and get them involved. This is better than Referral Rock, Yotpo, ReferralCandy, or Viral Loops. When you choose a solution, think about your business size. Also, think about your industry and what you want to achieve.
Key Takeaways
Loyally AI is easy to use. It has digital loyalty cards. It sends unlimited PUSH notifications. This helps stores and service businesses a lot.
Think about your business size before you choose software. Also, look at your industry and your goals. This helps you pick the best one.
Referral marketing helps get more customers. It can also help you sell more. Some platforms make conversion rates go up a lot.
Pick software with strong analytics. Make sure it lets you customize things. It should work well with your other tools. This makes it work better.
Choose platforms with good support. Onboarding services are important too. This helps you set up easily and get help when needed.
Top Referral Marketing Software 2025
Features Overview
You need referral marketing tools that work for your business. Many platforms have different features. Loyally AI gives you digital loyalty cards and a built-in CRM. It also has unlimited PUSH notifications and geolocation marketing. You get referral sharing and wallet integration too. These features help you run a good referral program. They also help keep customers coming back. Other software like Referral Rock, Yotpo, ReferralCandy, and Viral Loops focus on e-commerce and viral campaigns. They also offer multi-channel sharing. You can look at the main features in the table below.
Platform | Target Audience | Key Features & Focus |
|---|---|---|
Loyally AI | Retail, hospitality, service | Digital loyalty cards, CRM, unlimited PUSH, geolocation, referral sharing, wallet integration |
Ecommerce brands | Referral and loyalty platform, trackable codes, multi-channel sharing, customizable rewards | |
ReferralCandy | Online stores | Fraud protection, TikTok integrations, performance dashboards, easy setup |
Viral Loops | Viral growth seekers | Viral campaigns, contests, embeddable widgets |
Referral Rock | Small businesses | Member portal, automate payouts, sharing integration |
Tip: Pick referral marketing tools that fit your goals and customers.
Pricing Comparison
Referral marketing software costs different amounts. Loyally AI starts at $12 per month. This is great for small businesses. Referral Rock plans start at $200 per month. ReferralCandy starts at $49 per month plus commission. Genius Referrals starts at $69 per month. Some tracking software, like Influitive, costs $1,499 per month. You can see monthly costs in the chart below.
Software | Plan Type | Monthly Cost |
|---|---|---|
Loyally AI | Essential | $12 |
ReferralCandy | Premium | $49 + commission |
Referral Rock | Starter | $200 |
Genius Referrals | Starter | $69 |
Influitive | Customer Advocacy | $1,499 |
Use Case Highlights
Referral marketing tools help your business grow. You can use them for customer engagement and digital campaigns. They also help improve conversion rates. Many platforms work for e-commerce, SaaS, and service businesses. Loyally AI is best for retail, hospitality, and service industries. Referral tracking software can double or triple conversions. Running a referral program helps boost sales and keeps customers loyal.
Platform Reviews
Loyally AI
You want a referral marketing platform that helps your business grow. Loyally AI gives you digital loyalty cards and a built-in CRM. It also lets you send unlimited PUSH notifications. You can use geolocation marketing and referral sharing to reach more people. Many companies see good results with AI-powered loyalty tools. Gartner says using AI for customer retention can help keep 25% more customers. It can also lower the cost of getting new customers by 30%. Big brands like Sephora and Starbucks use these tools to get more sales and keep customers interested.
Company | Program/Tool | Key Outcome |
|---|---|---|
Sephora | Beauty Insider | Got more customer engagement and sales with AI recommendations. |
Starbucks | Mobile App | Kept more customers and increased purchases by studying buying habits. |
Marriott | Marriott Bonvoy | Made customers happier and got more repeat bookings with special rewards and tips. |
Delta Air Lines | SkyMiles | Made travel better by guessing what customers want with personal suggestions. |
With Loyally AI, you can keep more customers and get more repeat sales.
Referral Rock
Referral Rock helps you run your referral program automatically. You get a member portal and tools to handle payouts. Many small businesses use Referral Rock to get more customers. A good referral rate is about 2%, but some industries get up to 5%. Keeping customers means you get more sales and make more money.
Metric | Description |
|---|---|
Referral Rate | The percent of purchases from referrals. Most businesses get 2-5%. |
Referral Rock helps you build a steady group of customers.
Yotpo Loyalty & Referrals
Yotpo Loyalty & Referrals is great for e-commerce brands. You can make rewards and track referrals. Customers who are referred usually spend more money. Their lifetime value is 16-25% higher than other customers. Referral programs help you build a group of loyal fans.
Make sure rewards do not hurt your profits.
Watch out for people trying to cheat the system.
Do not depend only on referrals to grow.
ReferralCandy
ReferralCandy helps online stores run campaigns on many channels. You can invite customers by email, landing pages, popups, and forms. After someone buys, you can send emails to connect again. Shoppers who use more channels buy more often.
Feature | Description |
|---|---|
Email Newsletters | Ask your email list to join the referral program. |
Landing Pages | Bring in new advocates with special pages. |
Post-Checkout Popups | Invite customers right after they buy something. |
Embedded Signup Forms | Let customers join while they shop. |
Post-Purchase Emails | Connect with customers after they get their order. |
Viral Loops
Viral Loops is liked by fast-growing startups. You get tools for viral growth and ready-made campaign templates. It is easy to set up and you do not need a developer. You can use widgets and landing pages to start campaigns fast.
Feature | Description |
|---|---|
Engineered for Viral Growth | Users bring in new users, so your business grows faster. |
Diverse Campaign Templates | Use templates based on successful campaigns. |
User-Friendly Setup | Step-by-step help for starting campaigns. |
No-Code Widgets and Pages | Change widgets and landing pages without coding. |
Incentive Structures | Use milestone and giveaway templates to keep people interested. |
Extole
Extole is for big companies that need strong referral marketing. You get programs that are safe and can grow with your business. The platform uses custom events and your own data to make things personal. Marketing teams can run campaigns without needing IT. Extole lets you test rewards and handle many campaigns at once.
Feature | Description |
|---|---|
Security | Uses strong encryption and safe API tokens. |
Ease of Use | Marketing teams can manage it without IT. |
Customer Engagement | Tools to test rewards and handle campaigns. |
Extole’s team helps you start and improve your referral program.
Affise
Affise is a good pick for affiliate and referral marketing. You get advanced tracking and real-time analytics. The platform works with many channels and stops fraud. Marketers who like data use Affise for deep insights.
Affise lets you track results and stop fraud.
ReferralHero
ReferralHero gives you advanced tracking and analytics. You can see which channels work best and check referral rates. The platform tracks active referrers and device use. You can make smart choices and improve your campaigns.
ReferralHero helps you make your referral marketing better with data.
SaaSquatch
SaaSquatch is known for customization and analytics. You can change emails and widget designs. The platform works with mobile and web apps. You get detailed reports to help you make better choices.
Feature | Description |
|---|---|
Customization | Change emails and widgets to match your brand. |
Advanced Tracking and Analytics | See how your program is doing with detailed reports. |
Integration Ease | Connect easily with mobile and web apps. |
Choosing Referral Marketing Software
Picking the right referral marketing software can help your business grow. You need a tool that fits what you want and helps you run a good referral program. Use these tips to help you choose.
Essential Features
Look for features that make your referral program simple and helpful. The best platforms let you track how things are going, give rewards, and keep your data safe. Here is a table with the most important features to look for:
Feature | Description |
|---|---|
Advanced Analytics | Makes your program work better by up to 30%. You can use data to make smart choices. |
Personalization and Segmentation | Lets you make programs for different groups of customers. This helps get more people interested and buying. |
Customization | Lets you design programs that match your brand. You can change rewards and connect with other tools. |
Scalability | Grows with your business so you always get value. |
Integrations with Other Tools | Works with things like HubSpot and CRMs. This makes your work easier and keeps your data together. |
Compliance and Security | Follows rules and keeps your data safe with strong features. |
Ease of Use | Easy to use, so you do not need to be a tech expert. |
Support and Customer Service | Gives you help in many ways, so you can fix problems fast. |
Tip: Pick software that matches your goals and makes your referral program easy.
Integrations
Your referral marketing software should work well with your other tools. Good integrations save time and keep your data in one place. Some platforms connect with e-commerce and CRM systems. For example, Viral Loops works with Shopify and WooCommerce in one click. ReferralCandy connects with Shopify, Magento, and WooCommerce. Affise uses an API to work with other services. These integrations help you manage your referral program without switching between tools.
Platform | Integration Options | Features |
|---|---|---|
Viral Loops | Connects with Shopify and WooCommerce easily | Mobile landing page, rewards you can change, live chat, and an analytics dashboard. |
ReferralCandy | Works with Shopify, Magento, and WooCommerce | Custom campaigns, deep analytics, many languages, and SMS referrals. |
Affise | Uses an API for third-party services | Dashboards you can change, real-time reports, and lots of data details. |
Note: Make sure your referral marketing software can connect with your sales, marketing, and CRM tools.
Pricing Models
Referral marketing software has different ways to pay. You might see plans with levels, usage, commission, or a flat fee. Sometimes, paying more at first can help you save money later. It can also help you get more value from your customers. Do not just look at the price. Think about how the software will help your program grow and bring more value. The right choice can help you earn more in the long run.
Scalability
Your business might grow quickly. You need software that can keep up. Look for tools that let you add more users, run more campaigns, and handle more data without slowing down. Some platforms, like Ambassador, help you start referral programs fast and track everything automatically. This makes it easy to grow and keep your program working well.
API integration for quick automation
Grows with your business without making things harder
Tracks referrals and gives real-time reports
Sends rewards and keeps customers interested automatically
You also want things like campaign templates, easy connections with e-commerce and CRM tools, automatic tracking and rewards, your own branding, and good analytics. These features help your referral program grow as your business gets bigger.
Support & Onboarding
Good support and onboarding help you start your referral program fast. Some companies, like Referral Rock, give you expert help when you start. Friendbuy gives you a manager to help you and answer questions. You also get support centers, guides, and regular updates. This support helps you fix problems and get the most from your software.
Provider | Onboarding Services |
|---|---|
Referral Rock | Expert help and personal onboarding with every plan. |
Friendbuy | Special onboarding with a manager and expert support. |
Provider | Customer Support Services |
|---|---|
Referral Rock | Support center with guides, integration help, and FAQs. |
Friendbuy | Regular updates and expert support for fast results. |
Tip: Pick a platform with strong onboarding and support so you can start your referral program with confidence.
Compliance & Security
You must keep your customers’ data safe and follow privacy laws. Referral marketing software should help you follow rules like GDPR and CCPA. Look for tools that let users say yes or no to sharing data, only collect what you need, and use strong security. The best software lets users see, fix, or delete their data. They also update privacy rules and use encryption to keep data safe.
Compliance Measure | Description |
|---|---|
User Consent | Tell users why you collect data and let them choose if they want to share. |
Data Minimization and Purpose Limitation | Only collect the data you need for your marketing. |
Security Measures and Data Breach Response | Use strong security and tell users if there is a data breach. |
User Rights and Control | Let users see, fix, or delete their data. |
Third-party Data Sharing | Follow rules when sharing data and get permission first. |
Privacy and Cookie Policy Updates | Update your privacy rules often to show how you use data. |
Secure Handling and Storage of User Data | Use encryption and controls to keep user data safe. |
Always check that your referral marketing software follows the latest security and privacy rules.
Best Referral Marketing Tools for Business Types
Small Business
If you own a small business, you want a referral program that is easy to use. You need tools that are simple and give you help when needed. Referral Rock gives you personal help from advisors. Woorise lets you make landing pages and fun giveaways. These platforms make referrals feel real and trustworthy. You can look at the main features and benefits in the table below.
Tool Name | Features | Benefits |
|---|---|---|
Referral Rock | Easy setup, dedicated customer service, program design | Personalized support, tailored recommendations |
Woorise | Landing pages, forms, quizzes, viral giveaways | Organic referrals, credibility through promotion |
Tip: Pick a referral program that matches your goals and helps you earn trust from customers.
E-commerce & Retail
If you have an online store, you need a referral program that helps you grow fast. ReferralCandy is quick to set up and gives you promotions after people buy. Ambassador lets you run many programs and change rewards. Referral Factory has a no-code platform and lots of templates. InviteReferrals tracks referrals on different devices. Loyally AI is great for retail and hospitality. You get digital loyalty cards, CRM, unlimited PUSH notifications, and wallet integration. These features help you keep customers and get them to come back.
Platform | Key Features |
|---|---|
ReferralCandy | Quick setup, scalable pricing, post-purchase promotions |
Ambassador | Multi-program management, visual editor, integrations, analytics |
Referral Factory | No-code, quick setup, template library |
InviteReferrals | Easy integration, cross-device tracking |
Loyally AI | Digital loyalty cards, CRM, unlimited PUSH, geolocation, wallet integration |
Service Providers
If you offer services, you want a referral program that shows your skills and reputation. Service providers grow by getting referrals from people who know their work. Many referrals come from people who are not clients, so you need to find and thank your best sources. Loyally AI helps you get feedback, group customers, and send rewards automatically. You can show off your clients in case studies and share your skills to get more referrals.
Referral marketing for service providers is about reputation and experience.
You should find and thank your best referral sources.
Showing your clients and skills brings more referrals.
Enterprise & SaaS
Big companies need referral programs that can grow and work with other systems. Platforms like Extole and SaaSquatch give you strong analytics, custom branding, and good security. You can run many campaigns and send rewards automatically. These tools help you track referrals and get more customers.
Industry-Specific Picks
You should choose a referral program that fits your industry. Loyally AI is best for retail, hospitality, and service businesses. E-commerce brands often pick ReferralCandy or Ambassador. SaaS companies like platforms with strong analytics and custom connections. Pick a solution that fits your needs and helps you reach your goals.
Mistakes to Avoid
When you pick referral marketing software, watch out for common mistakes. These mistakes can slow your business and waste your money. Learn how to spot problems early so you can make better choices.
Integration Oversights
Your referral software should work with your other tools. If you forget about integrations, you might spend more time fixing things. Many people do not check if their software connects with their CRM or email. Always look at integration options before you choose. Try out the program to see if it works well. Good integrations save time and help you track results.
Tip: Write down all your tools. See if your referral software works with them.
Scalability Issues
Your business might grow quickly. If your software cannot handle more users, you could have trouble. Some companies pick a tool that works now but cannot grow later. Look for software that lets you add more customers and run bigger campaigns. Test the program before you start using it. Pick a platform that can grow with your business.
Price-Only Focus
Cheap prices can look good. If you only care about cost, you might miss key features. Some people pick the cheapest plan and lose out on support or security. You should compare what each plan offers, not just the price. Think about what helps you most in the long run. A good referral program can help you get more sales and loyal customers. Do not let price be your only reason to choose.
Support Neglect
You need help when starting a new program. If you skip support and onboarding, setup can be hard. Many people forget to check if the company gives guides or live chat. Good support helps you fix problems fast and use your software better. Look for platforms with strong onboarding and customer service.
Compliance Risks
You must keep customer data safe and follow privacy laws. If you ignore compliance, you could get fined or lose trust. Make sure your software follows rules like GDPR and CCPA. Use tools that let users control their data and keep it safe. Update your privacy rules often. Stop fake referrals by setting clear rules and using fraud checks.
Note: Always put your customers first. Go beyond what they expect and listen to feedback before you start your referral program.
Do not ask for referrals right after someone buys. Give customers time to enjoy what they bought.
Make sure your program works well on phones. This helps more people join and share.
Test every part of your referral program before you start. This helps avoid problems and builds trust.
Loyally AI has all the tools you need for referral marketing in 2025. You can use digital loyalty cards and a built-in CRM. You also get unlimited PUSH notifications. The platform is simple and helps you save money. Many companies keep more customers and get more repeat sales.
Remember: Choose software that matches what your business needs. Do not forget about integrations or support, as these are important.
Want to help your business grow? Start using Loyally today! 🚀
FAQ
How does referral marketing software help my business grow?
Referral marketing software lets you reward customers for sharing your business. You get more new customers because people trust recommendations from friends. You can track results and see which rewards work best.
Can I use Loyally AI with my current tools?
Yes, you can connect Loyally AI with many popular tools. It works with platforms like Shopify, Square, and Lightspeed. You can also use APIs and webhooks for custom connections.
Is Loyally AI safe for customer data?
Loyally AI keeps your data safe. The platform follows GDPR and CCPA rules. You control what data you collect. Customers can see or delete their information at any time.
What types of loyalty cards can I create with Loyally AI?
You can make many types of digital cards. Choose from stamp cards, points cards, membership cards, discount cards, cashback cards, coupon cards, multipass cards, and gift cards. Each card helps you reward customers in different ways.
Tip: Try different card types to see which one your customers like best!
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